® SELECTED FINDINGS © 2012 STUDENT MONITOR LLC 550 North Maple Ave., Ridgewood, NJ 07450 All Rights Reserved, Unauthorized Use Prohibited Compared to last year, increases are seen for monthly discretionary spending, annual personal earnings and the amount of money students receive from home Monthly discretionary spending: $225 (+15%) Annual personal earnings: $4,809 (+15%) 54% get money from home averaging $315 monthly (+19%) 9% are employed full-time and 46% are employed part-time and 6% have an internship during the school year Average age: 20.7 Family HH income: $88,671 Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited Media Habits: Less than half the time spent watching television is spent watching with a TV set (40%, down from 45% last year) and 56% are at least “Somewhat interested” in watching television exclusively online Comedy Central, ABC, ESPN, FOX and MTV are students’ favorite networks (Family Guy, How I Met Your Mother, Jersey Shore, The Big Bang Theory, Walking Dead and ESPN SportsCenter are the most watched programs) Cosmo, People, SI Vogue and ESPN The Magazine are students “best read” titles 41% (43% last year) read the print edition of a national newspaper while online readership is 36% (41% last year) 54%, (compared to 61% last year) read at least 1 of the last 5 issues of their campus newspaper. 30% of those students with an online edition of their campus newspaper have read the online edition in the past month. Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited The Impact of Technology: 95% own a mobile phone. 64% (up from 54%) of owners own a Smartphone 27%, up from 16% last year own an iPhone). 28% plan to purchase a new mobile and 43% of these plan to purchase an iPhone 96% own a computer (88% a laptop, 19% a desktop, 10% a tablet and 4% a netbook) Among computer owners 85% use a laptop most often More students use an Apple computer than any other brand 11% (including 15% of Juniors) plan to buy a new computer in the next 12 months 53% of the computers students plan to buy (desktops, laptops and tablets) are Apple Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited Attitudes & Behavior: 44% of textbook spending is “New”, 40% “Used”, 11% “Rented” and 4% “eTextbooks” During Summer Break, 35% went on a trip (53% went or stayed home, 35% worked) Apple iPhones, Facebook, Apple iPads, Texting and Drinking beer top the list of “What’s In On Campus” 56% (57% last year) report “the economy has had a negative impact on my family” “U.S. economy” (32%), “Cost of education” (30%) and “Health care (28%) are the “Top 3 Issues Facing The U.S.” Among the 87% who plan to vote in the Presidential election, nearly 6 times as many report a preference for President Obama than Gov. Romney Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited Students As Consumers: 82% report “Once I find a brand I like, I don’t try new ones” and more than four in ten (42%) report “I like to buy the newest/latest version of a product Fewer than a third of students (31%) agree with the statement “If I were purchasing a new vehicle, I would purchase a Chrysler, Ford or GM vehicle” In a typical month at school 34% make a purchase at an off campus bookstore, 44% at an on campus bookstore, 70% at an off campus convenience store, 54% in a department store, 81% at a fast food restaurant and 71% at a gas station 27% have a credit card in their own name (18% VISA, 8% MasterCard, 3% Discover and 2% American Express). When asked what they expect to be doing immediately following graduation, 50% expect to be employed full-time following graduation (only 2% expect to be unemployed) Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited FOX has surpassed CBS and now dominates the programs student watch most often By a somewhat smaller margin, “Family Guy” remains the program students watch most often Spring Fall Spring Fall Spring Fall Spring Fall Spring ‘08 ‘08 ‘09 ‘09 ‘10 ‘10 ‘11 ‘11 12 % % % % % % % % % FOX Family Guy 26 20 24 26 22 23 25 21 18 CBS How I Met Your Mother 2 2 3 2 3 5 7 11 15 MTV Jersey Shore 2 15 21 17 14 ESPN SportsCenter 9 14 10 11 11 12 11 10 9 CBS Big Bang Theory NA 1 1 1 2 3 5 8 9 AMC Walking Dead NA NA NA NA NA NA NA 3 9 Comedy Central South Park 10 ABC Modern Family ABC Grey’s Anatomy 8 13 NBC The Office 9 ESPN ESPN FOX House FOX Glee NA NA NA NA 9 9 9 8 12 10 14 8 1 4 5 7 10 8 12 12 8 9 7 6 8 11 15 21 15 15 12 13 7 4 1 4 4 3 4 4 7 7 11 14 15 19 14 17 13 11 6 NA NA NA 7 3 9 12 7 6 NA NA NA Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited Less than half (40%) of the time spent watching television is spent watching with a traditional TV set DVD 14% TV set 40% Free streaming 17% Paid online 9% Free file sharing 7% On demand 4% Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited DVR 9% 58% of the time students spend watching TV is spent offline (66% among users) Offline 58% Online 42% More than half (56%) are at least “Somewhat interested” in watching TV