®
SELECTED FINDINGS
© 2012 STUDENT MONITOR LLC
550 North Maple Ave., Ridgewood, NJ 07450
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Compared to
last year,
increases are
seen for
monthly
discretionary
spending,
annual
personal
earnings and
the amount of
money
students
receive from
home
 Monthly discretionary spending: $225 (+15%)
 Annual personal earnings: $4,809 (+15%)
 54% get money from home averaging $315
monthly (+19%)
 9% are employed full-time and 46% are employed
part-time and 6% have an internship during the
school year
 Average age: 20.7
 Family HH income: $88,671
Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited
Media Habits:
Less than half the time spent watching television is spent watching with a
TV set (40%, down from 45% last year) and 56% are at least “Somewhat
interested” in watching television exclusively online
 Comedy Central, ABC, ESPN, FOX and MTV are students’ favorite
networks (Family Guy, How I Met Your Mother, Jersey Shore, The Big
Bang Theory, Walking Dead and ESPN SportsCenter are the most
watched programs)
 Cosmo, People, SI Vogue and ESPN The Magazine are students “best
read” titles
 41% (43% last year) read the print edition of a national newspaper while
online readership is 36% (41% last year)
 54%, (compared to 61% last year) read at least 1 of the last 5 issues of
their campus newspaper. 30% of those students with an online edition of
their campus newspaper have read the online edition in the past month.
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The Impact of Technology:
95% own a mobile phone. 64% (up from 54%) of owners own a
Smartphone
27%, up from 16% last year own an iPhone). 28% plan to
purchase a new mobile and 43% of these plan to purchase an
iPhone
96% own a computer (88% a laptop, 19% a desktop, 10% a tablet
and 4% a netbook)
Among computer owners 85% use a laptop most often
More students use an Apple computer than any other brand
11% (including 15% of Juniors) plan to buy a new computer in the
next 12 months
53% of the computers students plan to buy (desktops, laptops
and tablets) are Apple
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Attitudes & Behavior:
 44% of textbook spending is “New”, 40% “Used”, 11% “Rented” and 4%
“eTextbooks”
 During Summer Break, 35% went on a trip (53% went or stayed home, 35%
worked)
 Apple iPhones, Facebook, Apple iPads, Texting and Drinking beer top the list
of “What’s In On Campus”
 56% (57% last year) report “the economy has had a negative impact on my
family”
 “U.S. economy” (32%), “Cost of education” (30%) and “Health care (28%) are
the “Top 3 Issues Facing The U.S.”
 Among the 87% who plan to vote in the Presidential election, nearly 6 times
as many report a preference for President Obama than Gov. Romney
Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited
Students As Consumers:
 82% report “Once I find a brand I like, I don’t try new ones” and more than
four in ten (42%) report “I like to buy the newest/latest version of a product
 Fewer than a third of students (31%) agree with the statement “If I were
purchasing a new vehicle, I would purchase a Chrysler, Ford or GM vehicle”
 In a typical month at school 34% make a purchase at an off campus
bookstore, 44% at an on campus bookstore, 70% at an off campus
convenience store, 54% in a department store, 81% at a fast food restaurant
and 71% at a gas station
 27% have a credit card in their own name (18% VISA, 8% MasterCard, 3%
Discover and 2% American Express).
