XSW174: Go Green with Global Technology Services
Site & Facilities Services
Bret Lehman
February 2008
© 2008 IBM Corporation
This presentation is intended for the education of IBM sales personnel. It should not be distributed to customers.
XSW174: Go Green with GTS
Data centers are at a tipping point and energy use and cost
is the driver
Increased Computing
Demand
Changing Cost
Dynamics
Data Center
Lifecycle Mismatch
 Between 2000 and 2010 sever installations will grow
by 6x and storage by 69x. Wintel and Unix server
utilization low – 3 to 30% – IBM / Consultant studies
 Per square foot, annual data center energy costs are
10 to 30 times more than those of a typical office
building. 2 - William Tschudi, March 2006
 Data centers have doubled their energy use in the
past five years.3 - Koomey, February 2007
 US commercial electrical costs increased by 10%
from 2005-06.4 - EPA Monthly Forecast, 2007
 “Eighty-seven percent of data centers were built
before 2001”5
 “Twenty-nine percent of clients identified” data center
capability affected server purchases ”- Ziff Davis
1. Gartner, Data Center Power and Cooling Scenario Through 2015, Rakesh Kumar, March 2007.
2. William Tschudi, March 2006.
3. Koomey, February 2007.
2
4. EPA Monthly Forecast, 2007.
5. Nemertes Research, Architecting and Managing the 21st Century Data Center, Johna Till
Johnson, 2006.
IBM Confidential
© 2008 IBM Corporation
This presentation is intended for the education of IBM sales personnel. It should not be distributed to customers.
XSW174: Go Green with GTS
Project ‘Big Green’

Diagnose
IBM to reallocate $1 billion each year:
Get the facts to
understand your energy
use and opportunities
for improvement
 Build leadership technologies, services, tools
and methodologies to significantly reduce total
energy consumption in a data center
 Plan, build or prepare our facilities to be Green
Data Centers based on IBM best practices and
innovative technologies in power and cooling.

Plan, build, and
upgrade to
energy efficient
data centers
Green Data
Center
Seize control
with energy
management
software
Re-affirming a long standing commitment
 Double the compute capacity by 2010 —without
increasing power consumption or CO2
emissions avoiding 5B kilowatt hours per year
 Data centers = 6% total space but consume
30% of the energy cost

