+
Tuition Rates
in
NCCU
Business
Programs
Group 11
Doris Calle L.
Gcina Ndlangamandla
Lynn Huang
Hunter Chiu
NCCU – IMBA
Managerial Economics
Outline
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 Introduction of NCCU MBA Programs
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IMBA Program
EMBA Program
AMBA Program
MBA Program
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Summary & Tuition of MBA Programs
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The Managerial Economic Issues

Sources
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Introduction of NCCU MBA
Programs

Since its establishment in 1958, the College of Commerce at National
Chengchi University has always been the center of business education in Taiwan.

CNCCU's rigorous academic training and professionalism, along with industryuniversity cooperation promoted by the Office of Student Affairs and Alumni Services
provides students greater opportunities to connect with important enterprises.
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They cultivate an assorted student body aimed at training future business leaders
with global perspectives, innovation skills, professional specializations, and an
appreciation of humanity.

CNCCU's Business Administration Graduate Program chosen by top Taiwanese
Enterprises as the best source for Business Administration graduates in the Cheers
magazine 2009 & 2010 surveys.

Since offering a learning environment characterized by diversified curricula blending
asian and western intellectual traditions, NCCU offers four business programs:

IMBA
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EMBA
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AMBA (till 2013)
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MBA
+ EMBA – EXECUTIVE MASTER OF BUSINESS ADM.
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Target Market: “Highest level of business leaders to build a
global business elite in global entrepreneur, cultural creativity,
information and communication technology and innovation”
“High-ranking Executives”
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Global & Local Business
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International Finance

Biotechnology
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Culture and Technology Innovation
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Global Entrepreneur
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EMBA program aims to strengthen the managerial competencies of participants to
deal with the greater environmental turbulence, hyper-competition and to sensitize
participants to the need for a constant re-assessment of the external and internal
environments of their organizations.

The programs also introduce the cutting-edge concepts and paradigms available to
effectively deal with the inherent problems of management.
+ IMBA–INTERNATIONAL MASTER OF BUSINESS ADM.
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Target Market: “Professionals from all over the world in a
culturally diverse mix foster an environment of creativity and
dynamic interaction”
“Diverse and varied backgrounds of global working people”
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
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English Taught Program
Global View with an Asian Perspective
Diverse Student Body and World Class
Faculty
International Exchange Programs
Dual Degree Program

Student Profiles
+ AMBA – ADVANCED MASTER OF BUSINESS ADM.

Target Market: “Young managers prepare for effective
leadership in the complex and ever-changing business
environment.”
“Middle Ranking Executives”
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Flexible course Schedule
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Diverse Selective courses
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Comprehensive knowledge of management theories
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Innovation and Entrepreneurship – Decision-making
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Creative, Diversified Courses with In-Depth Case Studies
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Unique Real World Learning Experiences
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Concepts of Sustainability and Responsibility in Business
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International exchange experience
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International or domestic internship
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International or domestic business training program
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In 2013, AMBA program is integrated into MBA program in
College of Commerce, National Chengchi University.
+

MBA –MASTER OF BUSINESS ADMINISTRATION
Target Market: “Young talents from all over the world to
prepare them to the future business trends emphasizing not only
in a global perspective, but also the regional culture”
“University students”
Two-year working experience above is preferred
Preserving 23% of chances for the outstanding elites graduating
from undergraduate programs.
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
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International Business Training Courses
Flexible Course Schedule
Diverse Selective Courses
International Exchange
The program is designed to provide a balance between theoretical and
practical learning. A majority of courses apply the case study method,
which enables participants to learn by doing. Internship and special
projects also provide students with the opportunity to get involved with
real world business problems solving and decision making.
Summary Business Administration
Programs
EMBA
40
NTD 10,000
NTD 5,000
NTD 405,000
IMBA
42
NTD 8,800
NTD 4,620
NTD 374,220
Bachelor or Masteral
Bachelor or Masteral
Work Experience
More than 10 years
experience
Student Recruit
High-ranking
executives
No less than 2 year
working experience
Diverse and varied
backgrounds of global
working people
Required Credits
Tuition per credit
Other fees
Total Payment
Application
Qualification

Features
Required language
Optional language
Maximum
compliance period
Program Type
Case studies in
advanced
management
Important social
network
Chinese
English
AMBA
50
NTD 6,000
NTD 5,000
NTD 305,000
Graduated from
domestic or foreign
university
MBA
40
NTD 3,152
NTD 9,240
NTD 135,320
Graduated from
domestic or foreign
university
More than 3 years
No experience required
Middle-ranking
executives
University students
Courses taught in
English
Individual case studies
Management concepts
50% Foreigners - 50%
in management
Taiwan students
English
Chinese
Chinese
English
Chinese
English
2 - 4 years
2 - 4 years
2 - 4 years
2 - 4 years
Executive master
degree program
Master degree
program
Master degree
program
Master degree
program
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Questions
& Analysis
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
Managerial Economic Issues
Q1：Why is per credit tuition fee for each program quite
different? What pricing strategy does NCCU apply?
Because the school uses direct segment price discrimination to
charge different tuition rates for each program. For the segment
with higher average income, the school tends to charges a higher
tuition rate. For example, since EMBA students have steady income
than those in other programs, the school charges higher tuition
rates.

Q2 : Is there positive or negative externality that
international students bring to the IMBA program or the
school?
There is positive externalities that international students bring to
the IMBA program as well as the school. Because international
students can share knowledge and experience from different point
of view, what’s more, they can increase the visibility of NCCU to
different countries.
+
Managerial Economic Issues
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Q3 :

(1) If you really need to get a business master degree in NCCU, is
IMBA a substitute of EMBA ?

(2) Is studying in NCCU IMBA a substitute of studying MBA abroad
for local applicants?
Substitute : A product or service that satisfies the need of a consumer that
another product or service fulfills.
Might be an imperfect substitute
EMBA
Or
Study Overseas
Substitute
+ Open Questions
 For
international
students,
will
you
still
choose NCCU IMBA without ICDF scholarships?
 For
local students, will you still choose NCCU
IMBA if admitted to NTU GMBA
study
part
schedules?
time
with
and could
manageable
class
+
Managerial Economic
QUESTION FOR YOU

Are MBA (MBA/IMBA/EMBA)
programs normal or luxury
products
+
Sources

http://oic.nccu.edu.tw/data/2013AdmissionBrochure.pdf

http://imba.nccu.edu.tw/sites/default/files/imba.pdf

http://www.emba.nccu.edu.tw/

http://www.amba.nccu.edu.tw/en/enrollment_faq05.php

http://imba.nccu.edu.tw/node/92

http://www.mba.nccu.edu.tw/en/enrollment.php

http://units.nccu.edu.tw/server/publichtmut/html/w300/ew3
00.html

http://www.commerce.nccu.edu.tw/about/mission.php