VIRGILIO R. BORILLO JR.
A: 667 Palawan Street Pitogo Makati City 1213 | M: 0920 938 4756 | E: john.borillo@gmail.com
Work Portfolio: www.flickr.com/photos/jborillo
EXPERIENCE
Magellan Solutions Outsourcing Inc., San Juan City
February 2011 – present
Online Marketing Officer

Support Management in the continuous growth of the organization with new business wins
through Search Engine Optimization (SEO) and digital marketing. More small and medium
enterprises based in the US, UK and Australia outsource to Magellan Solutions in the
Philippines to set up their 24/7 help desk, customer service, telemarketing, inbound
customer support and order taking call center services.

Manage the online marketing team and its overall SEO and digital marketing campaigns,
resulting in consistent flow of inquiries from small and medium businesses in the United
States, EU, Australia and the United Kingdom.

Led the team in achieving 1st page Google search results for core call center keywords in
multiple web sites.

Monitor top social media networks like Facebook, Storeboard, Twitter and Linkedin to
develop brand awareness and generate quality traffic to all web sites.

Manage social media campaigns and day-to-day activities, such as community outreach,
content distribution, content writing, and promotions.

Monitor brand reputation by checking trends and feedback from various web sites.

Developed and launched Customer Support Philippines
www.customersupportphilippines.com to offer free trial answering services to small and
medium businesses in the United States, EU, Australia and the United Kingdom. Promotion in
progress.
Trade Intellect Inc., United Kingdom
April 2011 – January 2012
Online Marketing Manager (Independent Contractor)

Helped The Wholesale Forums UK http://www.thewholesaleforums.co.uk web site increase
rankings for some of its core keywords through offsite marketing activities – press articles,
guest articles, social bookmarking, and online forums, increasing membership from 80,000
to 100,000.

Managed to push down a negative comment (Rip-off Report) about The Wholesale Forums
UK web site to 2-5 positions through monthly submissions of press releases to PR directories
and social bookmarking.
Magellan Solutions Outsourcing Inc., San Juan City
October 2010 – January 2011
Online Marketing Consultant

Managed the online marketing team to generate leads via Magellan Solutions’ web site
(http://www.magellan-solutions.com).

Oversaw the development of 4 mini-sites to establish more presence and to boost Magellan’s
online marketing campaigns, generating quality sales leads from around the world.
LeadVantage PH, Inc., Taguig City
February 2010 – February 2011
Creative Copywriter

Developed e-mail marketing newsletters to promote affiliate offers to financially needy
individuals, resulting in increased sign-ups for PayDay Loans, Food Stamps, and Credit
Repair.

Wrote weekly content for Family Financial Help USA
http://www.familyfinancialhelpusa.com web site to help families find financial aid and other
sources of free help.
Magellan Solutions Outsourcing Inc., San Juan City
August 2009 – September 2010
Online Marketing Officer

Developed and managed the re-design of corporate web site www.magellan-solutions.com,
implementing in-house online marketing activities – press release distribution, article
marketing and social media – to build traffic. Page visits increased by 50-70%, generating
daily customer inquiries from the United States, United Kingdom, Australia and EU.

Managed the online marketing campaign of Magellan Call Center
www.magellancallcenter.com web site to target international small and medium businesses
looking for order taking, reservations and telephone answering services, generating new
sales inquiries.

Conceptualized and managed the development of recruitment marketing activities based on
company’s budget.
Global Sources, Makati City
February 2008 – June 2009
Marketing Officer, Electronics Business Unit – Marketing

Managed the development of marketing materials to support the selling of International ICTaiwan Conference & Exhibition in 2008, pushing sales teams in HK, Shenzhen and Taiwan
to close 150 booths.

Managed the development of marketing materials to promote the 2nd annual Global Sources
Electronic Design Awards, resulting in the participation of 150 technology companies in
Greater China, Korea, India, United States and Rest of World.

Managed the development of marketing collaterals to support the selling of China’s top
design titles: Electronic Design-China and Electronic Engineering Times (EE Times-Asia and
EE Times-India).
TeleTech Customer Care Management Inc., Pasay City
April 2007 – February 2008
Marketing Communications Specialist

Helped the Talent Acquisition Team achieve manpower sourcing target for TeleTech’s new
office in Bacoor, Cavite. TeleTech Management in Denver, Colorado recognized the campaign
as model for future site-specific advertising campaigns.

