Facebook.com Revolution:
The Impact of Facebook.com and Other Online Communities
Courtney Bazan
Victoria Farris
Julie Silverstein
Amber Ulmer
Diversity College
~Where learning and enthusiasm meet.
Welcome
Class of 2010!!
Diversity College
~Where learning and enthusiasm meet.
Make Some Noise If…
• You have read a newspaper this week.
• You read a book for fun this week.
• You know what Facebook.com is.
• You have been on Facebook.com this
week.
Diversity College
~Where learning and enthusiasm meet.
Diversity College Mission Statement
“Diversity College is the principal research and graduate institution of the state of
Illinois. In the spirit of its land-grant heritage, the college is committed to the
creation and dissemination of knowledge to improve the lives of its students and
Illinois citizens in their full social, economic, and cultural diversity. Diversity
College offers a competitive and intellectually challenging experience for its
students in degree programs from the baccalaureate level through the doctorate.
Undergraduate education, with a foundation in the liberal arts and sciences that
guides the intellectual and ethical development of the university's students,
continues to be central to its teaching mission. Specifically, we prepare women
and men for a better life by developing intellectual curiosity, critical thinking and
decision-making, commitments to health and wellness, communication skills,
technology skills, aesthetic appreciation, respect for human diversity,
environmental stewardship, responsible citizenship in the global community, and
an appreciation for the intellectual heritage of humankind.”
(UMF.edu, Umaine.edu)
Diversity College
~Where learning and enthusiasm meet.
Facebook.com Overview
• Background
– Founded in February 2004 by Harvard sophomore, Mark Zuckerberg.
– In November of 2004 there were more than 1 million registered users.
– December 2005 network has expanded to 2,000+ higher education
institutions totaling 11 million users worldwide.
• Why was Facebook.com created?
– To foster a social network throughout the residential community in
response to students’ need for out-of-class interaction.
(Wikipedia.org)
Diversity College
~Where learning and enthusiasm meet.
Let’s Hear Your Thoughts…
Why do YOU have a
Facebook.com profile??
(Audience Participation)
Diversity College
~Where learning and enthusiasm meet.
Why do DC students make Facebook.com
profiles?
“For me, Facebook helps me keep in touch
with my High School friends, I miss them so
much!”
–Komal Marow, Senior
“I don’t know why I like Facebook, but it’s
cool. I’ve met a lot of people from my
classes… and it helps me procrastinate!”
– James Lawrence, Sophomore
Diversity College
~Where learning and enthusiasm meet.
Why do DC students make Facebook.com
profiles?
“I like sharing pictures and seeing my friends’
pictures.”
–Janella Wright, First-Year Student
“It’s a great way to hear about upcoming
events on campus! My RA is always posting
programs and letting us know what’s going
on around campus.”
– Mark Spangle, Junior
Diversity College
~Where learning and enthusiasm meet.
Things you can do with Facebook.com
Share Interests
Advertise Programs and Events
Find Classmates
Learn More About DC
Share Memories
Meet New People
Keep In Touch With Friends
Find A Study Buddy
Learn About Clubs
Diversity College
~Where learning and enthusiasm meet.
Did You Know??
• Did you know that by entering your class
schedule, you can find classmates for homework
help or studying? Just click on the class, and
Facebook.com will show you all the other
students who have listed the same class!
• Did you know that by listing your club or
organization as a group on Facebook.com, you
can send messages about upcoming events?
Diversity College
~Where learning and enthusiasm meet.
Things To Be Aware Of…
• Personal Safety:
– Remember that all information on Facebook.com is public.
Anyone can view or access your profile.
– You may not want everyone to see your screen name, e-mail
address or cell phone number. Use caution when posting.
• Personal Reputation:
– Your profile is a direct reflection of you!
– Would you want your Grandmother to see the
information in your profile?
Diversity College
~Where learning and enthusiasm meet.
Non-Student Use of Facebook.com
• Faculty and Staff have the ability to have accounts on Facebook.com.
• The Faculty and Staff at Diversity College will not be searching for
student code violations, but if they come across information or are
made aware of anything that shows evidence of a code violation, the
situation will be addressed.
• Again, you are responsible for the information you post, or allow to be
posted on Facebook.com.
