AVA GOODMAN
BUSINESS COMMUNICATIONS INSTRUCTOR

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Ideal Business English Teacher
Curriculum
Communication Skills and Diversity
Presentation Skills
Meetings
Team building
Job and Education Interviews
Cover letters and resumes
Resources

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Degree in Business Studies, Accounting, Economics, etc
English Second Language certification
Practical Business English teaching
Degree that will enable you to teach in a specific area e.g. science, engineering
Workshops and conferences on Business English
Taught for corporations
Know how to use PowerPoint and research other PPT’s online
Teach specific skills such as Presentations, Emailing, Customer
Service, Cultural Awareness, how to write a cover letter, resume,
Taught IELTS, TOEFL, BEC
Business experience in the real world especially customer service
Any business people you may have taught
Enjoy reading business section of news, magazines

CURRICULUM FROM ELEMENTARY TO ADVANCED
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Presentations
Meetings
Negotiations / Conflict Resolution
Telephone Skills
Cross cultural Diversity in the workplace
Business writing skills
Job interviews / Job search
Communicating in the workplace / Active Listening
/ Feedback

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Effective Communication
Non verbal Listening, Active Listening
Phone messages
Goal setting, career planning,
Diversity in the Workplace / Values
Electronic Media, and Email,
Consumer Behaviour. Market Research – survey
Presentation skills
Letter writing, cover letters, introduce resumes,
Job interviews
Meetings role play and Team building game,
Job interview
Customer service

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Active Listening / paraphrasing
Getting clarification
Giving feedback,
Expressing an opinion
Asking open ended questions
Sample handout from Conversation Strategies – Summarizing

DIVERSITY TRAINING
 http://www.kwintessential.co.uk/resources/countryprofiles.html
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Review a country on how they conduct business.
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Deliver a presentation on that country.
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Theory on diversity at:
 http://www.zmk.unifreiburg.de/ss2000/texts/gesteland(e).htm
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New Directions book on Cultural Shock reading

CANADIAN BUSINESS ETIQUETTE - GREETINGS
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Begin relationships in a reserved manner; once people get to know one another is becomes friendly and informal.
Appreciate politeness and expect others to adhere to the proper protocol for any given situation.
Shake hands with everyone at the meeting upon arrival and departure.
Maintain eye contact while shaking hands.
Business cards are exchanged after the initial introduction.
Businesspeople are generally polite, easy-going and somewhat informal.

PRESENTATIONS FROM SPEECH COMMUNICATION
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A. Practicing Introductions - I will start by introducing 3 fruit: pineapples, blueberries, and strawberries. The blueberries are from
Quebec. The strawberries are from Ontario, and the pineapples are from B.C. (from Teach Business English page190)
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Impromptu Speech on a variety of topics
A meaningful object description
A fear speech opinion
A review of a business article or news article as a summary
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Review the informational essay style with an introduction, body, and conclusion as the basis of delivering a presentation.
Go over visuals to add e.g. PowerPoint, charts, pictures, demonstrations, objects, charts.

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Choose a business from the top Canadian businesses
Toronto Chamber of Commerce
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Canadian business leaders
 http://www.theglobeandmail.com/report-onbusiness/rob-magazine/top-1000/
 http://www.canadianbusiness.com/article/23188-top-canadian-picks-2011

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PowerPoint on Meetings [PPT]
How to Run an Effective Meeting www.ieee.org/portal/cms_docs.../geo.../Effective
_Meetings.ppt
A sample Robert’s Rules of order is acted out based on Conversation Strategies. This is part one of the meetings. Then in part two an actual meeting to discuss the group issues with each student choosing a role is performed. They are asked to evaluate what they brought to the team as a reflection writing exercise.

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Information on how teams develop – from forming, storming, norming, performing to adjourning.
What goals and objectives do teams have?
(PPT + How to team build) www.challenge.nm.org/tea chers/Team_Building.ppt

TEACH BUSINES ENGLISH PAGE 223
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Imagine an HR company making an adjustment in employees are expected to be judged on 10 qualities to receive an increase in salary. What are they and how can you make your case to HR that you deserve the pay raise instead of termination. Work in silence and come up with the 10 top qualities. Use terms such as:
It seems to me there are a number of ways we could I suggest we list the options first and then examine them in detail. How about...? Do you think this is important as? So which of those two would you prioritize? I have doubts about that.

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Career Cruising – user: tdsb, password: south, and go through an assessment for possible occupations.
Choose a job they would like to be interviewed for.
Look up job boards and find a job ad to refer to in the interview as well as write a cover letter, and resume.
A series of standard interview questions are handed.
Pair up and practice at least 2 times their answers.
Group students (no more than 2 on the panel) to ask the questions.
Instructor writes the responses down. See attached list.
A textbook on Job Hunting and Oral Communication can help with vocabulary.
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QUESTIONS FOR A JOB / EDUCATION INTERVIEW
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1. Tell me about yourself. (30 seconds to 1 minute)
2. How would a friend describe you?
3. Describe your strengths / and weaknesses?
4. What do you know about our university / college program?
Why did you choose us?
5. What are your goals for next year / in 5 years?
6. How do you handle stress?
7. Describe a time when you were on a team.
8. Explain a presentation that you were proud of.
9. Do you have any questions for us?

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Sample cover letters with 3 paragraphs are discussed. The job they are to apply to is researched on the National Occupation
Classification for vocabulary. They can attempt to write the cover letter.
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PPT + how to write cover letters www.gactaern.org/...%20Cover%20Letters.../F
S_10.2_ ...

PERSONAL SKILLS / DESCRIPTIVE PARAGRAPH

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Oral workplace communication: job talk by Cheesbro
Technically Speaking – writing, reading, and listening: English at Work by Drolet
Communicating in Business – Cambridge Professional by Sweeney
Commerce 1 by Hobbs
Intelligent Business course book
Double Dealing by Schofield (2 levels)
Essential Business Grammar Practice by Duckworth
The Business Skills Series by Ann Laws: Writing, Meeting,
Presentations, Negotiations
Teach Business English
How to Teach Business English by Evan Frendo
5 Minute Activities for Business by Everson,

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Speech Communications
Business Language Practice
Business Vocabulary in Use (3 levels)
ESL Guide in American Business English – Barrons
Perfect Phrases for ESL by Gast
Head for Business (intermediate, upper-intermediate) by Naunton
Difficult Customer DVD
Academic Lecture series 1, 2 on Business lectures
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DO - Join Toronto Chamber of Commerce or a Business group
Read Globe and Mail, - Report on Business and other Business magazines.
Learn the language you are dealing with - e.g. Chinese for my visa students.
Set up field trips to companies, job fairs.