MARKETERS 2.0
Silvia Bernardi
Francesca Crepaldi
Christoph Kohlmayr
Silvia Mezzasalma
Chiara Pitoni
Daniela Zagolin
InnoCentive is a privately held venture capital-backed Firm, headquartered
near Boston, in Waltham, which has also a European office in London.
During the years, the company has posted more than 1.650 Challenges
to its global solver community, in addition to thousands of internal
challenges executed by customers.
Innocentive enables challenges in a wide variety of disciplines,
including business and entrepreneurship, chemistry, computer and
information technology, engineering and design, food and agriculture,
life sciences, Math and Statistics and physical sciences.
The company frames these as «challenge problems» for anyone that
must be solved.
Innocentive is an open innovation and crowdsourcing Company that
enables organizations to solve their key problems by connecting them to
diverse sources of innovation. They crowd source innovation from the
world’s smartest people, who compete to provide ideas and solutions to
important business, social, policy, scientific, and technical challenges.
COMBINATION OF:
IN ORDER TO:
help the clients in
transforming their
economics of innovation
through rapid solution
delivery, developing
sustainable open
innovation programs
“We believe that innovation and problem solving
need to evolve in order to meet the challenges of the 21st Century”.
 By unleashing human creativity, passion and diversity,
they can solve problems that matter to business and
society.
 Their methodology is called Challenge Driven Innovation:
an innovation framework that accelerates traditional
innovation outcomes by leveraging open innovation and
crowdsourcing in order to develop and implement
actionable solutions to key problems, opportunities, and
challenges.
1998
The idea of Innocentive arise from A. Bingham and A. Schatch, while they
worked together at Eli Lilly, a pharmaceutical Company, following a
project focused on the application of the Internet to its business.
2001
A. Bingham, together with J. Panetta, D. Carrol and J. Hensley, created
the Company thanks to the financing of Eli Lilly. It was considered as a
branch.
2005
Innocentive was spun out of the Eli Lilly with the investments of Spencer
tracks, a venture that unites both investors and entrepreneurs to build
valuable companies.
2006
The Company signed an agreement with the Rockefeller Foundation to
add a no-profit area designed to generate science and technology
solutions for the developing world. It was a successful join because, in
3 years, it has posted 10 challenges on Innocentive, with an 80% of
success rate. Innocentive stipulate another partnership with Prize4life
and together they launched Grand Challenges based on healthcare
(such as ALS biomarker prize) and life technologies.
2012
Innocentive acquired Omnicompete, a European Company specialized in
innovation competitions. It promoted open innovation through various
prize challenges worldwide
PREMIUM CHALLENGES
Online platform for
crowdsourcing innovation
problems to talented minds from
all over the world who compete
to provide novel ideas and
solutions to important Challenges
INNOCENTIVE IDEA
MANAGEMENT
It is a SaaS-based idea generation
software platform designed for
innovation idea creation, idea
sharing and knowledge sharing
from employees and invited
audiences in a well-structured
environment
INNOCENTIVE PRODUCT & SERVICES
INNOCENTIVE@WORK
CUSTOM CHALLENGE
PROGRAMS
Cloud-based enterprise
innovation management platform
for building collaborative internal
innovation communities to
harness the collective intelligence
of your employees and partners
High-profile Challenge programs
and innovation competitions,
uniquely tailored to your needs, for
solving big problems and
encouraging breakthrough
innovations
Product and services used to find solutions for :
• CORPORATIONS
• THE PUBLIC SECTOR & GOVERNMENT
• NON-PROFIT AND FOUNDATIONS
More than
50% of
registered
solvers
USER
GROUP
AGREEMENTS
Russia
India
China
INNOCENTIVE
BUSINESS MODEL
MARKETPLACE
It explains how resources are
brought together to create
monetizable value, where
resources are based on crowds
Marketplaces are characterized by
matching buyers and sellers of
services and financing through
mechanisms including bidding and
competitions. Marketplaces, as
Innocentive, cover service
marketplaces, competition platforms,
crowdfunding, equity crowdfunding,
microtasks, innovation prizes and
innovation markets.