Diversity College
~Where learning and enthusiasm meet.
Getting Involved Through Facebook.com
• Check out your Residence Hall community on Facebook.com to
learn about upcoming programs and information.
• Under the search tab, enter the following name for your building:
– Stella Hall
-- Granger House
– Banks Tower
-- Johnson Tower
• Add the building name to your friends list, and keep checking
back for updates and messages from your Hall Director!!
• You can also find Student Government Association on
Facebook.com at: Diversity SGA
• For all you Commuter Students, check out “Diversity Commuter”
on Facebook.com for upcoming events!
Diversity College
~Where learning and enthusiasm meet.
Making the Most of Facebook.com
• To maximize your experience at Diversity College use
Facebook.com to connect with classmates, friends, and your
virtual campus community.
• Facebook.com can be a great resource for academic, social,
cultural, and involvement opportunities.
• Remember to be aware that your Facebook.com profile is a
representation of you.
• Represent yourself well, have fun but be appropriate!
Diversity College
~Where learning and enthusiasm meet.
Welcome Class of 2010!!
Have a safe and enjoyable experience
here at Diversity College!
See you in the Fall!
Diversity College
~Where learning and enthusiasm meet.
Why This is Important for Orientation
• What you have just seen is the recommended
presentation about Facebook.com that can be offered to
incoming students during New Student Orientation.
• Since it’s implementation, Facebook.com has become
an extremely popular virtual community. Since this
affects so many of our students, we believe it is
important that students know the positive uses for
Facebook.com as well as the dangers and concerns
involved with it.
Diversity College
~Where learning and enthusiasm meet.
Why This is Important for Orientation
• According to statistics, 85% of students use
Facebook.com
– Out of 20,000 students at DC, this would mean that 17,800
actively use Facebook.com
• With an entering class of 6,000 students, these
statistics tell us that 5,100 of them will soon join
Facebook.com, if they haven’t done so already
• Orientation gives us a captive audience to be able to
begin educating students about the realities of
Facebook.com
(Arrington, 2005)
Diversity College
~Where learning and enthusiasm meet.
Overview of Facebook.com
If you are unfamiliar with Facebook.com, it is a virtual
community that was created by a student at Harvard
College in 2004. The website stemmed from the
students’ need for interaction outside of class. It was
created as a way to foster a social network throughout
the residential community at Harvard. The program
quickly became so popular that it spread to other
colleges and universities. Due to the instant success
and demand of Facebook.com, the creator left Harvard
and now manages the website full-time in California.
(wikipedia.org)
Diversity College
~Where learning and enthusiasm meet.
Overview of Facebook.com
• How it works:
– Anyone with an e-mail address ending in “.edu” can go to
www.Facebook.com and register for a free account. This
includes faculty, staff, students and alumni from participating
institutions.
– Currently there are over 2000 institutions represented from all
50 states and 20 countries on Facebook.com. There are 88
institutions from Illinois alone! This number increases
regularly.
– Once you are registered for an account you are given a
profile. You can then choose to add information, pictures and
other various information to this profile, if you’d like.
(Facebook.com, Wikipedia.org)
Diversity College
~Where learning and enthusiasm meet.
Overview of Facebook.com
Some examples of information you can include in a
Facebook.com profile:
–
–
–
–
–
–
Where you live
Cell phone number
AIM screen name
Relationship status
Political views
Favorite music
-- Sexual orientation
-- General interests
-- Classes you are enrolled in
-- Clubs and Jobs
-- Favorite books
-- And lots more!
(Facebook.com)
Diversity College
~Where learning and enthusiasm meet.
Overview of Facebook.com
Connecting with Others:
– One of the most unique features about Facebook.com is that
anytime you add something to your profile it becomes a link to
other profiles of students at your university that have the same
word in their profile. Therefore, it is easy to find people who live in
the same building as you, attend the same classes, or even share
some of the same interests.
– Facebook.com has the ability to join and create “groups” based on
common interests. Each group has it’s own “home page,” which
allows members of that group to post messages to a message
board for everyone to see. It is also easy to the profiles of all the
members of a specific “group” so that students can contact each
other individually if they want.
