Module 1 Readings and Assignments
Complete the following readings early in the module:


Read the online lectures for Module 1
From the Argosy University online library resources, read:
Required Readings
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o
Becher, J. D. (2005). Operational alignment: Bridging the gap between strategy and execution.Business
Performance Management Magazine, 3(1), 11. (ProQuest Document ID: 218383095)
http://search.proquest.com.libproxy.edmc.edu/docview/218383095?accountid=34899
Bingham, C., Eisenhardt, K., & Furr, N. (2011). Which strategy when? MIT Sloan Management Review,
53(1), 71–77. (ProQuest Document ID: 896571132)
http://search.proquest.com.libproxy.edmc.edu/docview/
896571132/abstract?source=fedsrch&accountid=34899
Efendioglu, A., & Karabulut, A. (2010). Impact of strategic planning on financial performance of companies
in Turkey. International Journal of Business and Management, 5(4), 3–12. (ProQuest Document ID:
821297217)
http://search.proquest.com.libproxy.edmc.edu/docview/
821297217/abstract?source=fedsrch&accountid=34899
Peterson, B., Cox, R., Udell, C., & Easton, T. (2011). Agile execution: Driving strategic results in a
changing aftermarket. Retrieved from
http://www.aftermarketsuppliers.org/Publications/Special-Reports/Agile-Execution-Driving-StrategicResults-in-a-Changing-Aftermarket.pdf
Porter, M. (1996). What is strategy? Harvard Business Review 74(6). 61–78. Retrieved from
http://libproxy.edmc.edu/login?url=http://search.ebscohost.com/
login.aspx?direct=true&db=bsh&AN=9611187954&site=ehost-live
Recommended Readings
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Baines, T., Lightfoot, H., Benedettini, O., Whitney, D., & Kay, J. (2010). The adoption of servitization
strategies by UK-based manufacturers. Proceedings of the Institution of Mechanical Engineers, 224(B5),
815–829. (ProQuest Document ID: 366296610)
http://search.proquest.com.libproxy.edmc.edu/docview/366296610?accountid=34899
Collins, J. (2009). From organizational challenges to real results: Getting beyond strategic planning.
In Quality Digest Magazine. Retrieved from
http://www.qualitydigest.com/inside/quality-insider-article/organizational-challenges-real-results.html
Assignment Summary: Module 1
Due Date
Assignment 1: Opening Discussion—Introduction to Classmates and
This Course
Monday, May 6, 2013
Assignment 2: Discussion—Crafting a Strategy to fit the Business
Tuesday, May 7, 2013
Assignment 3: Discussion—Better Ways to Get to Market:
Formulating a Strategy that Works
Thursday, May 9, 2013
Module 2 Readings and Assignments
Complete the following readings early in the module:

Read the online lectures for Module 2

From the Argosy University online library resources, read:
Required Readings
o
o
o
o
Bingham, C., Eisenhardt, K., & Furr, N. (2011). Which strategy when? MIT Sloan Management Review,
53(1), 71–77. (ProQuest Document ID: 896571132)
http://search.proquest.com.libproxy.edmc.edu/docview/896571132/
abstract?source=fedsrch&accountid=34899
Lahovnik, M. (2011). Corporate strategies in the post-transition economy: The case of Slovenian
companies. Journal of Applied Business Research, 27(1), 61–68. (ProQuest Document ID: 849563355)
http://search.proquest.com.libproxy.edmc.edu/docview/849563355/abstract?source=fedsrch&accountid=3
4899
Ting, C. (2010). Corporate competitive strategies in a transitional manufacturing industry: An empirical
study. Management Decision, 48(6), 976–995. doi: 10.1108/00251741011053497 (ProQuest Document
ID: 578010952)
http://search.proquest.com.libproxy.edmc.edu/docview/578010952/
abstract?source=fedsrch&accountid=34899
Voola, R., & O'Cass, A. (2010). Implementing competitive strategies: The role of responsive and proactive
market orientations. European Journal of Marketing, 44(1/2), 245–266. doi: 10.1108/03090561011008691
(ProQuest Document ID: 237032252)
http://search.proquest.com.libproxy.edmc.edu/docview/237032252/
abstract?source=fedsrch&accountid=34899
Recommended Readings
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Cadwallader, S., Jarvis, C., Bitner, M., & Ostrom, A. L. (2010). Frontline employee motivation to participate
in service innovation implementation. Journal of the Academy of Marketing Science, 38(2), 219–239. doi:
10.1007/s11747-009-0151-3. (ProQuest Document ID: 224871344)
http://search.proquest.com.libproxy.edmc.edu/docview/224871344?accountid=34899
Kim, E., Nam, D., & Stimpert, J. L. (2004). The applicability of Porter’s generic strategies in the digital age:
Assumptions, conjectures, and suggestions. Journal of Management, 30(5), 569–589. doi:
10.1016/j.jm.2003.12.001. (ProQuest Document ID: 197137381)
http://jom.sagepub.com.libproxy.edmc.edu/content/30/5/569.full.pdf+html
Roberts, C., & Alpert, F. (2010). Total customer engagement: Designing and aligning key strategic
elements to achieve growth. The Journal of Product and Brand Management, 19(3), 198–209. doi:
10.1108/10610421011046175 (ProQuest Document ID: 367186811)
http://search.proquest.com.libproxy.edmc.edu/docview/367186811/fulltextPDF?accountid=34899
Assignment Summary: Module 2
Due Date
Assignment 1: Discussion—Application of Generic Strategies
and Models
Tuesday, May 14, 2013
Assignment 2: Market Position Analysis
Sunday, May 19, 2013
Module 3 Readings and Assignments
Complete the following readings early in the module:

