Marketing Plan
By: Brittany Upshaw
 Xtreme
Xperience is focused on satisfying
customers’ NEEDS and WANTS through
providing extreme, diverse and fun activities
in one location.
 Xtreme Xperience is implementing a causerelated marketing strategy- one that
promotes the need for fun and physical
fitness.
 Xtreme
Xperience is utilizing the permissionbased marketing strategy by establishing
relationships with local gyms for referrals for
people looking for a more unique workout
and also with local college campuses to
advertise what Xtreme Xperience has to
offer.
 Xtreme Xperience estimates that 70% of
revenues will come in from college students
and the remaining 30% from local gym
referrals.
 The
market for the activities Xtreme
Xperience offers is fragmented. The majority
of gyms and other facilities only offer one
activity, such as soccer, or rock climbing.
 Xtreme Xperience has all of these and more
in one convenient location.
 Students and middle class clients that
Xtreme Xperience is catering to are price
sensitive, so we will offer promotions and
discounts to develop and maintain our
customer loyalty.
 Xtreme
Xperience focuses on the active gymgoer and college student markets. These
markets look for low cost, convenience, and
fun.
 College students:

Xtreme Xperience hopes to gain 70% of its
revenues from this segment. College students are
our main market and we want to establish a
regular, reliable customer base to keep Xtreme
Xperience alive.
 Gym

Referrals
X2 hopes to gain 30% of its revenue from regular
gym-goers. Offering discounts is key to capturing
this market segment.
 Xtreme
Xperience will utilize a
differentiated marketing strategy in which
we will mainly focus on young college
students and referrals from local gyms.
 We will tailor promotional efforts and prices
via the following:




Advertise in college publications
Being visible at college events such as Stampede
Week and Homecoming Week
Advertise through social networking sites
Offer free first-time visits for gym referrals
 Between
high stress on college campuses and
routine work-outs at local gyms, there is a
need for the diverse activities Xtreme
Xperience has to offer.
 Students can come take their minds off their
studies and others can come shake up their
work out routine.
Xtreme Xperience faces over 140 facilities
providing the same range of activities in the
greater OKC area.
 Out of these, none offer the diverse selection of
activities Xtreme Xperience has to offer in one
location.
 Therefore Xtreme Xperience will be able to
compete well by offering the fun of paintball,
rock climbing, fan free fall, ropes course, soccer,
and archery in one convenient location and all at
low prices.
 Customer service will play a major role in
obtaining repeat customers and maintaining our
customer loyalty.

 Xtreme
Xperience will be successful by
bringing all of these attractions to one
facility.
 This will boost marketability and reach a
substantially larger amount of our target
customers who are interested in getting
active and having fun.
 Xtreme Xperience will succeed by
maintaining customer loyalty through
customer service as well as discounts and
promotions.
 Xtreme
Xperience’s competitive edge
revolves around the tremendously diverse
range of activities available in one location.
 Customers can enjoy a freefall simulator,
indoor soccer field, a rock wall, an archery
range, a ropes course, and a paintball course
all in one convenient location.
 Xtreme
Xperience will focus its sales strategy
through reaching the target markets, college
students and gym members. Our strategies
will include:




Advertising in college newspapers and at social
events
Advertising through social media, such as
facebook and MySpace.
Sales Promotions: discounts will be offered to
first time visitors
Post-Sales Communication: through comment
cards to better our company and increase the
likelihood clients will return.
Thank you for your time!