(Facebook.com)
Diversity College
~Where learning and enthusiasm meet.
Sample Facebook Profile of
Facebook.com
Evan Tyler’s Profile
Information
My Profile
My Friends
Account Info
Name:
Evan Tyler
My Photos
Member Since:
June 7, 2005
Last Updade:
February 13, 2006
Basic Info
Geography:
Chicago, IL
School:
Diversity College ‘09
Status:
Student
Sex:
Male
Concentration:
Fine Arts
Edit My Pictures
Birthday:
03.14.87
Edit My Privacy
Home State:
Maine
High School:
Banks Regional High School
My Groups
My Events
My Messages
My Account
My Privacy
Diversity College
Announcement
Diversity College
Ducks!
Come check out the
International Center Open
House.
Thurs day from 7pm to
10pm in Star Hall Room
412.
View More Photos of Me
Edit My Profile
Connection
Contact Info
School Email:
Evan.tyler@diversity.edu
This is you.
Contact Email:
Raddawg898@gmail.com
Friends at Diversity College
Personal Info
Diversity College
Relationship Status:
Single
Political Views:
Very Liberal
Clubs & Jobs:
Diversity College SGA, Johnson Tower
~Where learning and enthusiasm meet.
Overview of Facebook.com
There are many different aspects of Facebook.com,
both positive and negative. It was started with the intent
of creating a virtual community that could enhance
students’ experiences by developing out of class
relationships. Keeping that in mind, we will begin by
touching on some of those positive aspects.
Diversity College
~Where learning and enthusiasm meet.
Positive Aspects of Facebook.com
Facebook.com was created with the intention of enhancing a
sense of community for students at Harvard; this is something
that has continued on a larger scale. Facebook.com can help
students interact and get to know one another; it can help
students find opportunities for involvement and leadership,
someone to study with, or other students in their residence hall.
Such community building is known to be very supportive for
students in their development. According to Astin’s theory of
student involvement, a student’s peer group is the most
influential group on that student’s development. Student Affairs
practitioners should embrace the opportunity to create strong
peer groups in order to support the development of students in
college.
(Stage & Dennells, 2000)
Diversity College
~Where learning and enthusiasm meet.
Positive Aspects of Facebook.com
Why is Connecting with Others Important for Students?
– Facebook.com Could be helpful for first year students who are going through
the transition to college. According to Scholossberg, networks of friends are
considered an important social support that will help students transition
smoothly.
– According to developmental theorist Erikson, early adulthood is an important
time for individuals to develop intimate relationships. Facebook.com can be
used as a mechanism to meet people with common interests that are in close
proximity, which might lead to more intimate relationships with each other
• “I met my boyfriend in a group that I joined called ‘Independent Movie
Fans.’ I was surprised to see how many other people at my school like
independent movies! I thought Jack was cute from his profile so I
messaged him to say hi. We’ve been dating for 4 months now!” --Jill
Butner, Sophomore
(Evans, Forney, & Guido-DiBrito, 1998, Santrock, 2002)
Diversity College
~Where learning and enthusiasm meet.
Why Do Students Build Profiles?
Identity Development:
– When a student sets up a Facebook.com account they create a
personalized “profile” with any of the information previously shown.
Students have the option of uploading a picture to the website to be
seen as their “face” by anyone and uploading as many pictures as
they want to online “albums” that people who have access to their
whole profile can view. It is optional to fill in any of these components
of a Facebook.com profile; the only required fields are name, school
e-mail address and status at the institution.
– By personalizing this information, students are portraying their unique
personalities to anyone who has a Facebook.com account. This has
become a very popular way for students to express themselves.
Diversity College
~Where learning and enthusiasm meet.
Why Do Students Build Profiles?
Why is Identity Development Important?
– According to Chickering’s theory of identity development,
establishing identity is an important aspect of student
development. Identity would include comfort with one’s body and
appearance, comfort with gender and sexual orientation, as well
as establishing a sense of one’s social and cultural
belongingness By creating these Facebook.com profiles,
students are able to develop pride in various aspects of their
identity that they choose to portray to their online friends.
(Evans, et al., 1998)
Diversity College
~Where learning and enthusiasm meet.
Why Do Students Build Profiles?