Manage &
Measure
Build
Virtualize
Implement
virtualization and
other innovative
technologies
Cool
Use innovative
cooling solutions
Going Green impacts pocket-book and the planet
– Business: Double your IT capacity
– Operational: Save 45% energy savings or $1.3M per year
– Environmental: 1,300 less cars or 3.5 M pounds of coal
3
IBM Confidential
© 2008 IBM Corporation
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XSW174: Go Green with GTS
IBM Data Center Global Expertise
A decade of managing 8M square feet of data centers around the world
IBM Strategic Delivery Model
TECHNOLOGY
IBM Metrics
Global
Resources
Strategic
IGA
Location
Strategic
Web
Location
for IGA
Ethernet &
Power9
Networks
1997
Today
CIOs
128
1
Host data centers
155
7
Web hosting centers
80
5
Network
31
1
15,000
4,700
Applications
Plus…Deep experience in helping our clients data center challenges
 Significant services deployment capability: 600-data center, 2,300–server, and x-storage resources
 Helping clients met IT growth requirements with resilient, cost-effective solutions
 Global breadth: built >30M square feet of data centers; top 5 Chinese banks; India & Egypt telecomm
4
IBM Confidential
© 2008 IBM Corporation
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XSW174: Go Green with GTS
Where does the energy go?
The data center energy challenge affects both the physical data center
and the IT infrastructure
Cooling systems
% of total data center
electricity use
35
Electrical and building systems
30
25
20
15
10
5
0
Chiller/
cooling
tower
Humidifier
Computer
room airconditioner
Power
distribution
unit
Uninterruptible
power
supply (UPS)
Switch/
gen
Lighting
Information
technology
Power use
Optimize Data Center
Infrastructure Energy
Efficiency
Active Energy Management
Optimize IT
Infrastructure Energy
Efficiency
Chart and data source: American Power Conversion Corporation (APC) white paper, Implementing Energy Efficient Data Centers,
#114, by Neil Rasmussen, 2006.
5
IBM Confidential
© 2008 IBM Corporation
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XSW174: Go Green with GTS
In October 2006 we announced four new global offerings to
address our clients data center power and cooling issues
 High Density Computing Data Center Readiness Assessment:
Helps clients benefit from high density computing by assessing: their capacity
and capability within their existing data centers, the gaps that could jeopardize
continuous operations, and the actions to resolve identified concerns
 Thermal Analysis for High Density Computing:
Identifies and resolves heat-related problems within existing data centers and
provides options for cost savings and future expansions
 Scalable Modular Data Center:
Install a new data center quickly using modular solutions. The capability can
be installed in nearly any working environment and provides ready power,
cooling, security and monitoring for a turnkey data center environment
 Data Center Global Consolidation and Relocation Enablement:
Provides a consistent, repeatable, phased management approach to help
clients implement a data center relocation/consolidation by leveraging local
IBM site and facilities expertise around the globe
6
IBM Confidential
© 2008 IBM Corporation
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XSW174: Go Green with GTS
In May 2007 we announced three new global offerings to
establish IBM’s market leadership position
 Data Center Energy Efficiency Assessment:
Comprehensive assessment of client data center and supporting physical
infrastructure to identify operational cost savings. Assist customers with utility
rebates or LEED certification
 Data Center Stored Cooling Solution:
Thermal storage solution utilizing synthetic phase change material to reduce
cooling energy costs. Chiller operation displaced to off peak hours. Optimal
chiller sizing and improved reliability
 Optimized Airflow Assessment for Cabling:
Solution to the issue of excess, obsolete cabling in a raised floor air delivery
plenum. Identifies and removes unused cabling for the client resulting in an
energy optimized air delivery system.
7
IBM Confidential
© 2008 IBM Corporation
This presentation is intended for the education of IBM sales personnel. It should not be distributed to customers.
XSW174: Go Green with GTS
Data Center Energy Efficiency Assessment
Provide facts to reduce energy consumption by 53% annually
Objective
Client requirements
2.5
3.0
2.0

Support IT growth with an existing 5,000 sq ft center

Improve data center energy efficiency & reduce costs
40%
Current
3.5
1.5
Solution

Comprehensive, fact-based analysis

Evaluate cooling system components, electrical
systems and other building systems

Provide baseline metric (MPG) for data centers

Deliver roadmap of cost justified recommendations
Most energy
efficient
Improvements
Benefits
Least energy
efficient
Cost ($K)
Payback
Reduce recirculation & bypass of cooling air
<5
< 1 year
Increase CRAC air discharge temperature
<5
<1 year
Adjust indoor temperature & relative humidity
<3
<1 year
Turn off CRAC’s where no IT equipment load
<1
immediate
Improve UPS efficiency
40-140
1-2 years
Consider transferring IT loads to two PDUs
Varies
varies

Up to 53% annual energy savings

40% annual savings on actions with < 2 year payback
Implement occupancy sensor light controls
<5
1.5 years

$125-170K annual energy savings
Variable speed fans
200
6 years
Variable speed scroll compressors
300
18 years
60 - 700
1 To 18 years
Total
8
IBM Confidential
© 2008 IBM Corporation
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XSW174: Go Green with GTS
Scalable Modular Data Center-Bryant University
Rapid deployment of a traditional data center at 20%
less cost than a traditional data center raised floor
Client requirements


Decentralized IT infrastructure was costly, inefficient and
increasingly unable to scale to growing demands for IT
services
Needed to consolidate to an enterprise-class data center
Solution