Developed the official logo of TeleTech’s We Care internal communications campaign,
resulting in a well-received company-wide total employee care program across TeleTech’s
delivery centers nationwide.
Espresso Designcomm Corporation, Makati City
May 2006 – April 2007
Senior Copywriter

Conceptualized the 1st TV commercial of Clara Olé Spaghetti Sauce (Choose your Adventure)
in 2007.

Involved in the creative development of TV, print and below-the-line advertising campaigns
for Brittany Corporation, Crown Communities, McCormick, Lagundi Ascof, and Lee Kum Kee
Soy Sauce.

Served as copywriter for start-up activations agency EQ Comm in 2007, resulting in the
acquisition of 2 businesses: Citystate Properties Management Corporation and Responsible
Voting campaigns for May 14, 2007 in the first 3 months of operations.
Tridel Technologies Inc., Pasig City
February 2003 – February 2006
Creative Specialist

Managed the marketing communication activities promoting Internet Manila. Helped the
company win the Best Web site (SME Category) award at the Philippine Web Awards in 2003.

Served in Tridel’s Quality Management Committee as Overall Project Manager in 2005 and
Internal Quality Auditor and Document Control Assistant in 2004, resulting in the company’s
recognition as the 1st Philippine-based ICT company to receive the DIN EN ISO 9001:2000
Quality Management Standard Certification.
Skoal Advertising Inc., Makati City
July 1999 – September 2002
Copywriter

Conceptualized and wrote copy for PCI Bank’s Own-A-Home print advertising campaign,
resulting in the acquisition of the bank’s consumer marketing business after Equitable BankPCI Bank’s merger in 1999.

Managed and edited the newsletters of the Philippine Association of National Advertisers
(PANA Now and PANA Views), Equitable Bank Foundation Inc. (The Foundation Bulletin)
and the 17th Philippine Advertising Congress (Propaganda).

Served as writer in the PR & Publicity Committee of the 17th Philippine Advertising
Congress in Cebu City on November 21-24, 2001.
Femar Graphics, Makati City
October 1996 – March 1997
Proofreader/Quality Controller

Edited Italian legal documents for electronic data processing.
Innodata Philippines Inc., Makati City
July 1995 – June 1996
Proofreader

Edited legal and scientific documents for electronic data processing.
SEMINARS AND CONFERENCES

Advanced SEO Training, October 2011
Todd Malicoat (SEM Consultant and Internet Marketer, Stundubl.com) and Charlie Ellis (SEO
Strategist, GallantFish.com)

1st Asia Internet Congress Philippines, March 2011
Powermax Consulting Group, Pasig City

10th e-Services Global Sourcing Conference and Exhibition, February 2010
Department of Trade and Industry – Philippines, Pasay City

Customer Contact Philippines 2009, November 2009
Frost & Sullivan, Manila

Search Engine Marketing, October 2009
3rd Search Engine Marketing Conference, Makati City

Write to the Point: Copywriting Training, June 2008
Alexander Boome, Kearny Alliance, Makati City

Adobe Photoshop and Illustrator CS, April 2004
Philippine Center for Creative Imaging, Makati City

ISO Internal Quality Audit Training, March 2004
ECC International

Strat Ur Stuff: PANA Strategic Marketing Summit, November 2002
Philippine Association of National Advertisers

Marketing Pitfalls Seminar, May 2002
Philippine Association of National Advertisers

Target Market: Asintado sa Pinoy Ngayon, November 2001
17th Philippine Advertising Congress, Cebu City

Got 2b IMC: PANA Integrated Marketing Communications, November 2002
Philippine Association of National Advertisers

Measuring the Results and Effects of Marketing and Sales Promotion, June 2002
Philippine Association of National Advertisers

Kreytib Kabataan: May K ba kayo?, December 2000
Creative Guild of the Philippines
AWARDS

i-Manila.web, Finalist, Best Web site (E-Services Category)
7th Philippine Web Awards, November 2004

i-Manila, Best Web site (SME Category)
6th Philippine Web Awards, November 2003

Finalist, Young Creatives of the Year
Creative Guild of the Philippines, December 2000
EDUCATION
Philippine Christian University, Manila
BS Computer Science (not completed)
October 1992 – May 1996