25th Anniversary Society for Marketing Advances Doctoral Consortium Program
Westin ~ Hilton Head, SC
Wednesday October 30, 2013
Location: Mitchelville Room
8:30 a.m. – 8:45 a.m.
Welcome and Introductions by Consortium Co-Chairs
Greg Marshall, Rollins College
Bill Moncrief, TCU
8:45 a.m. – 10:30 a.m.
SESSION 1
Building a Successful Career in Research and Publishing
Mike Ahearne, University of Houston
A. Parasuraman, University of Miami
Rajan Varadarajan, Texas A&M University
10:30 a.m. – 10:45 a.m.
Refreshment Break
10:45 a.m. – 12:15 a.m.
SESSION 2
Approaches to Effective Teaching
Charlene Davis, Trinity University
Brian Vander Schee, Aurora University
12:15 noon – 1:30 p.m.
Lunch
1:30 p.m. – 3:00 p.m.
SESSION 3
Transitioning from Doctoral Student to New Faculty Status
Bill Bearden, University of South Carolina
Karen Flaherty, Oklahoma State University
Ryan Mullins, Clemson University
Keith Richards, University of Tennessee at Chattanooga
3:00 p.m. – 3:15 p.m.
Refreshment Break
3:15 p.m. – 4:45 p.m.
SESSION 4
Insights from Top Reviewers: Navigating the Publishing Process
Julie Baker, TCU
David Hardesty, University of Kentucky
Charles Ingene, University of Mississippi
4:45 p.m. – 5:30 p.m.
First Day Wrap-up
Greg Marshall, Rollins College
Bill Moncrief, TCU
5:30 p.m.
Adjourn for the day
6:00 p.m.
SMA Welcome Reception
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Thursday October 31, 2013
Location: Mitchelville Room
8:30 a.m. – 8:45 a.m.
2nd Day Kickoff
Greg Marshall, Rollins College
Bill Moncrief, TCU
8:45 a.m. – 10:30 a.m.
SESSION 5
How Do You Craft a Manuscript?
Sharon Beatty, University of Alabama
Mark Houston, TCU
Michael Solomon, Saint Joseph’s University
10:30 a.m. – 10:45 a.m.
Refreshment Break
10:45 a.m. – 12:30 p.m.
SESSION 6
Theory Building in Marketing
Shelby Hunt, Texas Tech University
Jagdish Sheth, Emory University
12:30 p.m. – 2:00 p.m.
Lunch
Keynote Speaker: Russ Belk, York University
2:00 p.m. – 3:30 p.m.
SESSION 7
Editors’ Perspectives on Publication Success (Meet the Editors)
** Note: This session is scheduled for the Jasmine Room **
Chair: O.C. Ferrell, University of New Mexico
Panelists:
Greg Marshall, Journal of Marketing Theory and Practice
John Hulland, Journal of Marketing
O.C. Ferrell, Journal of the Academy of Marketing Science
Barry Babin, Journal of Business Research
Manjit Yadav, AMS Review
3:30 p.m. – 3:45 p.m.
Refreshment Break
3:45 p.m. – 5:00 p.m.
SESSION 8
Building an Overall Successful Academic Career over the Long Term
Mike Brady, Florida State University
Tom Brown, Oklahoma State University
Lisa Scheer, University of Missouri
5:00 p.m. – 5:30 p.m.
Consortium Wrap-up
Greg Marshall, Rollins College
Bill Moncrief, TCU
5:30 p.m.
Adjourn
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