NAMA
KELAS
: YUDI ACHMAD APANDI
: 3AK1
NIM : 21110033
Critical Thinking Questions
1. Why wouldn’t Google take the simpler and cheaper route of creating a strategic alliance with DoubleClick, rather than purchasing the company outright?
Because Google acquired an experienced engineering and sales team and
DoubleClick’s extensive ad serving and tracking technologies. These systems allow advertisers to target ads to specific types of web surfers, controlling where, when-and to an increasing degree-who sees their ads. The systems also let advertisers monitor the effectiveness of their ads by tallying click-through rates and other key data.
2. The FTC doesn’t have the authority to stop the Google acquisition on the basis of privacy concerns, but should it? Why or why not?
It shouldn’t, because it could eventually require the company to sell off some parts of its newly combined operations to avoid giving it too much competitive dominance in the market.
3. What are the risks of buying a company simply to keep it out of a competitor’s hands? What is likely to happen to the acquired firm when this happens?
The risks are :
as with all mergers and acquisitions, the deal is only the beginning, not the end.
Google still needs to integrate DoubleClick’s people, technologies, and business relationships into its existing operations.
The company also faces some criticism and government review of the deal.
ONLINE
If i were a sole proprietor, i will use google advertising service to promote my businnes bcause many benefuts if if i use these service such as google add has a variety of programs that i can take advantage to increase my online reveneu and drive additional traffic to my site.
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If i were advertising manager of a major corporation, i might use google’s advertising service because the chance to attract new customers is one of the guarantees given. Billion of people use google as the primary search method for the information needs them. And if you advertise on the front page of these search engines, then the product of program you are likely to be seen by billions of people at the same time.
Questions for Review
1.
What are the three basic forms of business ownership ?
The three basic forms of business ownership are Sole proprietorship, Partnership and
Corporation.
2.
What is the difference between a general and a limited partnership?
The difference between a general and limited partnership is in roles if in a general partnership, all partner participate in the management of the business operations, but in a limited partnership has a little no control over day-to-day management decisions and operations.
3.
What is a closely held corporation, and why do some companies choose this form of ownership?
A closely held corporation is a corporation in which more than half of the shares are held by fewer than 5 individuals. Some companies choose this form of ownership because many business people want the advantages of corporate business structure but have no intention of allowing the public to buy shares of stock in the company, and closely held corporation operate just like regular corporations and can engage in business of any size of scope.
4. What is the role of a company’s board of directors?
The role of company’s board of directors is in determining the kind of funding public offering receives. If going public is your goal, the selection of board members should be given especially careful consideration.
5. What is culture clash?
Culture clash is the misunderstanding and disagreements between different cultures.
Questions for Analysis
6. Why is it advisable for partners to enter into a formal partnership agreement?
It is advisable for partners to enter into a formal partnership agreement because in the event of break up, assists and liabilities will be devided equally. Also in order to be covered under your partner’s health insurance.
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7. To what extend do shareholders control the activities of a corporation?
The role of shareholders in a corporation is electing directors through those with voting shares. They are not directly involved in company management as their connection to company management is typically via the Board of Directors.
8. How might a company benefit from having a diverse board of directors that includes representatives of several industries, countries, and cultures?
This allow them to have a variety of input and leadership styles that can work in a wonderful way.
9. Why do so many mergers fail?
So many merger fail because a clash of corporate cultures
10. Ethical Considerations. Your father sits on the board of directors of a large, welladmired public company. Yesterday, while looking for an envelope in his home office, you stumbled on a confidential memorandum. Unable to resist the temptation to read the memo, you discovered that your father’s company about the possibility of a merger, with Dad’s company being the survivor. Dollar signs flashed in your mind. Should the merger occur, the value of the other company’s stock is likely to soar. You’re tempted to log onto your E*TRADE account in the morning and place an order for 1,000 shares of that company’s stock. Better still, maybe you’ll give a hot tip to your best friend in exchange for the four Cherrybelle tickets your friend has been flashing in your face all week. Would either of those actions be unethical? Explain your answer.
