MINISTRY OF EDUCATION AND SCIENCE OF THE REPUBLIC OF KAZAKHSTAN
NEI «ALMATY MANAGEMENT UNIVERSITY»
DEPARTMENT: “FOREIGN LANGUAGES”
Approved
at the meeting of the Educational
and Methodic Council Chairman
_____________N. Duisengulova
«____»_______________2014
Academic programme: Bachelors
Specialties: all specialties
Form of study: daytime
SYLLABUS
on the course “Foreign Language”
Year: 1
Semester: 2
Number of credits in semester: 3
Lecturers: Senior teachers I.Agashkina, N.Bershina
Phone: 293-75-93, room № 202
Almaty, 2014
Ф-ПР-02.3.2-05-2014-03 Syllabus
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Completed by: Senior teacher __________ I.Agashkina, Senior teacher ________ N.Bershina
The syllabus has been developed on the basis of the Working curriculum for students of the
following specialties: all specialties
The syllabus was reviewed at the meeting of Foreign Languages Department
Protocol № __ from «___» _________ 2014
Acting as Head of Foreign Languages Department ____________ ______ M. Jandildinov
Ф-ПР-02.3.2-05-2014-03 Syllabus
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Introduction
The syllabus is developed on the basis of the textbook ‘The Business’, UpperIntermediate level. The course is intended for teaching students of economic specialties. The
purpose of this course is to develop the communicative skills sufficient for real business
communication and skills of self-expression in language. The Course components (Student’s
book – the Book for the student, DVD ROM including video, Interactive Workbook, interactive
business documents and an audio course) are aimed to develop speaking skills, understanding of
oral speech, writing and reading skills. The practical course of English is considered in the
program as the discipline urged to satisfy needs of a future expert for acquisition of knowledge
and skills, which will allow them:
- to carry out oral and written communication in English in all types of speech activity;
- to master lexical, grammatical and phonetic minimum of general and professional
English taking into account the level of teaching for communicatively-oriented use in business
communication
- to deepen knowledge independently and to improve skills acquired at university level
for further professional activity
Pre-requisites: scope of knowledge in English at the Intermediate level.
Post-requisites: gained knowledge necessary for English studying at the Advanced level.
2 THEMATIC PLAN OF THE DISCIPLINE
“FOREIGN LANGUAGE”
Division of classes around weeks
№
1
1.
2.
3.
4.
5.
6.
Topics
2
Unit 5. Selling more
About business: Viral marketing
Vocabulary: The marketing mix
Speaking hour
Grammar: Question tags, Negative
questions
Speaking: Dealing with objections
Speaking hour
Writing: Mailshots and sales letters
Speaking: Case study
“Backchat Communications”
Speaking hour
Unit 6. New business
About Business: Self-financing
Vocabulary: Funding a start-up
Speaking hour
Grammar: Future simple and future
continuous, future perfect and future
perfect continuous
Speaking: Taking questions in
presentations
Speaking hour
Writing: An executive summary
Speaking: Case study “Angels or
demons”
Speaking hour
Ф-ПР-02.3.2-05-2014-03 Syllabus
Practical classes
3
IWUSI
ISW
4
5
4
1
4
4
1
4
4
1
4
4
1
4
4
1
4
4
1
4
стр. 4 из __
7.
Revision
Speaking hour
4
1
4
4
1
4
4
1
4
4
1
4
4
1
4
4
1
4
4
1
4
4
1
4
4
1
4
Midterm 1
8.
9.
10.
11.
12.
13.
14.
15.
