INTERNAL COMMUNICATION
Faculty Open Day Newsletter – 11 June 2009
Date and times:
Saturday 1 August, 10.00am – 4.00pm – Berwick, Peninsula and Gippsland
Sunday 2 August, 10.00am – 4.00pm – Caulfield and Clayton
Venues:
 Caulfield: Faculty displays in Chisholm Hall and presentations in the Link Theatre (S1.30) and the
building N lecture theatres
 Clayton: A new site is being used for 2009. Faculty U/G displays in the Banquet rooms, with P/G display
in the Cellar room. Presentations will be held in S9-12 lecture theatres in building 25
 Berwick: Faculty displays on building 901 Mezzanine level and presentations in 113 and 117
 Peninsula: Faculty displays in foyer L3 and 4 buidling D and presentations in D4.08
 Gippsland: Faculty displays in Auditorium and presentations in 2E-201.
Improved signage and increased use of Student Ambassadors/ helpers to help facilitate movement between
display areas and lecture theatres.
Departmental representatives:
The following personnel have been appointed to the Faculty Open Day Committee. Please contact your
nominated department representatives at campus level.
Department
Accounting &
Finance
Business Law &
Taxation
Economics
Econometrics &
B.S.
Management
Marketing
GSB
Student Services
Caulfield
Adrian D'Souza
Alex Stevens
Kerry McDonald
Audrey Fernando
Linda Morris; Jane
Sherlock-Holcombe
Lynda Cunningham
Robyn Wight
Wendy Forbes
Clayton
Dr Poonan BIR;
Judy Sharp
Mathews Thomas
Berwick
c/o Naomi Ellis
As above
Peninsula
c/o John
Lannon
As above
Gippsland
c/o Ben
Watson
As above
David O'Hanrahan
Liz Moon; Anna
Vanderbom
Dr Glennis Hanley
As above
As above
As above
As above
As above
As above
As above
As above
As above
Peter Scholem
Robyn Wight
Tina Conde
As above
As above
Naomi Ellis
As above
As above
John Lannon
As above
As above
Ben Watson
Faculty focus 2009:
In 2009 the focus will be:
1. Course/ discipline based rather than Student Services/ Department base
2. Student experience
3. Showcase of GSB and research at Cauflield and Clayton.
Five-year Faculty Open Day plan, a visual representation of the central booths layout and sample of the display
dressing for course and discipline for Clayton, was circulated to Course Directors, and in principal adopted.
Faculty Open Day
Artist impression of
2009 - 2013 direction.docxClayton OD.doc
INTERNAL COMMUNICATION
The Marketing and Recruitment Group will be providing the display dressing for course and discipline booths at
Caulfield and Clayton in consultation with Course Directors and departments, as well as the course booth for
Berwick, Peninsula and Gippsland. Display dressings will be made progressively over 2 years within the allocated
budget.
Display booths will include:
Caulfield
Courses –
central booths
Undergraduate:
 Bachelor of
Business
Post graduate:
 GSB
 Research
poster display
Others:
 Student clubs
 Business and
Economics
courses at
other
campuses
Clayton
Disciplines
 Accounting
 Banking &
finance
 Business Law
 Econometrics
 Economics
 Management
(incorporating
HRM)
 Marketing
 Psychology
Courses –
central booths
Undergraduate:
 Bachelor of
Commerce
 Bachelor of
Economics
 Bachelor of
Accounting
Post graduate:
 GSB
 Research
poster display
Others:
 Student clubs
 Business and
Economics
courses at
other
campuses
Disciplines
 Accounting
 Finance
 Business Law
& taxation
 Econometrics
& business
statistics
(incorporating
business
modelling)
 Economics
(incorporating
asian
development
& transition;
international
commerce;
competition,
regulation and
public policy;
sustainability)
 Management
(incorporating
Information,
strategy &
decision
making, HRM,
labour &
employment)
 Marketing
Berwick/
Peninsula/
Gippsland
Course –
central booth
Undergraduate:
 Bachelor of
Business and
Commerce
 Bachelor of
Psychology
and Business
(Peninsula)
Disciplines
Berwick
 Accounting
 Economics
 Finance
 Management
(incorporating HRM)
 Marketing (incorporating
marketing
communication)
 Quantative economics
 Tourism
Peninsula
 Accounting
 International business
 Management
 HRM
 Marketing
 Sport management
Gippsland
 Accounting
 Economics
 Management
 HRM
 Management
 Marketing
Others:
 Student
clubs
 Business and
Economics
courses at
other
campuses
Brochures:
Four brochures are currently being prepared and will be available for distribution.
1. Clayton courses – BCom, BEc , BAcc (new)
2. Caulfield courses – BBus (new)
3. BBusCom (new)
INTERNAL COMMUNICATION
4.
Careers - reprint
New DL brochures (envelope size) for BEc; BBusCom (Global); ENTER flyer; Double degree fliers.
New template designs for notice shells will be made available. Department may develop other material using
notice shells.
Faculty Student Ambassadors:
Faculty Student Ambassadors have been appointed in conjunction with Education Office to assist in:
1. Faculty wide – to share insight into student experience; to direct visitors to their area of inquiry and
information sessions/presentations; maintenance of brochure supplies; and to assist with setup and pack up
2. For discipline areas – to share insights into student life.
University/Campus marketing of Open Day:
Feedback from Campus wide meetings:

Focus group research was conducted to assess Y10, Y11 and Y12 student opinions about Monash Open
Day. A formal report will be distributed when it becomes available

Website and radio seen as important sources of information – will maximise within university/campus budget
limits

Central promotional plan and theme/ branding yet to be finalized. A brainstorming session was held where
ideas for improvement were suggested:

Promoting it as the ‘First Open Day of the year’ to careers coordinators (i.e. in the mail out to them in
June which includes Open Day posters and flyers);

Potential for ‘sticky-note’ advertising in The Age;

BLOG on website – student to student interaction;

Social media: Facebook or Twitter Open Day account;

Keeping in contact with students who have attended/ signed up for Open Day throughout the year (we
will be able to achieve this through the eNews direct mail system);

Review Open Day program to highlight key areas of interest;

Open Day decals on Monash University cars; and

Careers Advisors Seminar in June – options for extra promotion.