Implemented an IBM Scalable Modular Data Center solution
with advanced InfraStruXure® architecture from IBM Alliance
Partner APC
Standardized on IBM BladeCenter® for virtualized
Microsoft® Windows® and Linux®
Saves on power and cooling costs; can provision new
virtual servers in < 1 day
Benefits



Reduced physical servers from 75 to 40
40 to 50 percent reduction in floor space requirements
Contributed to reduced carbon footprint and reduced
power consumption/cooling
9
“The IBM and APC solution is more efficient,
targeting cooling on the components that
need it, rather than wasting energy chilling
the surrounding air.”
IBM Confidential
— Rich Siedzik, Director of Computer and
Telecommunication Services, Bryant University
© 2008 IBM Corporation
This presentation is intended for the education of IBM sales personnel. It should not be distributed to customers.
XSW174: Go Green with GTS
Data Center Stored Cooling-IBM Bromont
Implement innovative cooling technologies to reduce
operational costs from the largest energy user by 45%
Client requirements


Identify and attach the largest areas of energy
consumption
Reduce energy consumption and operating costs of chiller
plant supporting Bromont (Quebec, Canada) site
Solution



Install “Cool Battery”
Increase chiller utilization by storing cold for use
throughout the day
Leverage environment - free cooling
Benefits

Reduced chiller plant energy cost by 45%
 Over 5.3 million kwhr per year
 Demand reduction of approximately 1 MW


