Introduction
ITC's Market Analysis Tools and trade
analysis
What is ITC?
The UN body for design of policy
recommendations to achieve
economic and social development
through trade and investment.
• Mission
The forum to negotiate multilateral
trade rules, monitor their
implementation and handle trade
disputes
ITC works with local and regional
institutions and businesspeople to
promote exports and trade.
ITC enables small business export success in developing
countries by providing, with partners, trade development
solutions to the private sector, trade support institutions
and policy-makers
ITC activities
Activities
Business and Trade Policy
ITC Clients
Policy
Makers
Export Strategy
Trade Intelligence
Trade Support Institution
Exporter Competitiveness
One
ITC Beneficiaries
Trade
Support
Institutions
Micro,
Small and
Medium-Sized
Exporters
Business
Community
One
Many
ITC Development
Outcomes
Export Impact for Good
Generating sustainable
incomes and livelihoods
especially for poor
households, by connecting
enterprises to global markets
ITC organisational chart
MAR activities
I. Market Analysis Tools
II. Tailored Analysis
III. Capacity Building and
Training
Trade Map
Trade Competitiveness
Assessment
Introduction to Market Analysis
Market Access Map
Export Potential Assessment
Preparation of Market Profiles
Investment Map
Export Opportunity Scan
Training–of–Trainers
Trade Competitiveness Map
Sector Competitiveness Scan
Mentoring for Tailored
Analyses
Customised analyses
Face-to-face and E-training
Customised training
Workshop objectives
• Understand some of the main trends in the current global trade
environment
• Introduce ITC's Market Analysis Tools and become
knowledgeable in their use
• Gain an insight into how these tools can facilitate trade analysis
Some trends...
...of the current trading environment
Trade is enormous...
$13,700,000,000,000
or $420,000 per second
• Globalization has accelerated over the last 20 years
• The volume of trade as a percentage of global GDP has more
than doubled since 1960
...and it's more dynamic than the economy...
World Trade vs. GDP Growth
13%
1960-2007
11%
9%
GDP
Trade
7%
5%
3%
1%
1960-70 1970-80 1980-90 1991-94 1995-98
1999
2000
2001
-1%
Source: WTO
2002
2003
2004
2005
2006
2007
... but it's not immune to the downturn...
Annual Growth of Imports by Level of Development of Countries
2002-2007
30%
25%
Developed Countries
Developing Countries
20%
15%
10%
5%
0%
2002
2003
2004
Source: ITC Trade Map
2005
2006
2007
...although downturn is not uniform...
GDP and merchandise trade by region, 2005-07
Annual % change at constant prices
Source: WTO
... and 2009 will be a tough year
Growth of trade volumes
Annual % change
18
Developing country exports
15
12
9
6
3
World trade
0
1981
1984
1987
1990
1993
1996
1999
-3
Source: World Bank, Global Economic Prospects 2009
2002
2005
2008
Global trade patterns are changing...
• Trade flows within regions account for a higher share of world
trade than flows between regions
• Asia Pacific & EU trade more within the region
• However many regions trade more with other regions than
internally: Africa, South and Central America, Middle East and
CIS
...with developing countries gaining ground...
Share of Global Trade by Level of Development
% of Total Trade
Source: ITC analysis based on world trade statistics
...and "south-south" trade growing fast...
Top 25 markets for developing countries
#
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
Importers
TOTAL
EU(27)
United States of America
China
Japan
Hong Kong (SARC)
Republic of Korea
Singapore
India
Chinese Taipei
Canada
Malaysia
Thailand
Mexico
Australia
Russian Federation
Brazil
Turkey
Indonesia
South Africa
Philippines
Saudi Arabia
Argentina
Pakistan
Switzerland
Colombia
Imports
2007
5,186
1,126
1,108
573
422
277
197
166
139
111
98
88
80
80
76
63
62
52
49
37
35
34
27
21
17
16
Growth
2003-07
101%
112%
71%
158%
77%
68%
134%
109%
446%
102%
113%
109%
112%
149%
122%
323%
216%
215%
156%
219%
80%
191%
263%
156%
90%
197%
Share
in Total
100.0%
21.7%
21.4%
11.1%
8.1%
5.4%
3.8%
3.2%
2.7%
2.1%
1.9%
1.7%
1.5%
1.5%
1.5%
1.2%
1.2%
1.0%
1.0%
0.7%
0.7%
0.7%
0.5%
0.4%
0.3%
0.3%
Source: ITC Trade Map
…but mostly intra-region…
Asia Pacific
Intra-Trade: $ 1’121bn
or 55% of S-S Trade
$ 66bn
$ 50bn
$ 45bn
$ 109bn
Latin America
$ 256bn
$ 10bn
Africa
Intra-Trade: $126bn
or 6% of S-S Trade
$ 7bn
$ 8bn
$ 16bn
$ 109bn
Middle East
and Arab
$ 6bn
$ 12bn
Intra-Trade: $62bn
or 3% of S-S Trade
Total 2007 S-S Trade: $2’157 billion
Source: ITC
Intra-Trade: $27 bn
or 1% of S-S Trade
The mix of products traded is changing...
