CAI’s IT Metrics and Productivity Institute
Presents
The 2012 Software Best Practices
Conferences & Webinars
Corporate
Sponsorship
Package
What is the IT Metrics & Productivity Institute?
• The IT Metrics and Productivity Institute is an organization
created, funded and supported by CAI.
• The Institute was created to promote and disseminate best
practices education in the IT industry.
• The Institute is focused on improving both the practice and
management of software development and maintenance.
• The Institute consists of 100+ world renowned industry experts
from around the globe.
• The Institute coordinates conferences and webinars
throughout the year for IT Decision Makers.
The Software Best Practices Conference & Webinar Series
The Software Best Practices Conferences
•
Target audience: IT executives and decision makers
•
Purpose: provide educational insight and networking opportunities for IT
executives and IT managers
•
Presenters: World class faculty of 25 presenters
•
Frequency: Events held continually, throughout the year
•
Venues: 4 and 5 star hotels
•
Locations: throughout the US, Europe and Asia Pacific
•
Topics covered: software measurement, software project estimation,
software project management, software risk management, legacy systems
support, software six sigma, IT project governance, IT infrastructure library
(ITIL), Capability Maturity Model (CMM), and outsourcing best practices
•
Exposure: 50-150 qualified attendees per event
•
URL: WWW.ITMPI.ORG/EVENTS
The Software Best Practices Conference & Webinar Series
The Software Best Practices Webinars
•
Target audience: CIOs and senior IT practitioners around the world
•
Purpose: show how to leverage best practices while dramatically improving the
productivity and quality of software development and maintenance
•
Cost: Free, weekly, and online
•
Frequency: 100 per year
•
Presenters: World class faculty of 100+ presenters
•
Topics covered: software measurement, software project estimation, software
testing, software project management, software benchmarking, software risk
management, rapid application development, agile development methodologies,
legacy systems support, software six sigma, IT project governance, IT infrastructure
library (ITIL), and outsourcing best practices
•
Exposure: 250-500 registrants per webinar, on average
•
URL: WWW.ITMPI.ORG/WEBINARS
The Software Best Practices Conference & Webinar Series
Key Sponsorship Benefits
•
Networking and educational opportunities for high level IT executives,
IT decision makers, and senior IT practitioners
•
Direct exposure with 3000 conference attendees per year and up to
30,000 webinar attendees
•
Enhanced credibility through thought leadership association with the
industry’s leading educational organization: The IT Metrics and
Productivity Institute
•
Expanded marketing reach by tapping into the Institute’s database of
over 5,000 CIOs and 60,000 best practices oriented IT professionals
•
Direct exposure on any of our three educational websites and the
driving of additional, qualified traffic to your own site
The Software Best Practices Conference & Webinar Series
What Does a Typical
Conference Look Like?
•
Conference tickets range from $495-$695
•
Events start with breakfast at 8:30 am and end at 1pm or 3pm
•
Guests are seated at roundtables to encourage socialization and
networking
•
Each presentation is educational in nature
•
Each presentation is followed by a 10-15 minute networking break
•
The day consists of 2-5 presentations, each lasting 45 minutes
•
Each presentation is followed by an interactive question and answer
session
•
There is a one hour lunch
•
At the conclusion of the event there is a reception
The Software Best Practices Conference & Webinar Series
What Does a Typical Webinar Look Like?
.
•
All live webinars are FREE
•
Webinars are held on Tuesdays, Wednesdays, and Thursdays from
February through June, and from the end of August through December.
•
Each webinar is one hour long and is followed by a 20 minute, interactive
question and answer session
•
Each webinar is educational in nature
•
Webinar access is simple through the internet
•
All live webinars have been accredited with PDU codes by the Project
Management Institute
•
Registrants must answer detailed questions about company, job title, IT
spend, and IT department size and must answer a survey at conclusion
of webinar
•
Our webinars regularly produce up to 250-500 registrants with
attendance levels between 50-60%
The Software Best Practices Conference & Webinar Series
Who Are Our
Conference and Webinar Presenters?
