Building Business Acumen Acumen Learning PROVEN PERFORMANCE SHINING FUTURE www.fcx.com Important Questions How much do you know about Freeport McMoRan Corporation’s Key Success Measures? (or Key Performance Indicators (KPIs)) Let’s find out! Pop Quiz For fiscal year: 2010 1 - How much Cash was on hand? $______ 2 - How much Cash was generated by Operating Activities? $______ 3 - What was our Total Revenues? $______ 4 - What was our Operating Margin? ______% 5 - What was our Net Margin? ______% 6 – What is our Copper Reserves (billion lbs.)? ______ 7 – What is our total equity ratio? ______% 8 - How much did Total Revenue change YOY? _______% 9 - How much did Net Income change YOY? _______% 10 - How much did Earnings Per Share (EPS) change YOY? _______% 11- What was FCX’s Total recordable incident rate (TRIR)? _______ Learning Objectives Understand the 11 key performance measures that are important to Freeport McMoRan and the Executive Team. List and describe the five business drivers all successful businesses must focus on. Teach specific components of Freeport McMoRan financial statements. Better articulate company performance & strategy. Create a personal action plan that can positively impact personal performance and company results. Acumen Means? 3 ~Wayne Gretzky~ “The Great One” When asked by a reporter, “What makes you so great?” Wayne responded by saying; “I don’t skate to where the puck is.” “I skate to where the puck… is going to be.” (Hockey Acumen!) Acumen Means? …the ability to make good business decisions in a timely manner with an understanding of how the decision should impact the business. 3 Business can be tough! Only 5-10% of business start-ups survive past 5 years. 16% of CEOs lose their job every year. Booz Allen Hamilton 5th annual Study 70% of merger and acquisition activity do not live up to expectation. Wall Street Journal 2007 Why do businesses fail? 6 Business Acumen: Every business must focus on five business drivers. If they do, they will be successful. If they don’t, they’ll fail. Let’s Start a Business! 4 Cash is King! “Cash is a company’s oxygen supply.” -Ram Charan “Cash is more important than your mother." Al Shugart Former Seagate CEO What happens to a company who runs low on cash? Cash & Cash Flow Sources of Cash • Earn it Pro: No Cost • Sell Assets Pro: Immediate -Con: Reduces Assets •Cash from Operation •Cash from Investing • Borrow it -Con: Time Pro: Immediate -Con: Cost (Interest) •Cash from Financing 9 Cash Can a company have too much Cash? 1)More attractive in a buy-out. 2)Low return. 3)Shareholders don’t like it. 4)May make poor decisions. 9 How much cash should you have? Companies ought to keep just enough cash to cover their interest, expenses and capital expenditures; plus they should hold a little bit more in case of emergencies. Investopedia Definition: Cash DEFINITION What is required to grow and maintain the business. MEASURES Cash Cash – the bills and coins in the register, petty cash, and cash in the bank. Also includes cash equivalents, like CD’s and other highly liquid investments, that easily convert into cash within 90 days. Cash Flow – The cash generation from core business activities calculated from the difference between the cash that flows into and out of the business in a given period of time (month, quarter, annual) 8 Cash Freeport McMoRan Corporation (In Millions) Freeport McMoRanFCX Freeport McMoRanFCX Freeport McMoRanFCX Freeport McMoRanFCX 2010 2009 2008 2007 $18,982 $15,040 $17,796 $16,939 Cash and Equivalents $3,738 $2,656 $872 $1,626 Cash from Operating Activities $6,273 $4,397 $3,370 $6,225 Business Measures and Metrics Revenues Cash Cash and Equivalents announced July 21, 2011 = 4.4 Billion. FCX’s consolidated operating cash flows are estimated to exceed $8 Billion for the year 2011 (page 10 of Q2 press release) 9 Cash Benchmarks (In Millions) Freeport McMoRanFCX BHP BillitonJune 30, Newmont Mining Corp Rio TintoRIO Southern Copper Corp-SCCO 2010 2010 2010 2010 2010 Revenues Cash Cash and Equivalents $18,982 $52,798 $9,540 $60,323 $5,150 $3,738 $12,456 $4,056 $9,948 $2,193 Cash as % of Revenue 19.69% 23.59% 42.52% 16.49% 42.58% Cash from Operating Activities $6,273 $17,920 $3,167 $23,530 $1,921 Business Measures and Metrics 9 5 Business Drivers & Financial Statements Cash Growth People Assets Statement of Cash Flows Profit Balance Sheet Income Statement 5 Business Drivers & Financial Statements Cash Growth People Assets Statement of Cash Flows Profit Freeport McMoRan Financial Statements The Annually Reported Financial Statements • Statement of Cash Flows •Statement of Income (P&L) • Balance Sheet 1. What is the basic equation for each statement? 2. What is the purpose of the statement? 3. What are the key numbers and how are they trending? 4. How can you impact each statement? Statement of Cash Flow Equation: Purpose: Cash Management Cash from operations + Cash from investing + Cash from financing = Net Change in Cash ? Net Change in Cash Started Year Ended Year ? 120 Definition: Profit DEFINITION What is left over after you have subtracted expenses. Can be expressed in dollars ($) or percent (%). MEASURES Profit Operating Margin – Reflects earnings before interest and taxes. Net Profit / Net Profit Margin – Profit after all expenses have been subtracted from sales. Earnings Per Share (EPS)– Profit allocated to each outstanding share of Common stock. 10 Every business must earn a return that is greater than the cost of using other people’s money. -Ram Charan No Margin, No Mission. -Stephen R. Covey Two ways to impact PROFIT Sales (Revenues) $100 - Production & Delivery $ 44 - Depreciation, Depletion, & Amort. $ 5 - Selling, General, & Admin. (SG&A) $ 2 - Exploration & Research $ 1 = Operating Margin $ 48 -Interest & Other Expense $ 3 -Taxes $ 16 = Net Income $ 29 -N.I. attrib. to Noncontrolling interest/Div. $ = Net Income Attrib. FCX Com. Sto $ 23 100% 48% 29% 6 23% Freeport McMoRan Averages for FY 2010. Driving Profit High and Low Profit Margins S&P Average TTM: 11% Who has much higher profit margins? Coca Cola Microsoft Google Apple 33% 30% 29% 21% Why the high margins? Driving Profit High and Low Profit Margins S&P Average TTM: 11% Who has lower profit margins? ExxonMobil Wal-Mart Costco 8% 3.8% 1.7% Why the low margins? Profit Freeport McMoRan Corporation (In Millions) Freeport McMoRanFCX Freeport McMoRanFCX Freeport McMoRanFCX Freeport McMoRanFCX 2010 2009 2008 2007 Revenues $18,982 $15,040 $17,796 $16,939 Net Income $4,273 $2,527 $(11,341) $2,769 Operating Margin 47.8% 43.2% -71.4% 38.7% Net Margin 22.5% 16.8% -63.7% 16.3% Unit Cash Cost Copper (per lbs.) EPS $0.79 $0.55 $1.16 $1.31 $4.57 $2.93 $(14.86) $3.75 Business Measures and Metrics Profit 11 Earnings Call, July 21,2011 Profit Freeport McMoRan Corporation (In Millions) Freeport McMoRanFCX Freeport McMoRanFCX Freeport McMoRanFCX Freeport McMoRanFCX 2010 2009 2008 2007 Revenues $18,982 $15,040 $17,796 $16,939 Net Income $4,273 $2,527 $(11,341) $2,769 Operating Margin 47.8% 43.2% -71.4% 38.7% Net Margin 22.5% 16.8% -63.7% 16.3% Unit Cash Cost Copper (per lbs.) EPS $0.79 $0.55 $1.16 $1.31 $4.57 $2.93 $(14.86) $3.75 Business Measures and Metrics Profit Unit net cash cost anticipated to be $1.01 in 2011. The increase is due to the impact of higher unit net cash costs at Grasberg associated with lower copper and gold volumes and higher input costs of labor, materials and energy. 11 Global Metals and Mining Con, February 28, 2011, presentation by Richard Adkerson Q1 Earnings Call, April 20, 2011 Q2 Earnings Call, July 21, 2011 Profit Benchmarks (In Millions) Business Measures and Metrics Revenues Net Income Profit Operating Margin Net Margin Unit Cash Cost Copper (per lbs.) Freeport McMoRanFCX BHP BillitonJune 30, Newmont Mining Corp Rio TintoRIO Southern Copper Corp-SCCO 2010 $18,982 $4,273 2010 $52,798 $12,722 2010 $9,540 $2,277 2010 $60,323 $14,324 2010 $5,150 $1,563 47.8% 22.5% $0.79 37.9% 24.1% NA 41.9% 23.9% $1.02 32.6% 23.7% NA 50.6% 30.4% $0.17 S&P 500 Averages: Net Margin = 11% 11 Profit In Action United Parcel Services (UPS) – Avoiding left-hand turns -92,000 trucks worldwide -Saved over 28,541,472 miles -Saved 3 million gallons of fuel -Reduced insurance premiums -Reduced maintenance frequency and costs 11 Freeport McMoRan Financial Statements The Annually Reported Financial Statements • Statement of Cash Flows •Statement of Income (P&L) • Balance Sheet 1. What is the basic equation for each statement? 