Avoided need to install additional chiller
Environmentally-friendly, non-toxic, no-maintenance
10
IBM Confidential
© 2008 IBM Corporation
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XSW174: Go Green with GTS
Data Center Consolidation and Relocation Services
 IBM and our clients are seeing results from data center
builds
Diagnose
 $180M reduction in annual operating
expenses from consolidating 38 to 2 data
centers and improving business resilience
(China)
 $7.2 M USD in annual operational savings
for consolidating 4 centers into one
3,800 square foot data center (Germany)
Get the facts to
understand your energy
use and opportunities
for improvement
Manage &
Measure
Build
Plan, build, and
upgrade to
energy efficient
data centers
Green Data
Center
Virtualize
Implement
virtualization and
other innovative
technologies
11
IBM Confidential
Seize control
with energy
management
software
Cool
Use innovative
cooling solutions
© 2008 IBM Corporation
This presentation is intended for the education of IBM sales personnel. It should not be distributed to customers.
XSW174: Go Green with GTS
High density computing data center readiness assessment
Preparing for the new demands of high density technology
Features
Potential benefits
 Assessment of a facility’s as-built power
supply and heat removal capabilities
 Offers professional guidance in managing the
growth and expense challenges associated with
high density technology
 Provides key technology insight to identify design
shortfalls and capacity limitations
 Helps enable continuous operations
 Helps clients adopt powerful computing capabilities
to meet escalating customer demands
 Comparison of existing capacity against
power and cooling requirements demanded
by high density technology—existing or
planned
 Examination of the entire interdependent
power and heat removal supply chain
 Identification of gaps potentially jeopardizing
continuous operations
Why IBM?
 Comprehensive evaluation that forms the
basis for recommendations for any necessary
remedial measures
 A proven track record of successful data center
facility design and operations projects
 A dedicated team of 450 experts, some with more
than 20 years of experience in the field
 An extensive international reach
Paving the way for greater power
in the data center
12
 Insight into industry trends, as well as changing
costs and risks, on a large scale
 Thought leadership on the emerging issue of
increasing power and cooling requirements
IBM Confidential
© 2008 IBM Corporation
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XSW174: Go Green with GTS
Thermal analysis for high density computing
Helping to increase system resiliency, business continuity and productivity
Features
Potential benefits
 Designed to create real-time thermal analysis
models to address power and cooling issues in
data centers
 Based on methodologies for modeling current or
planned data centers
 Generates models that enable the intelligent
placement of new computing equipment
 Helps lower data center costs by improving cooling
efficiency and reducing related power consumption
 Increases system uptime by helping to reduce
server outages caused by high-heat conditions
 Provides information you can use to better
understand how to manage data-center growth
 Facilitates the effective consolidation of data-center
facilities
 Helps to improve data-center facilities’ reliability
Why IBM?
 Deep global expertise
 Solutions based on experience acquired designing
and building IBM data centers
Leveraging real-time thermal modeling
to help identify, address and resolve
heat-related issues in data centers
13
 Clear understanding of technologies and vision for
the future
 Partnerships with key providers
IBM Confidential
© 2008 IBM Corporation
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XSW174: Go Green with GTS
Optimized airflow assessment for cabling
Review and analysis of current cabling systems to help ensure, or increase, your
availability and to optimize the airflow to support efficient cooling
Features
Potential benefits
 A comprehensive review of your existing
cabling infrastructure
 A plan for improvements to your data center
that can help increase availability and
maintain a security-rich environment
 An expert analysis of the overall cabling
design required to help improve data center
airflow for optimized cooling
 Recommendations for cabling system
improvements customized to your
environment
 A report on how the new structured cabling
design can help maximize airflow for cooling,
which can help improve efficiency and
reduce power consumption
 Increased availability, improved energy efficiency and
reduced overall data center management costs
 Fiber connector inspection helps ensure condition of
connections, which reduces potential for downtime
Avoid reduced availability due to
your cabling infrastructure
14
 Documentation of cooling systems helps companies
keep cables and trunking organized and well managed,
which facilitates change and growth within data centers
 Having the ability to grow easily enables companies to
react more quickly to opportunities in the marketplace
Why IBM?
 Expertise: More than 30 million square feet of raised-floor
data centers built for clients
 Expertise: More than 100 IBM data centers under
management, with more than 6 million square feet in
production
 Strong Assets: Structured methodology, intellectual capital
and global reach
