Information Systems Management
(ISM) at UC Santa Cruz
Subhas Desa
Subhas Desa, sdesa@soe.ucsc.edu
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What is Information Systems
Management (ISM)?
An exciting new discipline that combines engineering
and management to address:
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The Technology of Business: the design and use
of technologies to efficiently and profitably manage
and operate any enterprise or company
The Business of Technology: how to develop,
manage, and commercialize technologies/products
(e.g., computers, networks, and software)
Subhas Desa, sdesa@soe.ucsc.edu
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The ISM Advantage
Flexibility in a rapidly changing world. Technological
specialization can be a dead-end.
Keys to Success. Learning for the real world
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How to effectively manage others
How to coordinate a company’s technologies and
data
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How to lead complex technological projects
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How to market and sell ideas/products
Subhas Desa, sdesa@soe.ucsc.edu
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Why ISM at UCSC?
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New Department: Increased contact with faculty,
smaller classes, new faculty hires trained to today’s
technologies
Credit available for relevant work experience
Part of the Baskin School of Engineering: Science,
engineering, and programming courses taught by worldclass researchers
Flexibility: Electives are chosen from Engineering (e.g.,
Computer Architecture), Social Sciences (e.g., Business
Strategy), or tailored to individual needs of the student
Internships and Projects: Students can work for local
technology companies and/or with faculty researchers
Subhas Desa, sdesa@soe.ucsc.edu
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ISM Specializations
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ISM - Information Systems Management (The
Technology of Business) - Use information and
computer systems to solve business problems (e.g.,
finance and resource allocation)
MOT - Management of Technology (The
Business of Technology) - Develop and
commercialize a new product or idea (business
strategy, marketing, etc.)
ISTM - Information Systems and Management
of Technology - A combination of the above two
Subhas Desa, sdesa@soe.ucsc.edu
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ISM Faculty
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Ram Akella, Professor (Information Technology,
Knowledge Management)
Subhas Desa, Undergraduate Director (Management of
Technology, Product Development)
Patrick Mantey, Professor (Systems Management, MultiMedia)
John Musacchio, Assistant Professor (Control of
Communication Networks)
Kevin Ross, Assistant Professor (Complex Systems
Management)
Yi Zhang, Assistant Professor (Knowledge Management)
Subhas Desa, sdesa@soe.ucsc.edu
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ISM Research
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Management of Technology and Product
Development
Knowledge Management and Business Intelligence
(Data Mining)
Risk Management in the Development of
Technologies
System Dynamics of the Enterprise Value Chain
Strategy and Pricing for Communication Networks
Scheduling and Control of Information Networks
Subhas Desa, sdesa@soe.ucsc.edu
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Current ISM Internships
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GIIP – through the Sociology Department, providing
services to address ISM needs in small, local
industries
J. P. Morgan
LightSurf
Seagate
UCSC, Cruz Mail
UCSC, Information Technology Services
Subhas Desa, sdesa@soe.ucsc.edu
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ISM Foundation Courses
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Calculus, linear algebra, and discrete math
Macro- and Microeconomics
Accounting principles and practice
Programming, data structures, and computer
organization
Business Strategy and Information Systems
Transfer students should take as many of these courses
as possible at their local colleges (see
www.ASSIST.org for equivalent classes)
Subhas Desa, sdesa@soe.ucsc.edu
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ISM Core Courses
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Business Information Systems
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Systems Analysis and Design
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Business Strategy and Information Systems
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Management of Technology Seminar
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Management of Technology I: The Management,
Development, and Commercialization of Technology
Management of Technology II: Management of the
Enterprise Value Chain
Subhas Desa, sdesa@soe.ucsc.edu
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Should you consider ISM?
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Are you interested in engineering but know that
you would rather be involved in the business or
management end of technology?
Are you interested in business but know you want a
job managing a company’s technologies and data?
Are you interested in developing and marking your
own products or ideas (or those produce by
others)?
Subhas Desa, sdesa@soe.ucsc.edu
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Next step
For more information about the program
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Our Web-site
http://www.soe.ucsc.edu/programs/ism/
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Contact
Subhas Desa, Undergraduate Director
phone: 831-459-1641
e-mail: sdesa@soe.ucsc.edu
Subhas Desa, sdesa@soe.ucsc.edu
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