Unit 7. Financial control
About Business: Accountants
Vocabulary: Financial documents
and regulation
Speaking hour
Grammar: Cause and effect,
Describing ability, Articles
Speaking: Communicating in
meetings
Speaking hour
Writing: Minutes
Speaking: Case study “Car-Glazer
International”
Speaking hour
Unit 8. Fair trade
About Business: Fair trade
Vocabulary: Contracts and corporate
ethics
Speaking hour
Grammar: Obligation and
permission, Inversion
Speaking: Negotiating a compromise
Speaking hour
Writing: Assertive writing
Speaking: Case study “Green Hills
Coffee”
Speaking hour
Development of business in
Kazakhstan
Speaking hour
Revision and consolidation of the
material
Speaking hour
Midterm 2
Examination
Ф-ПР-02.3.2-05-2014-03 Syllabus
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Topics and tasks on speaking
№
Topic
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Tasks on speaking
Viral marketing in
Discuss the topics in small groups.
Kazakhstan.
Life and work of students
in our country and abroad. Prepare the presentation.
Selling techniques
Role-play the interview using the interviewer’s and the
applicant’s role-play cards.
Case study “Backchat Read and listen to the information about Backchat
Communications”
Communications. In small groups, hold a meeting to
discuss the brief for international consultant and draw up
proposals.
Ways of funding a startPresentation of the most popular ways of funding a start-up
up in Kazakhstan
in Kazakhstan
Environmentally
In a group of three, role-playing conversations
sustainable solutions
Case study “Angels or Study the case. In the group of three, discuss the agenda,
demons”
draw up an action plan and compare it with other groups
Pitch competition
Prepare and present a pitch
Your specialty, its origin
Do internet research on the topic, discuss information in
and latest trends
the class
Successful business in Presentation of the most successful business in Kazakhstan
Kazakhstan
Case study: “Car-Glazer
Study the case. In small groups, prepare and make a
International”
presentation of your recommendations to Car-Glazer
International
Coffee industry
Discussion of the world coffee industry
The services of
Prepare the presentation about some advertising agencies
advertising agencies in
KZ and other countries
Case Study “Green Hills Study the case, discuss the problems and brainstorm
Coffee”
possible solutions. With a partner from another group,
role-play meetings with three Trident employees.
Product and service types. Discussion in a group
Business team-building Team-building games
activities
Ф-ПР-02.3.2-05-2014-03 Syllabus
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Content of practical classes, form of control and grading
Theme
#
Questions for practical classes
Literature
1
2
3
Form of
control
Max.
score
4
5
1
Unit 5. Selling more
About business: Viral marketing
Discussion of new technologies
Skim reading “Going viral”
Scan reading
Reading for detail
Listening to a tyre manufacturer
Vocabulary: The marketing mix
Discussion of quotations
Reading the text and answering the
questions
Listening and discussion of marketing
techniques
Speaking hour
The Business, UpperIntermediate Student’s
Book and DVD-ROM
pack by John Allison
with Paul Emmerson,
Масmillan Publishers
Limited 2007 p.58-61
Oral &
Written
100
2
Grammar: Question tags, Negative
questions
Students complete exercises
Speaking: Dealing with objections
Discussion of the statements on customer
objections
Listening to conversations between sales
reps and their customers
Role-playing selling a study trip
Speaking hour
The Business, UpperIntermediate Student’s
Book and DVD-ROM
pack by John Allison
with Paul Emmerson,
Масmillan Publishers
Limited 2007 p.62-65
Oral &
Written
100
3
Writing: Mailshots and sales letters
Analysis of a sample mailshot and writing
a mailshot for a product
Speaking: Case study “Backchat
Communications”
Discussion of mobile phones
Reading for implications