exclusively online Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited Comedy Central, ABC, ESPN, FOX and MTV continue to be students’ favorite television networks For some television networks, significant gender differences are seen Comedy Central ABC ESPN FOX MTV Discovery HBO CBS ABC Family NBC Total % Male % Female % 38 31 29 29 27 26 20 20 20 19 49 23 50 30 21 32 23 18 7 17 26 40 8 28 32 20 17 22 34 21 Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited Online Student readership of READ ANY the online edition of a The New York Times national USA TODAY newspaper is somewhat Wall Street Journal less than that of the Washington Post print edition LA Times Boston Globe Chicago Tribune Print 36% 41% 22% 17% 10% 12% 5% 6% 5% 3% 3% 3% 1% 3% 5% 2% Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited While somewhat more report reading the print edition, somewhat more report a preference for the online edition One in ten prefer to read the online edition with a mobile device Prefer online with mobile device 10% No preference 16% No interest in either 32% Prefer online 23% Prefer print 19% Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 54% (compared to 61% last year and 64% two years ago) read at least 1 of the last 5 issues of the print edition Readership is highest among Juniors at 60% and somewhat higher among females (55%) than males (52%) Readers spend an average 18 minutes reading a typical issue Most readers (57%) read their campus newspaper for “Local campus news” Half prefer the print to online edition and among those with an online edition, 30% read the online edition in the past month Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited Spring ’06 % Fall ’06 % Spring ’07 % Fall ’07 % Spring ’08 % Fall ’08 % Spring ‘09 % Fall ’09 % Spring ‘10 % Fall ’10 % Spring ‘11 % Fall ’11 % Spring ‘12 % Cosmopolitan 23 21 21 19 18 18 22 18 19 18 21 17 19 People 16 15 13 16 19 19 21 18 20 19 19 21 15 Sports Illustrated 16 19 16 15 16 16 16 18 17 11 14 15 11 9 10 7 9 9 9 10 9 9 7 9 9 10 10 11 12 11 10 10 10 12 11 10 11 9 10 9 10 12 9 11 8 10 10 9 9 11 11 9 18 11 10 14 16 14 17 14 14 9 11 10 8 National Geo 9 6 6 9 12 9 10 10 11 9 8 11 8 Fitness 6 6 5 6 7 7 8 8 8 8 7 7 8 10 12 9 13 16 12 13 13 11 11 9 8 8 Vogue ESPN: The Magazine Glamour TIME Rolling Stone Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 96% of students own a computer Laptop 88% 88% own a laptop Desktop 19% own a desktop Tablet 10% own a tablet Netbook 4% Don't own 4% 4% own a netbook 19% 10% Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited Three in ten (30%) use an Apple computer most often About one in five (19%) use a Dell most often and about one in six (16%) use an HP most often Other, 2% LG eMachines Gateway 1% 1% Samsung 2% Compaq 1% 3% Asus 3% Lenovo 3% Apple 30% Sony 4% Acer 5% Toshiba 8% Dell 19% HP 16% Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 11% (13% last year) plan to purchase a new computer in the next 12 months (19% “Don’t know”) The economy appears to continue to have little impact on student plans to purchase a new computer 77% of purchase intenders plan to purchase a laptop Virtually as many plan to purchase a tablet as plan to purchase a desktop Interest in netbooks continues to decline 13% of purchase intenders plan to purchase a tablet 14% of purchase intenders plan to purchase a desktop 3% of purchase intenders plan to purchase a netbook Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited At least one in seven report participating in one or more of the following; Academic group/club Gave blood 29% 20% Volunteer group 17% Intramural sports 16% Fraternity/sorority 15% Club sports 13% • Intramural sports Workstudy 13% • Fraternity/sorority Internship 11% Religious group 11% • Academic group/club • Gave blood • Volunteer group None of these 24% Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited The five most commonly reported past week’s activities include; 1. Sent text Sent text Logged on to social network Ate fast food off campus Drank bottled water 2. Logged onto a social network 3. Ate fast food off campus 4. Drank bottled water 5. Used a mobile phone to take/send a photo Used mobile to take/send photo Used a credit card Listened to the radio Drank a soft drink Drank milk Drank cofffee Ate at restaurant Used a coupon 70% 65% 64% 63% 59% 57% 56% 55% 47% 47% 45% 44% Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 62% read 1 or more books not required for class in a typical month including 66% of females. Among this 62%, students read an average of 2 books monthly 33% of students buy 1 or more books not required for class including 38% of females. Among this 33%, students buy an average of 1.9 books monthly (represents 5 million books monthly) 45% of these 5 million books are purchased at an off campus bookstore (Barnes & Noble, etc.) and 42% are purchased online (Amazon, Apple, etc.) Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 51% more students “went/stayed home” for Spring Break as “went on a trip” (53% compared to 35%) 53% Went/stayed home 35% Went on a trip Worked at a job at home Looked for a job Stayed at school Worked at a job at school 18% “worked” at a job at home” during Spring Break Volunteered my time Researched books for class Worked at an internship Went on winter sports trip Volunteered community service 18% 14% 13% 12% 9% 6% 5% 4% 3% Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited Technology related activities and drinking continue to top the list of “What’s IN” Apple iPhone Facebook Apple iPad Texting Drinking beer Coffee Apple iPod Working out Drinking other alcohol Android Smartphones Laptop computers Going out to clubs/bars Taking photos with a phone Twitter Downloading music to phone Going to a movie with friends/date 78% 76% 66% 64% 58% 57% 57% 53% 50% 49% 45% 45% 44% 42% 41% 41% Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited Students place virtually equal importance on a “Happy marriage” as a “Satisfying career” as the highest rated indicator of success Happy marriage 34% Satisfying career 32% Graduate degree 27% Good friends 26% College education for children 20% Undergrad degree 18% Control of own schedule 17% Job contributing to society 16% Lots of money 16% Well paying job 16% Interesting job 16% Enough free time 13% Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited One in four believe they will need more than four years to complete their undergraduate degree (somewhat less among students attending Private schools) More than 5 years 4% 3 years, 8% 5 years 21% 4 years 67% Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited "Once I find a brand I like I don't try new ones" 82% "I often leave a store with things I did not intend to buy" 45% "The brands I buy say a lot about me" 45% "I like to buy the newest/latest version of a product" 42% "I tend to be among the first of my friends to buy new products" 30% Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited The cost of textbooks is excessive 74% It is important to pursue alternative energy resources 69% I support the President's commitment to provide universal health care 51% Renting textbooks is good for the environment 49% I have more personal student loan debt than I am comfortable with 37% If I were purchasing a new vehicle, I would purchase a Chrysler, Ford or GM vehicle 31% I'm not concerned about maintaining my online privacy 19% I have more personal credit card debt than I am comfortable with 17% Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited The support of my parents and family are an important resource for me to complete my education 60% The current economy has had a negative impact on my family's income 56% I'm more likely to work to help offset the cost of my education because of the economy's impact on my family 51% I believe that President Obama's plans will continue to improve economic conditions 37% Compared to this time last year the U.S. economy has improved 31% Time I should be spending on school work, I now spend worrying about money 29% I may have to leave school because of the current economy 11% Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited A good credit history or credit score is important I like to save my money before I purchase anything I would rather save than spend I like to buy the things I want, now Credit helps me get the things I want now It is difficult to save money My current spending will not impact my future credit report It is difficult to pay off all my bills I know what my current credit score is I don't worry about the way I spend or manage my money 75% 51% 48% 45% 45% 44% 36% 28% 21% 21% Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited The Top 3 issues facing the U.S. are; U.S. economy Cost of education Health care 1. U.S. economy 2. Cost of education 3. Health care Unemployment Government dysfunction Government corruption Federal deficit Drugs Crime Environment Quality of education 32% 30% 28% 25% 24% 24% 21% 17% 16% 15% 11% Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited The largest share of students (45%) at least “Somewhat agree” with this statement The next largest group (41%) are ambivalent Strongly disagree 5% Somewhat disagree 9% Completely agree 20% Somewhat agree 25% Neither agree nor disagree 41% Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited Nearly four times as many (47%) approve of President Obama’s performance as approve of Congress’ performance (13%) 47%, up from Fall 2011’s 38%, approve of President Obama’s performance 13%, similar to Fall 2011’s 14%, down approve of Congress’ performance Most (42%) are “Democrats” and most (31%) describe themselves as “Middle of the road” Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited Drugstore Discount department store C Store off campus Department store C Store on campus Specialty apparel Bookstore on campus Online merchant Athletic shoe/apparel Electronics