2. What is the purpose of the statement? 3. What are the key numbers and how are they trending? 4. How can you impact each statement? Equation: Indicates: P&L Revenues – Expenses = Income Profitability SG&A: (Revenue = Sales) = Top Line 26% 19% 2% Gross margin = 51% COGS (SG&A) 16% 19% 59% 16% = EBIT Operating margin = 48% • Salaries •Sales commissions •Benefits/Severance • Rental Expense • Bad debt charges • Merger integration costs • Professional services: Attorney fees, Accounting Operating Margin Total Revenue: 18,982 Operating Expense: 9,914 = 9,068 ÷ 18,982 = 47.76% Net Profit Margin Net Income: 4,273 Total Revenue: 18,982 ÷ = 22.5% = Bottom Line Net profit margin = 23% 69% S&P 500 Ave. = 11% Impairment Charges During fourth-quarter 2008, we evaluated the carrying values of our long-lived assets, including goodwill associated with the acquisition of Phelps Dodge, for impairment. These evaluations resulted in the recognition of impairment charges of $10.9 billion associated with long-lived assets and $6.0 billion associated with goodwill. Refer to Notes 2 and 7 and “Critical Accounting Estimates – Asset Impairments” for further discussion of these impairment charges (pg. 65, 2008 10-K) = Net income / Diluted # of shares Statement of Income (P&L) Increase revenue by 100K 100K 44K 5K 49K 49K 51K 51K 18K 33K 7K 26K Statement of Income (P&L) Lower costs by 100K 100K 100K 100K 100K 100K 35K 65K 22K 43K Which is better? Raising Revenues $100M = $26 -orCutting Costs by $100M = $43 What are the implications of each action? Assets (Read from guide book p. 12) Balancing… Asset Strength & i.e. cash, inventory and ratings Asset Utilization Definition: Assets Assets DEFINITION What we have and how well we use what we have. MEASURES Copper Reserves (Billion Lbs.)— total estimated proven and probable copper reserves remaining Equity Ratio— indicates what proportion of equity and debt the company is using to finance its assets 12 Example of Profits and Assets “In 1912, the Model T for the first time cost less than the prevailing average annual wage in the United States.” “Ignoring conventional wisdom, Henry Ford continually sacrificed margins to increase sales. In fact, profits per car did fall as he slashed prices from $220 in 1909 to $99 in 1914.” “But Sales Exploded!” “Ford demonstrated that a strategic, systematic lowering of prices could boost profits, as net income rose from… $3 million in 1909 to $25 million in 1914.” ~Daniel Gross, Forbes Greatest Business Stories 13 Assets Freeport McMoRan Corporation (In Millions) Business Measures and Metrics Freeport McMoRan-FCX Freeport Freeport Freeport McMoRan-FCX McMoRan-FCX McMoRan-FCX 2010 2009 2008 2007 Revenues $18,982 $15,040 $17,796 $16,939 Net Income $4,273 $2,527 $(11,341) $2,769 Copper Reserves (Billion lbs) 120.50 104.20 102.00 93.20 Equity Ratio 49.5% 41.4% 30.4% 44.8% Assets Equity Ratio = Total Equity = $14,560 = 49.5% Total Assets $29,386 Bought Phelps Dodge 13 Global Metals and Mining Conference, February 28, 2011, presentation by Richard Adkerson Assets Benchmarks (In Millions) Business Measures and Metrics Freeport BHP Billiton- Newmont Rio TintoMcMoRan-FCX June 30, Mining Corp RIO Southern Copper Corp-SCCO 2010 2010 2010 2010 2010 Revenues $18,982 $52,798 $9,540 $60,323 $5,150 Net Income $4,273 $12,722 $2,277 $14,324 $1,563 Copper Reserves (Billion lbs) 120.50 58.41 9.42 36.76 131.58 Equity Ratio 49.5% 55.5% 61.2% 58.1% 48.2% Assets 13 Class Discussion (notes on page 13) Best practices currently employed by companies, including ours, to improve asset strength and utilization: Increase revenues. Lower costs. Getting more done with fewer employees. Reducing inventory levels to increase inventory turnover. Spending only on capital (equipment) upgrades that will provide a return. Freeport McMoRan Financial Statements The Annually Reported Financial Statements • Statement of Income (P&L) • Balance Sheet • Statement of Cash Flows 1. What is the basic equation for each statement? 