•
The IT Metrics and Productivity Institute conference and webinar series will
include lectures by over 100 world renowned experts from around the globe
including:
–
Capers Jones, author of 14 software management books and Chief Scientist Emeritus of Software
Productivity Research
–
Ed Yourdon, international IT consultant and author of 500 articles and 227 books including
"Decline and Fall of the American Programmer”
–
David Garmus, author and former President of the International Function Point User's Group
–
Peter Hill, President of the International Software Benchmarking Standards Group
–
Dr. Robert Charette, world renowned software risk management expert and author
–
Paul Strassmann, former CIO for the US Department of Defense
–
Dr. Vic Basili, founder of NASA’s Software Engineering Laboratory
–
Dr. David Zubrow, Director of the Software Measurement and Analysis Program at the Software
Engineering Institute (SEI)
–
Tony Salvaggio, President and Founder of CAI
The Software Best Practices Conference & Webinar Series
Gain Exposure on Our Websites
•
The IT Metrics and Productivity Institute maintains 3 main educational websites:
–
ITMPI.ORG – a free access, clearinghouse research site that contains hundreds of articles on
all aspects of the software development lifecycle and IT management, including book
recommendations, interviews with industry leaders and links to similar sites around the
internet
–
ITMPI.ORG/EVENTS – a conference specific site that lists all conferences, speakers and
presentation topics around the world
–
ITMPI.ORG/WEBINARS – a webinar specific site that lists all webinars, webinar presenters
and webinar topics for the whole year
•
Over 500,000 IT executives and practitioners have visited these sites since their
inception
•
Total traffic currently is 20,000 visits per month
•
60% of all traffic is US based; 9% is UK based; 5.5% is Canadian based, 5.5% is
Australian based.
•
Top 5 US states are New York (7.7% of US traffic); Texas (6% of US traffic),
Florida (6% of US traffic) and Virginia, Illinois and New Jersey (each
representing 5% of traffic).
The Software Best Practices Conference & Webinar Series
Gain Exposure Thru Our
Electronic Newsletter
• Newsletter subscription is free
• Newsletter is distributed every other week to 60,000 readers
worldwide.
• Newsletter consists of 3 thought provoking articles plus website
and book recommendations.
• Newsletter contains updates about upcoming webinars and
conferences
• Number of published issues to date: 200
• All newsletter back issues are stored on the Institute’s free
access, clearinghouse website
The Software Best Practices Conference & Webinar Series
Who Attends Our Conferences?
• Breakdown of 2011 Conference Attendees by Job Title:
– 3% Consultants
– 13% Department Managers
– 27% Executive Managers
– 19% Manager level
– 2% Operations
– 18% Project Managers
– 3% Support
– 15% Technical
The Software Best Practices Conference & Webinar Series
Company Representation
at Conferences
• Companies that sent three or more executives to the “Software
Best Practices” conferences in 2011 included:
– AAA, Allstate Insurance Company, AT&T, Attorneys’ Title Insurance Fund,
Blue Cross Blue Shield Michigan, Carnival Corporation, Chrysler Financial,
Citi, Deloitte, DTE Energy, EDS, Education Testing Services (ETS), Federated
Investors, FedEx Ground, Fiserv, Florida Department of Transportation, Ford
Motor Company, Highmark, Independence Blue Cross, ING Direct, Keystone
Mercy Health Plan, Marriott Vacation Club International, Merrill Lynch,
Motorola, PPL Corporation, Raymond James Financial, Raytheon, Rohm and
Haas Company, Royal Caribbean Cruises Ltd, SEPTA, Siemens, State of CT,
State of FL, State of MI, The Hartford, Tiffany & Co., Time Customer Service
Inc., Unilever, Valassis Communications, Wyeth
The Software Best Practices Conference & Webinar Series
Conference sites
•
North American 2012 conference locations include:
– Washington DC
– Tampa, FL
– Philadelphia, PA
– Albany, NY
– Pittsburgh, PA
– Toronto, ON
– Detroit, MI
– Valley Forge, PA
– Rochester, NY
• International events are scheduled for
• Manila
• Singapore
• London
The Software Best Practices Conference & Webinar Series
Who Attends Our Webinars?
•
Participant breakdown by job title, 2010-2011:
– 11% Consultants
–
4% Department Managers
– 48% Executive Managers
–
6% Manager level
– 25% Project Managers
–
6% Technical
The Software Best Practices Conference & Webinar Series
Company Representation
at Our Webinars
• Companies that had multiple executives participate in
our webinars in 2010-2011 included:
– Alcatel-Lucent, Allstate, AT&T, Bank of America, Bell Aliant,
Empire Life, Fidelity Investments, Fiserv, Franklin Templeton,
Humana, Kemper, LexisNexis, Liberty Mutual, Motorola, NY
State Department of Motor Vehicles, Northrup Grumman,
Paychex, Inc., PricewaterhouseCoopers, Prudential,
Raytheon, SAIC, Softtek, Sun Microsystems, T. Rowe Price,
Thrivent Financial for Lutherans, Tyco Electronics, xwave
The Software Best Practices Conference & Webinar Series
How Are Our
Conferences and Webinars Promoted?
