Higher Education Programs Preview
Swiss Management Centre
University (SMCU)
Zug, Switzerland
http://www.smcuniversity.com/
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Topic 1: Slide 1 of 36
About SCMU
• Established in 1985
• A legally registered private
institution of learning (not
funded by gov’t) in the
Kanton of Zug, Switzerland.
• Initially offered executive
training courses.
• Currently with students
from over 130 countries.
• Now offers Bachelor’s,
Masters & Doctoral online
programs.
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Topic 1: Slide 2 of 36
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Topic 1: Slide 3 of 36
History & Milestones
Year
Milestones
1985
• Established in Zug, Switzerland as executive training
provider
2002
• Transforms into institution of higher education
2004
• Launched Master & Doctorate Programs
2006
• Newsweek: “SMC is a leading Swiss global University”
• Enrolment of students from 70 countries
2007
• Obtains ACBSP Accreditation
2008
• New Learning Centre in Zurich
• First Doctoral Residency in Vienna, Austria
2009
• Introduces PhD. In Economics program
• Enrolment of students from 116 countries
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Topic 1: Slide 4 of 36
Accreditation (Masters & Doctorate)
The Accreditation Council for Business Schools and Programs (ACBSP), is the leading specialized accreditation
association for business education supporting, celebrating, and rewarding teaching excellence. ACBSP is a
programmatic accreditation body in the U.S., recognized by the Council of Higher Education Accreditation, CHEA.
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Topic 1: Slide 5 of 36
Compliance
• Compliance with the Bologna Declaration
• Recognizing the importance of the European and
International dimensions in education, SMC
underwent the process of adapting to the criteria
of the Bologna Declaration, which regulates the
standards and transferability of credits and
degrees in Europe. SMC fully complies with the
criteria set forth in this international convention.
http://www.relex.espol.edu.ec/ingles/bolonia.php
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Topic 1: Slide 6 of 36
Membership
• Swiss Federation for Adult Learning
(SVEB)
• SVEB is the Swiss national umbrella
organization for adult education, it
groups about 175 institutions. Its main
activities include representing adult
education / learning in Swiss
educational policies and educational
legislation, quality certification and
publications.
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Topic 1: Slide 7 of 36
Approvals
• In Malaysia, the SMCU
Bachelor, Masters &
Doctorate programs are
approved as e-learning
programs claimable
under the Prolus scheme
of the HRD Fund from
the Ministry of Human
Resources
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Topic 1: Slide 8 of 36
Recognition & Rankings
• Listed in Financial Times 2012 online MBAs:
http://rankings.ft.com/businessschoolrankings/online-mba-2012-listing
• Listed as among top 41 online MBAs in Financial
Times 2011:
http://rankings.ft.com/exportranking/online-mba-2011/pdf
• Newsweek article on October 9 2006:
http://www.tepper.at/content/e20/e24/e67/e94/download116/file/file/ger/N
ewsweek10_06.pdf
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Topic 1: Slide 9 of 36
Academic Philosophy
Academic
Excellence
•
•
•
•
•
•
Pragmatic
Approach
•
•
•
•
•
Personalization
High Interactivity
Practice Oriented
Continuous Updates
Modern Tools
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International Partners
Acknowledged Faculty
Quality courseware
Online Library
Case Study approach
NetAcademy online