Those actions would be unethical because Read information and Manipulating people emotionally by exploiting their vulnerabilities. Unethical behaviors can damage a company's credibility, causing the business to lose customers and ultimately shut down. However, business owners and their management teams can work with employees to prevent unethical behaviors.
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Questions for Application
11. Suppose you and some friends want to start a business to take tourist on wilderness backpacking expeditions. None of you has much extra money, so your plan is to start small. However, if you are successful, you would like to expand into other types of outdoor tours and perhaps even open up branches in other locations. What form of ownership should your new enterprise take, and why?
I should take Partnership because a partnership is a flexible business form because the arrangement is purely consensual. Any individual owner in the partnership may dissolve the partnership at any time and depart with his or her share of the assets. Partnership, like sole proprietorship, usually have no special state reporting requirements other than tax returns that report the results of the operations.
12. How This Affect You. Do you own or have you ever considered owning stock? If so, what steps have you taken to ensure that company management has shareholder interest in mind ?
Stock are basically a small share of a company,. By owning stock in a company you are the proud owner of very small or very large piece of the business that you are buying the stock from. The share holder that have a good amount of stocks can be given priviliges like input on decisions in the company but you would have to own hundreds and thousands of shares in order to get to that status. Companies provide shares to pubic markets so they can raise money to help fund the business operations and even cover expanding the business.
13. Integrated. You’ve developed considerable expertise in setting up new manufacturing plants, and now you’d like to strike out on your own as a consultant who advises other companies. However, you recognized that manufacturing activity tends to expand and contract at various times during the business cycle. Do you think a singleconsultant sole proprietorship or a small corporation with a half dozen or more consultants would be better able to ride out tough times at the bottom of a business cycle?
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I think a single-consultant sole propietorship would be better able to ride out tough times at the bottom of a business cycle.
Sharpening Your Communication Skill
You have just been informed that your employer is going to merge with a firm in
Thailand. Because you know very little about Thailand culture and business practices, you think it might be a good idea to do some preliminary research-just in case you have to make a quick trip overseas. Using the Internet or library sources, find information on
Thailand culture and customs and prepare a short report discussing such cultural differences as social values, decision-making customs, concepts of time, use of body language, social behavior and manners, and legal and ethical behavior.

Business Etiquette and Protocol in Thailand
Relationships & Communication
. Thais prefer doing business with people they respect.
. Relationships develop slowly and do not flourish after one meeting; it may take several meetings.
. Always be respectful and courteous when dealing with others as this leads to the harmonious relationships necessary within business.
. Thai communication is formal and non-verbal communication is often more important than verbal communication.
. Rank is always respected. The eldest person in the group is revered.
. It is difficult for most Thais to say no, so you must be cognizant of their non- verbal communication.
. Watch your body language and facial expressions, as these will be believed over your words.

Business Meeting Etiquette
. Appointments are necessary and should be made one month in advance.
. It is good idea to send a list of who will be attending the meeting and their credentials so that Thais know the relative status of the people attending the meeting and can plan properly.
. You should arrive at meetings on time as it signifies respect for the person you are meeting.
. Although most Thais will try to be on time, punctuality is a personal trait.
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. Always send an agenda and material about your company as well as data to substantiate your position prior to the meeting. Allow sufficient time for the material to be reviewed and digested.
. Remain standing until told where to sit. The hierarchical culture has strict rules about rank and position in the group.
. Written material should be available in both English and Thai.
. You must be patient.

Dress Etiquette
. Business attire is conservative.
. Men should wear dark coloured conservative business suits.
. Women should wear conservative business suits or dresses. Women need not wear hosiery.
. Since Thai's judge you on your clothing and accessories, ensure that your shoes are always highly polished.

Business Cards
. Business cards are given out after the initial handshake and greeting. In theory, you should give your card to the most senior person first. . It is advisable to have one side of your business card translated into Thai.