•
•
•
Conference specific:
–
For 12 weeks preceding a conference event, promotional emails are sent each week to all IT Metrics and
Productivity Institute members residing within 100 miles of a conference event.
–
10,000 hard copy brochures are distributed throughout the year by our sales staff to key decision makers in
each conference region (brochures can be downloaded at www.itmpi.org/events)
–
The Institute employs teams of telemarketers in each geographical region that are dedicated to contacting
key decision makers on the telephone and offering free invitations
Webinar specific:
–
For one month preceding a webinar event, promotional emails are sent out each week to all IT Metrics and
Productivity Institute members – the entire worldwide database
–
10,000 hard copy brochures are distributed throughout the year by our sales staff to key decision makers in
all regions (brochures can be downloaded at www.itmpi.org/webinars)
Conferences AND Webinars:
–
Our conferences and webinars are highlighted throughout the year at major industry events such as the
annual Software Development Conference and Expo in Santa Clara (SD West), the SEPG national process
improvement conference, Better Software Magazine’s national conference in Las Vegas, Project
Management Institute Global Conferences, Project Management Institute’s Information Systems Specific
Conferences, Government and Technology conferences, CIO Summits, and SIM conferences around the
country (Society for Information Management Professionals)
–
The Institute employs an extensive Google ad word strategy for driving traffic to all three of our promotional
websites. Over 1500 keywords are currently in place for driving traffic.
The Software Best Practices Conference & Webinar Series
Conference Sponsorship
Rights and Privileges
BASIC PACKAGE
• Corporate logo identification on events website, in
all conference promotional emails and in hard
copy conference brochures
• 10 x 10 booth at conference location for
distribution of sales materials and/or
demonstration of products
• Conference attendee list with email addresses
• 10 complimentary tickets for sales reps, clients or
prospects)
• 2 complimentary tickets for booth staff
The Software Best Practices Conference & Webinar Series
Conference Sponsorship
Rights and Privileges
PREMIUM PACKAGE:
• All rights and privileges covered in the basic package
• Option to host a private breakfast (at cost) with proprietary
signage
• Option to host post event reception (at cost) with
proprietary signage
• Optional speaker slot for 30-45 minute conference
presentation
• 10 additional complimentary tickets
• Exclusivity
The Software Best Practices Conference & Webinar Series
Conference Sponsorship Pricing
• BASIC PACKAGE:
– 1 event: $3,000
– 2-5 events: $2,750 each
– 6-15 events: $2,500 each
– 15 events: $2,000 each
• PREMIUM PACKAGE:
– 1 event: $10,000
– 2-5 events: $8,000 each
– 6-15 events: $6,500 each
– 15 events: $5,000 each
The Software Best Practices Conference & Webinar Series
Webinar Sponsorship
Rights and Privileges
• Corporate logo identification on webinar site,
in webinar promotional emails and in hard
copy webinar brochure
• Full page live ad at beginning of webinar
• Webinar participant email list, complete with
company demographic data
• Exclusivity
The Software Best Practices Conference & Webinar Series
Webinar Sponsorship: Pricing
• 1-10 webinars: $1,000 each
• 11-25 webinars: $900 each
• 26-50 webinars: $800 each
• 51-75 webinars: $750 each
• 76 + webinars: $600 each
The Software Best Practices Conference & Webinar Series
Newsletter Sponsorship:
Rights and Privileges
• Sponsors receive an ad link and descriptive
abstract in our bi-weekly electronic newsletter
• Sponsors receive a thumbnail ad on our main
clearinghouse site at www.itmpi.org
The Software Best Practices Conference & Webinar Series
Newsletter Sponsorship: Pricing
• 3 Issues: $3,000 total
• 6 Issues: $5,500 total
• 12 Issues: $10,000 total
• 24 Issues: $19,000 total
All newsletter sponsors receive both an ad link and
abstract in our newsletter PLUS a thumbnail ad on
our main website at www.itmpi.org
The Software Best Practices Conference & Webinar Series
Flexible Sponsorship Packages
• Sponsorship packages are offered
on an individual, multiple or entire
series basis to meet your marketing
needs.
• Conference, newsletter and webinar
sponsorships can be tailored to
meet timing and/or geographic
needs.
•
The Software Best Practices Conference & Webinar Series
Sponsorship Information
If you are interested in becoming a company sponsor of
the IT Metrics and Productivity Institute
Software Best Practices electronic newsletters, conferences and
webinars, please contact:
Michael Milutis
Executive Director
IT Metrics and Productivity Institute
Tel: 610-530-5141
Email: michael_milutis@compaid.com
The Software Best Practices Conference & Webinar Series