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Next Presenter: Eunjung
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Throw away the old outline please!
Project due date changed
◦ Gr.11s: Feb. 28th
◦ Gr.12s: Mar. 4th
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Get into groups you were in last class
Write down the steps of marketing research
in order
The group that gets all the steps right will
win a prize 
1.
2.
3.
4.
5.
6.
7.
Defining an objective & problem
Determining appropriate research design
Designing Research instrument
Sampling and collecting data
Analyzing Data
Interpreting Data (Conclusion)
Communicating Results
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In this stage, the researchers analyze
and interpret the data. That is, they
study the data very careful and draw
conclusions from it. These conclusions
are then used to reach the objective, or
solve the problem.
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Analyzing any survey consists of a number of interrelated
processes that are intended to summarize, arrange, and transform
data into information.
If your survey objective was simply to collect data for your database
or data warehouse, you do not have to do any analysis of the data.
On the other hand, if your objective was to understand the
characteristics of typical customers, then you must transform you
raw results in to information that will enable you to paint a clear
picture of your customers.
Assuming you need to analyze the data collected from your survey,
the process begins with a quick review of the results, followed by
editing, analysis, interpreting, and reporting.
To ensure you have accurate data before investing significant time
in analysis, it is important that you do not begin analyzing results
until you have completed the review and editing process.
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H1: People prefer La Spaghetteria over La Rustica
(La Spaghetteria is La Rustica’s competiton)
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Sample size: 30 New Westminster citizens
Frequency of New
Frequency of New
Westminster citizens
Westminster citizens
dining in La Spaghetteria
dining in La Rustica
12
12
10
10
8
8
# of people
# of people
14
6
4
2
6
4
2
0
0
>4
3
2
1
Frequency per month
<1
>4
3
2
1
Frequency per month
<1