Business Plan - Edwards School of Business

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Business Plan
Thomas Becker
Ian Braaten
Mark Hill
Tiffany Schlosser
Welcome
Intro
What to do with the old Saskatoon Weir?
Business
Market
Finance
Investors
Closing
White Water Park
Intro
Business
Market
Finance
Investors
Photo Credit: Saskatoon Star Phoenix
Closing
Business
Business
Build a white water park
Use the existing weir for water flow
Offer access to the course
Offer rafting adventures
Intro
•
•
•
•
Market
Finance
Investors
Closing
Site Plan
Intro
Business
Market
Finance
Investors
Closing
Price and Product
Price & Place
Intro
Advertising
• Shore side signage
• Television
• Radio
• Newsprint
• Word of mouth
• Group-on
Business
Market
Pass (4 hours)
$50
Yearly Membership
$1000
Corporate Team Building
$1875
Kayak Rental
$500
Closing
PricewaterhouseCoopers
Investors
Cost
Finance
Product
Placement Target Market
Market
Generally
Anyone who likes fun
Business
Specifically
18-40 years old
PeopleMiddle class incomes
Both male and female
Intro
“If you build it, they will come”
Finance
Investors
Closing
PricewaterhouseCoopers
Competitive Substitutes
Analysis
Activity Level
Rafting
$50
4 hours
Active
Movie
$10
2 hours
Non-active
Bowling
$15
2 hours
Mildly active
Paintball
$80
2 hours
Active
Go-karting
$35
20 minutes
Mildly active
Market
Duration
Business
Price
Intro
Event
Finance
Investors
Closing
PricewaterhouseCoopers
Revenue Model
Projected Revenue
Amount (2013)
$3,210,000
Building Rental
$120,000
Corporate
$75,000
Other
$87,200
Total
$3,646,950
Business
Rides/Season
Pass
Kayak Rentals
Intro
Type of Revenue
$154,750
Market
Finance
Investors
Closing
Financial Low-down
Investment
Value of WAR Today
$11,012,042
Equity Injection
$3,000,000
2014
Finance
NPV of 30% Equity
30%
Market
Percentage of WAR
Offered
Dividends
Commence
Business
Financial
Intro
Detail
$3,399,550
Investors
Closing
WAR Board Investors
Competitive
and
Analysis
Management
and Board
Team
of Directors
Intro
Business
Market
• Mark Hill, Accounts Manager, Director of Finance
• Thomas Becker, Marketing Manager, Director of
Marketing
• Ian Braaten, Operations Manager, Director of
Operations
• Tiffany Schlosser, Board Chairman
Finance
Investors
Closing
WAR Board Questions?
Competitive
and
Analysis
Management Team
Intro
Business
Market
Finance
Investors
Closing
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