. Using your right hand, deliver your business card so the Thai side faces the recipient.
. Look at a business card for a few seconds before placing it on the table or in a business card case. As in most Asian countries, it is polite to make some comment about the card, even if it is only to acknowledge the address.
Discovering Career Opportunities
1.
Write down what you think you would like about being the sole proprietor, one of the partners, and the corporate manager or an employee in the businesses you have selected. For example, would you like having full responsibility for the sole proprietorship? Would you like being able to consult with other partners in the partnership before making decisions? Would you like having limited responsibility when you work for other people in the corporation?
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A sole proprietorship is the easiest form of business to start. As owner, you conduct business when and how you like, within the bounds of the law. You make all the decisions for your business and do not have to answer to a partner or shareholders. You can use the profits any way you like or reinvest them in the business. You pay taxes on profits once, at your individual rate. You can even write off losses on your personal taxes, under the right circumstances. The business can be dissolved easily when you are ready, or you can pass it down to your heirs.
2.
Now write down what you might dislike about each form of business. For example, would you dislike the risk of bearing all legal responsibility in a sole proprietorship?
Would you dislike having to talk with your partners before spending the partnership’s money? Would you dislike having to write reports for top managers and shareholders of the corporation?
I might this like about being the sole propietorship because many disadvantages of being the sole proprietor such as.
3.
Weight the pluses and minuses you have identified in this exercise. In comparison, which form of business most appeals to you?
A. in a sole proprietor ship kind of business. You are the sle owner. Your own boss might make you believe you are building a business but in reality, you are building a job. And if you still lain to the building a business. I will tell you the bitter truth, you are not.
B. as the sole owner of a business, your business losses and liabilities are your personal loss and liability, the point i am trying to stress here this is : if eventually your business fails, your creditors can come after your personal asssets. You will not only losew your capital invested buut also your personal proerties and assets.
C. raising capital for a sole proprietorship business is extremely difficul. Everyday i watch million of young enterpreneurs and SME’s lamenting over poor funding andnability to raise capital. Mose solely owned businesses operete without financial statement and banks don’t lend money without these document. If the banks decide to lend money to you, you will have to put up your business and personal assets as collateral.
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FOLLOW THE FORTUNES OF THE FORTUNE 500
Quick! Name the largest corporation in the United States, as measured by annual revenues. Give up? Just check Fortune magazine’s yearly ranking of the 500 largest
U.S. companies. The Fortune 500 not only ranks corporations by size but also offers brief company descriptions along with industry statistics and additional measures or corporate performance. You can search the list by ranking, by industry, by company name, or by CEO. And to help you identify the largest international corporations, there’s a special Global 500 list as well. www.fortune.com
500 Fortune. A List of America's Largest Companies by Rank :
-Exxon Mobil
-Wal-Mart Stores
-Chevron
-ConocoPhillips
-General Motors
-General Electric
-Berkshire Hathaway
-Fannie Mae
-Ford Motor
-Hewlett-Packard
-AT&T
-Valero Energy
-Bank of America Corp.
-McKesson
-Verizon Communications
-J.P. Morgan Chase & Co.
-Apple
-CVS Caremark
-International Business Machines
-Citigroup
-Cardinal Health
-UnitedHealth Group
-Kroger
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-Costco Wholesale
-Freddie Mac
-Wells Fargo
-Procter & Gamble
-Archer Daniels Midland
-AmerisourceBergen
-INTL FCStone
-Marathon Petroleum
-Walgreen
-American International Group
-MetLife
-Home Depot
-Medco Health Solutions
-Microsoft
-Target
-Boeing
-Pfizer
-PepsiCo
-Johnson & Johnson
-State Farm Insurance Cos.