2. What is the purpose of the statement? 3. What are the key numbers and how are they trending? 4. How can you impact each statement? Indicates: Equation: Financial (asset) Strength Assets = Liabilities + Equity Most Liquid Snapshot in time Becomes Cash < 1 year Least Liquid Due First Current Ratio = 2.6 Due in < 1 year Due Last Equity Position: 50% Balance Balance Sheet Do we have a strong Balance Sheet? Good cash, current ratio and equity ratio Q2 Earnings Call, July 21, 2011 Definition: Growth DEFINITION The ability to increase year over year, quarter over quarter, and/or month over month. “In today’s business world, no growth means lagging behind in a world that grows every day…” Growth “Investors expect it, employees are energized by it, customers are generally attracted to it and executives are measured by it.” MEASURES Revenue Growth Net Income Growth EPS Growth-Earnings per share increase 14 Business in Rapid Decline… • Best & brightest leave first. • Productivity goes down. • Morale goes down. • Costs are cut, which limits ability to grow, company becomes less profitable. Studies Show: It usually takes 4 or 5 years for the company to recover. 15 Business in Rapid Growth… • Attracts/Retains the best & brightest! • Productivity goes up = more profit = more cash = more ability to grow! • Morale is high. • You have the ability to grow in your career! Growth gets more time & attention than any of the 5 elements in a public company. 15 Growth Freeport McMoRan Corporation (In Millions) Freeport Freeport Freeport Freeport Business Measures and Metrics McMoRan-FCX McMoRan-FCX McMoRan-FCX McMoRan-FCX 2010 2009 2008 2007 Revenues $18,982 $15,040 $17,796 $16,939 Net Income $4,273 $2,527 $(11,341) $2,769 Revenue Growth 26.2% -15.5% 5.1% 193.0% Net Income Growth 69.1% 122.3% -509.6% 98.4% EPS Growth Recorded Reserve Growth Copper 56.0% 119.7% -496.3% 11.8% 15.6% 2.2% 9.4% 72.2% Growth 15 Q2 Earnings Call, July 21, 2011 Q1 Earnings Call, July 21, 2011 Sales grew because metal prices increased even though volumes were down. Sales volumes 2010 and estimated for 2011 Growth Benchmarks (In Millions) Freeport McMoRanFCX BHP BillitonJune 30, Newmont Mining Corp Rio TintoRIO Southern Copper Corp-SCCO 2010 2010 2010 2010 2010 Revenues $18,982 $52,798 $9,540 $60,323 $5,150 Net Income $4,273 $12,722 $2,277 $14,324 $1,563 Revenue Growth 26.2% 5.2% 23.8% 37.0% 37.9% Net Income Growth 69.1% 116.5% 75.6% 194.0% 67.2% EPS Growth 56.0% 117.1% 71.1% 164.0% 67.9% Recorded Reserve Growth Copper 15.6% -2.2% 3.3% 6.1% 7.8% Business Measures and Metrics Growth 15 How can you personally impact Growth? At your table, discuss how you individually impact Growth. Capture your ideas on page 15 in the participant guide. Be prepared to share one of your ideas with the class. 15 Definition: People DEFINITION -The External Customer, Vendor/Reseller, or Internal Customer that has the ability to impact the success of the business.. -Employees MEASURES People Total Recordable Incident Rate (TRIR)is a measure for the total number of incidents per 200,000 hours worked. 16 People What is more important than meeting customer expectations? Exceeding? Anticipating Customer Needs & Expectations! “If I would have asked my customer what they wanted, they would have said a faster horse!” ~Henry Ford 17 Failing to Anticipate customer needs/expectation! What companies have failed to anticipate customer expectations? What were the results? • GM/Ford – Unprepared for recession and required government bailout money. Ford secured line of credit prior and retained full ownership. • Kodak – decided to move to digital product line. Polaroid did not and is no longer a serious competitor. • IBM – In 1943, the CEO said the customer need for their product was approximately 5 computers for the entire world. • Sony– Did not move to a digital music player and lost a significant market share to innovative companies like Apple and Motorola. 