support & study materials
•
•
•
•
•
Continuous
Support
Updated courses
Faculty support
Personal Counselling
Alumni Networking
Professional courses
upgrade
Topic 1: Slide 10 of 36
MBA Program Structure
No. Course Code
Course
Credits
1
MBA501
Marketing Management
6
2
MAB502
Managerial Finance and Accounting
6
3
MBA503
Business Research
6
4
MBA504
Project Management
6
5
MBA505
Managerial Economics
6
6
MBA506
Human Resource Management
6
7
MBA507
International Business and Trade
6
8
MBA508
Management
6
9
MBA509
Business Development Management
6
10
MBA510
Operations Management
6
11
MBA511
Strategic Management
6
12
MBA512
Leadership and Organizational Behavior
6
13
MBA513
Capstone Project
48
TOTAL
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120
Topic 1: Slide 11 of 36
MBA Program Progression
12 courses x 6 weeks/course:
• 72 weeks + 6 weeks for submission of last course assignment
=
• Capstone project starting concurrently with 11th course lasting =
• Total recommended duration
=
Wk 1 - 6
1 2
3
4
MBA501
Wk 7 - 12
5
6
7
8
Wk 13 - 18
Wk 19 - 2 4
Wk 2 5 - 3 0
Wk 2 6 - 3 6
Wk 3 7 - 4 2
Wk 4 3 - 4 8
Wk 4 9 - 5 4
78 weeks
24 weeks (6 months )
84 weeks
Wk 5 5 - 6 0
Wk 6 1 - 6 6
Wk 6 7 - 7 2
Wk 7 3 - 7 8
T
S
MBA502
T
S
MBA503
T
S
MBA504
T
S
MBA505
T
S
MBA506
T
S
MBA507
T
S
MBA508
T
S
MBA509
T
S
M B A 5 10
T
S
M B A 5 11
T
S
M B A 5 12
T
M B A 5 13 C a p t so n e P r o j e c t
Le ge nd:
Wk 7 9 - 8 4
9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84
S t udy P e r i od
T
- Online Test in Week 6 of st udy per iod
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S
S
S
- Submission of Assignment on Week 12 of st udy per iod
Topic 1: Slide 12 of 36
MBA Program Delivery
No.
Delivery mode: Online Faculty Instructions
Hours
per wk
No. of
weeks
Σ Contact
Hrs
1
Faculty instruction through pre-recorded lectures
3
6
18
2
Video Case studies
2
6
12
3
Online tutorials to discuss assignment & revision for
test
2
6
12
4
Participation in discussion forums (facilitated)
2
6
12
9
6
54
Subtotal of contact hours for faculty instructions
Expected Self Study
5
Independent research for assignment
9
6
54
6
Self study
7
6
42
Subtotal of expected self study
16
6
96
OVERALL CONTACT & STUDY HOURS
25
6
150
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Topic 1: Slide 13 of 36
MBA Assessment Structure
No.
Assessment Mode
Type
Weightage (%)
1.
Online Test (30 multiple choice questions)
Summative
30
2.
Coursework Assignment - will be a business
report of 4,000 (+/-10%) words
Formative
70
Total 100
• 1 Credit
=
25 contact hours
• Each course
=
6 credits (25 contact hrs / wk x 6 wks = 150 contact hrs.)
• 12 courses
=
72 credits (6 credits / course x 12 courses)
• Capstone Project =
48 credits
• Total credits
120 credits (ECTS – European Credit Transfer System)
=
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Topic 1: Slide 14 of 36
MBA Grading Structure
Grade
Marks (%)
Grade Point
Status
Remarks
A+
98 - 100
4.00
Passing
None
A
93 - 97
3.80
Passing
None
A-
90 - 92
3.70
Passing
None
B+
88 - 89
3.30
Passing
None
B
83 - 87
3.00
Passing
None
B-
80 - 82
2.70
Passing
Under condition that overall GPA for diploma above
or equal to requirement
C+
78 - 79
2.30
Passing
Under condition that overall GPA for diploma above
or equal to requirement
C
73 - 77
2.00
Passing
Under condition that overall GPA for diploma above
or equal to requirement
C-
70 - 72
1.70
Passing
Under condition that overall GPA for diploma above
or equal to requirement
D+
68 - 69
1.30
Failure
Improvement assigned
D
63 - 67
1.00
Failure
Improvement assigned
D-
60 - 62
0.70
Failure
Improvement assigned
F
0 - 59
0
Failure
Retake of class. Subject to additional fees.