-Dell
-WellPoint
-Caterpillar
-Dow Chemical
-United Technologies
-Comcast
-Kraft Foods
-Intel
-United Parcel Service
-Best Buy
-Lowe's
-Prudential Financial
-Amazon.com
-Merck
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-Lockheed Martin
-Coca-Cola
-Express Scripts Holding
-Sunoco
-Enterprise Products Partners
-Safeway
-Cisco Systems
-Sears Holdings
-Walt Disney
-Johnson Controls
-Morgan Stanley
-Sysco
-FedEx
-Abbott Laboratories
-DuPont
-Google
-Hess
-Supervalu
-United Continental Holdings
-Honeywell International
-CHS
-Humana
-Goldman Sachs Group
-Ingram Micro
-Oracle
-Delta Air Lines
-Liberty Mutual Insurance Group
-World Fuel Services
-New York Life Insurance
-Plains All American Pipeline
-TIAA-CREF
-Aetna
-Sprint Nextel
-News Corp.
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-General Dynamics
-Allstate
-HCA Holdings
-American Express
-Tyson Foods
-Deere
-Murphy Oil
-Philip Morris International
-Nationwide
-Tesoro
-3M
-Time Warner
-Northrop Grumman
-DirecTV
-Publix Super Markets
-McDonald's
-Avnet
-Tech Data
-Macy's
-International Paper
-Travelers Cos.
-Rite Aid
-Staples
-Alcoa
-Northwestern Mutual
-Raytheon
-Halliburton
-Eli Lilly
-Emerson Electric
-Massachusetts Mutual Life Insurance
-Occidental Petroleum
-AMR
-Fluor
-TJX
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-Goodyear Tire & Rubber
-Xerox
-Aflac
-Manpower
-Cigna
-Hartford Financial Services Group
-U.S. Bancorp
-Arrow Electronics
-Bristol-Myers Squibb
-Freeport-McMoRan Copper & Gold
-Nike
-Kimberly-Clark
-Nucor
-EMC
-United States Steel
-Baker Hughes
-Time Warner Cable
-Union Pacific
-United Services Automobile Assn.
-Exelon
-Kohl's
-Whirlpool
-Capital One Financial
-Illinois Tool Works
-Cummins
-AES
-Southern
-J.C. Penney
-Apache
-Colgate-Palmolive
-Altria Group
-Jabil Circuit
-Danaher
-Paccar
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-FirstEnergy
-TRW Automotive Holdings
-Computer Sciences
-Eaton
-Medtronic
-PNC Financial Services Group
-Bank of New York Mellon Corp.
-Southwest Airlines
-Amgen
-Progressive
-HollyFrontier
-CenturyLink
-NextEra Energy
-Marathon Oil
-L-3 Communications
-Oneok
-American Electric Power
-Viacom
-Qualcomm
-PG&E Corp.
-PPG Industries
-General Mills
-Global Partners
-Dollar General
-National Oilwell Varco
-Gap
-Duke Energy
-Dominion Resources
-CBS
-Lear
-Loews
-DISH Network
-Anadarko Petroleum
-Navistar International
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-Toys "R" Us
-Baxter International
-Omnicom Group
-AutoNation
-Community Health Systems
-Constellation Energy
-Texas Instruments
-Ally Financial
-Chubb
-Waste Management
-Aramark
-Kellogg
-Motorola Mobility Holdings
-Dean Foods
-US Airways Group
-Consolidated Edison
-Land O'Lakes
-Edison International
-PPL
-Yum Brands
-Genuine Parts
-ConAgra Foods
-Parker Hannifin
-Marriott International
-Smithfield Foods
-Coventry Health Care
-Sara Lee
-Health Net
-Penske Automotive Group
-Icahn Enterprises
-Monsanto
-Thermo Fisher Scientific
-CSX
-Starbucks
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-eBay
-Chesapeake Energy
-Liberty Interactive
-Marsh & McLennan
-Devon Energy
-Office Depot
-Avon Products
-Aon
-Textron
-Huntsman
-Praxair
-Entergy
-Public Service Enterprise Group
-Norfolk Southern
-Nordstrom
-First Data
-H.J. Heinz
-SAIC
-Xcel Energy
-Lincoln National
-Ameriprise Financial
-R.R. Donnelley & Sons
-Guardian Life Ins. Co. of America
-Applied Materials
-Stanley Black & Decker
-Synnex
-Jacobs Engineering Group
-Peter Kiewit Sons'
-Limited Brands
-Newmont Mining
-Genworth Financial
-C.H. Robinson Worldwide
-Unum Group
-Liberty Global
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-State Street Corp.