Global trade by type of commodity
% of total trade
80%
Agricultural
Mining
Manufacturing
70%
60%
50%
40%
30%
20%
10%
0%
2001
2002
2003
2004
Source: ITC Trade Map
2005
2006
2007
... but not all sectors are equally successful
Top export industries for highperformance developing countries
Top export industries for struggling
developing countries
(but not from struggling developing countries)
(but not from struggling developing countries)
Electrical, electronic equipment
Cotton
Machinery, boilers, etc.
Wood and art of wood, wood charcoal
Precision instruments
Other made textile articles, worn clothing
Plastics and articles thereof
Fish, crustaceans, mulluscs
Organic chemicals
Edible vegetables, roots & tubers
Articles of iron and steel
Edible fruits, nuts, melons
Copper and articles thereof
Raw hides, skins, leather
Furniture, lighting, prefab buildings
Cereals
Toys, games, sports requisites
Cocoa & cocoa preparations
Ships, boats
Coffee, tea, mate and spices
Footwear, gaiters, parts thereof
Nickel and articles thereof
The best performing exports from developing
country exporters tend to be manufactured
products, as opposed to commodities
Trade in services grows quickly...
Trade in Services as % of GDP
12
1975 – 2007
11
10
9
8
7
Source: World Development Indicators, World Bank
2007
2005
2003
2001
1999
1997
1995
1993
1991
1989
1987
1985
1983
1981
1979
1977
1975
6
...significantly due to FDI...
• In spite of quick growth in traded value, over the past 30 years
the share of services, excluding Mode 3 (commercial presence),
in global trade has been quite stable around 20%
• BUT, Mode 3 is not captured in current trade in services
statistics
• FDI data shows that more than half of FDI flows are in the
services sector
• FDI keeps on growing globally...
…which is ever more important
FDI as % of World GDP
1985 – 2007
5.0%
4.5%
4.0%
3.5%
3.0%
2.5%
2.0%
1.5%
1.0%
0.5%
Source: World Development Indicators, World Bank
2007
2006
2005
2004
2003
2002
2001
2000
1999
1998
1997
1996
1995
1994
1993
1992
1991
1990
1989
1988
1987
1986
1985
0.0%
Market access issues are changing:
• Trade agreements proliferate...
Number of Existing Trade Agreements 1960 – 2007
All countries, all types of agreements
Source: WTO
… reducing tariffs…
Applied MFN Tariffs, All Products, By Level of Income
12
2001
2007
10
8
6
4
2
0
Low
Med-low
Medium
Source: World Trade Indicators, World Bank
Med-High
High
… and making NTMs more important
NTM Frequency
By Level of Income, 2001
45
40
35
30
25
20
15
10
5
0
Low
Med-low
Medium
Source: World Trade Indicators, World Bank
Med-High
High
Business environment matters…
Source: World Bank Doing Business Report 2009
...because it affects trade, inter alia
Source: World Trade Indicators 2008, World Bank
Register to access ITC’s
Market Analysis Tools
Free to users from developing countries
Thanks to financial contributions from ITC's Global Trust Fund and the
World Bank, as of the 1st January 2008, all users from developing
countries and territories may access ITC's market analysis tools free
of charge.
http://www.intracen.org/mat
Free to users from developing countries
Trade Map
A web-based trade flow analysis tool
Introduction
• An exporter of pineapples is looking to diversify its client base…Which
country should be targeted?
• A shoe exporter needs an overview of trade barriers he/she would face
for exports to Malaysia…
• A trade mission needs to know our top export products to Germany…
• Where could you import automotive components from?
Who are the largest suppliers in your region?
• What is the current trade between your country and the United States?
