Homeselling Proposal
Prepared for
[Seller’s Name]
Presented by
[Sales Professional’s Name]
Berkshire Hathaway HomeServices [Company
Name]
[Address]
[Address]
[Office Phone]
[Home Phone, Mobile, Pager]
[Email/Website Address]
[Date]
Menu
Identifying Your Goals
Marketing Your Property
Establishing A Pricing Strategy
Preparing Your Property for Sale
Who We Are
Homeselling Proposal
IDENTIFYING YOUR
goal s
Prepared for
[Seller’s Name]
Presented by
[Sales Professional’s Name]
Berkshire Hathaway HomeServices [Company
Name]
[Address]
[Address]
[Office Phone]
[Home Phone, Mobile, Pager]
[Email/Website Address]
[Date]
Your Needs Come First
The process of marketing and selling your house must match your
objectives, priorities and needs.
In order to best serve you, I want to learn more about your plans and
housing priorities. The following topics outlined below can help me
understand your goals and help us build a strong working relationship:

How we will work together in the marketing and sale of your property.

The objectives you want to achieve from the sale of your house and
the support you expect to receive from me.

How the homeselling process should be tailored to fit the
characteristics of your
property.

How the homeselling process should be tailored to fit your
schedule.

Developing a communication plan that works for everyone.
Understanding Your Expectations
The following topics will help me understand what is most important to you
in the sale of your property.

Communication

Motivation

Time frame

Relocation assistance

Homeselling decisions

Price

Marketing plan

Previous homeselling experience

Positive experiences

Concerns

Expectations
Appreciating Your Property
Each property has special features that may interest buyers. Please tell me
about your house.

What do you feel are the most appealing features of this property?

What features does this property have that differentiate it from other
similar properties?

What changes or enhancements would you suggest to make your
property as salable as possible?

What do you regard as the most attractive features of the surrounding
neighborhood?

Do you have any special terms or conditions regarding the sale of your
property I should be aware of (e.g., items of personal property to be
excluded, etc.)?

Are you aware of any problems or concerns regarding the property or
the neighborhood that will need to be disclosed to prospective buyers?
Homeselling Process
Selling a house typically includes many of the following elements. I will be
your resource and guide every step of the way.
Initial Consultation
•
•
•
•
Design and
Implement Marketing
Plan
•
•
•
•
•
•
Determine your needs and priorities
Review “Agency” choices and select
appropriate working relationship
Discuss Marketing Plan
Establish Pricing Strategy
Complete home enhancement
recommendations
Carry out scheduled marketing activities
Show the property to brokers and
prospective “qualified” buyers
Communicate with you on a regular basis
Monitor results of marketing activities
Modify Marketing Plan and Pricing
Strategy as necessary
Homeselling Process (continued)
Review Offer and
Reach Agreement
with Buyer
•
•
•
•
Complete Settlement
Process
After-sale Service
Buyer’s real estate professional presents
offer
Discuss and clarify proposed terms and
conditions
Negotiation; possible counter offers
Reach final agreement
•
•
•
•
•
•
•
•
•
Deposit of buyer’s earnest money
Sign Documents
Title search, preliminary title report to buyer
Inspections
Removal of remaining contingencies
Buyer’s final walk-through of property
Loan funding/balance of funds from buyer
Recording of title
Relocation of seller, possession of property
by buyer
•
•
•
Help you find your next home, as needed
Assist you with relocation, as needed
Provide resources for other after-sale
homeowner needs
How the Commission Gets Divided
Normally, real estate commissions are split four ways:
1.
2.
3.
4.
The listing agent
The selling agent
The listing broker
The selling broker
Each of these professionals serves a very important role in the sale
of your home and is duly compensated for their services.
MARKETING
YOUR PROPERTY
The Goals of Effective Marketing
To successfully promote your property to the market, a comprehensive
plan of targeted activities is essential. Our marketing program has
three aims:
 Promote directly to prospective buyers
•
Print advertising
•
The Internet
•
Yard sign
•
Open houses
•
Other marketing materials
 Enlist the efforts of other real estate professionals