Incomplete (I)
Some work towards the final grade not completed for valid reasons. Period to be completed
decided by the professor. Failure to submit results in 0% for the work missing. Grade is formed
based on the handed elements
Exemption (EX)
Granted from a core or a profile course on the basis of extensive experience in the field or
transfer of credit from a recognized institution. Grade minimum for transfer is B- 80%. A
maximum of 30% of courses will be granted exemption (i.e. 4 courses of equivalent standing
from a recognized institution of higher learning)
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Topic 1: Slide 15 of 36
MBA Admission Criteria
• Undergraduate degree from an internationally
recognized academic institution.
• Minimum 3 years of work experience in middle
management (or equivalent, respective to the
profession)
• Proficiency in English
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Topic 1: Slide 16 of 36
MBA Graduation Requirements
• obtain a passing grade in all courses,
• successfully complete their capstone project.
• achieve the required overall GPA of 3.0
• Fulfillment of all financial obligations to
NetAcademy and SMCU.
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Topic 1: Slide 17 of 36
MBA Program Summary
Item
Description
Award & Validation
SMCU, Switzerland
No. of modules
12 courses + 1 Capstone Project (8K words)
Duration
84 weeks (1 years 8 months)
Assessment
70% coursework + 30% quiz
Entry Requirement
Recognised Bachelor’s degree or equivalent
Study Materials
ALL provided by NetAcademy for EVERY course
Fees
(NOT including graduation
ceremony fees)
& Intelli-Zen Resources
• Study guides
• Video links
• Virtual classroom
• Power point slides
• Online library
• Personal tutor
• Application Fees:
• Program Fees:
• Total Fees:
= RM
800
= RM 24,000
= RM 24,800
Topic 1: Slide 18 of 36
DBA Program Structure
• Core Stage:
two (2) courses
• Specialization Stage:
five (5) courses
• Dissertation & Defense stage: thesis of at least 20K words
No. Course Code
1
2
DBA601
DBA602
3
4
5
6
7
DBA603
DBA604
DBA605
DBA606
DBA607
8
DBA608
Course
CORE STAGE
Research Methodology & Design I
Research Methodology & Design II
SPECIALISATION STAGE
Corporate Finance and Governance
Strategic Leadership
International Marketing Management
Managerial Economics
Performance Management
DISSERTATION STAGE
Dissertation Thesis & Dissertation Defense
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Topic 1: Slide 19 of 36
DBA Program Progression
7 courses x 10 weeks/course:
• 70 weeks + 13 weeks for submission of last course assignment
• Dissertation thesis starting concurrently with 7th course lasting
• Dissertation thesis defense to be scheduled for weeks: 101 -104
• Total recommended duration: 2 years
1- 10
We e k s
1
2
3
4
5
6
11- 20
7
8
9
10
11 12
13
14
15
16
17
21- 30
18
19
31- 40
41- 50
=
83 weeks
=
40 weeks.