payable by both clients and service
providers in order to participate in the
platform, service or value creation
MONETIZATION
playing as a broker between clients and
service providers, so they ask
transaction-based payments as bidding
fees
on well-defined tasks or services
fees that can be charged for taking tests
on capabilities such as language abilities
or software skills
SUCCESS FACTORS
Factors that are
essential for success in
implementing business
models based on
crowds
when the company acts as an interface
to the end-client through relationship
management and quality control
Contributor breadth
Contributor quality
Buyer breadth
Buyer quality
Public reputation measures
Project management capabilities
As the majority of crowdsourcing Companies,
Innocentive sees the presence of different elements that
contributes to its success
Solvers
Seekers
Who are the suppliers?
Who are the partners?
Corporations large and small, no-profit
organizations and government entities
which needs an international flexible
platform to locate existing solutions or
to solve challenging issues and create
profit advantage.
Innocentive offers to them time,
money and an high probability to find
a solution through potential solvers
•
•
•
•
Creative thinkers who need:
a public recognition;
an enlargement of their action plan;
an appurtenance to an elite group;
a financial award
Innocentive offers to them the
possibility to work for powerful
Companies.
It is a software and consultancy
social platform focused on
innovation and idea management,
involving customers and partners.
It is a world leader in consulting
services, and it joins forces with
Innocentive to help commercial
and government organizations to
solve relevant Challenges.
Science and technology
enthusiasts will be able to solve
global scientific problems, with
the alliance of the two Companies
in 2013.
It is a strategy and innovation consultancy
which has helped its clients to build deep
innovation capabilities and develop creative
strategies for sustainable growth.
NPG is a pioneer in the use of Web 2.0
technologies. The partnership offers the
opportunity for scientists worldwide to
realize practical uses of their research and
win cash awards, contributing to significant
scientific advances, solving global problems
The partnership has created a program which
dovetails with “Economist Ideas” focusing on
topics such as innovation, human potential,
and intelligent infrastructure.

A “WIN-WIN-WIN”
“We believe that innovation is a team sport,
and so do our partners. Together, we push the
boundaries of open innovation,
crowdsourcing, and prize-based competitions.”
“InnoCentive partnerships represent a win-win-win opportunity for your organization, your
audience, and your members. Becoming an InnoCentive Partner is a smart, innovative way
to strengthen your relationships with those most important to you.”

InnoCentive as your ENGAGEMENT PARTNER
“We help you engage your constituents by offering them a chance to make a meaningful
impact on the world. To solve Challenges that matter.”
“Or you might be part of an organization that provides products, services, or solutions that
help organizations innovate and want to introduce your clients to challenge-based problem
solving.”

4 Types of Alliance Ecosystem PARTNERS
Network Partners
(for premier
publishing
companies)
Integration Partners
(for consultancy
companies)
Affiliate Partners
(for leader in product
lifecycle and portfolio
management)
Regional Partners
(for local market
leaders)
DEFINITION: «InnoCentive Solvers are the people or organizations who solve InnoCentive
Challenges. Solvers can work within our Challenge Platform, they can be selected by an
organization looking to connect to a specific audience (e.g., customers, partners, suppliers),
or they can be part of our growing community of more than a quarter million diverse and
creative people from around the world who register (for free) on InnoCentive.com to
become an InnoCentive Solver.”
Start making a
difference, become
a Solver today!
Exercise your brain!
Forget Sudoku, Challenges
are real problems requiring critical
thinking, research, creativity, and
synthesis of knowledge.
Developing a solution is incredibly
rewarding and an unparalleled
mental workout.
Demonstrate
your expertise,
become a Solver
today!
You could be next,
become a Solver today!
Earn awards:
We've awarded more than
$14 million to thousands of
brilliant Solvers from around
the world.
Out of the entire Global Solver Community there are 16 different Solvers
that represent the top ten in terms of total winnings and/or total number of
Challenges won*
* The solver must report at least 3 winnings rewarded with a minimum amount of $ 1.000.
