Shop in Your PJ’s
ONLINE SHOPPING:
So easy even an adult
can do it!
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What Online Shoppers Like
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The Mall Is Always Open
Shop day or night
 Shop weekdays or weekends
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You’re Always at the Mall
Shop from home
 Shop from work
 Shop from anywhere
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What Online Shoppers Like
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The Selection Is Gigantic!
The Web is a World-Wide Marketplace
 All the Latest Things Are There
 Out-of-Stock Goods Are Available
 Rare or One-of-a-Kind Things Are There
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Product Searching is Quick and Easy
 Bargain Hunting Is Fast and Thorough
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Online Shoppers Don’t Like…
The Need for Computer Familiarity
 The Threat to Information Privacy
 The Danger of Fraud or Identity Theft
 Inability to Examine or Handle Goods
 Lack of Face-to-Face Contact
 Waiting for Purchases to be Delivered
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Our Objective Here
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To Highlight the Positive Aspects
Demonstrating Some Techniques
 Revealing Major Benefits
 Providing a Few Tips
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To Minimize the Negative Factors
Protecting Information Privacy
 Guarding Against Fraud or Theft
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Topics for Today
Free-Riding the Web for Information
 Product Searches to Find What You Need
 Price Comparisons for Huge Savings
 Coupon Clicking for Big Bargains
 Pay Pal for Safe Payment Transactions
 Keeping Personal Data Secure
 A Very Brief Intro to eBay
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Free-Riding the Web
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What is Free-Riding
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Obtaining a benefit without paying for it
Free-Riding the Web
Shopping the Web for information
 Buying from a conventional store
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Free-Riding Conventional Stores
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Shopping the stores, buying online
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Just Google It!
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When Does a Noun Become a Verb?
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When the noun is “Google”
Want to Find Particular Thingamajig?
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Just
Google It!
• Don’t think “thingamajig” is a word?
• Then watch this THINGAMAJIG!
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Just Foogle It!
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Want to Find the Cheapest One?
Just Foogle it,
 Or Yahoo! it,
 Or BizRate it,
 Or NexTag it,
 Or SearchEngineWatch it
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• To find more product search sites.
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Let’s Try It
I wanted to find a digital camera
 I have an older Nikon camera
 I decided to stay with that brand
 Let’s do a product search using
Google
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What Are Sponsor Links?
Notice the “Sponsor Links” on the top,
bottom and right side.
 This is one way Google makes money
 Each time you click on a “Sponsor Link,”
the sponsor pays Google
 Sponsorship is no guarantee of a sound
seller or a good deal
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Narrowing a Product Search
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The search page header says:
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Results 1 - 10 of about 165,000,000 English
pages for Nikon digital comers
Maybe we should refine the search
Now we’re down to only 5,640,000 pages
 These are pages, not camera models
 Let’s check Nikon’s product line
 Specifically, Digital Cameras
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Narrowing a Product Search
I want a small camera I can carry easily
 I need at least 6 Megapixels
 I have a black phone and like black
 Lets check out the COOLPIX S70
 Here are the specifications
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Checking Product Reviews
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Reviews of This Camera Are At:
Cnet Reviews
 Infosync
 Test Freaks
 NY Times
 Many other sites
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I Love Everything but the Price
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Slim, All-Metal, Choice of 4 colors
12.1 Megapixels for stunning prints
3x Optical Zoom-Nikkor Glass Lens
Optical Vibration Reduction Image Stabilization
Huge, bright 3-inch high resolution LCD
Auto adjusts to keep shooting, even in low light
In-Camera Red-Eye Fix create stunning portraits
Pictmotion creates in-camera slide shows with music
MSRP: $349.95
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Let’s Do Price Comparisons
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Nikon Coolpix S70 Camera
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MSRP: $349.95
 Yahoo! Shopping
 Froogle
 BizRate
 Amazon
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Let’s play with Yahoo! Shopping
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Display and Sort Options
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Show Grid View
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Compare side by side
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Displays a grid rather than a list
Shows selected (checked) items only
Sort criteria
Usually shows sort by relevance first
 Sort by price - low-to-high or high-to-low
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Sorting by Price
Sorting low-to-high sometimes shows too
many low-priced accessories
 Walking through pages can be slow
 Refining the search by price limits is often
the best tactic
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I know I won’t find one less than $200
 I won’t pay more than $400
 I set that price range
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Free-Riding the Web
I purchase on the Web very often
 I have no fraud or privacy concerns
 Yet, I didn’t buy the Nikon on the Web
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Free-Riding the Web
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I wanted to:
See if the viewer was bright enough
 Take some trial shots in the store
 Compare S70 to my old Nikon
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I bought it at the local Target store
It was on sale for under $250
 I could take it with me immediately
 It had 90 day return privileges
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It’s All On The Web!
