Dominant Frequency
DYNAMO
Action Dynamics
INTROVERT/EXTROVERT
Thinking Dynamics
INTUITIVE
STRENGTHS
Visionary; creative; optimistic; stimulating; able to inspire others; can multitask; quick to generate revenue; great at getting things started
ROLES TO BUILD TRUST & FLOW
Big picture, business strategy, brainstorming, product development, early implementation, design, sales strategy.
WEAKNESSES
Poor sense of timing; over-optimism with what others can achieve; easily distracted; quick at spending what they make; terrible at getting things finished
ROLES TO DESTROY TRUST & FLOW
Customer service, repetitive routines, detailed analysis, market research, proof reading, patient implementation, time keeping.
C REATORS TO L EARN FROM :
Thomas Edison (General Electric), Walt Disney (Walt Disney Company), Bill Gates (Microsoft), Steve Jobs (Apple/
Pixar), Richard Branson (Virgin), Larry Ellison (Oracle), Thaksin Shinawatra (Thailand’s richest man), JK Rowling
(Harry Potter Books), Mark Burnett (Mark Burnett Productions), George Lucas, Steven Spielberg (SGK
DreamWorks), Jeffrey Katzenberg (SGK DreamWorks), Anita Roddick (Body Shop), Narajana Murthy (Infosys, India)

Dominant Frequency
DYNAMO/BLAZE
Action Dynamics
EXTROVERT
STRENGTHS
Vibrant; energising; image-driven; quick to deliver; quick to connect; can take an idea and run with it; can think on their feet; can improvise quickly in tricky situations; holds the stage
ROLES TO BUILD TRUST & FLOW
Marketing, promotion, sales leadership, strategy, presenting, leading out of crisis, motivation, early stage project development.
Thinking Dynamics
INTUITIVE
WEAKNESSES
Can be overbearing; controversial; operates by force of personality; cannot let go easily; values image over execution; doesn’t listen to others easily; quick to spend; quick to cut.
ROLES TO DESTROY TRUST & FLOW
Financial detail, system planning, peacekeeping, analysis, measurement, project management, customer care, detailed documentation.
S TARS TO L EARN FROM :
Oprah Winfrey (Harpo), Martha Stewart (MS Living Omnimedia), Arnold Schwarzenegger (California Governor),
Amitabh Bachchan (Indian Celebrity), Paul Newman (Newman’s Own), Bono (U2), Bill Clinton (US President),
Barack Obama (US President)

Dominant Frequency
BLAZE
Action Dynamics
EXTROVERT
Thinking Dynamics
INTUITIVE/SENSORY
STRENGTHS
Relationship-focused; confidence-building; able to lead; able to follow; enjoy team building; enjoy networking; great cheerleader; very loyal to the right team; strong up front
ROLES TO BUILD TRUST & FLOW
Leadership, networking, relationship management, cheerleading, sales, communication, support, team building, collaboration.
WEAKNESSES
Little patience with spreadsheets; restless in the back office; easily defocused; loves to chat; can change direction often; often seeks too many opinions; wants constant variety
ROLES TO DESTROY TRUST & FLOW
Finances, operations, system management, back office administration, innovation, product development, data processing and reporting, compliance.
S UPPORTERS TO L EARN FROM :
Jack Welch (GE), Michael Eisner (Disney), Steve Case (AOL Time Warner), Meg Whitman (eBay), Steve Ballmer
(Microsoft), Louis Gerstner (IBM), Lee Iacocca (Chrysler), Tony Blair (UK Prime Minister)

Dominant Frequency
BLAZE/TEMPO
Action Dynamics
EXTROVERT
Thinking Dynamics
SENSORY
STRENGTHS
Outgoing; entertaining; approachable; mischievous; always connecting people; quick to spot opportunity; operates out front; creates results through conversation
ROLES TO BUILD TRUST & FLOW
Negotiation, peacekeeping, resolution, partnership, project enhancement, networking, qualifying, market research.
WEAKNESSES
Needs structure to deliver; dependent on the quantity and quality of their contacts and the value of their network; often too quick to please; can easily lose identity; often gets carried away; quick to blow off course
ROLES TO DESTROY TRUST & FLOW
Innovation, project leadership, product design, system design, crisis management, motivation, disciplining, detailed reporting.
D EAL M AKERS TO L EARN FROM :
Donald Trump (The Trump Organization), David Geffen (SKG DreamWorks), Henry Kravis (Kohlberg Kravis
Roberts), Masayoshi Son (Softbank), Rupert Murdoch (News Corp), Roman Ambramovich (Chelsea Football Club owner), Kerry Packer (CPH), Kirk Kerkorian (Tracinda Corporation), PC Chatterjee (Indian deal maker)