Initial answers to these questions and many
more are easily found in Trade Map
Trade Map
• Online application to produce reports on international trade flows
• Every product (HS-6) to and from (almost) every country
• Based on probably the largest trade flow database in the world
• User-friendly interface, report-ready outputs
• Flexibility for customising reports, analysis
• Graphic presentation of outputs to facilitate analysis
Key characteristics
• Where does the data come from?
• National Authorities
• COMTRADE, produced by the United Nations Statistics Division database
• What is Trade Map’s geographical coverage?
• Information for over 220 countries and territories using data reported by 160
countries and territories
• Data for non-reporting countries is spawned from mirror statistics
• What is Trade Map’s product coverage?
• For the Harmonized System
• over 5,300 products at the 6 digit level
• For the National Tariff Line
• up to 30,000 products for 90 countries (~84% of world trade)
• What is Trade Map’s time horizon?
• Yearly, quarterly and monthly data
Data classification
• The Harmonized System (HS)
• Is used as a basis for the collection of Custom duties and international
trade statistics by almost all countries, representing about 98% of world
trade
• Developed by the World Customs Organisation – WCO
(www.wcoomd.org)
• Implemented late 1980s.
• Harmonised different existing nomenclatures
• Adopted by almost all countries in the world
• Basis for all trade conversations internationally
• Main revisions in 1996 and 2007
Data classification
• The Harmonized System (HS)
• Is a numerical classification system of products
used as a basis for international trade statistics by
almost all countries.
• is harmonized up to six digits (HS-6) - You can
compare HS data between countries.
• Is broken down into 3 clusters:
• HS-2: the chapter of the good (sector)
HS-2
HS-4
• E.g. 09 = Coffee, Tea, Mate and Spices
• HS-4: groupings within the chapter (sub-sector)
• E.g. 0902 = Tea, whether or not flavoured
• HS-6: product(s) within the grouping (product level)
• E.g. 090210 = Green tea (not fermented)
HS-6
Data classification
• National Tariff Lines (NTL) codes
• Classification of goods after the 6 digit level of the
Harmonized System classification.
• National Tariff Lines go from 8 digits to 12 digits.
• Why use the HS and NTL classification?
• The HS classification is standardised
internationally
HS-2
HS-4
• The NTL classification is not standardised
internationally.
Each country decides its own further classification
after the Harmonized System. Hence, National
Tariff Line codes can be different from a country to
another.
HS-6
NTL
Data classification
HS
(International
standard)
08
Edible fruit and nuts; peel of citrus fruit or melons.
08.04
Dates, figs, pineapples, avocados, guavas, mangoes
and mangosteens, fresh or dried.
08.04.50
Guavas, mangoes and mangosteens.
Australia
08.04.50.00
Fresh or dried guavas, mangoes and mangosteens
Japan
NTL
(NON
standard)
08.04.50.01.1
08.04.50.01.9
Mangoes, fresh
Guavas and mangosteens, fresh
United States:
08.04.50.40.40
08.04.50.60.80
08.04.50.80.00
Mangoes, fresh, if entered during the period from September 1,
in any year, to the following May 31, inclusive
Guavas and mangosteens, fresh, if entered during the period
from June 1 to August 31, of the following year, inclusive
Guavas, mangoes and mangosteens, dried
Market Access Map
Information on tariffs and other
market access conditions
Market Access
• Information on market access conditions allows
exporters to:
• Evaluate the competitiveness of the product relative to
suppliers from other countries under different tariff schemes
• Select markets/market segments in which the product has the
best prospects
• Adapt, where necessary, the product to conform to the target
market’s import regulations
Types of tariffs
• Ad valorem tariffs:
• Levied on the basis of the value
• Used by most countries; more than 87% of tariffs worldwide are ad
valorem
Ad valorem tariffs
E.g. Australian tariff of 5% on imported wine (22.04.21.20.70)
French wine:
• AUD 8 / litre
New Zealand wine:
• AUD 6 / litre
Tariff per unit = Price * Rate
Tariff paid:
AUD 0.40 /litre
Tariff paid:
AUD 0.30 /litre
Types of tariffs
• Ad valorem tariffs:
• Levied on the basis of the value
• Used by most countries: more than 87% of tariffs worldwide are ad
valorem
• Specific tariffs:
• Levied on the basis of volume or weight
• Users of specific tariffs include (% of MFN tariff lines): Switzerland (79.8%),
Thailand (21.9%), Russia (12.2%), Argentina (12.1%), Belarus (11.9%), USA (8.2%),
EU (4.6%)
Specific tariffs change relative prices
E.g. Switzerland's tariff on beef of CHF18 / kilo (02.01.30)
Before border
The prime beef is 4
times the price of the
low quality beef, but
also 4 times the quality
After the border
At border
CHF18
specific
tariff per
kilo
CHF3 / kg beef
CHF12 / kg
Argentine
prime
quality beef
The prime beef is now only
1.4 times the price of the low
quality beef, but still 4 times
the quality
=150% ad valorem
equivalent
= 600% ad
valorem
equivalent
CHF21 / kg
regular
beef
CHF30 / kg
Argentine
prime
quality beef
Types of tariffs
• Ad valorem tariffs:
• Levied on the basis of the value
• Used by most countries: more than 87% of tariffs worldwide are ad
valorem
• Specific tariffs:
• Levied on the basis of volume or weight
• Users of specific tariffs include (% of MFN tariff lines): Switzerland (79.8%),
Thailand (21.9%), Russia (12.2%), Argentina (12.1%), Belarus (11.9%), USA (8.2%),
EU (4.6%)
• Combined tariffs:
• Contain both ad valorem and specific rates
• Eg: 10% of the value + $2 per kilogram (Japan, EU, Canada)
Compound tariffs
E.g. USA tariff on chocolate of 4.3% and USD528 / ton (18.06.32.08)
• Chocolate from Switzerland: USD 6,356 / ton
Tariff:
4.3% Ad Valorem
USD273 Tariff
+ USD528/ton Specific
USD528 Tariff
• Chocolate from Brazil: USD 3,181 / ton
Tariff:
4.3% Ad Valorem
USD137 Tariff
+ USD528/ton Specific
USD528 Tariff
Tariff = USD801
AVE = 13%
Tariff = USD665
AVE = 21%
Types of tariffs
• Mixed tariffs:
• Minimum or maximum of two kinds of tariffs
• Eg: Min or Max (10%, $2/kg) (Canada, EU, Japan)
Mixed tariffs
e.g. Japanese tariff on shoes: Max. of 30% or JPY4,300 Yen / pair
• Manolo Blahnik shoes: USD1,000 /pair
Tariff: the maximum of
30% Ad Valorem
Or JPY4,300/pair (USD36) Specific
USD300 Tariff
USD36 Tariff
Tariff = USD300
AVE= 30%
• Clark's shoes: USD30 /pair
Tariff: the maximum of
30% Ad Valorem
Or JPY4,300/pair (USD36) Specific
Tariff = USD36
AVE= 120%
USD9 Tariff
USD36 Tariff
Types of tariffs
• Mixed tariffs:
• Minimum or maximum of two kinds of tariffs
• Eg: Min or Max (10%, $2/kg) (Canada, EU, Japan)
• Variable tariffs:
• Levied on the basis of the composition of the products
• Eg: USD5/unit if lead content of paint > 2% on toys
•
USD200/unit on fridges if cooling system is not CFC-free
Types of tariffs
• Mixed tariffs:
• minimum or maximum of two kinds of tariffs
• Eg: Min or Max (10%, $2/kg) (Canada, EU, Japan)
• Variable tariffs:
• Levied on the basis of the composition of the products
• Eg: USD5/unit if lead content of paint > 2% on toys
•
USD200/unit on fridges if cooling system is not CFC-free
• Tariff quotas:
• A two tiered tariff. A lower in-quota tariff is applied to the first Q units of
imports and a higher over-quota tariff is applied to all subsequent imports.
MAcMap includes ad valorem equivalents
• Ad Valorem Equivalents – AVE:
• Are a common measure of the effect of the different types of tariff on the
product, as if they were all ad valorem.
• Are calculated for specific, mixed, compound or variable tariffs and antidumping rates and countervailing duties
• Are calculated by:
AVE =
Particular Tariff per Unit
Unit Value
• Allow for regional or sectoral tariffs to be added and compared
• Allow for comparison of effective levels of protection across countries.
• The total AVE is the sum of all individual ad valorem equivalents
Common types of trade agreements
• Partial Scope Agreement: reduces trade restrictions between partner
countries for a few products
• Free Trade Zone/Agreement/Area: eliminates trade barriers within the zone
(FTA, RTA, etc.)