Why is Identity Development Important?
– Pride in identity can be especially important to members of a minority social
group, such as students who identify as gay, lesbian or bisexual (GLB).
Facebook.com profiles enable people to express interest in members of the
same sex. This has been comforting to some members of the GLB community
who are in the process of coming out. According to Cass’s model of homosexual
identity formation, when students are going through stages four and five of the
coming out process, they tend to put a positive connotation on homosexual
identity. During these stages, students often have more contact with other GLB
people and enjoy being publicly and vocally “out”. This Facebook.com feature
helps these students find other members of the GLB community at their school
as well as declaring their own sexual orientation in their profile.
• “Being out on the Facebook is a statement, just like coming out face-to-face.
It has the same value.” - Princeton University student Robert Kennelley
(Evans, et al., 1998, Advocate, 2005)
Diversity College
~Where learning and enthusiasm meet.
Facebook.com as a Concern
Facebook.com was created and intended for social
interaction, meeting new people, and exploring one’s
interests. However, with the many positive aspects of
Facebook.com there are also negative aspects and safety
concerns. We will now be addressing these issues.
Diversity College
~Where learning and enthusiasm meet.
How & Why Facebook.com is a Concern
Too Much Information:
– Many students are posting personal information such as cell phone
numbers, addresses and Instant Messenger screen names on
Facebook.
Why this is a safety concern:
– MySpace.com, a similar Web site where individuals often post personal
information, was found to be the provider of information for two men who
sexually assaulted two young women; they were able to track the
individuals based on the Web site.
– Incidents of cyber-stalking (individuals using websites in order to find
information on particular people) have been reported on college
campuses.
(Williams, 2006, Read, 2006)
Diversity College
~Where learning and enthusiasm meet.
How & Why Facebook.com is a Concern
Many students have not been taught about Internet privacy:
– Henry Rhone, vice provost at Virginia Commonwealth University,
comments: “Ten years ago, college was the first introduction to
computers for a lot of students, but now they have computers in
their rooms from the time they’re in grade school. Many of them
have used Instant Messenger and MySpace for years, and they’ve
never had any problems with them, so they just assume that when
they’re online, they’re safe.”
(Read, 2006, p. A38)
Diversity College
~Where learning and enthusiasm meet.
Why Tutorial is Necessary
Technology is constantly growing and changing;
Facebook.com is one strong example of how
technology impacts a college community. With
the frequent influx of information comes a
responsibility for students, faculty, and staff to
educate ourselves and others on various
aspects of technology.
Diversity College
~Where learning and enthusiasm meet.
Why Tutorial is Necessary
• Diversity College’s Mission Statement states “we prepare women and
men for a better life by developing intellectual curiosity, critical thinking
and decision-making, commitments to health and wellness,
communication skills, technology skills, aesthetic appreciation, respect
for human diversity, environmental stewardship, responsible citizenship
in the global community, and an appreciation for the intellectual
heritage of humankind.” As a way of supporting our mission, a tutorial
has been created to educate students on Facebook.com.
• Each student is required to take this tutorial prior to logging onto
Diversity’s network. Questions are to be answered throughout the
tutorial; each student is required to get a B or better before gaining
access to the network. By answering questions, this will ensure us that
the students are reading and understanding the material.
Diversity College
~Where learning and enthusiasm meet.
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Diversity College
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Diversity College
~Where learning and enthusiasm meet.
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Diversity College
~Where learning and enthusiasm meet.
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Diversity College
~Where learning and enthusiasm meet.
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Diversity College
~Where learning and enthusiasm meet.
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Diversity College
~Where learning and enthusiasm meet.
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Diversity College
~Where learning and enthusiasm meet.
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Diversity College
~Where learning and enthusiasm meet.
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Diversity College
~Where learning and enthusiasm meet.
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Diversity College
~Where learning and enthusiasm meet.
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Diversity College
~Where learning and enthusiasm meet.
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Diversity College
~Where learning and enthusiasm meet.
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Diversity College
~Where learning and enthusiasm meet.
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Diversity College
~Where learning and enthusiasm meet.
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Diversity College
~Where learning and enthusiasm meet.
QuickTime™ and a
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Diversity College
~Where learning and enthusiasm meet.