 When asked what they expect to be doing immediately following graduation,
50% expect to be employed full-time following graduation (only 2% expect to
be unemployed)
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 FOX has
surpassed CBS
and now
dominates the
programs
student watch
most often
 By a
somewhat
smaller
margin,
“Family Guy”
remains the
program
students
watch most
often
Spring Fall Spring Fall Spring Fall Spring Fall Spring
‘08
‘08
‘09
‘09
‘10
‘10
‘11
‘11
12
%
%
%
%
%
%
%
%
%
FOX
Family Guy
26
20
24
26
22
23
25
21
18
CBS
How I Met Your Mother
2
2
3
2
3
5
7
11
15
MTV
Jersey Shore
2
15
21
17
14
ESPN
SportsCenter
9
14
10
11
11
12
11
10
9
CBS
Big Bang Theory
NA
1
1
1
2
3
5
8
9
AMC
Walking Dead
NA NA NA NA NA NA NA
3
9
Comedy Central
South Park
10
ABC
Modern Family
ABC
Grey’s Anatomy
8
13
NBC
The Office
9
ESPN
ESPN
FOX
House
FOX
Glee
NA NA NA NA
9
9
9
8
12
10
14
8
1
4
5
7
10
8
12
12
8
9
7
6
8
11
15
21
15
15
12
13
7
4
1
4
4
3
4
4
7
7
11
14
15
19
14
17
13
11
6
NA NA NA
7
3
9
12
7
6
NA NA NA
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Less than
half (40%)
of the time
spent
watching
television
is spent
watching
with a
traditional
TV set
DVD
14%
TV set
40%
Free
streaming
17%
Paid online
9%
Free file
sharing
7%
On demand
4%
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DVR
9%
 58% of the
time students
spend
watching TV is
spent offline
(66% among
users)
Offline
58%
Online
42%
 More than half
(56%) are at
least
“Somewhat
interested” in
watching TV
exclusively
online
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 Comedy
Central, ABC,
ESPN, FOX
and MTV
continue to
be students’
favorite
television
networks
 For some
television
networks,
significant
gender
differences
are seen
Comedy Central
ABC
ESPN
FOX
MTV
Discovery
HBO
CBS
ABC Family
NBC
Total
%
Male
%
Female
%
38
31
29
29
27
26
20
20
20
19
49
23
50
30
21
32
23
18
7
17
26
40
8
28
32
20
17
22
34
21
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Online
Student
readership of
READ ANY
the online
edition of a
The New York Times
national
USA TODAY
newspaper is
somewhat
Wall Street Journal
less than
that of the
Washington Post
print edition
LA Times
Boston Globe
Chicago Tribune
Print
36%
41%
22%
17%
10%
12%
5%
6%
5%
3%
3%
3%
1%
3%
5%
2%
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 While
somewhat
more report
reading the
print edition,
somewhat
more report a
preference for
the online
edition
 One in ten
prefer to read
the online
edition with a
mobile device
Prefer
online with
mobile
device
10%
No
preference
16%
No interest
in either
32%
Prefer
online
23%
Prefer print
19%
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 54% (compared to 61% last year and 64% two years ago)
read at least 1 of the last 5 issues of the print edition
 Readership is highest among Juniors at 60% and somewhat
higher among females (55%) than males (52%)
 Readers spend an average 18 minutes reading a typical issue
 Most readers (57%) read their campus newspaper for “Local
campus news”
 Half prefer the print to online edition and among those with
an online edition, 30% read the online edition in the past
month
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Spring
’06
%
Fall
’06
%
Spring
’07
%
Fall
’07
%
Spring
’08
%
Fall
’08
%
Spring
‘09
%
Fall
’09
%
Spring
‘10
%
Fall
’10
%
Spring
‘11
%
Fall
’11
%
Spring
‘12
%
Cosmopolitan
23
21
21
19
18
18
22
18
19
18
21
17
19
People
16
15
13
16
19
19
21
18
20
19
19
21
15
Sports Illustrated
16
19
16
15
16
16
16
18
17
11
14
15
11
9
10
7
9
9
9
10
9
9
7
9
9
10
10
11
12
11
10
10
10
12
11
10
11
9
10
9
10
12
9
11
8
10
10
9
9
11
11
9
18
11
10
14
16
14
17
14
14
9
11
10
8
National Geo
9
6
6
9
12
9
10
10
11
9
8
11
8
Fitness
6
6
5
6
7
7
8
8
8
8
7
7
8
10
12
9
13
16
12
13
13
11
11
9
8
8
Vogue
ESPN: The Magazine
Glamour
TIME
Rolling Stone
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 96% of
students own a
computer
Laptop
88%
 88% own a
laptop
Desktop
 19% own a
desktop
Tablet
 10% own a
tablet
Netbook
4%
Don't own
4%
 4% own a
netbook
19%
10%
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Three in ten
(30%) use an
Apple
computer most
often
About one in
five (19%) use a
Dell most often
and about one
in six (16%) use
an HP most
often
Other, 2%
LG eMachines
Gateway
1%
1%
Samsung 2%
Compaq
1%
3%
Asus
3%
Lenovo
3%
Apple
30%
Sony
4%
Acer
5%
Toshiba
8%
Dell
19%
HP
16%
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 11% (13% last year) plan to purchase a new
computer in the next 12 months (19% “Don’t
know”)
The economy
appears to
continue to have
little impact on
student plans to
purchase a new
computer
 77% of purchase intenders plan to purchase a
laptop
Virtually as many
plan to purchase
a tablet as plan to
purchase a
desktop
Interest in
