Oligopoly FOUR MARKET MODELS Perfect Competition Monopolistic Competition Oligopoly Pure Monopoly Characteristics of Oligopolies: • A Few Large Producers • High Barriers to Entry • Control Over Price (Price Maker) • Mutual Interdependence •Firms use Strategic Pricing Examples: OPEC, Computer Operating Systems, Cell Service Providers HOW DO OLIGOPOLIES OCCUR? Oligopolies occur when only a few large firms control an industry. High barriers to entry keep other firms from entering. Types of Barriers to Entry 1. Economies of Scale •Ex: The car industry is difficult to enter because only large firms can make cars at the lowest cost 2. High Start-up Costs 3. Ownership of Raw Materials Game Theory The study of how people behave in strategic situations An understanding of game theory helps firms in an oligopoly maximize profit. Why learn about game theory? •Oligopolies are interdependent since they compete with only a few other firms. To maximize profit, firms must strategize Game theory helps us analyze their strategies. Game Theory Payoff Matrices • A payoff matrix represents the known payoffs to individuals (players) in a strategic situation given choices made by other individuals in the same situation 6 Example • Suppose Bert and Ernie are arrested on suspicion of manufacturing and distributing crystal meth. • They are taken in for questioning in separate rooms. • How many years they’ll spend in jail for their crimes depend on whether they confess or deny 7 Payoff Matrix • The payoff matrix below shows the number of years in jail that Bert and Ernie will spend in jail based on their decisions Ernie Confess Confess Deny 10, 10 0, 20 Bert Deny 20 , 0 5, 5 8 Dominant Strategy A player’s dominant strategy is the best move for a him/her to make regardless of what the other player does A player may or may not have a dominant strategy depending on the potential payoffs 9 Payoff Matrix What is Ernie’s dominant strategy (if any)? Ernie Confess Confess Deny 10, 10 0, 20 Bert Deny 20 , 0 5, 5 10 Payoff Matrix What is Ernie’s dominant strategy (if any)? Ernie Confess Confess Deny 10, 10 0, 20 Bert Deny 20 , 0 5, 5 11 Payoff Matrix What is Ernie’s dominant strategy (if any)? Ernie Confess Confess Deny 10, 10 0, 20 Bert Deny 20 , 0 5, 5 12 Payoff Matrix What is Bert’s dominant strategy (if any)? Ernie Confess Confess Deny 10, 10 0, 20 Bert Deny 20 , 0 5, 5 13 Payoff Matrix What is Bert’s dominant strategy (if any)? Ernie Confess Confess Deny 10, 10 0, 20 Bert Deny 20 , 0 5, 5 14 Payoff Matrix What is Bert’s dominant strategy (if any)? Ernie Confess Confess Deny 10, 10 0, 20 Bert Deny 20 , 0 5, 5 15 Payoff Matrix What will happen if both Bert and Ernie follow their dominant strategies? Ernie Confess Confess Deny 10, 10 0, 20 Bert Deny 20 , 0 5, 5 16 Payoff Matrix Is this the best outcome for both? Ernie Confess Confess Deny 10, 10 0, 20 Bert Deny 20 , 0 5, 5 17 Example 2: You and your partner are competing firms. You have one of two choices: Price High or Price Low. Without talking, write down your choice Firm 2 High High $20K, $20K Low $0, $30K Firm 1 Low $30K, $0 $10K, $10K Example 2: What is Firm 1’s dominant strategy? Firm 2 High High $20K, $20K Low $0, $30K Firm 1 Low $30K, $0 $10K, $10K Example 2: What is Firm 1’s dominant strategy? Firm 2 High High $20K, $20K Low $0, $30K Firm 1 Low $30K, $0 $10K, $10K Example 2: What is Firm 2’s dominant strategy? Firm 2 High High $20K, $20K Low $0, $30K Firm 1 Low $30K, $0 $10K, $10K Example 2: Notice that you have an incentive to collude (work together) but also an incentive to cheat Firm 2 High High $20K, $20K Low $0, $30K Firm 1 Low $30K, $0 $10K, $10K Split or Steal https://www.youtube.com/watch?v=p3Uos2fzIJ0 23 Video: Split or Steal What is each player’s dominant strategy? Player 2 Split Split Steal 50K, 50K 0, 100K 100K, 0 0, 0 Player 1 Steal What did we learn? 1. Oligopolies must use strategic pricing (they have to worry about the other guy) 2. Oligopolies have a tendency to collude to gain profit. (Collusion is the act of cooperating with rivals in order to “rig” a situation) 3. Collusion results in the incentive to cheat. 4. Firms make informed decisions based on their dominant strategies Warm Up There are two pizza restaurants in College Town, PieCrust and LaPizza. Each company must decide whether to advertise or to not advertise. In the payoff matrix below, the first entry in each cell indicates PieCrust’s daily profit, and the second entry indicates LaPizza’s daily profit. Both firms have complete information. (a) What strategy should PieCrust choose if LaPizza chooses to advertise? (b) What is the dominant strategy, if any, for LaPizza? (c) In the Nash equilibrium (the result if both firms follow their dominant strategies, or if a firm without a dominant strategy follows its best strategy given the other firm following its dominant strategy), determine each of the following. (i) PieCrust’s daily profit (ii) LaPizza’s daily profit 26 Oligopoly Graphs There are 3 types of Oligopolies 1. Price Leadership (no graph) 2. Colluding Oligopoly 3. Non Colluding Oligopoly #1. Price Leadership Price Leadership • Price leadership is a strategy used by firms to coordinate prices Typically occurs when outright collusion is ILLEGAL General Process: 1. “Dominant firm” initiates a price change 2. Other firms follow the leader Price Leadership Breakdowns in Price Leadership • If other firms don’t follow price increases of dominant firm, temporary price wars occur when each firm tries to undercut the others #2. Colluding Oligopolies Cartel = Colluding Oligopoly A cartel is a group of producers that create an agreement to fix prices high. 1. Cartels set price and output at an agreed upon level 2. Firms require identical or highly similar demand and costs 3. Cartel must have a way to punish cheaters 4. Together they act as a monopoly Firms in a colluding oligopoly act as a monopoly and share the profit P MC ATC D MR Q Market Structures Venn Diagram Perfect Competition Monopolistic Competition No Similarities Oligopoly Monopoly Name the market structure(s) that it is associated with each concept 1. Price Maker (Demand > MR) 2. Collusion/Cartels 3. Identical Products 4. Price Taker (Demand = MR) 5. Excess Capacity 6. Low Barriers to Entry 7. Game Theory 8. Differentiated Products 9. Long-run Profits 10.Efficiency 11.Normal Profit 12.Dead Weight Loss 13.High Barriers to Entry 14.Firm = Industry 15. MR=MC Rule Perfect Competition Monopolistic Competition No Similarities Oligopoly Monopoly Perfect Competition •Identical Products •No advantage •D=MR=AR=P •Both efficiencies •Price-Taker •1000s No Similarities •Collusion •Strategic Pricing (Interdependence) •Game Theory •10 or less Oligopoly Monopolistic Competition •Low barriers to entry •No Long-Run Profit •Price = ATC •Excess Advertising •Differentiated Products •Excess Capacity • More Elastic Demand than Monopoly •100s •MR = MC •Shut-Down Point •Cost Curves •Motivation for Profit •Price Maker (D>MR) •High Barriers •Ability to Make LR Profit •Inefficient •Price Maker (D>MR) •Some Non-Price Competition •Inefficient •Unique Good •Price Discrimination •1 Monopoly