 Strong network of data center providers: Strategic
relationships with major cabling, power and cooling
equipment vendors
IBM Confidential
© 2008 IBM Corporation
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XSW174: Go Green with GTS
Benefits of a Green Data Center
Diagnose
Build
Green Data
Center
Virtualize
From
Financial
Rising global energy prices
Squeeze on IT budgets
Constraints on IT growth
Manage
Measure
Cool
To
Ability to accurately view baseline energy cost
Cost savings from more efficient energy use
Relax budgetary pressures to allow growth
Operational
High density server systems
Environmental
Exploding power & cooling cost
Aging data centers
Shift energy to cool / energy to operate ratio
Extend the life of existing facilities
Corporate social responsibility
Meaningful energy conservation and reduced
carbon footprint
Improved public image
Lack public image
Improve employee moral
15
More computing performance per kilowatt
Positive contribution to the Green movement
creates a good place to work
IBM Confidential
© 2008 IBM Corporation
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XSW174: Go Green with GTS
Recommendations for your clients
 CIO’s should take pro-active leadership to enable business growth and reduce
operational costs
 Start by getting the facts on energy usage
Data center infrastructure
IT infrastructure
 Implement “no regrets” actions quickly
 Leverage IBM experience in energy efficiency and resiliency
Deep experience and global breadth
Client and internal expertise
Deliver business resilience and operational savings
Leadership in hardware, software and services
16
IBM Confidential
© 2008 IBM Corporation
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XSW174: Go Green with GTS
Messages
 Energy efficiency is a global challenge that will be an issue for the next
decade
 IBM Project Big Green is defining leadership in data center energy efficiency
 Real solutions are available today
 We are deploying these capabilities with our clients and within IBM
 You can help your clients understand how to get started
17
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XSW174: Go Green with GTS
Contact list for additional information
Offering
Global Offering Manager
High Density Computing Data Center Readiness
Assessment
Bret Lehman: bwlehman@us.ibm.com
Thermal Analysis for High Density Computing
Bret Lehman: bwlehman@us.ibm.com
919-486-1441
919-486-1441
Scalable Modular Data Center
Brian Canney: bcanney@us.ibm.com
732-905-7942
Data Center Consolidation and Relocation Services
Larry H Thompson: lhthomp@us.ibm.com
914-766-4963
Data Center Strategy Services
Tony Bentivegna: suprbent@us.ibm.com
614-659-7029
Data Center Energy Efficiency Assessment
Mike Hogan: mfhogan@us.ibm.com
919-254-7742
Data Center Stored Cooling Solution
Bret Lehman: bwlehman@us.ibm.com
919-486-1441
Optimized Airflow Assessment for Cabling
Carel Frankemolle: Carel.frankemolle@nl.ibm.com
3120-513-2690
18
IBM Confidential
© 2008 IBM Corporation
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XSW174: Go Green with GTS
IOT contact list
IOT
IOT Leader
AG
Adrian Nelson: nelson@us.ibm.com 1-202-595-1610
Canada
Susan Follis: sfollis@ca.ibm.com 1-905-316-1215
Latin America
Carlos E Stanis: stanis@br.ibm.com 55-11-2132-3905 (T/L 842-3905)
NE
Chris Scott: chris_scott@uk.ibm.com 44-1252-559435
SW
Miguel Fidalgo Garrido: mafidalgo@es.ibm.com 34-91-397-9542
AP
Glen Yuan: glenyuan@tw.ibm.com 02-8723-8896
Japan
Fumihiro Morisaki: fmori@jp.ibm.com 81-3-5649-7359
19
IBM Confidential
© 2008 IBM Corporation
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XSW174: Go Green with GTS
STG SMART Zone
Modular Systems education is located on the STG SMART Zone!
http://lt.be.ibm.com/smartzone/modularsales
SMART people sell more!
 Go to: http://lt.be.ibm.com/smartzone
 Select “Modular Systems” from Platform Education menu
 Click on tab “Online Learning (STG Online)”
 Go to “iDataPlex” folder for additional education offerings
20
IBM Confidential
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IBM Confidential
© 2008 IBM Corporation
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Backup Slides
© 2008 IBM Corporation
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XSW174: Go Green with GTS
Data Center Expansion- IBM Boulder
Add 72,000 square feet to a highly resilient center to
include energy efficiency as a design point
IT Related
Design / Build
 Economies of scale – 300,000 sq ft
 Power Density - 90 watts / sf
(modular to 140)
 Best Practices Equipment Layout
 No Single Points of Failure
 Tier 3 design point
Operate
 Virtualized High Utilization Workload
 Demand modeling for future
requirements
 Three dimensional space and power
billing
 Low Green Grid PUE metric
 Integrated Power Management
Software
 Liquid cooled equipment
 Low long term TCO
23
Facilities Related
Industry Related
Cooling
 Free cooling > 50%
 Chiller water Pumping/Air
handling units variable speed
drives
 DC CRAC Motors
LEED Certification Objective
Electrical
 Modular power density
expansion options
Environmental Programs
 Wind Power Generation (1,000 MW)
 Reduced CO2 emissions
Energy Management Programs ($700K)
 Power Company Rebates
 Government Incentives
 Renewable Energy Certificates
Other building systems
 Energy Efficient Lighting
 High “R” Value Insulation
IBM Confidential
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XSW174: Go Green with GTS