Dominant Frequency
TEMPO
Action Dynamics
INTROVERT/EXTROVERT
Thinking Dynamics
SENSORY
STRENGTHS
Sensory; balanced; observant; insightful; grounded; creates loyalty easily; can multitask; gets the right price; gets to the point; often sees things that others miss
ROLES TO BUILD TRUST & FLOW
Customer care, project execution, time keeping, hands-on activity, market research, issue resolution, verification, team harmony.
WEAKNESSES
Can get bogged down in data; gets buried in activity; can miss the big picture; can lose confidence quickly; internalizes stress and doubt; once a position is set, hard to shift; can live in the moment at the expense of the future
ROLES TO DESTROY TRUST & FLOW
Strategic leadership, public speaking, marketing, systems analysis, big picture, initiating change.
T RADERS TO L EARN FROM :
George Soros (Quantum Fund), Peter Lynch (Fidelity), John Templeton (Templeton Growth Fund), Jim Rogers
(Rogers International Commodities), Charles Merrill (Merrill Lynch)

Dominant Frequency
TEMPO/STEEL
Action Dynamics
INTROVERT
Thinking Dynamics
SENSORY
STRENGTHS
Reliable; careful; considered; meticulous; delivers on time; rarely over promises; provides gravity to a team; looks for what can go wrong; strong at turning a plan into a process
ROLES TO BUILD TRUST & FLOW
Project management, compliance, finance, HR administration, data management, documentation, organisation, time keeping, prioritising.
WEAKNESSES
Often procrastinates; easily distracted by detail; often needs more data before proceeding; can be slow to build up momentum; often more pessimistic than optimistic; often ends up collecting clutter; quick to walk away from chaos
ROLES TO DESTROY TRUST & FLOW
Blue sky thinking, innovation, system design, presenting, cheerleading, networking, marketing, copywriting, project design.
A CCUMULATORS TO L EARN FROM :
Benjamin Graham (Graham Newman Corporation), Warren Buffett (Berkshire Hathaway), Li Ka Shing (Cheung Kong
Holdings), Sandy Weill (Citigroup), Paul Allen (Vulcan Ventures), Carlos Slim Helu (Telmex), John Maynard Keynes
(Economist), JP Morgan (JP Morgan & Co)

Dominant Frequency
STEEL
Action Dynamics
INTROVERT
STRENGTHS
Controlling; cautious; organized; detailed; analyzes every situation; sees distinctions others miss; only comfortable once all bases are covered; able to list out every detail
ROLES TO BUILD TRUST & FLOW
Controller, analysis, financial management, auditing, proof reading, measurement, distribution, detailed fine tuning, compliance, reporting.
Thinking Dynamics
INTUITIVE/SENSORY
WEAKNESSES
May excessively value tasks over relationships; little patience with social niceties; often involved in excessive organizing; can struggle in presenting complex ideas; can get absorbed in the data; often misses the big picture; often misses the big party
ROLES TO DESTROY TRUST & FLOW
People management, motivation, networking, negotiating, marketing, product development, presentation, sales.
L ORDS TO L EARN FROM :
John D Rockefeller (Standard Oil), Jean Paul Getty (Getty Oil), Andrew Carnegie (Carnegie Steel), Lakshmi Mittal
(Mittal Steel), Sergey Brin (Google), Hank Greenberg (AIG), Frank Lowy (The Westfield Group)

Dominant Frequency
DYNAMO/STEEL
STRENGTHS
Action Dynamics
INTROVERT
Innovative; perfectionist; detail-oriented; completes things well; able to quickly finetune; spots inefficiencies in the system; able to simplify and replicate
Thinking Dynamics
INTUITIVE
WEAKNESSES
Can seem aloof and removed; can cause friction with their communication style; often very structured and inflexible; internal focus can miss market shifts; focus on perfection can lead to slow willingness to change.
ROLES TO BUILD TRUST & FLOW
System design, perfecting processes, completing tasks, component assembly, fine tuning, operational strategy, data collection.
ROLES TO DESTROY TRUST & FLOW
Negotiating, customer service, marketing, sales, data analysis, project start-up, people management, selection, motivation.
M ECHANICS TO L EARN FROM :
Henry Ford (Ford Motor Company), Ray Kroc (McDonald’s), Sam Walton (Wal-Mart), Ingvar Kamprad (IKEA),
Michael Dell (Dell Inc), Jeff Bezos (Amazon.com), Larry Page (Google), Fred Smith (FedEx), Alfred Sloan (General
Motors), Lee Kuan Yew (Minister Mentor, Singapore)