17 People Freeport McMoRan Corporation (In Millions) Business Measures and Metrics Freeport Freeport Freeport Freeport McMoRan-FCX McMoRan-FCX McMoRan-FCX McMoRan-FCX 2010 2009 2008 2007 Revenues $18,982 $15,040 $17,796 $16,939 Net Income $4,273 $2,527 $(11,341) $2,769 0.65 0.74 1.25 1.18 People Total Recordable Incident Rate (TRIR-(Per 200K Man Hours Worked) Mine Safety & Health Admin TRIR Average: 2010= 2.53 2009= 2.61 2008= 3.14 2007= 3.30 17 People Benchmarks (In Millions) Business Measures and Metrics Freeport BHP Newmont McMoRan- Billiton-June Mining FCX 30, Corp Rio TintoRIO Southern Copper Corp-SCCO 2010 2010 2010 2010 2010 Revenues $18,982 $52,798 $9,540 $60,323 $5,150 Net Income $4,273 $12,722 $2,277 $14,324 $1,563 0.65 1.06 .91 0.51 People Total Recordable Incident Rate (Per 200K Man Hours Worked) 17 What are your best practices in anticipating CUSTOMERS needs? (Capture ideas on page 17) Know your business and how you impact results! Develop formal processes for listening to customers, both internal and external. A quarterly meeting with your boss…ask, how am I doing? What could I do to improve? Business Drivers (Page 18) Cash -On hand -Generation Growth -Top Line -Bottom Line People -Customers -Employees Assets -Strength -Utilization Profit -Revenue -Expenses 1 3,738 2 3 9,068 18,982 4 5 6 7 8 9 10 11 47.77 3,738 6,273 18,982 9,068 4,273 18,982 47.77 18,982 22.51 120.50 14,560 18,982 29,386 15,040 4,273 2,527 4.57 2.93 49.55 26.21 69.09 55.97 .65 Freeport McMoRan Corporation’ Key Success Measures 1½ SCORING: Right answer = 1 point Somewhat close = ½ point Missed it by a ways = 0 point 0 (within: $2B, $2, 2%) 35 5 Business Driver Review (Pages 8-17) Cash -On hand -Generation Growth -Top Line -Bottom Line People -Customers -Employees Assets -Strength -Utilization Profit -Revenue -Expenses Review and Teaching (page 30) 1) Assign one of the business drivers to each person at your table. 2) Take a few minutes to answer the questions below: How would you describe this business driver? Why is it important to our organization? How is it measured? How can I impact this business driver in my role? 3) Review with your group the answers you found. When you think of a company rich in Cash, who comes to mind? (Page 20) Demystifying the Annual Report (page 21) What is the Purpose of the Annual Report? General Communication Marketing Compliance Getting to Know Your Company Which of the 5 “drivers” does your CEO & Chairman emphasize? Why? As table groups, grade Mr. Moffett’s and Mr. Adkerson’s top 2 focus areas. What other key initiatives are also being talked about? Was this a good year or bad year? How can you tell? Finding our performance around the 5 Business Drivers Cash -On hand -Generation Growth -Top Line -Bottom Line People -Customers -Employees Assets -Strength -Utilization Profit -Revenue -Expenses External Factors (page 40) How does the situation affect: People Cash Growth Profit Assets Heads Up! Google And Reuters Competitor Reports BHP Billiton Newmont Mining Rio Tinto Southern Cooper Keep your friends close, and your enemies closer. --Lao Tzu Finding Competitors Performance Around: Cash -On hand -Generation Growth -Top Line -Bottom Line People -Customers -Employees Assets -Strength -Utilization Profit -Revenue -Expenses Getting to Know a Company (pages 36) Use these sources: 1) CEO letter 2) Financial analysis (fill out the NTF) 3) Recent quarterly earnings release 4) One year stock performance To answer these questions on page 36: Was this a good year or bad year? How can you tell? Which of the 5 business drivers are most important to them? Why? What does this company do that you were not aware of? Banks, Insur. Co’s Over leveraged. Did not understand subprime risk. FNMA & FHLMC Over leveraged with implied government backing. U.S. Government Pushing more loans. Little over-sight. Federal Reserve Aggressive rate cuts after 9/11 