-EOG Resources
-Whole Foods Market
-Air Products & Chemicals
-Sempra Energy
-BB&T Corp.
-Mosaic
-Automatic Data Processing
-CDW
-SunTrust Banks
-Tenet Healthcare
-GameStop
-Motorola Solutions
-URS
-Western Digital
-VF
-Las Vegas Sands
-CarMax
-KBR
-Visa
-Enbridge Energy Partners
-BlackRock
-NRG Energy
-Western Refining
-Progress Energy
-DTE Energy
-Caesars Entertainment
-Reinsurance Group of America
-Estée Lauder
-Micron Technology
-AGCO
-Sherwin-Williams
-Bed Bath & Beyond
-Principal Financial
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-Crown Holdings
-Ball
-Owens & Minor
-Ross Stores
-Discover Financial Services
-Family Dollar Stores
-Reynolds American
-Henry Schein
-Dover
-CenterPoint Energy
-Gilead Sciences
-Ashland
-Stryker
-Hertz Global Holdings
-Assurant
-Kinder Morgan
-Energy Transfer Equity
-Autoliv
-Republic Services
-Reliance Steel & Aluminum
-Peabody Energy
-Great Atlantic & Pacific Tea
-W.W. Grainger
-Goodrich
-AutoZone
-Visteon
-AECOM Technology
-Steel Dynamics
-Coca-Cola Enterprises
-Williams
-Commercial Metals
-Hormel Foods
-Corning
-TravelCenters of America
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-Sonic Automotive
-MGM Resorts International
-Thrivent Financial for Lutherans
-Becton Dickinson
-Campbell Soup
-Boston Scientific
-Dana Holding
-Oshkosh
-Masco
-Universal Health Services
-Ameren
-Quest Diagnostics
-Darden Restaurants
-Regions Financial
-Broadcom
-Owens-Illinois
-Eastman Chemical
-Pantry
-Cablevision Systems
-Dole Food
-Tenneco
-Charter Communications
-Spectrum Group International
-Franklin Resources
-OfficeMax
-BorgWarner
-Alpha Natural Resources
-Energy Future Holdings
-Interpublic Group
-DaVita
-Barnes & Noble
-Targa Resources
-Cameron International
-Winn-Dixie Stores
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-Calpine
-Ecolab
-Cliffs Natural Resources
-Avery Dennison
-Celanese
-NII Holdings
-MasterCard
-Jarden
-Fifth Third Bancorp
-Dollar Tree
-Weyerhaeuser
-Agilent Technologies
-Sanmina-SCI
-NuStar Energy
-Advanced Micro Devices
-Terex
-CMS Energy
-AK Steel Holding
-American Family Insurance Group
-Dillard's
-McGraw-Hill
-Amerigroup
-Anixter International
-Precision Castparts
-Mattel
-Omnicare
-Corn Products International
-Symantec
-Advance Auto Parts
-Core-Mark Holding
-CC Media Holdings
-Expeditors International of Washington -Mylan
-Wesco International
-Cognizant Technology Solutions
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-Consol Energy
-PetSmart
-Wellcare Health Plans
-CF Industries Holdings
-UGI
-Hershey
-Group 1 Automotive
-MeadWestvaco
-Ryder System
-Eastman Kodak
-NiSource
-Rockwell Automation
-Mutual of Omaha Insurance
-Shaw Group
-Harris
-Newell Rubbermaid
-Pepco Holdings
-CBRE Group
-Dr Pepper Snapple Group
-Avis Budget Group
-PVH
-Pacific Life
-General Cable
-Exelis
-Health Management Associates
-O'Reilly Automotive
-Fidelity National Information Services
-SLM
-Seaboard
-Emcor Group
-Auto-Owners Insurance
-SanDisk
-Ralph Lauren
-Mohawk Industries
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-Sealed Air
-Starwood Hotels & Resorts
-Foot Locker
-Domtar
-St. Jude Medical
-Spectra Energy
-Booz Allen Hamilton Holding
-CH2M Hill
-Kelly Services
-Avaya
-Laboratory Corp. of America
-Kindred Healthcare
-Western Union
-SPX
-NCR
-Allergan
-Rock-Tenn
-Live Nation Entertainment
-Graybar Electric
-Momentive Specialty Chemicals
-Centene
-Owens Corning
-Catalyst Health Solutions
-Clorox
-Bemis
-Harley-Davidson
-Con-way
-Insight Enterprises
-Pitney Bowes
-Wynn Resorts
-BrightPoint
-Frontier Communications
-Gannett
-Dick's Sporting Goods
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-Big Lots
-Allegheny Technologies
-Telephone & Data Systems
