Slides: Slideshare.net/afridrums Twitter: @olaayeni Restaurant Social Media Marketing 101 Ola Ayeni Chief Idea Officer Mobile Dialog Agenda 1. Why is Social Media Important? 2. How to use social media for your restaurant 3. Restaurant mobile marketing 4. Online review monitoring and reputation Old & New Media Traditional Marketing • Telemarketing • Trade shows • Direct mail • Email blasts • Print ads • TV/radio ads Interruption New Media Marketing • SEO / SEM • Blogging • Social Media • RSS • Free tools/trials • Viral videos Permission The old communication model was a monologue. The new communication model is a dialogue. Which means....what you say Authentic Inclusive Transparent Exciting Consumer driven Word of mouth is powered by 100 Million Videos on Youtube 200 Million Blogs 57% of people online have joined a Social Website 300 Million Cell phones in USA 55% have uploaded a photo Social network Micro Blogs Cell phones Blogs Photo sharing sites Video sharing sites Podcast Just to mention a few Every Restaurant Campaign Should 300 Million active on Facebook, 120 Million log on daily 44.5 Million users On Twitter in June 2009 95 Billion text messages per month in the U.S Facebook Twitter SMS text Weekly E-mails Blogs Printed Flyers Social Media Is The New Internet Increase traffic to your website Help with SEO Promote your restaurant Is permission centric Social Media Makes Consumers Easily Find You Reason Only 14% of people trust advertising Nelson “ Trust In Advertising Report , October 07 Reason 78% of people trust the recommendations of other consumers Nelson “ Trust In Advertising Report , October 07 Agenda 1. Why is Social Media Important? 2. How to use social media for your restaurant 3. Restaurant mobile marketing 4. Online review monitoring and reputation “I am 49. I don't understand this Social Media stuff ” What is Social Media ? Wikepedia: “Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures.” Ola Ayeni: “Is simply word of mouth on steroids” Where do I even begin......... Of Course You're Skeptical Flickr: mmmonica 1 5 Top Useful Websites For Restaurants How Should We Begin... Establish an account on top social media website. Example: Facebook, Twitter and others. Establish and update brand identity across social media sites and your website. Bring key staff together to participate. Bartender,manager, sommelier, chef. Plan your message frequency. Determine the minimum frequency to message. Ask your employees to join & invite their friends Top Uses Of Social Media Sites For Restaurants Drive traffic to your website Announce events and wait time Post recipes, photos and video Hold contest Promote daily specials and discounts Give tour of your kitchen Customer service and engagement tool Hire new employees Drive Traffic From Social Media Websites To Your Own Hold Contest Hold Contest : Broad Street Announce and Promote Events Announce Wait Time and Next Stop Post Recipes, Photos, Food Video Post Video, Kitchen Tour, Pictures Hire New Employees Promote Daily Specials and Discounts Promote Your Restaurant Events, Products, Recipes With A Blog Promote your expertise, products, restaurant Customer Service and Engagement Tool Agenda 1. Why is Social Media Important? 2. How to use social media for your restaurant 3. Restaurant mobile marketing 4. Online review monitoring and reputation What is Restaurant Mobile Marketing? • • • Reaches over 263 Million users 95% of all active cell phones in the USA can be reached using text messaging Experience response rate up to 70% • Over 80% of consumers respond sms within an hour • 75 billion text messages sent in July 2008, 160 % annual increase • Over 84% of consumers will not leave home without it. Texting is #1 Average Number of Monthly Calls vs. Texts Among U.S. Subscribers1 $BN 400 350 300 250 200 150 100 Calls 50 Texts 0 2006 2007 1 = “The Short Code Marketing Opportunity”, Dec 2008, citing a Q2 2008 study, Nielsen Mobile Copyright FanMinder Inc. All Rights Reserved. 2008 Copyright FanMinder Inc. All Rights Reserved. 35 Mobile and Social Media Marketing... The future Dunkin Donuts • • • • 99 cents Lattes in Boston Dunkin Donut 20% increase in sales, 90% of respondents purchased other products 50% will buy Coffees and Lattes at Dunkin Local offers at participating locations How do people opt-in and how do restaurants reap the rewards • • • • • • • POP Posters Table Tents Websites Within Direct mail Radio Newspapers 06/24/08 • Direct one-on-one reminder to come back • Sales increase • Monitor and track new customers • Coupons and promotions delivered to your list. Confidential Agenda 1. Why is Social Media Important? 2. How to use social media for your restaurant 3. Restaurant mobile marketing 4. Online review monitoring and reputation Recipe For Web Monitoring Photo: ulterior epicure Who's Mobile Dialog ? Mobile Dialog is a marketing company that uses new media marketing tools to improve your marketing and drive new customers. We help franchise organizations, food distributors, QSR's and independent restaurants grow their revenue. Founded in November 2006 Naperville, IL What We Do... We help businesses develop integrated inbound marketing solution that deliver results. Social media marketing – We build, manage and train businesses on using twitter, facebook, Youtube, mobile, text messages to gain new customers. Mobile and wireless marketing – to reach customers anywhere anytime with your info & drive them back to your location(s) Online review monitoring and brand reputation management – we manage yelp, urbanspoon and 12 other review sites Training, coaching and consulting Call or e-mail for free 30 minutes marketing – 1-866-4249666 or e-mail ola@m-dialog.com. Download Slides: www.Slideshare.net/afridrums Twitter: @olaayeni Thank you !! Free Trial : www.m-dialog.com Need help with social media marketing, call Ola Ayeni Chief Idea Officer Mobile Dialog ola@m-dialog.com 1-888 424 9666 direct