Team Project Outline
I. Issue
II. Recommendation
III. Objectives
IV. Action Plan
V. Appendix and/or Exhibits
Team Project Structure
• What is a critical strategic issue facing the
company? [One statement issue. Do not explain
it.]
• What should the company do to address this
issue? [State one recommendation in one or two
statements.]
– If you state your issue in the form of a question, you
simply answer the question directly. You do not have
to provide details.
– Make your recommendation as specific as possible; it
will make your action plan easier to develop
Team Project Structure
• What objectives will be met with this
recommendation?
– Provide the strategic objective/s that will be used to assess
the recommendation’s success.
– Provide the financial objective/s that will be used to assess
the recommendation’s success.
– Provide at least ONE financial objective AND ONE
strategic objective
– Make sure that these objectives are specific and
measurable (quantitative).
– Explain HOW you derived these objectives in the Appendix
Example
What is a critical strategic issue facing the company? [One
statement issue. Do not explain it.]
• How can Chipotle leverage its employeefriendly compensation and reward
practices to motivate empowered
employees and deliver a dining experience
that is far better than what fast food
companies can offer?
Example
What should the company do to address this issue? [State
ONE recommendation in one or two statements and be
specific.]
1st Recommendation: Implement a customer-driven
incentive system that rewards employees who exceed
customers’ expectations of fast food and fast-casual
restaurants
2nd Recommendation: Create company-wide on-line
employee Delphi Groups to share and forecast trends in
the restaurant industry
Note: Just choose ONE of the above.
Example
What objectives will be met with this recommendation?
• Recommendation: Implement a customer-driven
incentive system that rewards employees who exceed
customers’ expectations of fast food and fast-casual
restaurants
– Provide at least one strategic objective that will be used to
assess the success of the recommendation.
– Provide at least one financial objective that will be used to
assess the success of the recommendation.
Example
• What objectives will be met with this
recommendation?
• Recommendation: Implement a customer-driven
incentive system that rewards employees who exceed
customers’ expectations of fast food and fast-casual
restaurants
– Strategic objective: Chipotle will receive a higher
Consumer Reports dining experience rating (currently at
83) than Rubio’s (at 84) and Taco Bell (at 73) in 2016 &
2017.
– Financial objective: Chipotle will meet Trefis forecasts for
average number of visits per restaurant per year of
208,000 in 2016 and 216,000 in 2017.
Example
• Explain how you derived these objectives in the
Appendix section? (You do not have to follow the
writing guidelines in the Appendix.)
• Strategic objective: Chipotle will receive a higher
Consumer Reports dining experience rating
(currently at 83) than Rubio’s (at 84) and Taco Bell
(at 73) in 2016 & 2017.
– FranchiseHerald.com reported in January that 32,400 Consumer
Reports subscribers chose fast-casual chain Rubio’s as their #1 favorite
in the Mexican restaurant dining category, ahead of Chipotle (#2) and
Qdoba (#3). Taco Bell was ranked last.
(Source: http://www.franchiseherald.com/articles/19507/20150105/rubioschipotle-consumer-reports-mexican-chain-restaurants-franchise.htm)
Example
Explain how you derived these objectives in the
Appendix section?
• Financial objective: Chipotle will meet Trefis
forecasts for average number of visits per restaurant
per year of 208,000 in 2016 and 216,000 in 2017.
– Trefis.com forecasts that a Chipotle restaurant will average 206,000
customer visits in 2016 and 216,000 in 2017. Trefis.com was founded
by MIT engineers and Wall Street analysts who explain the fundamental
product/market drivers behind their stock price forecasts.
Source:
http://www.trefis.com/stock/cmg/model/trefis?freeAccessToken=PROVI
DER_f87fcb465dddb3117796fc9a36e48614d7b52ef3
Team Project Structure
• How should the company execute this
recommendation?
– Strategy execution is detailed in an action plan.
– Refer to the Action Plan slides for guidelines on how
to develop the action plan.
– Your action plan will be graded in two ways:
• its own merit based on guidelines and
• relative to those of the other team action plans in
class.