to spur spending. What does Credit thisCrisis mean for FCX? Rating Agencies Did not rate subprime loan risk well. Who is involved? Mortgage Companies Aggressive Subprime lending. Home Builders increase supply of homes to meet demand. Home Buyers Buying more home than they can afford. The Role of the Stock Market 1) What role does the stock market play? 2) Who cares about your stock price and why? a. Investors b. Analysts Analyst Recommendations September 19, 2011 The Role of the Stock Market 1) What role does the stock market play? 2) Who cares about your stock price and why? a. Investors b. Analysts c. Your CEO d. Employees 3) What are the benefits of a higher stock price? 6 Benefits of a Higher Stock Price: (Page 41) 1) Treasury stock is worth more. 2) Secondary offering brings more cash. 3) Better credit ratings = more access to cash at a cheaper rate. 4) More acquisition power. 5) Can attract talented people. 6) More expensive in a buy-out. Market Cap = shares outstanding X stock price Element Market Cap. FCX BHP 38 Billion 166 Billion NEM RIO SCCO 33 Billion 106 Billion 26 Billion The P/E Ratio-FCX (Page 42, 43) Price (of one share of stock) Earnings Per Share (for last 12 months) Price EPS $ 40.22 $ 5.86 = 6.86 P/E ratio P/E Ratios Element P/E Ratio FCX BHP NEM RIO SCCO 7 9 14 7 13 “The P/E ratio tells you what people who have a dispassionate view of your company think of its future ability to make money. It reveals how much of their money they are willing to bet on your success in the quarters and years to come.” Ram Charan Freeport McMoRan Stock Chart Boosting Stock Price In December 2010, our Board of Directors authorized a $0.50 per share supplemental common stock dividend paid on December 30, 2010, and a two-for-one common stock split effected on February 1, 2011 (Page 68 10-K) Freeport McMoRan and S&P 500 Freeport McMoRan and Benchmark Companies CEO Urgency Continuum (Page 49) URGENT CASH NEAR TERM PROFIT ASSETS LONG TERM GROWTH PEOPLE Retaining Content over Time Content Retention Review Apply Teach 15% Time 52 Review and Action Plan (Page 52 & 53) What new insights did you gain (today) as a result of attending? How will this material impact your daily activities? Action Plan: List 1-2 Actions You Will Commit to do. Changing Behavior *Based on a 1993 Brigham Young University Study When a Person Says … Chances of the idea being incorporated into their life is... “That’s a good idea”… 10% “I’ll do it!” and commits... 25% Says when they’ll do it… 40% Plans how to do it… 50% Commits to another… 60% Sets a future specific appointment with the person they committed to... Good Management Technique! 95% Accountability Conversations Find a Partner now and: 1. Set up a specific date and time in 30 days to report your progress on your action plan. 2. Exchange emails 3. Exchange phone numbers 4. Decide who will initiate the call 5. Determine a back-up plan 6. Transfer this information to your planner or PDA now. 53 Post Course Action Items: 1. 7 days: Teach one of the principals learned in class today, to someone in your department. 2. 7 days: Discuss your action items with your manager in the next 7 days. 3. 30 days: Read the first 90 pages of: “What The CEO Wants You to Know“ 4. 30 days: Get with your class partner and give an account of your progress on your action item(s). Start now: Build and practice your new business acumen skills. When making decisions, determine how the outcome will impact Cash, Profit, Assets, Growth, People… Where to Find Information (page 55) * nasdaq.com * finance.google.com * reuters.com * hoovers.com * yahoo.com * smartmoney.com Glossary: page 58 Learning Objectives Understand the 11 key performance measures that are important to Freeport McMoRan and the Executive Team. List and describe the five business drivers all successful businesses must focus on. Teach specific components of Freeport McMoRan financial statements. Better articulate company performance & strategy. Create a personal action plan that can positively impact personal performance and company results.