Listening to a conversation between a
manager and his assistant
Negotiating a deal
Speaking hour
The Business, UpperIntermediate Student’s
Book and DVD-ROM
pack by John Allison
with Paul Emmerson,
Масmillan Publishers
Limited 2007 p.66-69
Oral &
Written
100
4
Unit 6. New business
About Business: Self-financing
Discussion of motivations
Reading “The Art of Doing it Yourself”
Listening to a business angel
Discussion which company to invest
Vocabulary: Funding a start-up
Discussion about sources of funding
The Business, UpperIntermediate Student’s
Book and DVD-ROM
pack by John Allison
with Paul Emmerson,
Масmillan Publishers
Limited 2007 p.70-73
Oral &
Written
100
Ф-ПР-02.3.2-05-2014-03 Syllabus
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Reading and matching the type of funding
with its description
Scan reading “The seven steps to heaven”
Listening to entrepreneurs
Speaking hour
5
Grammar: Future simple and future
continuous, future perfect and future
perfect continuous
Students complete exercises
Discussion of ideas for a business plan
Speaking: Taking questions in
presentations
Discussion of question and answer session
Listening to a presentation specialist
Commenting on questions
Presentation and answering the questions
session
Speaking hour
The Business, UpperIntermediate Student’s
Book and DVD-ROM
pack by John Allison
with Paul Emmerson,
Масmillan Publishers
Limited 2007 p.74-77
Oral &
Written
100
6
Writing: An executive summary
Scan reading of a sample of executive
summary and answering the questions
Completing the exercises on style
Writing an executive summary for
Bowie’s business plan
Speaking: Case study “Angels or
demons”
Quiz about starting a business
Reading an email and answering the
questions
Listening and making notes
Making a pitch
Speaking hour
The Business, UpperIntermediate Student’s
Book and DVD-ROM
pack by John Allison
with Paul Emmerson,
Масmillan Publishers
Limited 2007 p.78-81
Oral &
Written
100
7
Revision of units 5-6
Speaking hour
The Business, UpperIntermediate Student’s
Book and DVD-ROM
pack by John Allison
with Paul Emmerson,
Масmillan Publishers
Limited 2007 p.82-83
Oral &
Written
100
8
Unit 7. Financial control
About Business: Accountants
Discussion of accountant jokes
Skim reading “Why It’s Sexy to Be a
Future Accountant”
Reading for detail and completing
exercises
Vocabulary: Financial documents and
regulation
The Business, UpperIntermediate Student’s
Book and DVD-ROM
pack by John Allison
with Paul Emmerson,
Масmillan Publishers
Limited 2007 p.84-87
Oral &
Written
100
Ф-ПР-02.3.2-05-2014-03 Syllabus
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Discussion about personal finance
Matching the main financial documents
with their description
Enabling and preventing
Speaking hour
9
Grammar: Cause and effect, Describing
ability, Articles
Students complete exercises
Reporting performance
Explaining performance
Speaking: Communicating in meetings
Discussion of people behavior in meetings
Listening to the meeting
Holding a short meeting following the
given structure
Role-playing the discussion of points on
the agenda
Speaking hour
The Business, UpperIntermediate Student’s
Book and DVD-ROM
pack by John Allison
with Paul Emmerson,
Масmillan Publishers
Limited 2007 p.88-91
Oral &
Written
100
10
Writing: Minutes
Discussion of meeting situations
Reading the minutes
Summarizing discussion
Making action plans
Writing the minutes of the meeting
Speaking: Case study “Car-Glazer
International”
Discussion of job ethic
Reading the documents
Analysis
Discussion about recommendations to
Car-Glazer International
Speaking hour
The Business, UpperIntermediate Student’s
Book and DVD-ROM
pack by John Allison
with Paul Emmerson,
Масmillan Publishers
Limited 2007 p.92-95
Oral &
Written
100
11
Unit 8. Fair trade
About Business: Fair trade or free trade
Discussion of fair trade
Predicting
Reading for detail “Why Fair Trade Is a
Bad Deal”
Listening to a radio phone call