=
4 weeks
= 104 weeks
51- 60
61- 70
71- 80
81- 90
91-100
101-104
2 0 2 1 2 2 2 3 2 4 2 5 2 6 2 7 2 8 2 9 3 0 3 1 3 2 3 3 3 4 3 5 3 6 3 7 3 8 3 9 4 0 4 1 4 2 4 3 4 4 4 5 4 6 4 7 4 8 4 9 5 0 5 1 5 2 5 3 5 4 5 5 5 6 5 7 5 8 5 9 6 0 6 1 6 2 6 3 6 4 6 5 6 6 6 7 6 8 6 9 7 0 7 1 7 2 7 3 7 4 7 5 7 6 7 7 7 8 7 9 8 0 8 1 8 2 8 3 8 4 8 5 8 6 8 7 8 8 8 9 9 0 9 1 9 2 9 3 9 4 9 5 9 6 9 7 9 8 9 9 10 0 10 1 10 2 10 3 10 4
C o urs e s
D B A 601
S t udy P e rio d
D B A 602
S
S t udy P e rio d
D B A 603
S
S
S t udy P e rio d
D B A 604
S t udy P e rio d
D B A 605
S
S t udy P e rio d
D B A 606
S
S t udy P e rio d
D B A 607
S t udy P e rio d
D B A 608
S
S t udy P e rio d
D B A 609
Le ge nd
S
S
D is s e rt a t io n P ro je c t ( 4 0 we e k s )
S t udy P e rio d
D e f e n se
S Submissio n o f assignment fo r each co urse in Week 13 fro m start o f that co urse
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Topic 1: Slide 20 of 36
DBA Program Delivery
No. Delivery mode: Online Faculty Instructions
Hours per
wk
No. of
weeks
Σ Contact
Hrs
2
10
20
1
Faculty instruction through pre-recorded
lectures
2
Video Case studies
1
10
10
3
Online tutorials to discuss assignment
2
10
20
4
Participation in discussion forums (facilitated)
1
10
10
Subtotal of contact hours for faculty instructions
6
10
60
Expected Self Study
5
Independent research for assignment
4
10
40
6
Self study
3
10
30
Subtotal of expected self study
7
10
70
OVERALL CONTACT & STUDY HOURS
13
10
130
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Topic 1: Slide 21 of 36
DBA Assessment Structure
• Assessment for the SMCU DBA program for all courses
will be 100% by coursework.
• All assignments will consist of a mini research on topic
given by the lecturer.
• The assignments will be presented in the form of a
business report of 7,000 ( +/- 10%) words on a real
world organisation.
• Each assignment will be accompanied by a
comprehensive assessment rubric (marking criteria)
• Candidates are given 10 weeks from the
commencement of a particular course to complete
and submit their assignments.
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Topic 1: Slide 22 of 36
DBA Grading Structure
Grade
Marks (%)
Grade Point
Status
Remarks
A+
98 - 100
4.00
Passing
None
A
93 - 97
3.80
Passing
None
A-
90 - 92
3.70
Passing
None
B+
88 - 89
3.30
Passing
None
B
83 - 87
3.00
Passing
None
B-
80 - 82
2.70
Passing
Under condition that overall GPA for diploma above
or equal to requirement
C+
78 - 79
2.30
Passing
Under condition that overall GPA for diploma above
or equal to requirement
C
73 - 77
2.00
Passing
Under condition that overall GPA for diploma above
or equal to requirement
C-
70 - 72
1.70
Passing
Under condition that overall GPA for diploma above
or equal to requirement
D+
68 - 69
1.30
Failure
Improvement assigned
D
63 - 67
1.00
Failure
Improvement assigned
D-
60 - 62
0.70
Failure
Improvement assigned
F
0 - 59
0
Failure
Retake of class. Subject to additional fees.
Incomplete (I)
Some work towards the final grade not completed for valid reasons. Period to be completed
decided by the professor. Failure to submit results in 0% for the work missing. Grade is formed
based on the handed elements
Exemption (EX)
Granted from a core or a profile course on the basis of extensive experience in the field or
transfer of credit from a recognized institution. Grade minimum for transfer is B- 80%. A
maximum of 30% of courses will be granted exemption (i.e. 4 courses of equivalent standing
from a recognized institution of higher learning)
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Topic 1: Slide 23 of 36
DBA Admission Criteria
• Master degree from an internationally recognized
academic institution.
• Min. 4 years of work experience in executive or
senior management positions
• Proficiency in English
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Topic 1: Slide 24 of 36
DBA Graduation Requirements
• obtain a passing grade in all courses,
• successfully complete their capstone project.
• achieve the required overall GPA of 3.0
• Fulfillment of all financial obligations to
NetAcademy and SMCU.