Read the online lectures for Module 3

From the Argosy University online library resources, read:
Required Readings
o
o
o
o
Efendioglu, A., & Karabulut, A. (2010). Impact of strategic planning on financial performance of companies
in Turkey. International Journal of Business and Management, 5(4), 3–12. (ProQuest Document ID:
821297217)
http://search.proquest.com.libproxy.edmc.edu/docview/821297217/
abstract?source=fedsrch&accountid=34899
Heiba, F. (2011). Future global marketing negotiations: A strategic scenario. International Journal of
Business and Social Science, 2(4). (ProQuest Document ID: 904523887)
http://search.proquest.com.libproxy.edmc.edu/docview/904523887/
abstract?source=fedsrch&accountid=34899
Porter, M. (1996). What is strategy? Harvard Business Review 74(6), 61–78. Retrieved
fromhttp://libproxy.edmc.edu/login?url=http://search.ebscohost.com/login.aspx?
direct=true&db=bsh&AN=9611187954&site=ehost-live
Deeter-Schmelz, D. R., Ramsey, R. P., & Gassenheimer, J. B. (2011). Bleu Ribbon Chocolates: How can
small businesses adapt to a changing environment? Marketing Education Review, 21(2), 177–182. doi:
10.2753/MER1052-8008210207 (EBSCO AN: 63968062)
http://libproxy.edmc.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true
&db=afh&db=bsh&db=8gh&db=mmt&db=pbh&db=bwh&db=s3h&bquery
=(Bleu+ribbon+chocolates%3a+How+can+small+businesses+adapt+to+a+changing
+environment)&type=0&site=ehost-live
Recommended Readings
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Deverell, E., & Olsson, E. (2010). Organizational culture effects on strategy and adaptability in crisis
management. Risk Management, 12(2), 116–134. doi: 10.1057/rm.2009.18 (ProQuest Document ID:
232626553)
http://search.proquest.com.libproxy.edmc.edu/docview/232626553?accountid=34899
Jüttner, U., Martin, C., & Godsell, J. (2010). A strategic framework for integrating marketing and supply
chain strategies. International Journal of Logistics Management, 21(1), 104–126. doi:
10.1108/09574091011042205 (ProQuest Document ID: 367098166)
http://search.proquest.com.libproxy.edmc.edu/docview/367098166?accountid=34899
Peterson, M., Gröne, F., Kammer, K., & Kirscheneder, J. (2010). Multi-channel customer management:
Delighting consumers, driving efficiency. Journal of Direct, Data and Digital Marketing Practice, 12(1), 10–
15. doi: 10.1057/dddmp.2010.16. (ProQuest Document ID: 740324599)
http://search.proquest.com.libproxy.edmc.edu/docview/740324599?accountid=34899
Raja, I. S., & Raja, M. S. (2010). Managing technological innovation: China's strategy and
challenges. Journal of Technology Management in China, 5(3), 213–226. doi:
10.1108/17468771011086238 (ProQuest Document ID:757059093)
http://search.proquest.com.libproxy.edmc.edu/docview/757059093/abstract?source=fedsrch&accountid=3
4899
Tomomi, T. (2010). Environmental management strategy for small and medium-sized enterprises: Why do
SMBs practice environmental management? Asian Business & Management, 9(2), 265–280. doi:
10.1057/abm.2010.6 (ProQuest Document ID: 325344030)
http://search.proquest.com.libproxy.edmc.edu/docview/325344030?accountid=34899
Assignment Summary: Module 3
Due Date
Assignment 1: Discussion—Factors and Trends that
Influence Strategy Development
Tuesday, May 21, 2013
Assignment 2: External Environmental Scan
Sunday, May 26, 2013
Module 4 Readings and Assignments
Complete the following readings early in the module:

Read the online lectures for Module 4

From the University online library resources, read:
Required Readings
o
o
o
Mascarenhas, O. A., Kesavan, R., & Bernacchi, M. (2004). Customer value-chain involvement for cocreating customer delight. The Journal of Consumer Marketing, 21(7), 486–496. (ProQuest Document ID:
220125989)
http://search.proquest.com.libproxy.edmc.edu/docview/220125989?accountid=34899
Osarenkhoe, A. (2008). What characterises the culture of a market-oriented organisation applying a
customer-intimacy philosophy? Journal of Database Marketing & Customer Strategy Management, 15(3),
169–190. (ProQuest Document ID: 233312287)
http://search.proquest.com.libproxy.edmc.edu/docview/233312287?accountid=34899
Porter, M. (1996). What is strategy? Harvard Business Review 74(6), 61–78. Retrieved from
http://libproxy.edmc.edu/login?url=http://search.ebscohost.com/login.
aspx?direct=true&db=bsh&AN=9611187954&site=ehost-live
Recommended Readings
o
o
Kahn, S. R. (2010). Capitalism at the crossroads: Next generation business strategies for a post-crisis
world. Choice, 48(4), 738. (ProQuest Document ID: 818556268)
http://search.proquest.com.libproxy.edmc.edu/docview/818556268?accountid=34899
Shore, H. (2008, March). Are you creating raving fans? Biznik. Retrieved from
http://biznik.com/articles/are-you-creating-raving-fans