Discussion how far the statements are true
Vocabulary: Contracts and corporate
ethics
Discussion about signing a contract
Reading an extract from the contract
Listening to the cases of unethical
behavior
Speaking hour
The Business, UpperIntermediate Student’s
Book and DVD-ROM
pack by John Allison
with Paul Emmerson,
Масmillan Publishers
Limited 2007 p.96-99
Oral &
Written
100
12
Grammar: Obligation and permission,
The Business, Upper-
Oral &
100
Ф-ПР-02.3.2-05-2014-03 Syllabus
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Inversion
Students complete exercises
Setting guidelines
Writing rules relating to conduct in the
school or job
Speaking: Negotiating a compromise
Discussion about compromise
Listening to a contract negotiation
Practicing negotiation
Speaking hour
Intermediate Student’s
Book and DVD-ROM
pack by John Allison
with Paul Emmerson,
Масmillan Publishers
Limited 2007 p.100-103
Written
13
Writing: Assertive writing
Discussion of description of assertiveness
Complaining assertively
Responding assertively
Writing a letter
Speaking: Case study “Green Hills
Coffee”
Discussion of a ‘gentlemen’s agreement’
Reading a memo from CEO
Discussing negotiation strategy
Speaking hour
The Business, UpperIntermediate Student’s
Book and DVD-ROM
pack by John Allison
with Paul Emmerson,
Масmillan Publishers
Limited 2007 p.104-107
Oral &
Written
100
14
Development of business in Kazakhstan
Speaking hour
Revision and consolidation of the material
Speaking hour
The Business, UpperIntermediate Student’s
Book and DVD-ROM
pack by John Allison
with Paul Emmerson,
Масmillan Publishers
Limited 2007 p.108-109
Oral &
Written
100
15
Revision and consolidation of material
The Business, UpperIntermediate Student’s
Book and DVD-ROM
pack by John Allison
with Paul Emmerson,
Масmillan Publishers
Limited 2007
Oral &
Written
100
Ф-ПР-02.3.2-05-2014-03 Syllabus
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IWST SCHEDULE*
Theme
№
Assignments for IWS
Literature
Form of
control
Deadline
(week)
Max.
score
1
2
3
4
5
6
1. 1 Unit 5. Selling more
About business: Viral
marketing
Students prepare a summary of
the text, quiz
Students do Internet Research.
Search for the keywords p.58
Vocabulary: The marketing
mix
Students do Internet Research.
Search for the keywords p.61
Students complete vocabulary
exercises p.61
Speaking hour
The Business, UpperIntermediate Student’s
Book and DVD-ROM
pack by John Allison
with Paul Emmerson,
Масmillan Publishers
Limited 2007 p.58-61
Summary 1
Quiz
Internet
Research
report and
discussion
100
2.
Grammar: Question tags,
Negative questions
Students complete grammar
exercises p.124-125
Students do Internet Research.
Search for the keywords p.63
Speaking: Dealing with
objections
Students do Internet Research.
Search for the keywords p.65
Role-play a conversation on
selling a study trip p.66
Speaking hour
The Business, UpperIntermediate Student’s
Book and DVD-ROM
pack by John Allison
with Paul Emmerson,
Масmillan Publishers
Limited 2007 p.62-65
Checking 2
exercises in
a group
100
3.
Writing: Mailshots and sales
letters
Students write a mailshot p.67
Students do Internet Research.
Search for the keywords p.67
Speaking: Case study
“Backchat Communications”
Students do Internet Research.
Search for the keywords p.69
Speaking hour
The Business, UpperIntermediate Student’s
Book and DVD-ROM
pack by John Allison
with Paul Emmerson,
Масmillan Publishers
Limited 2007 p.66-69
3
Letter
Discussion
Internet
Research
report and
discussion
100
4.
Unit 6. New business
About Business: Selffinancing
Students prepare a summary of
the text, quiz
The Business, UpperIntermediate Student’s
Book and DVD-ROM
pack by John Allison
with Paul Emmerson,
Summary 4
Quiz
Internet
Research
report and
100
Ф-ПР-02.3.2-05-2014-03 Syllabus
Internet
Research
report and
discussion
Roleplaying a
dialogue
стр. 11 из __
Students do Internet Research.
Search for the keywords p.70
Vocabulary: Funding a startup
Students do Internet Research.