IBM’s Data Centers
IT Infrastructure Energy Efficiency Strategy
Migrate many applications into fewer images
Simplify IT environment
Reduction of operations resources
Improve application specific monitoring and
tuning
 Remove physical resource
boundaries
 Consolidate many centers
into fewer
 Reduce infrastructure
complexity
 Improve facilities
management
 Reduce staffing
requirements
 Consolidate many
servers into fewer
on physical
resource
boundaries
 Reduce system
management
complexity
 Increased hardware utilization
 Allocate less than physical
boundary
 Reduce software
licensing
costs
Virtualization
 Reduce physical
footprints
 Improve business
resilience (manage
fewer things better)
Physical
Consolidation
State-ofthe-Art
Best
Practices
 Hot and cold aisles
 Improve operational
costs
Centralization
Application
Integration
 Improved efficiency
transformers, UPS,
chillers, fans, and
pumps
Improved
Operations
 Integrated
power
management
 Direct liquid
cooling
 Combined heat
and power
 Free cooling
 Conservation techniques
 Infrastructure energy efficiency
 Improved airflow management
Facility Infrastructure Energy Efficiency Strategy
24
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XSW174: Go Green with GTS
Thermal analysis for high density computing
Service product description
Qualifying questions
IBM IT Facilities Assessment, Design and Construction Services – thermal analysis for
high density computing is designed to assist clients in identifying, addressing and resolving
heat-related issues with regard to the computing equipment within their facilities.
• Are you experiencing thermal issues such as hot spots, unexplained computer failures
or hiccoughs in your data center?
• Are your air conditioners keeping your computer room at the recommended
temperature?
• Do you plan on deploying high-density IT now or in the future in your existing
computer room?
• When you add computer equipment, do you spend an inordinate amount of time trying
to balance the heat-loading caused by the new machines?
• Are you concerned with the trends in IT and the potential impact on your facility? Do you
think your facility can accommodate this technology?
Value proposition
Computational fluid dynamics (CFD) software tools are deployed to create predictive
thermal models that enable clients to plan new data centers designed to satisfy current
equipment cooling requirements, to support additional equipment underpinning future IT
expansion, and to isolate thermal problem areas in the data center. Still in pilot mode,
IBM’s proprietary measurement and modeling tool, Rapid Thermal Imaging of a Data
center (RATID), can soon be deployed to develop real-time thermal models of data centers
to assess the thermal profile of the existing data center, as well as to predict the effect of
adding, removing or relocating equipment in the computing environment.
Business drivers
•
•
•
•
Control costs associated with data-center cooling solutions
Reduce equipment failure/infrastructure downtime due to heat
Manage data-center growth by streamlining the addition of new equipment
Enhance the scalability of existing and planned IT infrastructure solutions
Client benefits
•
•
•
•
Helps reduce energy consumption and associated costs
Reduces downtime to boost both productivity and infrastructure ROI
Ensures that new equipment is properly located upon installation
Enables infrastructure scalability and the development of a growth strategy for the future
Contacts
Bret Lehman - Global Site and Facilities Services Offering Development Executive bwlehman@us.ibm.com 919-486-1441
Joe Maltby - US National Site and Facilities Services Leader - maltby@us.ibm.com 877-247-5970
Brian Rosenberg - Canada Site and Facilities Services National Practice Leader brosenberg@ca.ibm.com - 778-327-7155
Roberto Cruz - Latin America Site and Facilities Enablement - cruz@ar.ibm.com –
+54-11-4319-6494
Chris Scott - NE IOT Site and Facilities SPL Leader - chris_scott@uk.ibm.com –
+44-1252-559435
Frederic Berchet - SW IOT Site and Facilities Service SPL Leader - fberchet@fr.ibm.com 33-1-4188-6963
Glen Yuan - AP Site and Facilities Services SPL Leader - glenyuan@tw.ibm.com 02-8723-8896
25
Target audience
Clients that are experiencing equipment failures or are unable to install new equipment
because of heat concerns; clients that are using excess AC capacity and are seeking to
lower related costs; clients that want to better manage existing facilities or to build new
facilities to support growth
• CIO
• Data center manager, facilities manager
• Enterprise architects
Competitive positioning and IBM differentiation
• Proven methodology employs two distinct processes: one to allow clients to develop
cost-effective thermal solutions for current installations and one to create models that