Bookstore off campus 52% 47% 42% 26% 24% 22% 22% 22% 18% 16% 15% Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited About one in three (32%) purchased most of their textbooks off the shelf from their on campus bookstore Another one in five (20%) purchased most of their textbooks online from an online seller other than their on campus bookstore 42% (down from 56% last year) purchased or rented most of their textbooks from their on campus bookstore Purchased mostly printed textbooks off the shelf at my campus bookstore 32% Purchased mostly printed textbooks online from an online bookseller other than on campus bookstore 20% Purchased mostly printed textbooks from another student/friend or relative 10% Purchased mostly printed textbooks off the shelf at off campus bookstore 9% Purchased mostly printed textbooks online from campus bookstore 5% Rented most of my textbooks online from an online book renter 5% Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited Similar to last year, among students who purchased or rented textbooks, 60% were purchased offline and 40% were purchased online Online 40% Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited Offline 60% Students purchased or rented an average of 5.5 textbooks (+15% compared to 4.8 last year) 45% of those textbooks were purchased used, 31% purchased new, 19% were rented and the remaining 5% were purchased eTextbooks Purchasers % User Mean Total Mean Share of Purchases % New, (Purchased) 57 2.9 1.7 31 Used, (Purchased) 70 3.5 2.5 45 eTextbooks (Purchased) 14 2.2 .3 5 eTextbooks (Rented) 6 2.4 .2 4 Printed (Rented) 27 2.8 .8 15 TOTAL 5.5 100% Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited USED NEW Rented print NEW & USED only USED & rented print USED print only Purchased eTextbook NEW & rented print NEW print only NEW & USED & rented print NEW, USED & purchased eTextbook Rented eTextbook Rented print only Purchased eTextbook only 60% 49% 24% 23% 17% 15% 12% 11% 10% 9% 6% 6% 4% 1% Students are most likely to report purchasing or renting a combination of textbook formats (purchase or rent, new or used, print or eTextbook) Small numbers of students report purchasing or renting a single format exclusively Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited Spending for purchased, printed textbooks continued to decline due to; New $348 $338 Decline in the number of units purchased Used $327 Total $313 $283 $284 $282 $252 $249 Purchases from less expensive channels Impact of rentals (print) and to a lesser extent the impact of purchased an rented eTextbooks $211 $193 $192 $154 $136 $113 Fall '07 Spring '08 $146 Fall '08 $170 $157 $182 $159 $131 Spring '09 Fall '09 $163 $159 $142 $125 $123 Spring '10 Fall '10 $110 Spring '11 Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited $121 Fall '11 $110 $101 Spring '12 Students spent an average of $250 for textbooks 44% of spending was for new textbooks, 40% used, 3% for purchased eTextbooks and the remaining 12% to rent print or eTextbooks Purchasers % User Mean Total Mean Share of Purchases % New, (Purchased) 57 $217 $110 44 Used, (Purchased) 70 $163 $101 40 eTextbooks (Purchased) 14 $71 $8 3 6 $71 $3 1 27 $111 $28 11 eTextbooks (Rented) Printed (Rented) TOTAL $250 100% Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited Among the 27% of textbook renters . . . The largest share (70%) rented a textbook for their major 84% report the rental process as “Very” or “Somewhat easy” “I like to save money” (76%) is the most commonly mentioned reason for renting Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited Among the 27% of textbook renters, the most commonly reported sources students rented textbooks from are: 1. On campus bookstore (46%) 2. Chegg.com (24%) 3. Off campus bookstore (10%) On campus bookstore Chegg.com Off campus bookstore eCampus.com Other BookRenter.com CollegeBookRenter.com Rent-A-Text Textbook publisher Don't know 46% 24% 10% 7% 7% 6% 5% 4% 2% 6% Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited Students most commonly identify their “On campus bookstore” (27%) or “Chegg.com” (21%) as the source of renting textbooks that comes to mind first About three in ten are unable to identify any source Total % Fresh % Senior % On campus bookstore 27 30 25 Chegg.com 21 20 23 Off campus bookstore 5 4 5 eCampus.com 3 3 3 Rent-A-Text 3 3 4 BookRenter.com 3 2 3 CollegeBookRenter.com 3 2 3 Textbook publisher 1 1 1 None/Don’t know 28 29 26 Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited Among those who plan to be in school next semester, more than four in ten (42%) are at least “Somewhat likely” to rent 1 or more textbooks next semester Very likely 26% Very unlikely 30% Somewhat likely 16% Somewhat unlikely 10% Neither 18% Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited About six in ten have some level of familiarity with eTextbooks (58%) but nearly one in five (17%) report they have “Never heard of eTextbooks” As would be