Search for the keywords p.73
Students complete vocabulary
exercises p.73
Speaking hour
Масmillan Publishers
Limited 2007 p.70-73
discussion
Grammar: Future simple and
future continuous, future
perfect and future perfect
continuous
Students complete grammar
exercises p.126-127
Students do Internet Research.
Search for the keywords p.75
Speaking: Taking questions in
presentations
Students do Internet Research.
Search for the keywords p.77
Students prepare presentation
and role-play a question and
answer session p.77
Speaking hour
The Business, UpperIntermediate Student’s
Book and DVD-ROM
pack by John Allison
with Paul Emmerson,
Масmillan Publishers
Limited 2007 p.74-77
Checking 5
exercises in
a group
6.
Writing: An executive
summary
Students write an executive
summary p.79
Students do Internet Research.
Search for the keywords p.79
Speaking: Case study
“Angels or demons”
Students do Internet Research.
Search for the keywords p.81
Speaking hour
Revision
Speaking hour
The Business, UpperIntermediate Student’s
Book and DVD-ROM
pack by John Allison
with Paul Emmerson,
Масmillan Publishers
Limited 2007 p.78-81
6
Letter
Discussion
Internet
Research
report and
discussion
100
7.
Revision of units 5-6
Speaking hour
The Business, UpperIntermediate Student’s
Book and DVD-ROM
pack by John Allison
with Paul Emmerson,
Масmillan Publishers
Limited 2007 p.82-83
Checking 7
exercises in
a group
100
8.
Unit 7. Financial control
About Business: Accountants
The Business, UpperIntermediate Student’s
Summary
Quiz
8
100
5.
Ф-ПР-02.3.2-05-2014-03 Syllabus
100
Internet
Research
report and
discussion
Roleplaying a
dialogue
стр. 12 из __
Students prepare a summary of
the text, quiz
Students do Internet Research.
Search for the keywords p.84
Vocabulary: Financial
documents and regulation
Students do Internet Research.
Search for the keywords p.87
Students complete vocabulary
exercises p.87
Speaking hour
Book and DVD-ROM
pack by John Allison
with Paul Emmerson,
Масmillan Publishers
Limited 2007 p.84-87
Internet
Research
report and
discussion
Grammar: Cause and effect,
Describing ability, Articles
Students complete grammar
exercises p.128-129
Students do Internet Research.
Search for the keywords p.89
Speaking: Communicating in
meetings
Students do Internet Research.
Search for the keywords p.91
Students hold a meeting to
discuss the points on the
agenda p.91
Speaking hour
The Business, UpperIntermediate Student’s
Book and DVD-ROM
pack by John Allison
with Paul Emmerson,
Масmillan Publishers
Limited 2007 p.88-91
Checking 9
exercises in
a group
10. Writing: Minutes
Students write minutes of a
meeting p.93
Students do Internet Research.
Search for the keywords p.93
Speaking: Case study “CarGlazer International”
Students do Internet Research.
Search for the keywords p.95
Speaking hour
The Business, UpperIntermediate Student’s
Book and DVD-ROM
pack by John Allison
with Paul Emmerson,
Масmillan Publishers
Limited 2007 p.92-95
10
Letter
Discussion
Internet
Research
report and
discussion
100
11. Unit 8. Fair trade
About Business: Fair trade
Students prepare a summary of
the text, quiz
Students do Internet Research.
Search for the keywords p.96
Vocabulary: Contracts and
corporate ethics
Students complete vocabulary
exercises p.99
Students do Internet Research.
Search for the keywords p.99
Speaking hour
The Business, UpperIntermediate Student’s
Book and DVD-ROM
pack by John Allison
with Paul Emmerson,
Масmillan Publishers
Limited 2007 p.96-99
Summary 11
Quiz
Internet
Research
report and
discussion
100
9.
