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Elizabeth Turra Brouwer
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Online Marketing Tools
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Social Media
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Website
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Online Customer Service
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Email Newsletters
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Online advertising
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Search Engine
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Video Marketing
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Traditional
Marketing Tools
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Traditional Marketing is a common marketing method that
requires a substantial time and budget to get the desired
results.
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Traditional Marketing method will usually use it’s product or
service unique point to differentiate itself from it’s
competitor.
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Newspapers
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Magazines
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Mailers
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Flyers
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Customer Acquisition Techniques
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All site owners are looking to reach more prospects, existing customers and
raise awareness about their products through a website or other online
presence.
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Create urgency, then give instructions. (expiring offers timer)
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Use persuasive power words; not all words are created equal. There are
certain persuasive words that inspire people to take action.
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Spend extra time on headlines.
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Increase trust with images.
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Social Media Activities. We can derive more traffic from social media profile /
pages. For this we need to build strong network and have to keep posting
updates within profiles / pages to reach to the networks.
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Email Marketing. We can run Email campaign and send invitation / new
product launch or added / offers to the users.
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To keep track record of visitors flow to the website on regular basis.
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Retention Techniques and any
Loyalty Programs
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The key to creating customer loyalty programs that work is to
know why customers use them and what gets customers to
keep using them. Below you'll find consumer research that
answers these questions.
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Rewards and discount programs
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Direct mailers
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Great customer service
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Role the website plays in each stage
of the customer decision-making
+ Importance of Customer Service
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There are several ways to have excellent customer service and
none of them are complicated. They simply require focus and
attention and should be at the top of every online business’ to do
list, from the very first day of launch onward.
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Make contact information easy to find
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Respond to email support tickets within 24-48 hours
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Always try to correct any problems so the customer leaves the
situation feeling good
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Have good return policies in place, but don’t be so rigid that you
can’t alter things if needed
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Follow up with customers to ensure they received a positive
experience from the point of purchase through the delivery of
the item
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In Progressss