Promote your Presentation
The Art of Getting Butts in the Seat
• We have covered in depth the different Types of presentations
• We have set up Follow Up Plans to get Loans from our presentations
• We have talked about What to present (you even have Done-4-U
presentations you can use)
• So how do you get partner prospects to show up?
• There are several ways to promote your presentation event
• We are going to focus on 4 of these ways
Co-Sponsor with a Partner
Facebook Ad’s to your target audience
Email Campaign to your partner prospect list
The Old Fashion Belly to Belly Invite
• Co-Sponsor your presentation with a Partner
• This is a great way to tap into your partners Database of Real estate
Agents
• You can also off-set the cost with your partners
• Potential Partners:
Title Companies
Insurance Companies
Appraisal Companies
B2B Partners (restaurants, salons, wine stores, florests)
• The key to Co-Sponsoring is to have your Ducks In a Row before you
approach the C0-Sponsor
• The approach is Face to Face. Do not try to get a co-sponsor on the
phone.
• Have a date for your presentation before you approach the partner
• Have the time of presentation and how long you will present
determined before you approach the partner
• Have the subject you will be presenting on before you approach the
partner
• If you intend to do a series of presentations, have those dates and
times before you approach the partner
• The approach:
Hey Freddy McTitle, I am going to doing a lunch and learn
presentation for local real estate agents on How to Use Facebook to
Farm a Neighborhood. It is an hour long presentation and I am going to
be doing it on January 6th at 12:00pm. I would love to partner with you
on it. By Co-Sponsoring the event with me your name and company will
be on all of the marketing material used to fill the seats as well as an
opportunity to give a short commercial to the attendees. Would you
like to co-sponsor the January event with me?
• Approaching the potential partners in this way makes it a very easy
Yes or No answer.
• If you approach them without a date already determined, or a subject
already in mind, or specific time for the event...the answer will be
That sounds like a good idea. We “may” be interested. I’ll call
you and let you know if we can co-sponsor with you.
• They will not be calling you….out of site, out of mind!
• By having the details already done….date, time, subject….they are
forced to agree or decline
• Either way you know where you stand (do you need to move on to
the next potential partner)
• The partner prospect is also much more likely to agree if you have the
details worked out. That becomes an easy YES!
• Facebook Ad’s to your Target Audience
• Great way to get agents you do not know to attend
• The demographics in Facebook ad’s allow you to target real estate
agents and then only the agents in your market area
• You do NOT need to have squeeze pages and funnels to invite with
this method
• Start by making a post on your Fan Page (you may even want to
create a fan page that is Real Estate training specific
• Go to the Ad’s Manager and Create Ad
• Select “Boost your Post” for the type of Ad you will be doing
• Select the page you made the post on
• The most recent post will be selected by default (you can drop down
the menu if that is not your presentation post and select the post you
want to “Boost)
• Set up your demographics
• Type in Real Estate, and Realtor and select those when they appear
• Set your budget and Name your ad
• Because you are “Boosting your post” you do not need to edit or
change any of the text or image….Simply Place Order
• Email Campaign to your referral partner prospect list
• Just like the post on Facebook, give them enough to peak interest
• It’s about the benefits not the features
• Send the email 3 times (remove those that have RSVP’ed from the 2nd
and third sends)
• Email –
Hello Friends,
You are cordially invited to attend a Live Training on How to Use Facebook to farm your
neighborhoods.
Statistics show that 78% of on-line adults in America use Facebook. Do you have a Social Media
strategy that works?
Join me on Tuesday, January 6th from 12:00pm to 1:00pm at Possitanos Itallian Restaurant on
Tampa rd.
I will be showing step by step exactly how to use Facebook to farm your neighborhoods.
This event is limited to 15 seats. To save your seat please RSVP at
paulb@mortgagemastermindgroup.com or call me at 747-221-6649.
Your Friendly Lender,
Paul Baxter
• Good Old Fashion Belly to Belly invite
• You can invite agents when you go to open houses
• You can invite agents at the local association events
• You can invite agents at closings you attend
• You can go to real Estate Offices and invite agents
• Prepare a simple “hand out” about your event
• The hand out will break the ice
• The natural reaction when someone is handed something is to take it
• That simple act of taking the hand out is the first commitment (will
make it easier for them to commit to something else)
• Use Power Point to make your hand out
• Keep Track of ALL your RSVP’s
• This is also a great way to grow your lists
• Even if they do not show up after RSVP’ing, they see you as an expert
• Follow up with them and develop the relationship more
• So what do you with the RSVP’s
• Join me tomorrow to put your RSVP follow up plan together