will enable them to optimize new facilities
• Proprietary thermal analysis measurement and modeling tool: RATID
• While a number of companies provide thermal imaging analysis and solutions for data
centers, IBM’s ability to develop and deliver comprehensive site and facilities solutions,
and to understand how the solutions impact the entire IT infrastructure strategy,
differentiates us as the leading provider of this service
Service delivery and pricing
• US$12,000+: Dependent on computer room size and complexity; client collects specific
data and submits findings to IBM; IBM works with client to interpret results and to make
subsequent recommendations
• US$50,000+: IBM ships RATID to client; IBM specialists perform data collection and
analysis; IBM SME interprets and presents results and solution
Where to find additional information
https://w3-1.ibm.com/services/kportal/index.web.wss
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XSW174: Go Green with GTS
High density computing data center readiness assessment
Service product description
Part of the site and facilities services service product line, IBM Data Center and Facilities
Strategy Services – high density computing data center readiness assessment can help
clients gauge their capacity to support high density IT infrastructure components in their
data center facilities. By determining the existing facility’s power-supply and heat-removal
capabilities and mirroring them against the power and cooling requirements demanded by
the new technology, high density computing data center readiness assessment can
identify potential gaps that could jeopardize continuous operations, providing a foundation
for remediation.
Value proposition
The high density computing data center readiness assessment consulting methodology
fuses IBM’s deep technology insight and decades of experience in data center facility
design and operations to help CIOs and other IT decision makers determine a data center
facility’s capacity to accommodate high density technology and to operate it reliably.
Business drivers
As data continues to proliferate, IT managers are turning to high density equipment to
optimize data center floor space. However, this high density technology demands
enormous amounts of electricity and produces previously unimaginable amounts of heat
per equipment footprint—requirements that most traditional data centers were not
designed to support. This dilemma creates a demand for consulting that assesses a
facility’s readiness for high density technology and informs a client’s next steps for
ensuring adequate power supply and cooling capabilities.
Client benefits
• Provides a thorough analysis of the as-built capabilities of the client’s facility
• Helps determine the client’s readiness for the deployment of high density technology
• Leverages key technology insight to translate shortfalls and capacity limitations into
comprehensive remediation plans
• Enables a proactive approach toward ensuring continuous operations in a high density
environment
Qualifying questions
• Does your data center contain high density IT components?
• Are you considering the deployment of high density equipment in your data center?
• Have you assessed your facility’s power supply and cooling capabilities?
• Do you know if your facility currently has the capacity to support continuous operations
for a high density computing environment?
26
Target audience
• CIOs and technical staff, including data center managers, facilities managers and
enterprise managers
• Industries requiring more power-intensive IT infrastructure components, including
finance, retail, distribution, technology and healthcare
• Client segments including universities, research labs and research-intensive small and
midsize businesses (SMBs)
Competitive positioning and IBM differentiation
• IBM competitors: business consulting firms (e.g., Accenture), technology services firms
(e.g., EDS, Forsythe) and technology and construction firms (e.g., Hewlett-Packard,
Sun Microsystems, Oracle)
• IBM differentiation: dedicated team since 1986; proven track record; fusion of
technology insight with deep IT facility design and operations experience; global reach
with preferred partners in all geographies
Service delivery and pricing
Pricing can range from US$30,000–$150,000 per engagement, depending on the size and
complexity of the given site infrastructure
Where to find additional information
http://w3-3.ibm.com/services/salesone/ShowDoc.wss?docid=S1USflexiblerevOcaFdnAetiSLPScrossLoBofferings
Contacts
• Bret Lehman, Global site and facilities services offering development executive
bwlehman@us.ibm.com, 919-486-1441
• Joe Maltby, US national site and facilities services leader