Recommendations
• The committee who worked on reviewing the assigned case came from
many different offices, including Residence Life, Information Technology
Services, Campus Police and Orientation Services. Based on our
discussions, the committee has made the following future
recommendations.
• Our first recommendation is to create a year-long task force to complete
the suggestions that will follow.
• The task force would be responsible for reviewing the technology policy
that was recommended in the tutorial and considering the
implementation for such policies.
• Another important issue to consider is the idea of educating faculty and
staff about Facebook.com and it’s uses and challenges. By doing this,
faculty and staff could utilize this resource as another way to reach out to
students.
Diversity College
~Where learning and enthusiasm meet.
Recommendations
• Assessment & Evaluation:
– This is important in order to ensure that the process is effective and
that students are more aware of all the issues around
Facebook.com
– Additionally, the research on Facebook.com is limited due to the
fact that it is relatively new. This highlights the need for such
assessment as we move forward.
– The committee recommends that a survey of students be
conducted to determine how much personal information students
are including on their Facebook.com profiles.
– This survey would be longitudinal and would be offered at several
stages of the academic year, beginning prior to the start of school.
Therefore we will be able to determine what the impact of the
tutorial/orientation session has been on the students.
Diversity College
~Where learning and enthusiasm meet.
Recommendations
• Assessment & Evaluation:
– We recommend holding focus groups with students
throughout the academic year in order to determine what
students believe are continuing issues regarding
Facebook.com.
– Additionally, it would be helpful to survey students to learn
more about how they are using Facebook.com in order to
anticipate future developments.
Diversity College
~Where learning and enthusiasm meet.
Recommendations
The creation of a policy regarding technology use for
faculty, staff, and other institutional employees,
including student staff.
– This policy should address the use of Facebook.com
and other online sources in hiring practices.
Diversity College
~Where learning and enthusiasm meet.
What did we learn?
• In doing this case study, we have learned about many of the
recent issues regarding social-networking sites such as
Facebook.com.
• Institutions are addressing these issues in a variety of ways; it
has helped us to recognize the importance of evaluating our own
values and ethics when considering the use of such websites.
• It was also interesting to learn the many positive uses for
Facebook.com that can enhance student’s experiences out of
class. If student affairs practitioners embrace this, they can
utilize it as a tool for student development.
Diversity College
~Where learning and enthusiasm meet.
Best Practices
Virginia Commonwealth University
Internet-privacy orientation activities for incoming students
Campus police, administrators, and trained students will be facilitating
discussions on Internet safety
Online-security reminders will be posted in the residence halls for students
The University of New Mexico
Installed software to block student usage of Facebook from on-campus computers
Believed site could breach campus network
Penn State
Utilized Facebook to hold students judicially responsible for riots following a rival football game
Campus police do not typically use Facebook for routine investigations (this was a unique situation)
University of Kentucky and Northern Kentucky University have both disciplined students who posted pictures and information
indicating/proving that they were engaging in underage drinking
Georgia College & State University
An officer is assigned daily to browse Facebook and find any potential situations where police may need to get involved.
Developing class to teach students how to use Facebook safely and responsibly.
(Read, 2006)
Diversity College
~Where learning and enthusiasm meet.
Best Practices
Fisher College
Expelled student for posting offensive comments towards a campus police officer
Says violation of the Student Guide and Code of Conduct—“verbal, written, graphic, or electronic abuse,
harassment, coercion, or intimation of an individual”
Tufts University
Orientation leaders for first-year students encouraged students to not include personal information in their profiles
Brandeis University
Seminar on Facebook—recommended safety tips and encouraged students to think before posting, reminding them
that future employers, family members, faculty can view Facebook
Administrators informed students that they often check profiles before hiring students for jobs on campus
Boston University
Administrators believe Facebook should be used as a student website. Kenneth Elmore, dean of students
comments “This is a community forum, and I don’t want to goof it up. I think that would put some people in a tough
spot.”
(Schweitzer, 2005)
Diversity College
~Where learning and enthusiasm meet.
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Diversity College
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Diversity College
~Where learning and enthusiasm meet.
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Diversity College
~Where learning and enthusiasm meet.