VENOM ENERGY
STRIPS
Melinda Wade, Seth Crocker,
Danny Soueid, Stephanie
Higinbotham
INTRODUCTION
 What are we?
A flavorful dissolvable strip you put on your
tongue that will give you energy
 Who do we want to help?
College students who are in need of a boost to
get everything done
 Our mission
To help energize college students more conveniently at an
affordable price
PROBLEM AND SOLUTION
 Students run out of energy during the day and need a boost to stay
awake during classes and late at night to complete homework
 Not everyone wants to have an entire drink for various reasons
 Therefore, venom energy strips are a quick and affordable way to
accomplish the tasks needed with no bad side affects
STRENGTHS/ WEAKNESSES
There aren’t many products like venom energy strips
They are very convenient, quick acting, affordable, and don’t have
any bad side affects like energy drinks
However, this is a billion dollar industry with a lot of competition
It can be dangerous if one doesn’t read the warning label and takes
too many
COMPETITIVE FORCES
 Competitors
 Supplier
 Buyers
 Alternatives
 Five hour energy
 Red bull
 Dr Pepper Snapple
 College students
 Five hour energy
 Coffee
SEGMENTATION AND
TARGETING
Target Market ~ college students
Need for product~ gain energy in an efficient way
instead of having to take a full drink to get energy
Where to get product~ on various college campuses
and drug stores such as CVS and Walgreens
MARKETING MIX
 Product
 Energy strip
Made with natural ingredients
Contains four flavors (cherry, apple, grape, and watermelon)
 Price –
$4.99 for package of 20 strips
$12.99 for bundle pack, includes 3 packs of 20 strips
 Place
Grocery stores
CVS and Walgreens
College Campus bookstores
 Promotion
Conducted surveys
Social media
Advertisements
Free samples
OUR SUPPLIER
Dr. Pepper Snapple Company
Over 50 different brands of beverages
2008 it became a stand-alone publically-traded company on the
NY stock exchange
They have 6 of the top 10 non-cola soft drinks, and 9 of their 12
leading brands are No. 1 in their flavor categories
WHY WE CHOOSE OUR SUPPLIER
 Dr. Pepper Snapple Company is an enterprising company that is
on a rise to become the No. 1 soft drink company in America
 They currently have an energy drink but it is one that isn’t as
popular as their competitors
 With our product we allow them a new way to penetrate the market
 We believe that with our product, we exemplify the company’s
image of variation
FOCUS GROUP STATISTICS
 Students need more sleep and more energy
 Students spend a large amount of their energy on




work and classes
Many students are not energized enough for the
tasks that they day consist of
People spend a wide range of money on varying
energy supplements and drinks
Students are generally worried on how not attaining
enough sleep will affect their GPA
people need the most energy in the morning and
when they get home
REFERENCES
 http://www.energyfiend.com/caffeine-content/energy-sheets
 http://www.drpeppersnapplegroup.com/