Ф-ПР-02.3.2-05-2014-03 Syllabus
100
Internet
Research
report and
discussion
Roleplaying a
dialogue
стр. 13 из __
12. Grammar: Obligation and
permission, Inversion
Students complete grammar
exercises p.130-131
Students do Internet Research.
Search for the keywords p.101
Speaking: Negotiating a
compromise
Students do Internet Research.
Search for the keywords p.103
Role-play a conversation on
compromising p.103
Speaking hour
The Business, UpperIntermediate Student’s
Book and DVD-ROM
pack by John Allison
with Paul Emmerson,
Масmillan Publishers
Limited 2007 p.100103
Checking 12
exercises in
a group
13. Writing: Assertive writing
Students write a letter to a fair
trade clothing company p.105
Students do Internet Research.
Search for the keywords p.105
Speaking: Case study “Green
Hills Coffee”
Students do Internet Research.
Search for the keywords p.107
Speaking hour
The Business, UpperIntermediate Student’s
Book and DVD-ROM
pack by John Allison
with Paul Emmerson,
Масmillan Publishers
Limited 2007 p.104107
13
Letter
Discussion
Internet
Research
report and
discussion
100
14. Development of business in
Kazakhstan
Revision and consolidation of
the material Review 7, Review
8 p.108-109
Speaking hour
The Business, UpperIntermediate Student’s
Book and DVD-ROM
pack by John Allison
with Paul Emmerson,
Масmillan Publishers
Limited 2007 p.108109
Checking 14
exercises in
a group
100
15.
The Business, UpperIntermediate Student’s
Book and DVD-ROM
pack by John Allison
with Paul Emmerson,
Масmillan Publishers
Limited 2007
Discussion 15
100
Revision and consolidation
of the material
100
Internet
Research
report and
discussion
Roleplaying a
dialogue
* Note: Control and evaluation of IWS assignments is done during IWST classes in
accordance with the approved schedule.
Ф-ПР-02.3.2-05-2014-03 Syllabus
стр. 14 из __
List of main and additional literature
Main literature
1. The Business, Upper- Intermediate Student’s Book and DVD-ROM pack by John Allison
with Paul Emmerson, Масmillan Publishers Limited 2007*
Additional literature
1. Business Vocabulary in Use, Cambridge University Press, 2006*
2. Business Grammar Builder by Paul Emmerson, Macmillan, 2006*
3. The Internet.
4. Macmillan English Dictionary for Advanced Learners*
Course Policy
Mastering the discipline “Professionally Oriented Foreign Language” provides for mandatory
attendance at lectures, practical and laboratory classes and independent work.
Independent work includes theoretical study of issues related to those lectures, which were
not included in the theoretical course or were considered briefly, in-depth study on the
recommended literature.
Independent work of the student with the teacher includes a more in-depth study and
consolidation of those lectures. For IWST the student gets prepared on topics and answer
questions.
In the case of absence for a good reason (duly certified), the student can make up for the
missed material.
The first and second midterm rating is carried as a review and evaluated on a 100 point scale.
Terms of mastering the course:
- Compulsory attendance;
- Activity during practice sessions;
- Preparation for the course homework and IWS, etc;
- Meeting the deadlines;
- To be tolerant, open and friendly;
- Constructively provide feedback in all classes;
- Be punctual and diligent;
It is unacceptable:
- to miss classes without a reason;
- to be late or leaving classes (a student is not allowed to attend classes if he is late. For
breaching the discipline a student leaves the audience and gets 0 points);
- to use cell phones during classes;
- to be late with homework;
- to cheat in exams. For cheating a student is removed from the audience, and he gets 0
points;
If, for any valid reason you are absent during control work, you have the opportunity to take
it at the time appointed by the teacher, otherwise you get a "0" score.
Policy of academic conduct and ethics are based on the Code of corporate culture, the Code
of Ethics of the student, and the Rules of Procedure of the ALMU.
Ф-ПР-02.3.2-05-2014-03 Syllabus