maltby@us.ibm.com, 877-247-5970
• Brian Rosenberg, Canada site and facilities services national practice leader
brosenberg@ca.ibm.com, 778-327-7155
• Roberto Cruz, Latin America site and facilities services enablement
cruz@ar.ibm.com, 54 -11 4319-6494
• Chris Scott - NE IOT site and facilities services SPL leader
chris_scott@uk.ibm.com, 44-1252-559435
• Frederic Berchet, SW IOT site and facilities services SPL Leader
fberchet@fr.ibm.com, 33-1-4188-6963
• Glen Yuan, AP site and facilities services SPL leader
glenyuan@tw.ibm.com, 02-8723-8896
IBM Confidential
© 2008 IBM Corporation
This presentation is intended for the education of IBM sales personnel. It should not be distributed to customers.
XSW174: Go Green with GTS
Scalable modular data center for SMB
Service product description
IBM IT Facilities Assessment, Design, and Construction Services
– scalable modular data center for SMB enables clients to create a
data center in a reduced amount of time using a kit or package
from an IBM-preferred vendor. The data center can be installed in
nearly any working environment and provides ready power,
cooling, security and monitoring.
Value proposition
Scalable modular data center for SMB helps allow clients to
quickly deploy ready-made data centers in less time and at lower
cost than traditionally designed data centers. IBM’s experience,
server technology knowledge and facilities infrastructure expertise
help clients more easily define their server and facilities
requirements.
Business drivers
• Server growth
• Security requirements
• Power and cooling issues
• Capacity management
• Need to cost-effectively deploy small-scale data centers
Client benefits
• Deployment of a fully functional data center—faster
• Better cost control through real-time data center management
• Ability to install a data center almost anywhere
• Scalability to accommodate server growth
Where to find additional information
• See SalesOne
27
Qualifying questions
• What are the growth projections for your server environment?
• Where are your servers installed?
• How are your servers managed?
• Are you facing heating and power problems with your current
server installation?
Target audience
SMB clients that operate servers in non-data-center environments
that are experiencing server growth and are looking for a more
secure and efficient solution. Primary audience is CIO; secondary
audience is data center or facilities managers.
Competitive positioning and IBM differentiation
• Competitors include existing enterprise facilities operations,
power protection companies (Liebert, Eaton), data center
architects, local boutique design/build firms and consulting firms
• IBM’s server and facilities infrastructure expertise sets it apart
from competitors.
Service delivery and pricing
•Typical price ranges:
•Statement of requirements: US$20,000–$50,000
•OEM content: US$380,000–$700,000
•IBM services: US$50,000–$125,000
Contacts
•
•
•
•
•
Matt Brown, Global Offering Executive, Matt Brown/Dayton/IBM
Joseph Maltby, GTS Principal, Joseph Maltby/Richmond/IBM
John Short, GTS Principal, John Short/Minneapolis/IBM
Jim Beza, GTS Principal, Jim Beza/Oakland/IBM
Dave McCoy, GTS Principal, Dave McCoy/Riverside/IBM
IBM Confidential
© 2008 IBM Corporation
This presentation is intended for the education of IBM sales personnel. It should not be distributed to customers.
XSW174: Go Green with GTS
Data Center Energy Efficiency Assessment
- IBM Lexington
Extend useful life of an 84K square foot center with 15%
energy savings from physical infrastructure efficiencies
Client requirements


2.5
Not able to grow energy and cooling capacity in existing 84K
sq ft data center
Need to reduce energy used by physical infrastructure to
grow IT equipment
Current
3.0
2.0
40%
3.5
1.5
Solution

Comprehensive, fact-based analysis

Evaluate cooling system components, electrical
systems and other building systems

Provide baseline metric (MPG) for data centers

Deliver roadmap of cost justified recommendations
Most energy
efficient
Improvements
Estimated Benefits



15% annual energy savings from physical infrastructure
$55-65K annual energy savings in an efficient center
All investments have < 2 year payback
28
Least energy
efficient
Cost ($K)
Payback
Air management improvements: floor gaps, blanking plates,
tile placement
<5
< 1 year
Align servers using hot / cold aisle techniques
<10
< 1 year
Increase chilled water temperatures
<5
<1 year
Increase supply air temperatures from CRAC’s
<3
<1 year
~ 50 to 100
< 2 years
75 - 125
< 2 years
Re-commission water side economizer for “free cooling”
Total
IBM Confidential
© 2008 IBM Corporation
This presentation is intended for the education of IBM sales personnel. It should not be distributed to customers.