expected, Freshmen (24%) are most likely to report they have “Never heard of eTextbooks” Never heard of 17% Extremely familiar 11% Very familiar 17% Heard of, not familiar 25% Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited Somewhat familiar 30% Awareness of eTextbooks continues to trend up at a rate greater than the number of purchasers and preference for “traditional, printed” textbooks continues to be the most common reason why students have not adopted eTextbooks About one in five (21% compared to 19% last year) have ever purchased or rented an eTextbook “My professor required me” (32%) and “Less expensive than a traditional printed textbook” (27%) are the most common reason for purchasing an eTextbook. Another 25% mention “instant access” 19% (13% last year) are at least “Somewhat likely” to purchase an eTextbook next semester Among those who have not purchased, the largest group 39% “Prefer traditional printed textbooks” and another 34%, up somewhat from 29% mention “I don’t like reading on a screen for a long period of time” Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 27% (up from 20% last Fall) own a tablet computer Among this group, 44% own an iPad while about one in three (33%) own a Kindle (skewing somewhat higher among females) iPad Kindle Nook Galaxy Xoom Touchpad Playbook Sony eReader None of these 12% 9% 3% 2% 1% 2% 1% 1% Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 73% 95% of students own a mobile phone 64% (up from 56% last year) own a Smartphone 67% of mobile owners (up from 60% last year) report ownership of a SmartPhone Don't own a mobile phone 5% Own a non SmartPhone mobile 31% Own a SmartPhone 64% Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited Monthly spending averages $96 (up from $79 last year) and most students (52%) report their parents pay their bill 69% report their phone is part of a “Family plan” >$100, 28% $50 or less 28% $76 to $100 26% Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited $51 to $75 19% iPhone (27%, up sharply from 16% last year) is the leading mobile phone owned by students Samsung’s share remains unchanged while Blackberry’s share has declined sharply from 15% last year to 8% this year Apple iPhone Samsung LG HTC BlackBerry Motorola Motorola Droid Nokia T-Mobile Google Pantech Sony Sanyo Other 27% 19% 13% 10% 8% 5% 5% 3% 2% 1% 1% 1% 1% 2% Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 28% (36% last Apple iPhone year) plan to purchase a new Motorola Droid phone in the next HTC 12 months Samsung 82% (up from 79%) plan to purchase a LG SmartPhone BlackBerry 43% plan to Google purchase an Apple iPhone (up from Motorola 35% last year) Nokia 3% plan to Pantech purchase a BlackBerry (down Other sharply from 11% Don't know last year 43% 10% 8% 7% 4% 3% 2% 1% 1% 0% 1% 20% Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 86% report using their mobile for “Texting” Nearly six in ten (57%) used their Smartphone to “take photos” More than half used their Smartphone to “check email” Text Take photos Check email Social networking Listen to music Surf web Play games Use calendar Check bank balances Take videos IMing Pay bills Search for employment 86% 57% 55% 54% 50% 49% 47% 37% 31% 26% 17% 11% 5% Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 29% (up from 20% last year and 13% two years ago) make purchases with their mobile phone Make purchases Among this 29%, in a typical month an average of 7 (up from 4 purchases last year) are made The average amount spent is $23 per transaction (similar to last year’s $26) Use browser to research purchase before making it 29% 16% Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited 31% have applied for 1 or more paid internships (user mean of 2.7) 21% have experienced 1 or more paid internships (user mean of 1.6) 23% have applied for 1 or more unpaid internships (user mean of 2.3) 18% have experienced 1 or more unpaid internships (user mean of 1.7) Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited Two in three have a resume (66%, highest among Seniors at 79%) Based on helpfulness, “Online resources (65%), “Parents” (57%) and “Friends” (55%) are the highest rated resources to help students write their resume 42% have posted their resume online (LinkedIn, Monster and CareerBuilder.com are the most common sites where students post their resume) 60% of those without a resume cite “I just haven’t taken the time to write it” and 35% mention “No one has ever asked me for my resume” Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited Exactly half (50%, including 57% of Seniors) expect to be employed at a fulltime job following graduation 30% Grad school full-time Employed part-time Traveling Interning Three in ten (30%, including 25% of Seniors) expect to be attending graduate school full-time 50% Employed full-time Grad school part-time Military Unemployed Don't know 12% 11% 11% 10% 3% 2% 11% Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited