 The
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

essay can be broken down into 3 parts.
Introduction
Body Paragraph (the major analysis)
Conclusion
 Period
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
(Background Information)
What happened that caused a need for this piece
of rhetoric?
What is the historical context?
 Summary


of document
What is the document about?
Who is the speaker? What is the tone?
 Thesis
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
Thesis Formula
In (title), (author) persuades (audience) to
(argument) because (reason for argument).
 For



the paper you have
Underline the background information with a
green pencil
Underline the summary with a red pencil
Underline the thesis was a purple pencil
 Do
they have all three colors? Does their
paper go in order?
In the last few decades, Americans have
been putting on more weight because of unhealthy
lifestyle choices. Many companies have noticed
this and created programs to help people lose
weight. Not only does this help the overweight
person, but it also benefits the company by making
them money. The competition between these
programs, like Weight Watchers, Nutrisystem, and
Jenny Craig, has been growing. The competition
created has created a need for advertising.
Weight Watchers created one such advertisement
that included Charles Barkley endorsing their
product. In the advertisement, Weight Watchers
persuades overweight men to join their program
because it will help them lose weight.
In the last few decades, Americans have
been putting on more weight because of unhealthy
lifestyle choices. Many companies have noticed
this and created programs to help people lose
weight. Not only does this help the overweight
person, but it also benefits the company by making
them money. The competition between these
programs, like Weight Watchers, Nutrisystem, and
Jenny Craig, has been growing. The competition
created has created a need for advertising.
Weight Watchers created one such advertisement
that included Charles Barkley endorsing their
product. In the advertisement, Weight Watchers
persuades overweight men to join their program
because it will help them lose weight.
 Rhetorical
Strategy
 Quote (less than 1/6 of paragraph)
 How (2-3 sentences)
 Why (1-4 sentences)
 Ties back to argument (1 sentence)
1. Topic Sentence: (Author) uses
(rhetorical strategy) to persuade
(audience) to (argument).
2. Quote: For example, “quote.”
3. How: This strategy will appeal to
(audience) because (explain connection
to ethos, pathos, or logos WITHOUT using
those words).
4. This strategy will persuade (audience)
to (argument) because (BE SPECIFIC
ABOUT WHY).
5. After viewing this ad, (audience) will
definitely (argument).
 For
the paper you have
 Underline the rhetorical strategy in
purple
 Underline the quote in green
 Underline the how in red
 Underline the why in blue
 Underline the tie back to thesis in
orange
Weight Watchers uses a spokesman to persuade
overweight men to join Weight Watchers. The spokesman
used is Charles Barkley who is pictured and quoted in the
ad. This makes the overweight men trust Weight
Watchers because they saw him turn from a superstar
athlete into an overweight man. They grew up watching
him play basketball for the 76’s, Suns, and Rockets.
They also remember him as a member of the famed
Olympic Dream Team. The men also recall his weight
gain. Now, the men can see that he used the program
and lost weight. The overweight men have gone through
the similar experience of being in shape in their younger
years to being overweight. This persuades them because
they believe that if Barkley can do it, they can also do
it. Therefore, they will join the Weight Watcher’s
program.
Weight Watchers uses a spokesman to persuade
overweight men to join Weight Watchers. The spokesman
used is Charles Barkley who is pictured and quoted in the
ad. This makes the overweight men trust Weight
Watchers because they saw him turn from a superstar
athlete into an overweight man. They grew up watching
him play basketball for the 76’s, Suns, and Rockets.
They also remember him as a member of the famed
Olympic Dream Team. The men also recall his weight
gain. Now, the men can see that he used the program
and lost weight. The overweight men have gone through
the similar experience of being in shape in their younger
years to being overweight. This persuades them because
they believe that if Barkley can do it, they can also do
it. Therefore, they will join the Weight Watcher’s
program.
 Restate
thesis (IN NEW WORDS)
 Explain how the success of the argument will
benefit the author and what it may look like
in the real world
 For


the paper you have
Underline where the paragraph restates thesis in
green
Underline where the paragraph explain how the
success of the argument will benefit the author
and what it may look like in the real world in
blue
Overweight men are persuaded to join
Weight Watchers because they have seen the
success of Charles Barkley as portrayed in the
Weight Watchers ad. If men are persuaded to
join the program by the use of facts,
spokesman, and gender specific words, then
society will become more healthy. This
program will not only create healthier men,
but healthier role models for future
generations to come.
Overweight men are persuaded to join
Weight Watchers because they have seen the
success of Charles Barkley as portrayed in the
Weight Watchers ad. If men are persuaded to
join the program by the use of facts,
spokesman, and gender specific words, then
society will become more healthy. This
program will not only create healthier men,
but healthier role models for future
generations to come.
 McDonald’s
“McNuggets” Media Analysis
Essay
 Prompt: Carefully watch the McDonald’s
commercial titled “McNuggets Rap.” Then
write an essay in which you analyze the
rhetorical strategies McDonald’s uses to
achieve their purpose. Papers should be
more than two pages in length. Support your
analysis with specific references to the
video.
(https://www.youtube.com/watch?v=lOyZKmRRuI)