• Customs Union: free trade zone + common external tariff
• Common Market: customs union + free flow of factors of production within
region (capital, labour)
• Economic Union: unification/harmonization of economic policies: monetary
policy, fiscal policy, regulatory regimes…
Proliferation of FTAs
Number of Free Trade Agreements 1960 – 2007
Source: World Trade Organization
EU existing trade regimes
GSP
EBA
Maldives
China
Djibouti
Bangladesh
Benin
Yemen
Sudan
Senegal
Somalia
Togo
Nepal
Congo Dem.Rep.
Bhutan
Eq. Guinea
Angola
Chad
Gambia Mauritania
Kiribati
Burkina Faso
Laos
Myanmar*
Cape Verde
Guinea-Bissau
Samoa
Sao Tome
Sierra Leone
Ctrl. Afr. Rep.
Malawi
Niger
Mali
Tuvalu
Eritrea
Vanuatu
Cambodia
Lesotho
Interim EPA
East Timor
Mozambique
Madagascar Zambia
Uganda
Liberia
Rwanda
Burundi
Comoros
Tanzania
Haiti
Solomon Isl.
Qatar
Afghanistan
Ethiopia
Greenland
Guam
Grenada Jamaica Guyana Belize
Barbados
Trinidad
St. Vincent St. Kitts
St. Lucia
EUMontserrat
CARIFORUM
Palau Nauru
Kenya
Oman
Georgia
Cuba
Pakistan
Argentina
Papua NG
New Zealand
El Salvador
Mongolia
Brazil
Uruguay
Paraguay
Armenia
India
Venezuela
United States
Japan
Guatemala
Nicaragua
Singapore
Taiwan
Norway
Iceland
Peru
Ecuador
Korea, Rep.
EEA
Liechtenstein
Nigeria
Switzerland
Mexico
Ukraine
Hong Kong
Bolivia
Colombia
Tonga
Canada
Costa Rica
Sri Lanka
Ivory Coast
Kyrgyzstan
F. Polynesia
Botswana
Mauritius
Ghana
Cook Is.
Vietnam
Micronesia
Seychelles
Cameroon
Zimbabwe
Marshall Is.
Brunei
Philippines
Tokelau
Cayman Is. Antartica
Malaysia
Bermuda
Thailand
Libya
Indonesia
Azerbaijan
Aruba
Am. Samoa St. Piere.
Mayotte
Belarus*
St. Helena Gibraltar Niue Iran
Iraq Uzbekistan Russia
Turkmenistan
Turks
Tajikistan
Norfolk Is. Pitcairn Anguilla
Kazakhstan Wallis Cocos Is.
McDonald Is. B.I.O.T.
N. Mariana Is. New Caledonia Bouvet Is. Christmas Is.
Netherlands Antilles
S. Sandwich Is. Falkland Is.
EAC
East African Community
EBA
Everything but arms
EEA
European Economic Area
SGP
Sistema General de Preferecias
Euro-Med Euro-Mediterranean Partnership
* Belarus and Myanmar (LDC) are temporarily
suspended from the GSP regime
Saudi Arabia
Honduras
GSP+
Panama
EU-EAC
Swaziland
NMF
OMC
Bahrain
Australia
Fiji
Namibia
Kuwait
Macao
U.A.E
South Africa
EuroMed
Jordan
Albania
Chile
Croatia
San
Macedonia
Marino
Andorra
Bosnia
Turkey
Egypt
Tunisia
Morocco
Israel
Algeria Syria
Palestine
Moldova
Serbia
Kosovo
Montenegro
Lebanon
Bilateral
Others nonreciprocal
Implications
• Almost every country in the world is member to an ever
increasing number of trade agreements
• Every trade agreement has its own rules of origin
• It is difficult to keep up-to-date on what tariffs are applied and
faced by your country and your competitor countries
• It is confusing to understand what are the best conditions you
face to access one specific market
• It is key to have more clarity and transparency on what tariffs
and rules of origin apply to specific products in specific markets
Features of MAcMap
• Wide geographical coverage:
• tariffs applied by 169 countries to the products exported by over 200
countries and territories
• Wide coverage of instruments:
• ad-valorem tariffs; specific tariffs; tariff quotas and antidumping duties
• Preferences:
• Covers most bilateral and regional agreements
• Rules of Origin and Certificates of origin also included for most
agreements
• Analytical flexibility:
• Permits any analysis: by region, by economic sector or by measure
MAcMap: sources of data
• Market Access Map is continuously updated. Data is sourced
from:
• Applied tariff data is collected by ITC directly from national customs
institutions
• Tariff quota data from WTO (agricultural notification of tariff quota) and
national sources for bilateral and regional tariff quota agreements
• Trade data from national sources, IDB (integrated database), WTO and
the COMTRADE database of the United Nations Statistics Division
(UNSD).