& Intelli-Zen Resources
Topic 1: Slide 25 of 36
DBA Program Summary
Item
Description
Award & Validation
SMCU, Switzerland
No. of modules
7 courses + 1 Dissertation (20K words)
Duration
104 weeks (2 years)
Assessment
100% coursework
Entry Requirement
Recognised Master’s degree or equivalent
Study Materials
ALL provided by NetAcademy for EVERY course
Fees
(NOT including graduation
ceremony fees)
& Intelli-Zen Resources
• Study guides
• Video links
• Virtual classroom
• Power point slides
• Online library
• Personal tutor
• Application Fees:
• Program Fees:
• Total Fees:
= RM
800
= RM 36,000
= RM 36,800
Topic 1: Slide 26 of 36
BBM Program Structure
• Bachelor of Business Management
No. Course Code
Course
Credits
1
BBM401
Financial Management
6
2
BBM402
International Business Management
6
3
BBM403
International Marketing Strategies
6
4
BBM404
Management Information Systems
6
5
BBM405
Electronic Business
6
6
BBM406
Managing Organizational Change &
Developments
6
7
BBM407
Business Research
6
8
BBM408
Human Resource Training and Development
6
9
BBM409
Project Paper and Case Study
12
TOTAL
60
Note: ALL Bachelor programs are NOT accredited by ACBSP
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Topic 1: Slide 27 of 36
BAF Program Structure
• Bachelor of Applied Finance
No. Course Code
Course
Credits
1
BAF401
Management Accounting
6
2
BAF402
Financial Accounting
6
3
BAF403
Corporate & Business Law
6
4
BAF404
Taxation
6
5
BAF405
Financial Reporting
6
6
BAF406
Audit & Assurance
6
7
BAF407
Financial Management
6
8
BAF408
Business Analysis
6
9
BAF409
Project Paper & Case Study
12
TOTAL
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60
Topic 1: Slide 28 of 36
BHM Program Structure
• Bachelor of Hospitality Management
No. Course Code
Course
Credits
1
BHM401
Front Office Operations
6
2
BHM402
Food and Beverage Service
6
3
BHM403
Services Marketing
6
4
BHM404
Human Resource Management
6
5
BHM405
Management Accounting
6
6
BHM406
Resort Operations and Management
6
7
BHM407
Hospitality Procurement, Purchasing and Selection
6
8
BHM408
Introduction to Club and SPA Management
6
9
BHM409
Project Paper and Case Study
12
TOTAL
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60
Topic 1: Slide 29 of 36
BIT Program Structure
• Bachelor of Information Technology
No. Course Code
Course
Credits
1
BIT401
Systems Analysis and Design
6
2
BIT402
Network and Distributed Systems
6
3
BIT403
Social and Organisational Issues in Computing
6
4
BIT404
Management Information Systems
6
5
BIT405
Internet Security Management
6
6
BIT406
Java Business Programming
6
7
BIT407
Database Design and Management
6
8
BIT408
Web Development
6
9
BIT409
Project Paper and Case Study
12
TOTAL
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60
Topic 1: Slide 30 of 36
Bachelor Program Progression
8 courses x 6 weeks/course:
• 48 weeks + 7 weeks for submission of last course assignment
• Project Paper & Case Study starting concurrently with 5th course lasting
• Total recommended duration
WEEKS
1-6
7 - 12
13 - 18
19 - 24
25 - 30
31 - 36
= 55 weeks
= 31 weeks
= 55 weeks
37 -42
43 - 48
49 - 54
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55
COURSES
BBM401
Study Period
BBM402
T
S
Study Period
BBM403
T
Study Period
BBM404
S
T
Study Period
S
T
BBM405
Study Period
BBM406
T
S
Study Period
BBM407
T
Study Period
BBM408
S
T
S
Study Period
T
S
Project Paper & Case Study
BBM409
Legend:
S
Study Period
T
Online Test in Week 7 for each course
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S
Submission of assignment for each course in Week 13 from start of that course
Topic 1: Slide 31 of 36
Bachelor Program Delivery
No.
Delivery mode: Online Faculty Instructions
Hours
per wk
No. of
weeks
Σ Contact
Hrs
1
Faculty instruction through pre-recorded lectures
3
6
18
2
Video Case studies
2
6
12
3
Online tutorials to discuss assignment & revision for
test
2
6
12
4
Participation in discussion forums (facilitated)
2
6
12
9
6
54
Subtotal of contact hours for faculty instructions
Expected Self Study
5
Independent research for assignment
9
6
54
6
Self study
7
6
42
Subtotal of expected self study
16
6
96
OVERALL CONTACT & STUDY HOURS
25
6
150
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Topic 1: Slide 32 of 36
Bachelor Assessment Structure
No.
Assessment Mode
Type
Weightage (%)
1.
Online Test (30 multiple choice questions)
Summative
30
2.
Coursework Assignment - will be a business
report of 4,000 (+/-10%) words
Formative
70
Total 100
• 1 Credit
=
25 contact hours
• Each course
=
6 credits (25 contact hrs / wk x 6 wks = 150 contact hrs.)
• 12 courses
=
72 credits (6 credits / course x 12 courses)
• Capstone Project =
48 credits
• Total credits
120 credits (ECTS – European Credit Transfer System)
=
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Topic 1: Slide 33 of 36
Bachelor Grading Structure
Grade
Marks (%)
Grade Point
Status
Remarks
A+
98 - 100
4.00
Passing
None
A
93 - 97
3.80
Passing
None
A-
90 - 92
3.70
Passing
None
B+
88 - 89
3.30
Passing
None
B
83 - 87
3.00
Passing
None
B-
80 - 82
2.70
Passing
Under condition that overall GPA for diploma above
or equal to requirement
C+
78 - 79
2.30
Passing
Under condition that overall GPA for diploma above
or equal to requirement
C
73 - 77
2.00
Passing
Under condition that overall GPA for diploma above
or equal to requirement
C-
70 - 72
1.70
Passing
Under condition that overall GPA for diploma above
or equal to requirement
D+
68 - 69
1.30
Failure
Improvement assigned
D
63 - 67
1.00
Failure
Improvement assigned
D-
60 - 62
0.70
Failure
Improvement assigned
F
0 - 59
0
Failure
Retake of class. Subject to additional fees.
Incomplete (I)
Some work towards the final grade not completed for valid reasons. Period to be completed
decided by the professor. Failure to submit results in 0% for the work missing. Grade is formed
based on the handed elements
Exemption (EX)
Granted from a core or a profile course on the basis of extensive experience in the field or
transfer of credit from a recognized institution. Grade minimum for transfer is B- 80%. A
maximum of 30% of courses will be granted exemption (i.e. 4 courses of equivalent standing
from a recognized institution of higher learning)
& Intelli-Zen Resources
Topic 1: Slide 34 of 36
Bachelor Admission Criteria
• 2-year Diploma, Higher Diploma or Advanced
Diploma from an internationally recognized
academic institution of higher learning.
• Minimum 3 years of work experience in middle
management (or equivalent, respective to the
profession)
• Proficiency in English
& Intelli-Zen Resources
Topic 1: Slide 35 of 36
Bachelor Graduation Requirements
• obtain a passing grade in all courses,
• successfully complete their capstone project.
• achieve the required overall GPA of 3.0
• Fulfillment of all financial obligations to
NetAcademy and SMCU.
& Intelli-Zen Resources
Topic 1: Slide 36 of 36
Bachelor Program Summary
Item
Description
Award & Validation
SMCU, Switzerland
No. of modules
8 courses + 1 Capstone Project (8K words)
Duration
55 weeks (1 year 2 months)
Assessment
70% coursework + 30% quiz
Entry Requirement
Recognised 2-year Diploma or equivalent
Study Materials
ALL provided by NetAcademy for EVERY course
Fees
(NOT including graduation
ceremony fees)
& Intelli-Zen Resources
• Study guides
• Video links
• Virtual classroom
• Power point slides
• Online library
• Personal tutor
• Application Fees:
• Program Fees:
• Total Fees:
= RM
800
= RM 15,000
= RM 15,800
Topic 1: Slide 37 of 36
End of Preview
Thank you very much
for your time
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Topic 1: Slide 38 of 36