Stationery.ae
© 2013, Stationery Inc. All Rights Reserved.
Stationery.ae
PROBLEM
Convenience
Availability
Cost Reduction
School Kids
Buying school supply for kids
– Inconvenient,
University Students
Buying stationery for university
– Unavailability,
Small & Medium Business
Buying office supply for SME
– High Cost for Middle Man,
One Billion USD Market in UAE Only
Stationery.ae
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Stationery.ae
MARKET
Convenience
Availability
Cost Reduction
PROBLEM + MARKET = OPPORTUNITY
SCHOOL KIDS
UNIVERSITY STUDENTS
SMALL & MEDIUM BUSINESS
Size 814,724 kid
Size 109,435 student
Size approx 240,000 company
* Statistics provide by Ministry of Education, AMEINFO
Stationery.ae
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Stationery.ae
SOLUTION
Convenience
Availability
Cost Reduction
Convenience
Online Shopping
Local Dispatch through ARAMEX
Availability
50,000 + Item
Cost Reduction
15 % off from Top Tier Supplier
Stationery.ae
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Stationery.ae
OPPERTUNITY
Convenience
1.2
Million
TAM SIZE in UAE
Availability
1.6
Billion AED
TAM VALUE in UAE
Cost Reduction
157
Million AED
TM VALUE in UAE
Market
%
%
1
Market share from TAM for
Stationery.ae in 3 Years
10
Market share from TM for
Stationery.ae in 3 Years
16
Million AED
Estimated Revenue from TM
for Stationery.ae in 3 year
TAM : Total Addressable Market
TM : Target Market
Stationery.ae
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Stationery.ae
TEAM
Convenience
Founder & CEO
Walied Albasheer
Walied@stationery.ae
Availability
Founder & CCO
Abdelrahman Alhashmi
albaity@stationery.ae
Cost Reduction
Founder & CUEO
Wifaq Ahmed
wifaq@stationery.ae
o 18 year experience in internet.
o Senior Banker with 13 years of experience
Creative Artist
o Serial entrepreneur, 5th Startup
consumer sentiment analyst
o Stationery.ae 2013
o Expert in debit collections recovery, risk
management, strategy planning
o Inbound LLC 2011
o Stationery.ae 2013
o xdata.com, 2007
o Al Tahseel Debt Collection 2011
o Formula World Sports, 2006
o Techoz LTD, 2004
o Regional Collection Manager for HSBC
customer relationship champion
architect in the making.
Stationery.ae
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