2014 Reliance Manufacturers
Rep Meeting
CONSUMER DIVISION
PRODUCT KNOWLEDGE SESSION
2014
Fast Facts
 Leading solutions-oriented provider of value-added intermediate
and large plastic containers
 Primary markets for products are:
 Outdoor Recreation, Emergency Preparedness markets in
North America and abroad (CONSUMER)
 Agricultural chemical and food service industries in Central
and Western Canada and the United States (INDUSTRIAL)
 Diverse, blue chip multi-national customer base
 50+ year operating history
 Blow and injection-molded high density polyethylene (“HDPE”)
containers from 1 Liter to 30 Liters and low density polyethylene
(“LDPE”) containers.
 In January 2013 Reliance Products was purchased by The Bodtker Group of Companies, a privately
held corporation.
 Founded in 1979 as a drum reconditioner, The Bodtker Group has grown to include numerous companies under
its umbrella including; Great Western Container, Can-Am Container, Nemco Resources, Jos Lebel Containers,
and Reliance Products
 Since January 2013, The Bodtker Group has already invested upwards of $3 million dollars into
Reliance to improve operations and efficiencies.
Reliance Products Operations
 175,000 sq. ft. blow & injection
molding facility, strategically located
in Winnipeg, Manitoba


16 blow molding machines
10 injection molding machines
 Registered ISO 9001:2008
Manufacturing &
Administration Facility
Reliance Products Market Overview
OUTDOOR RECREATION:
“in 2011, participation in outdoor recreation was marked by encouraging growth in
important segments of core outdoor activities.
Outdoor Market Details:
• Through the years, economic downturns have resulted in positive growth of outdoor
recreation; “Nature-based activates provide fun, affordable recreation and vacation
opportunities for individuals and families.” Outdoor day trips & picnics are fast becoming
some of most popular activities.
• 48.5% of North Americans participated in outdoor recreation, with a total of 11.16 billion
excursions taken (day and overnight).
• Camping participation grew 7.4% between 2010 and 2011, one of several figures
confirming 2008’s trend of a “Return to Nature”.
• Camping (Car, Backyard, and RV) is the second most popular outdoor activity. First is
fishing (freshwater, saltwater, and fly fishing)
Reliance Products Market Overview
EMERGENCY PREPAREDNESS:
“Most [people] are not fully prepared in the event of a natural disaster…less than 22%
said they felt they are fully prepared”
•
Emergency Preparedness outfits/retailers are beginning to appear in Canada, though to date
it’s still heavy concentrated in the US. These retailers are typically driven by online sales, and
sell pre-packed and custom kits and accessories for emergency preparedness.
INSTITUTIONAL & INDUSTRIAL MARKET:
•
•
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The majority of institutional & industrial customers make purchasing decisions at a local level,
driven by their demographic and geographical needs
Largest identified opportunities for growth of the Reliance Consumer line include:
•
Prison Systems, Schools, Municipal Government, Hospitals, Military bases, construction sites, remote
logging and forestry, mining industry, oil fields & stations, sanitation companies (Port-A-Potty), pulp
mills, Outdoor Guide/Adventure Outfits, National Parks, etc.
Reliance Products Consumer
Overview
Reliance is your Hydration and Sanitation expert, with over 50 years of expertise in these
categories, allowing us to have a deep understanding of the outdoor recreation and
emergency preparedness markets. We proudly manufacture over 90% of our items in
North America and continually innovate and create new products to meet the needs of
the markets we serve.
Reliance offers the most complete assortment of recognized products in the market,
including the leading products in both categories:
• Aqua-Tainer - #1 selling, and most recognized water container brand on the market
• Double Doodie bags – The fastest growing Waste Bag item
• Luggable Loo - #1 selling opening price point portable toilet
• Fold-A-Carrier – The original and #1 selling collapsible available
• Desert Patrol – The most recognized plastic water “jerry can” container
** based on Leisure Trends 2011/2012 data
Consumer Product Overview
Miscellaneous
4%
Sinks & Toilets
20%
Sanitation
Supplies 9%
Collapsible
Water
Containers
15%
Rigid Water
Containers
52%
New Items introduced
since 2007:
- 62% Sanitation
- 48% Hydration
Reliance Products Hydration Category
Reliance’s hydration category is made up of RIGID and COLLAPSIBLE containers, 1 gallon – 8
gallon, that are used for water storage, water transport, drinking water, and utility water
within the outdoor recreation and emergency preparedness markets.