netbooks
continues to
decline
 13% of purchase intenders plan to purchase a
tablet
 14% of purchase intenders plan to purchase a
desktop
 3% of purchase intenders plan to purchase a
netbook
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At least one in seven
report participating in
one or more of the
following;
Academic group/club
Gave blood
29%
20%
Volunteer group
17%
Intramural sports
16%
Fraternity/sorority
15%
Club sports
13%
• Intramural sports
Workstudy
13%
• Fraternity/sorority
Internship
11%
Religious group
11%
• Academic group/club
• Gave blood
• Volunteer group
None of these
24%
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The five most commonly
reported past week’s
activities include;
1. Sent text
Sent text
Logged on to social network
Ate fast food off campus
Drank bottled water
2. Logged onto a social
network
3. Ate fast food off
campus
4. Drank bottled water
5. Used a mobile phone
to take/send a photo
Used mobile to take/send photo
Used a credit card
Listened to the radio
Drank a soft drink
Drank milk
Drank cofffee
Ate at restaurant
Used a coupon
70%
65%
64%
63%
59%
57%
56%
55%
47%
47%
45%
44%
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 62% read 1 or more books not required for class in a
typical month including 66% of females. Among this
62%, students read an average of 2 books monthly
 33% of students buy 1 or more books not required
for class including 38% of females. Among this 33%,
students buy an average of 1.9 books monthly
(represents 5 million books monthly)
 45% of these 5 million books are purchased at an off
campus bookstore (Barnes & Noble, etc.) and 42%
are purchased online (Amazon, Apple, etc.)
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 51% more
students
“went/stayed
home” for
Spring Break as
“went on a trip”
(53% compared
to 35%)
53%
Went/stayed home
35%
Went on a trip
Worked at a job at home
Looked for a job
Stayed at school
Worked at a job at school
 18% “worked” at
a job at home”
during Spring
Break
Volunteered my time
Researched books for class
Worked at an internship
Went on winter sports trip
Volunteered community service
18%
14%
13%
12%
9%
6%
5%
4%
3%
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 Technology
related
activities
and
drinking
continue to
top the list
of “What’s
IN”
Apple iPhone
Facebook
Apple iPad
Texting
Drinking beer
Coffee
Apple iPod
Working out
Drinking other alcohol
Android Smartphones
Laptop computers
Going out to clubs/bars
Taking photos with a phone
Twitter
Downloading music to phone
Going to a movie with friends/date
78%
76%
66%
64%
58%
57%
57%
53%
50%
49%
45%
45%
44%
42%
41%
41%
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Students place
virtually equal
importance on a
“Happy marriage”
as a “Satisfying
career” as the
highest rated
indicator of success
Happy marriage
34%
Satisfying career
32%
Graduate degree
27%
Good friends
26%
College education for children
20%
Undergrad degree
18%
Control of own schedule
17%
Job contributing to society
16%
Lots of money
16%
Well paying job
16%
Interesting job
16%
Enough free time
13%
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 One in four
believe they will
need more than
four years to
complete their
undergraduate
degree
(somewhat less
among students
attending Private
schools)
More than 5
years
4%
3 years, 8%
5 years
21%
4 years
67%
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"Once I find a brand I like I don't
try new ones"
82%
"I often leave a store with things
I did not intend to buy"
45%
"The brands I buy say a lot about
me"
45%
"I like to buy the newest/latest
version of a product"
42%
"I tend to be among the first of
my friends to buy new products"
30%
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The cost of textbooks is excessive
74%
It is important to pursue alternative energy
resources
69%
I support the President's commitment to
provide universal health care
51%
Renting textbooks is good for the
environment
49%
I have more personal student loan debt
than I am comfortable with
37%
If I were purchasing a new vehicle, I would
purchase a Chrysler, Ford or GM vehicle
31%
I'm not concerned about maintaining my
online privacy
19%
I have more personal credit card debt than I
am comfortable with
17%
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The support of my parents and family are an
important resource for me to complete my
education
60%
The current economy has had a negative
impact on my family's income
56%
I'm more likely to work to help offset the cost
of my education because of the economy's
impact on my family
51%
I believe that President Obama's plans will
continue to improve economic conditions
37%
Compared to this time last year the U.S.