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Free-Riding, Product Search and Price
Comparisons Work for Many Products
Appliances
Furniture
Accessories
Apparel
Jewelry
Toys
Sporting Goods
Motor Vehicles
Boats
Services
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Free-Riding Retail Stores
Free-Riding Can Go Both Ways
 Shoppers Visit Stores to:
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Examine the goods
 Handle the merchandise
 Try on garments or shoes
 Get information from sales staff
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Then Go to the Web to Buy
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Consumers Love Coupons
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Coupons can be obtained from:
Newspapers
 Magazines
 Catalogs
 Postal mail
 Supermarkets checkout counters
 Dozens & dozens on Websites!
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Clicking Coupons
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www.bargainhead.net
www.coolsavings.com
www.couponcabin.com
www.couponchief.com
www.couponcraze.com
www.couponheaven.com
www.couponmountain.com
www.coupons.com
www.couponseven.com
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www.dealcatcher.com
www.dealworker.com
www.edeals.com
www.eversave.com
www.gogoshopper.com
www.hotcoupons.com
www.mysavings.com
www.valpak.com
www.wow-coupons.com
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Payment Through PayPal
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PayPal is a way to pay for online purchases
without risking somebody copying and using
your credit card number
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Keeping Personal Data Secure
Never reveal your social security number
online
 Don’t provide your credit card number
unless you are familiar with the seller
 Don’t furnish information unless confident
of the party soliciting it
 Use PayPal or other financial transaction
intermediaries
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Be Aware of Phishing
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Phishing
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(fish´ing) (n.) The act of sending an e-mail to
a user falsely claiming to be an established
legitimate enterprise in an attempt to scam
the user into surrendering private information
that will be used for identity theft. (source:
webopedia)
Don’t open or reply to such messages
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Keeping Personal Data Secure
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Follow responsible guidelines for online
financial transactions
US CERT (Computer Emergency Readiness Team)
 Yahoo! Security Center
 Microsoft Security at Home
 Learn the Net
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What You Might Not Know
Online marketers may track your visits,
clicks, coming and going
 Data provided at “registration” may be
stored, merged, sold or traded
 Your computers IP address is like a ID
number for your computer
 Linking to sites from email may provide
your email address
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Tracking Online Shoppers
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Online marketers may record:
If you have been at the site before
 If you have purchased before
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• What and when
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How you came to the site
• From an email ad, search site, etc.
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The contents of your “shopping basket”
• What you put in, deleted, and left there
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Be Your Own Identity Thief
Establish multiple email names and
addressed -- they’re often free
 Use pseudonyms or variations of your
first, middle initial and last name
 Establish a dedicated checking account or
credit card for online payments
 Open an account at a private postal
service location
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eBay Marketplace
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eBay Official Site Provides Help
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Complete GUIDEANCE for beginners
First time bidding and buying:
How to find an item
 How to view and evaluate listings
 How to easily bid and buy
 How to complete a purchase
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Thanks for Participating
If you would like a copy of this program
with all the links to the Websites, email:
 rbsettle@mac.com
 I’ll send you the URL (Web address) of
my Website where you can download this
PowerPoint program
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