-Timken
-W.R. Berkley
-Fidelity National Financial
-Casey's General Stores
-NetApp
-FMC Technologies
-Biogen Idec
-CVR Energy
-United Stationers
-Host Hotels & Resorts
-SunGard Data Systems
-Meritor
-Western & Southern Financial Group
-Yahoo
-Vanguard Health Systems
-Charles Schwab
-Susser Holdings
-YRC Worldwide
-El Paso
-CIT Group
-MetroPCS Communications
-Alliant Techsystems
-Celgene
-MRC Global
-Aleris
-J.M. Smucker
-Rockwell Collins
-Erie Insurance Group
-Nash-Finch
-KeyCorp
-Molina Healthcare
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ONLINE EXPLORATION
Find out what is required to incorporate a business in your state. You might begin by searching the CCH Business Owner’s Toolkit site at www.toolkit.cch.com
. If you were going to start a small business, would you choose to incorporate or choose a different form of legal organization? List the pros and cons that incorporation presents for the type of business you would consider.
If I were going to start a small business, I would choose to incorporate.
PROS
-Owner Protection from Legal Liability. Once a new business's owner(s) successfully completes the incorporation process, the owner(s) have a limited amount of legal liability for the corporation's business activities and debts, because in the eyes of the law the corporation is a separate entity. In order to maintain this limited liability, the corporation's owners must follow a number of legally required corporate formalities.
-Ability to Attract Investors. The corporation's ability to issue stock is a strong selling point to those willing to invest capital in a business venture.
-Power Structure. The corporate business form has an established power and management structure: directors, officers, and shareholders. Each group has its own set of clearly-defined roles and responsibilities within the corporate framework. See "Corporate Structure:
Directors to Shareholders" for more details.
-Stock and Stock Options for Employees. Especially for larger businesses, the corporate business structure offers an appealing opportunity to potential employees -- stock benefits and stock options (the employee's right to buy stock at a locked-in price).
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CONS
-Time and Cost of Incorporation. The incorporation process can be expensive and timeconsuming. A number of documents must be prepared (including the new corporation's articles of incorporation and bylaws), and filing fees must be paid to your state's Secretary of
State office (or similar business filing agency).
-Following Corporate "Formalities." All corporations are required by law to observe a number of corporate formalities, to ensure that the corporation is operating as a separate entity, independent of the business's owners. These steps include holding regular meetings of directors, keeping records of corporate activity, and maintaining the corporation's ongoing financial independence. See "The Basics of Small Business Incorporation" to learn more.
-Potential Tax Liability. The profits from traditional corporations may be "double taxed."
That is, the corporation itself is taxed for any profits earned, and any individual stockholder who earned profits from the corporation (in the form of paid "dividends") are also taxed. This occurs most often in larger corporations, and may not be an issue for stockholders and owners of smaller corporations, who often work for the business itself and are paid salaries (which are tax-deductible for the corporation) rather than dividends. One solution to the doubletaxation problem is electing "S" corporation tax status
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