economy has improved
31%
Time I should be spending on school work, I
now spend worrying about money
29%
I may have to leave school because of the
current economy
11%
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A good credit history or credit score is
important
I like to save my money before I purchase
anything
I would rather save than spend
I like to buy the things I want, now
Credit helps me get the things I want now
It is difficult to save money
My current spending will not impact my
future credit report
It is difficult to pay off all my bills
I know what my current credit score is
I don't worry about the way I spend or
manage my money
75%
51%
48%
45%
45%
44%
36%
28%
21%
21%
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The Top 3 issues
facing the U.S. are;
U.S. economy
Cost of education
Health care
1. U.S. economy
2. Cost of
education
3. Health care
Unemployment
Government dysfunction
Government corruption
Federal deficit
Drugs
Crime
Environment
Quality of education
32%
30%
28%
25%
24%
24%
21%
17%
16%
15%
11%
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The largest
share of
students
(45%) at least
“Somewhat
agree” with
this
statement
The next
largest group
(41%) are
ambivalent
Strongly
disagree
5%
Somewhat
disagree
9%
Completely
agree
20%
Somewhat
agree
25%
Neither agree
nor disagree
41%
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Nearly four
times as
many (47%)
approve of
President
Obama’s
performance
as approve
of Congress’
performance
(13%)
 47%, up from Fall 2011’s 38%,
approve of President Obama’s
performance
 13%, similar to Fall 2011’s 14%,
down approve of Congress’
performance
 Most (42%) are “Democrats” and
most (31%) describe themselves as
“Middle of the road”
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Drugstore
Discount department store
C Store off campus
Department store
C Store on campus
Specialty apparel
Bookstore on campus
Online merchant
Athletic shoe/apparel
Electronics
Bookstore off campus
52%
47%
42%
26%
24%
22%
22%
22%
18%
16%
15%
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 About one in three (32%)
purchased most of their
textbooks off the shelf
from their on campus
bookstore
 Another one in five (20%)
purchased most of their
textbooks online from an
online seller other than
their on campus
bookstore
 42% (down from 56% last
year) purchased or rented
most of their textbooks
from their on campus
bookstore
Purchased mostly printed textbooks
off the shelf at my campus bookstore
32%
Purchased mostly printed textbooks
online from an online bookseller other
than on campus bookstore
20%
Purchased mostly printed textbooks
from another student/friend or
relative
10%
Purchased mostly printed textbooks
off the shelf at off campus bookstore
9%
Purchased mostly printed textbooks
online from campus bookstore
5%
Rented most of my textbooks online
from an online book renter
5%
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 Similar to last
year, among
students who
purchased or
rented
textbooks,
60% were
purchased
offline and
40% were
purchased
online
Online
40%
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Offline
60%
 Students
purchased or
rented an average
of 5.5 textbooks
(+15% compared
to 4.8 last year)
 45% of those
textbooks were
purchased used,
31% purchased
new, 19% were
rented and the
remaining 5%
were purchased
eTextbooks
Purchasers
%
User
Mean
Total
Mean
Share
of
Purchases
%
New, (Purchased)
57
2.9 1.7
31
Used, (Purchased)
70
3.5 2.5
45
eTextbooks (Purchased)
14
2.2 .3
5
eTextbooks (Rented)
6
2.4 .2
4
Printed (Rented)
27
2.8 .8
15
TOTAL 5.5 100%
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USED
NEW
Rented print
NEW & USED only
USED & rented print
USED print only
Purchased eTextbook
NEW & rented print
NEW print only
NEW & USED & rented print
NEW, USED & purchased eTextbook
Rented eTextbook
Rented print only
Purchased eTextbook only
60%
49%
24%
23%
17%
15%
12%
11%
10%
9%
6%
6%
4%
1%
 Students are most likely to
report purchasing or renting a