ORIGIN DATA
Canada
5%
UK
2%
Italy
2%
China
2%
India
6%
Germany
9%
United States
44%
Russia
14%
Others
16%
*Data coming from “Innocentive.com”, referring to 2013
EDUCATION DATA
Bachelors
6%
Masters
12%
Others
13%
Ph. Doc.
50%
Post Doc.
19%
*Data coming from “Innocentive.com”, referring to 2013
Total Registered Solvers:
Total Solution
Submissions:
40.000
Total Award Dollars
Posted:
$40 million
Project Rooms Opened to
Date:
355.000
from nearly 200 countries
Premium Challenge
Success Rate (2013):
85%
13 million
through the strategic
partners
Total Challenges Posted:
1.650
External Challenges &
thousands of Internal
Challenges (employee-facing)
Range of awards:
$5.000 to $1 mln
500.000
Total Solver Reach:
based on the complexity of the
problem and Nature of the
Challenge
Total Awards Given:
1.500
VITA CHALLENGE
PURPOSE
To give an help to families of
developing Countries in order to
facilitate the access to clean
water, addressing a real and huge
problem
OSRI CHALLENGE
PURPOSE
To find a method for separating oil
from water on oil recovery barges
in response to 1989 Exxon Valdez
oil spill disaster, dealing with Arctic
and Sub-Arctic waters
SOLUTION
A simple, affordable and
scalable product: “BOB”
Joern Lutat a foil inlay within a tough
woven bag that was already mass
produced for packaging dry materials
and it could contain a ton of water,
providing also impermeability. The
product is lightweight, easily
transportable and folded into a small
retail package
The solution was launched in 150
households in Uganda. The ease of
transport, low cost ($54 USD) and large
storage volume are the KSFs of sales. As
result millions of women are now able to
spend more time working in the fields or
taking care of children, with a concrete
economic benefit for their families.
In March of 2011 “Bob was
formally launched in 3
districts in Uganda with a
promotional campaign using
existing commercial channels
like radio, print and live
events.
SOLUTION
simple solution using an existing
product commonly used in the
concrete industry
John Davis (an Innocentive Solver from the
USA) and his expertise proposed a tool
which uses vibration to keep cement in
liquid form. By attaching a long pole and
inserting the tool into the oil recovery
barges, it would keep the oil from freezing
into a viscous state and allow the oil to be
easily pumped from the barge
Scott Pegau (OSRI Research Program
Manager) said about the solution:
“The InnoCentive Marketplace allows us
to step outside the box and look at more
creative solutions”
http://www.youtube.com/watch?featur
e=player_embedded&v=gGaLUTpfxxo
The project has been advertised on ORSI
Website in order to spread the news of the
important discovery which has a strong
positive impact on the environment. Many
other social media has been used like
Facebook, Twitter, LinkedIn which have
helped people to become aware about the
problem and the solution found.
TYPE OF SOCIAL MEDIA USED
GENDER
*Data refers to the last year (2013-2014)
COUNTRIES INVOLVED
Negative
Neutral
Positive
GOOD sentiments > NEGATIVE sentiments
Good sentiments (31.8%) are signs of the high Premium
Challenge Success Rate (85%)
*Data refers to the last year (2013-2014)
• «Getting Results from Crowd - The definitive guide to using crowdsourcing to grow
your business» R. Dawson, S. Bynghall; Paperback, Advanced Human Technology, 2° Ed. 2012;
• www.innocentive.com;
• www.talkwalker.com;
• www. economist.com;
• www.linkedin.com/company/strategos;
• www.pws-osri.org;
• www.socialmediaawards.ug;
• www.nos.co;
• www.businessweek.com/open-innovation;
• www.strategos.com;
• www.boozallen.com;
• www.nature.com;
• www.scientificamerican.com;
• www.investing.businessweek.com;
• www.twitter.com/InnoCentive;
• www.facebook.com/InnoCentive