Investment Map
For an improved identification of opportunities
for FDI attraction
What is it?
• An interactive tool that combines statistics on FDI, international
trade, tariffs and information on foreign affiliates for better
investment targeting and promotion
• A joint undertaking
• Between the United Nations Conference on Trade and Development
(UNCTAD) and the International Trade Centre (UNCTAD/WTO)
• In partnership with:
• Multilateral Investment Guarantee Agency (MIGA)
• World Association of Investment Promotion Agencies (WAIPA)
Main features
• Integrates data on
•
•
•
•
FDI flows and stocks
Trade flows
Tariffs
Information on activities of foreign affiliates in developing countries
• Presents data and analyses in multi-functional dimensions and
graphs
• Links to other related resources:
• UNCTAD World Investment Directory and Investment Compass
• World Bank and third party indicators on business environment
• World Bank privatisation database
Geographic coverage
• Total FDI flows and stocks for around 80 countries and territories
• FDI flows and stocks partially classified by up to 150 industries
(ISIC rev 3)
• covering goods and services in approximately 60 developing and transition
economies
• Trade and tariff data covering over 180 countries and territories
• Information on the location, sales, employment and parent
company for around 74,000 foreign affiliates in developing
countries
Sources of Data
• Foreign Direct Investment: UNCTAD and ITC
• Trade data: Trade Map (ITC)
• Tariffs: Market Access Map (ITC)
• Activities on Foreign Affiliates: Dun & Bradstreet Database
Data limitations
• FDI
• International reporting practices (IMF BOPMV; OECD,2004) are not
followed uniformly
• Countries that report often do so with considerable time lag
• FDI data are affected by:
• Identification of ultimate owner
• Valuation problems of FDI stocks
• Round-tripped investment and transhipped investment
• Foreign affiliates
• Data on foreign affiliates vary from country to country
• Data available ONLY for developing countries
• Dependant on quality of business registration information
Data limitations
• Different data classifications:
• FDI data cannot always be allocated accurately to a given
industry or a given country
• Investment flows may fall under multiple activities
• Foreign affiliates are based on the United States
nomenclature, US SIC87.
• Its conversion to the ISIC nomenclature can only be
approximative
• Trade data (HS 6 digit level) are converted into the ISIC
classification.
Measuring FDI
FDI flows
• Are the total amount of FDI undertaken over a given period of
time (quarter, year), and they comprise:
• Net sales of shares with the parent company (10% participation threshold)
• Net intra-company loans (short- and long- term) with the parent company
• Reinvested earnings of a foreign affiliate in the host country
• Sources: Central Banks and/or Statistical offices
Measuring FDI
FDI stocks
• Are the total accumulated value of foreign-owned assets at a
given time, and they comprise:
• The value of the share of their capital and reserves belonging to foreign
companies
• The net indebtedness with the parent companies
• Sources: Balance sheets or enterprise surveys
Measuring FDI
• Stocks and flows are
related over time:
Flow
• Stockt = Stockt-1 + Flowt
• Flowt = Stockt – Stockt-1
Stock
Flow
Measuring FDI
• Flows are named according to the OWNERSHIP or
Origin of the money, not the direction of the flow:
• INflows = FOREIGN money
• OUTflows = DOMESTIC money
Structure of tool
• Module 1: Identify industries for inward investment
• Foreign Direct Investment: e.g. inflows, stocks, changes, etc
• Foreign affiliates: e.g. number of affiliates, number of employees, leading parent company and
investor country, addresses, etc
• International Trade: e.g. exports, imports, changes, etc
• Tariffs: Maximum, minimum and average tariff faced and applied, etc
• Module 2: Identify competing locations
• Similar information for competing locations for a specific industry
• Module 3: Identify investor countries
• Similar information for the main investor countries for a specific industry
• Module 4: Analyse investor profile
• Similar information classified per industry for any specific investor country
When in doubt... http://www.intracen.org/MAT
Contains:
• Video tutorials
• User guides
• FAQs
Workshop evaluation
http://www.intracen.org/mas/usersfeedback.htm
And click on Online Survey
Or go directly to
http://www.intracen.org/eSurvey/survey.aspx?surveyid=193