Aqua-Pak:
1. Stackable filled (2 high)
2. Medium term water
storage
3. Reversible spigot with
on/off feature
4. 10L & 20L formats
5. Rectangular shape
Rhino-Pak
1. Heaviest duty water
container
2. Bulk pouring spout &
premium vent
3. Can be nested together
Aqua-Tainer:
1. Stackable filled (2 high)
2. Medium term water
storage
3. Reversible spigot with
on/off feature
4. 15L & 26.5L formats
5. Square shape
Reliance Products Hydration Category
Hydroller:
1. Integrated wheels &
folding handle
2. Short term water storage
3. Easy to transport
4. Reversible spigot with
on/off feature
5. 30L format
Water-Pak (2014):
1. Stackable filled (3 high)
2. Medium – long term
water storage
3. Secondary handle for
easier pouring
4. Reversible spigot with
on/off feature
5. 10L & 20L formats
Beverage Buddy
1. Short term water storage
2. Reversible spigot with
on/off feature
3. 15L format
4. Easy to carry & fits in
most refrigerators
Reliance Products Hydration Category
Desert Patrol:
1. Medium term water
storage
2. Reversible spout
3. Used for bulk pour (no
on/off spigot)
4. 12L & 23L formats
5. Jerry Can style shape
Jumbo-Tainer:
1. Heavy duty water
container
2. Reversible spigot with
on/off feature
3. Two handles for easier
pour of heavy container
4. 26.5L format
Reliance Products Hydration Category
Fold-A-Carrier:
1. Original collapsible
container
2. On/off spigot
3. Secondary ergonomic
handle
4. 10L & 20L formats
Fold-A-Carrier II:
1. Updates FAC with
Natural or Blue colour
option
2. Integrated handle for
added strength
3. Handle is large enough to
fit a glove hand
4. 10L & 20L formats
Fold-N-Filter:
1. FAC II with a larger
opening & filter
2. Filter is EPA rated to
99.9999% bacteria and
99.9% Giardia
3. Filters water up to 1.4
gallons/min
Reliance Products Hydration Category
Aqua-Sak Collapsible Container:
1. Extremely compact, reverse
dry sack container
2. Spigot with on/off feature
3. 20L format
2-Go:
1. Compact hiking or day
trip container
2. Suitable for hot/cold
contents
3. Integrated handle
4. 3.4L format
Fold-A-Jug:
1. Compact hiking or day
trip container
2. Suitable for hot/cold
contents
3. Secondary handle
4. 4L format
What are we missing?
Reliance Products Sanitation Category
Reliance’s sanitation category consists of an assortment of flushing and non flushing toilets,
toilet waste bags, and chemical accessories. The line-up is marked by very distinctive
black/grey/yellow combinations to provide a great family look and shelf appeal.
Luggable Loo:
1. Most economical
portable toilet
2. Comfortable seat height
3. Can be nested to
minimize space
4. Lid lock and handle tab
new for 2014
5. Use with Double Doodie
bags
Hassock:
1. Short toilet & more
stable
2. Comes with a TP holder
3. Has a separate bucket
within the unit for easier
cleaning
4. Use with Double Doodie
bags
Flushable Loo:
1. Premium flushing toilet
2. Fresh water housed in
the black basin
3. Easy cleaning in grey
holding tank
4. Can be used with Double
Doodie PLUS bags
5. Tall and short version
available
Reliance Products Sanitation Category
Fold To Go:
1. Premium collapsible
portable toilet, folds
down to just 5 inches
2. Has a 300 lbs. weight
capacity
3. Integrated carrying
handle & locking lid
4. To be used with Double
Doodie bags
Tri-To-Go:
1. Ultra compact portable
toilet and chair
2. Quickly can be converted
from a camping chair to
portable toilet
3. Has a Hygienic, washable
sock to be used when
setup as a toilet
4. To be used with Double
Doodie bags
5. Comes with a washable
carry case
Reliance Products Sanitation Category
Double Doodie bags:
• Use with all
non flushing toilets
Double Doodie PLUS:
• Use with all flushing
toilets & home toilets
UR IN NEED Bags:
• Used for liquid waste
All Waste bags feature:
1. Double zip-lock seal
2. Puncture resistant outer grey bag
3. Inner black bag to collect waste (may be pre-charged with bio-gel)
4. Leak-proof
**Also available in BULK formats**
Reliance Products Sanitation Category
Reliance chemicals perform specific functions depending on the item:
Bio-Green:
Toilet Digester
Eco Fresh:
All natural Digester &
Deodorizer
Bio-Gel:
Waste gelation
powder
Bio-Blue (Powder & Fluid):
Toilet Deodorizer
Reliance Products Sanitation Category
Reliance Products BIOLOGIC SANITATION LINE (NEW 2014)
- All natural, no artificial dyes or fragrances included
(can be added if required)
- Biologics re-start or boost a slowing septic system by
re-introducing the good bacteria a septic system needs
to function properly
- All re-sealable packaging
- Each pouch is pre-measured. NO MESS, NO
MEASURING, JUST TOSS IT IN!
Reliance Products Sanitation Category
Privacy Tent:
1. Quick 3 minute setup or
tear down
2. 3 mesh opening for ideal
venting (can also be
closed for privacy)
3. Comes with metal pegs
and rope
4. 4 removable storage
pockets and towel rack
Solar Spray:
1. A gravity portable
shower
2. Heats up 20L to 37⁰C in
2.5 hours
3. Kink resistant hose and
large shower nozzle
4. 20L format
TP Tube:
1. Dry sack TP dispenser
2. Can hold up to 2 rolls of
TP, keeping them dry
3. Convenient dispensing
cap
Reliance Products Sanitation Category
Wash N’Go:
1. Portable was station with
fresh water holding tank
2. Stores toiletries and has
an integrated LED light
3. Fill & drain plugs in the
basin for easy fill and
draining
4. Holds 11L of fresh water
Inflatable Sink:
1. Very compact PVC
inflatable sink
2. Can be used as a wash
basin, a portable kitchen
sink, or as an inflatable
cooler
3. Has a
cup/cutlery/toiletry
holder and dish holder
Reliance Products Accessories
Reliance’s accessory category consists of Tent Pegs and replacement parts for our key
hydration and sanitation items.
What Are We Missing?
Q&A