Who is SystemsGreen for?

Sales Training

IBM SystemsGreen

Energy Efficiency Rapid Assessment

Scott Barielle barielle@us.ibm.com

STG Lab Services

© 2008 IBM Corporation

Systems & Technology Group Lab Services

The New Enterprise Data Center

An evolutionary new model for efficient IT service delivery


Fragmented, inefficient islands of computing

NEDC Innovation Workshop

 IT Strategy Assessment and Roadmap definition

Efficient, dynamic and responsive

Consolidation and

Virtualization

2

Energy

Efficiency

Initiatives

Business

Resilience and Security

Service

Management

Information

Infrastructure

Green Attack Assessments

 Power & Cooling Trends and Data

Center Best Practices

 SystemsGreen



Data Storage Footprint Review

Sales Training | IBM SystemsGreen



Early stages

– line up against best practices

 Initiate discussion of energy efficiency gains from IT Systems

 IT optimization analysis specific to storage environment


Content


What is the SystemsGreen assessment & who is it for?

What is the engagement process?

Sample input & output

3 Sales Training | IBM SystemsGreen

4


What is the SystemsGreen assessment?


There is typically far more energy efficiency potential improvement in the IT

Systems than in the data center facilities.



Demonstrate to a potential customer how many kilowatts (kW) and racks IBM systems can save them potentially with

SystemsGreen.



Provides Reason of Call and basis for account teams and other IBM owners to discuss what IBM technologies and services can potentially save in energy and space.



Account team collects a small amount of data from the potential customer in guided questionnaire.



This is a cross brand, platform neutral service that addresses mainframe and storage in addition to common Windows, Linux, and

UNIX systems.



Who is SystemsGreen for?




Clients who are not using IBM technologies and services and would not be willing to provide substantial data or resources to perform a full energy or TCO/energy study.



Clients seeking fundamental information about potential benefits of

IBM solutions and estimated impacts on IT systems energy usage.

 An organization where we have “not been able to get into the door”, but is interested in discussing energy efficiency with IBM.


6

Systems & Technology Group Lab Services © 2008 IBM Corporation

The business drivers of clients who are candidates for

SystemsGreen



Has exhausted a data center or is approaching exhaustion.

▬

“out of power” or “out of space”.



Is using colocation “co-lo” facilities to host servers and storage.



Client has regulatory or other energy efficiency conditions they need to comply with.



Client wants to simplify their environment.



Client needs basic insights into the potential opportunities to relieve pressure on energy usage.



Key features of the SystemsGreen rapid assessment.



High level assessment of IT systems energy (power & cooling) usage and efficiency.

▬ Report built in two business days.

▬ Deliverables include a six+ page report presented in a one hour teleconference.



Estimates metrics of existing systems wattage used and potential improvements with more efficient strategy and technologies.



Estimates kilowatt requirements by systems platforms, types, and categories.



Includes projected cost of electric per year and per server.



Predicts exhaustion point of existing data center facility with current strategy and technology choices.



How will SystemsGreen drive IBM revenue?




Helps build relationship with client.



Recommends specific IBM platforms &

▬ Shows potential energy and space savings

▬ Shows projected facility relief



Estimates kilowatt & space savings from technologies other than virtualization:

▬ U.S. high voltage

▬ Water cooling e.g. Rear Door Heat Exchanger

▬ Shared infrastructure


9


Qualifying questions to determine if client may benefit from

SystemsGreen



Is the client already virtualizing and consolidating , but still concerned with running out of power or space?



Is the client concerned with IT energy usage constraints or the energy usage growth rate of IT systems?



Can the client answer the following, choosing any combination from the three lists?

pick one pick one production application development

How many kilowatts do your systems use?

test

UNIX x86 database infrastructure staging pick one mainframe web



SystemsGreen estimates these to spark a discussion between you & client.



Content

What is the SystemsGreen assessment & who is it for?

What is the engagement process?

Sample input & output




SystemsGreen engagement process


You interview client

Send to

Sys- Green

Team Analysis

Systems

 Counts

 Platforms

 Sizes & Ages

Facilities

 Capacities

 Square footage

Data

 From interview

 From other assessment, if any

 SCON

 CDAT

 RACE

 Etc.

Turnaround

 2 business days

11

Guided input questionnaire provided.

Also send brief of client & account team status.


Deliverable is built

Presentation

Report

Energy estimates

 Current systems

Savings estimates

 kW & racks

Recommended

 Systems & actions

Teleconference

 Client team schedules

 Client team attends in person

 SystemsGreen team presents on teleconference

Energy effects of different strategy


Report turnaround is 2 business days once the required data is received and accepted by IBM.

12

Typical Elapsed Assessment Timeline (In Weeks)

Activities / Milestones 1 2 3

Nomination approved

Interview scheduled

Interview performed

Data sent to SystemsGreen team

Analysis and report built

Report presentation scheduled

Report presentation teleconference

Key Milestones

4

Key

Account team responsibility

SystemsGreen responsibility

This chart shows typical and realistic time expectations. The turnaround of scheduling with the client generally determines how quickly this engagement can be finished.



Content

What is the SystemsGreen assessment & who is it for?

What is the engagement process?

Sample input & output




Sample input template 1 of 2, used to guide account team in performing interview of client to gather data.



Sample input template 2 of 2, used to guide account team in performing interview of client to gather data.



Sample output report 1 of 3. Current energy usage estimates by platform.



Sample output report 2 of 3. Projected facilities exhaustion point with current technology & strategy.



18

Sample output report 3 of 3. Overall potential energy and space savings potential with IBM technology & strategy.

d

Sizing Current system type total #cores total #sockets

#Log.Systems

#Phys.Systems

peak utilization total capacity RIP total usable RIP average utilization

1,297

1,045

893

482.5

78%

548,882.1

57,514.4

10%

Target

422

134

843

21.0

87%

305,882.1

57,514.4

19%

Facilities and Energy total rackU total racks @ fill of 42U costed ft²

Current

1,561

37.2

800

Target

395

9.4

203

Millions

12.0

10.0

8.0

6.0

4.0

2.0

600

0.0

500

SW m&s /yr facilities /yr staff cost /yr

400 systems kW distribution kW cooling kW

Total kW

Energy Efficiency compute per kW rating

IT systems efficiency

262.7

47.3

260.1

570.0

96.3

15.6

95.4

207.3

ratio 2.7 : 1

2.2

6.0

1.0

2.8

300

200

100 watts /system 638 246

-

Current Target systems kW distribution kW cooling kW elec cost /system /yr $436 $168 deprec. & amort /yr maint /yr



Call to Action


▬ Access Green Attack Sales Kit

▬

▬

Listen to overall recorded training on play

■ Training on client presentation

■ Listen to OI training on each assessment

▬

Systems Green

BP’s

▬

Data Storage Footprint Review

BP’s

▬ Power & Cooling Trends & Best Practices BP’s

■ Schedule local Q&A telecon with SME

Nominate client

– submit form to brow@us.ibm.com

■ Opportunity must be in Siebel

▬ GTS interlock - avoid overlapping sales initiatives

▬ Sandie Brow will schedule win room – determine opportunity and proper assessment

▬ Schedule Assessment


Who is SystemsGreen for?

Sales Training

IBM SystemsGreen

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Who is SystemsGreen for?

Sales Training

IBM SystemsGreen

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