ENGAGING INDUSTRY:
EMBEDDING
PROFESSIONAL
LEARNING IN THE
BUSINESS CURRICULUM
Overview
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Project background
Project objectives
Methodology
Defining Professional Learning (PL)
PL Typology
Characteristics of PL
Good practice principles
Impediments and enablers to PL
Industry engagement
Test Drive eManual
BACKGROUND
• ALTC Discipline Scoping Study: Business
as Usual?
• Recommended 3 Priority projects
• Engaging Industry in PL
• Generic skills
• Valuing and Rewarding Teaching
PROJECT OBJECTIVES
• O1: Current Practice Scoping
• Output: framework for categorising PL in business
• O2: Identify good practice principles
• Output: good practice guide
• O3: Development of Resources & Cases
• Output: Illustrative case study for each PL category
• Industry engagement strategies
• Web resources – eManual
METHODOLOGY
• Case study approach
• Pro forma – distribution via the AD T&L Network
• Individual targeting
• Focus groups
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What PL means to you
Motivation for PL
Approached to Industry Engagement
Enablers & Impediments
• Desktop Audit
• Institutional Policy and Context
ENGAGING INDUSTRY
• How and at what stage does industry & the
professions engage with the business
curriculum?
• Development
• Delivery
• Evaluation
• ‘Interconnectedness is a key to competitive advantage
in a knowledge-based economy because effective
partnerships enable faster rates of learning and
diffusion of information and knowledge’ (US Council on
Competitiveness)
Describing Professional Learning
Incorporates a range of teaching and learning
activities that integrates theoretical and
discipline-specific knowledge with the
development of skills, qualities and attributes
to facilitate the development of professional
capability
Motivations for PL
• Apply discipline knowledge and skills to practical business
problems
• Provide a real-world context to theoretical concepts and
models
• Develop graduate capabilities
• Ensure the currency of the business curriculum
• Adopt learner-centred pedagogy that better engages and
motivates students
• Provide an effective transition and pathway to a professional
career
• Engage industry
TYPES OF PL
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Industry Case Study
Industry Simulations
Industry Practitioner Delivery
Industry Mentoring
Industry Study Tour
Industry Placement
Industry Competition
Industry Project
PL Characteristics & Good Practice
Principles
• Industry-referenced
explicitly linked to industry or professional bodies
• Curriculum currency
addresses up to date issues and industry practice
• Integrated curriculum
develops professional capability through linking practice
with theory
• Self-directed learning
fosters reflective practice and lifelong learning
IMPEDIMENTS AND ENABLERS
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Institutional Context
Industry Engagement
Resources
Time
Learning culture
Learning spaces
Expectations
Recognition and reward
Curriculum
Assessment
Offshore equivalence
Evaluation
Capability
ICT
Accreditation
Geography
Multiple levels of engagement with
industry
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Program advisory committees
Accreditation - development
Workplace tours
Guest lectures - delivery
Modeling industry behaviour and practice - e.g. mentoring,
simulations
Hosting experiential learning
Source of projects
Client for projects or novice consultants
Providing resources or sponsorship
Assessment
Assurance of learning
Knowledge Integration Community (KIC) model at
the Cambridge-MIT Institute
A model of industry engagement
Allen and Williams (2005) identify five levels:
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Strategic alliance
Partnership
Formal
Ad-hoc
Awareness