combination of textbook
formats (purchase or rent, new
or used, print or eTextbook)
 Small numbers of students
report purchasing or renting a
single format exclusively
Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited
Spending for
purchased, printed
textbooks
continued to
decline due to;
New
$348
$338
 Decline in the
number of units
purchased
Used
$327
Total
$313
$283
$284
$282
$252
$249
 Purchases from
less expensive
channels
 Impact of
rentals (print)
and to a lesser
extent the
impact of
purchased an
rented
eTextbooks
$211
$193
$192
$154
$136
$113
Fall '07
Spring
'08
$146
Fall '08
$170
$157
$182
$159
$131
Spring
'09
Fall '09
$163
$159
$142
$125
$123
Spring
'10
Fall '10
$110
Spring
'11
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$121
Fall '11
$110
$101
Spring
'12
 Students
spent an
average of
$250 for
textbooks
 44% of
spending was
for new
textbooks,
40% used, 3%
for purchased
eTextbooks
and the
remaining
12% to rent
print or
eTextbooks
Purchasers
%
User
Mean
Total
Mean
Share of
Purchases
%
New, (Purchased)
57
$217 $110
44
Used, (Purchased)
70
$163 $101
40
eTextbooks (Purchased)
14
$71
$8
3
6
$71
$3
1
27
$111
$28
11
eTextbooks (Rented)
Printed (Rented)
TOTAL $250 100%
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Among the 27% of textbook renters . . .
The largest share (70%) rented a
textbook for their major
84% report the rental process as “Very”
or “Somewhat easy”
“I like to save money” (76%) is the most
commonly mentioned reason for renting
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Among the 27% of
textbook renters,
the most commonly
reported sources
students rented
textbooks from are:
1. On campus
bookstore (46%)
2. Chegg.com
(24%)
3. Off campus
bookstore (10%)
On campus bookstore
Chegg.com
Off campus bookstore
eCampus.com
Other
BookRenter.com
CollegeBookRenter.com
Rent-A-Text
Textbook publisher
Don't know
46%
24%
10%
7%
7%
6%
5%
4%
2%
6%
Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited
 Students most
commonly
identify their “On
campus
bookstore” (27%)
or “Chegg.com”
(21%) as the
source of renting
textbooks that
comes to mind
first
 About three in ten
are unable to
identify any
source
Total
%
Fresh
%
Senior
%
On campus bookstore
27
30
25
Chegg.com
21
20
23
Off campus bookstore
5
4
5
eCampus.com
3
3
3
Rent-A-Text
3
3
4
BookRenter.com
3
2
3
CollegeBookRenter.com
3
2
3
Textbook publisher
1
1
1
None/Don’t know
28
29
26
Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited
 Among those
who plan to be
in school next
semester, more
than four in ten
(42%) are at
least
“Somewhat
likely” to rent 1
or more
textbooks next
semester
Very likely
26%
Very unlikely
30%
Somewhat
likely
16%
Somewhat
unlikely
10%
Neither
18%
Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited
 About six in ten have
some level of
familiarity with
eTextbooks (58%) but
nearly one in five
(17%) report they have
“Never heard of
eTextbooks”
 As would be expected,
Freshmen (24%) are
most likely to report
they have “Never
heard of eTextbooks”
Never heard
of
17%
Extremely
familiar
11%
Very familiar
17%
Heard of, not
familiar
25%
Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited
Somewhat
familiar
30%
Awareness of
eTextbooks
continues to trend
up at a rate greater
than the number of
purchasers and
preference for
“traditional,
printed” textbooks
continues to be the
most common
reason why
students have not
adopted eTextbooks




About one in five (21% compared to 19% last year)
have ever purchased or rented an eTextbook
“My professor required me” (32%) and “Less
expensive than a traditional printed textbook” (27%)
are the most common reason for purchasing an
eTextbook. Another 25% mention “instant access”
19% (13% last year) are at least “Somewhat likely”
to purchase an eTextbook next semester
Among those who have not purchased, the largest
group 39% “Prefer traditional printed textbooks”
and another 34%, up somewhat from 29% mention
“I don’t like reading on a screen for a long period of
time”
Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited
 27% (up from
20% last Fall)
own a tablet
computer
 Among this
group, 44%
own an iPad
while about
one in three
(33%) own a
Kindle
(skewing
somewhat
higher
among
females)
iPad
Kindle
Nook
Galaxy
Xoom
Touchpad
Playbook
Sony eReader
None of these
12%
9%
3%
2%
1%
2%
1%
1%
Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited
73%
 95% of students
own a mobile
phone
 64% (up from 56%
last year) own a
Smartphone
 67% of mobile
owners (up from
60% last year)
report ownership
of a SmartPhone
Don't own a
mobile
phone
5%
Own a non
SmartPhone
mobile
31%
Own a
SmartPhone
64%
Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited
 Monthly
spending
averages $96
(up from $79
last year) and
most students
(52%) report
their parents
pay their bill
 69% report
their phone is
part of a
“Family plan”
>$100,
28%
$50 or
less
28%
$76 to
$100
26%
Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited
$51 to
$75
19%
 iPhone (27%, up
sharply from 16%
last year) is the
leading mobile
phone owned by
students
 Samsung’s share
remains
unchanged while
Blackberry’s share
has declined
sharply from 15%
last year to 8%
this year
Apple iPhone
Samsung
LG
HTC
BlackBerry
Motorola
Motorola Droid
Nokia
T-Mobile
Google
Pantech
Sony
Sanyo
Other
27%
19%
13%
10%
8%
5%
5%
3%
2%
1%
1%
1%
1%
2%
Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited
 28% (36% last
Apple iPhone
year) plan to
purchase a new
Motorola Droid
phone in the next
HTC
12 months
Samsung
 82% (up from 79%)
plan to purchase a
LG
SmartPhone
BlackBerry
 43% plan to
Google
purchase an Apple
iPhone (up from
Motorola
35% last year)
Nokia
 3% plan to
Pantech
purchase a
BlackBerry (down
Other
sharply from 11%
Don't know
last year
43%
10%
8%
7%
4%
3%
2%
1%
1%
0%
1%
20%
Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited
 86% report
using their
mobile for
“Texting”
 Nearly six in
ten (57%) used
their
Smartphone to
“take photos”
 More than half
used their
Smartphone to
“check email”
Text
Take photos
Check email
Social networking
Listen to music
Surf web
Play games
Use calendar
Check bank balances
Take videos
IMing
Pay bills
Search for employment
86%
57%
55%
54%
50%
49%
47%
37%
31%
26%
17%
11%
5%
Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited
 29% (up from 20%
last year and 13%
two years ago)
make purchases
with their mobile
phone
Make purchases
 Among this 29%, in
a typical month an
average of 7 (up
from 4 purchases
last year) are made
 The average amount
spent is $23 per
transaction (similar
to last year’s $26)
Use browser to
research purchase
before making it
29%
16%
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 31% have applied for 1 or more paid
internships (user mean of 2.7)
 21% have experienced 1 or more paid
internships (user mean of 1.6)
 23% have applied for 1 or more unpaid
internships (user mean of 2.3)
 18% have experienced 1 or more unpaid
internships (user mean of 1.7)
Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited
 Two in three have a resume (66%, highest among
Seniors at 79%)
 Based on helpfulness, “Online resources (65%),
“Parents” (57%) and “Friends” (55%) are the highest
rated resources to help students write their resume
 42% have posted their resume online (LinkedIn,
Monster and CareerBuilder.com are the most common
sites where students post their resume)
 60% of those without a resume cite “I just haven’t
taken the time to write it” and 35% mention “No one
has ever asked me for my resume”
Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited
 Exactly half (50%,
including 57% of
Seniors) expect to be
employed at a fulltime job following
graduation
30%
Grad school full-time
Employed part-time
Traveling
Interning
 Three in ten (30%,
including 25% of
Seniors) expect to be
attending graduate
school full-time
50%
Employed full-time
Grad school part-time
Military
Unemployed
Don't know
12%
11%
11%
10%
3%
2%
11%
Spring 2012 © STUDENT MONITOR LLC – All Rights Reserved, Unauthorized Use Prohibited