•
The Berkshire Hathaway HomeServices Network
•
Referral and relocation resources
•
Multiple Listing Service (MLS)
•
Direct promotion to other real estate professionals
Maintain communication with you
•
Review the results of our marketing activities
•
Consult with you to fine-tune our marketing strategy, as needed
National Advertising
We place print and online advertising to generate top-of-mind Brand
awareness among millions of potential homebuyers and sellers.
National marketing and advertising programs drive consumers to
www.berkshirehathawayhs.com.
Our public relations and communications programs also build on our Brand
awareness and underscore our Network’s position as the authority for real
estate and related services.
The Internet
Potential buyers will have instant access to information about your property
through our industry-leading website network.
In addition to my personal website and the BerkshireHathawayHS.com
national website, your listing will appear on dozens of sites including
enhanced presence on Trulia, Zillow and Realtor.com.
BHHS Advantage
BHHS Alliance
Coldwell Banker Gundaker
Coldwell Banker Premier
Dielman Sothebys
Janet McAfee
LauraMcCarthy
Keller Williams
REMAX.com
RE/MAX Best Choice
RE/MAX Gold
RE/MAX Results
RE/MAX Suburban
RE/MAX Midwest
RE/MAX Properties West
RE/MAX Cornerstone
RE/MAX Discover
RE/MAX Gateway
STLtoday
NetZero
Juno
Trulia
Front Door
PropSmart
Zillow
MSN
Yahoo
Excite
Google
Move.com
Moving.com
HomeStore.com
RealEstate.com
LendingTree.com
eRealty.com
Realtor.com
And More!
*All BHHSSP listings are syndicated through St. Louis MARIS MLS IDX feed. Many more sites receive listing syndication than listed herein. If a
transmission error causes a listing not to appear on one of these websites, contact your agent.
A Marketing Plan for Your Property
Marketing Tactic
Implementation
Install lock box with key
4/7
Install yard sign
Week of 4/9
Submit property information to
BHHSselectSTL.com website system
Week of 4/9
Submit property information to Multiple Listing
Service
Week of 4/9
Promote to BHHS Select Properties sales
professionals at office meetings
4/10 (weekly)
Preview for BHHS Select Properties sales
professionals via virtual tour
4/10
Promote to other sales professionals
Real estate professionals preview
4/12
4/13
Advertise in Your Next Home Magazine
Next Issue
Open House
4/15 (twice monthly)
Distribute “Just Listed” eCards and postcards
Week of 4/16
Feature of my personal website
Week of 4/16
Advertise on Social Media
Week of 4/16
Listing Reports
Berkshire Hathaway HomeServices Select Properties has created
exclusive detailed reports to keep you updated on the activity on your
listing.
The reports include online activity on your listing, show other similar
properties for sale nearby and include details on similar homes that have
recently sold.
Scheduling of Marketing Activities
Week of
Mon
Tues
Wed
Thurs
Fri
Yard sign
MLS
Website
Top real
estate
search sites
April 16
April 23
April 30
Sun
Install sign
and lock
box
April 2
April 9
Sat
“Just
Listed”
eCards &
Postcards
Promote at
office
meeting
Virtual
Tour
posted
Promote at
networking
groups
Preview for
all real estate
professionals
Preview for
top Buyers
Agents
Ask 25
Campaign
Advertise in
newspaper
Open
House
Promote at
office
meeting
Promote at
office
meeting
Promote at
office
meeting
Advertise in
newspaper
Open
House
Progress
review
Advertising and Promotion
Our innovative and aggressive advertising and marketing activities will help
attract qualified buyers to your property.
Local advertising

Flyers and/or brochures created by design professionals and
customized for your home.

Our Just Listed postcard program will mail high-quality full-color
postcards to the 50 homes surrounding your listing to alert neighbors so
thy can tell friends and family they wish to live near them about the
listing.

Your Next Home Magazine – offered for free at local grocery stores this
full-color magazine has staying power with issues coming out monthly.

Advertising and Promotion (Cont’d)
Other advertising

Via my mobile website potential buyers can find and learn details
about your listing from their smartphone

Virtual tours to give buyers a look at your property set to music
and get posted to social media

Social media marketing to both potential buyers and other real
estate professionals
Important Ways to
Promote Your Property
By providing peace of mind to prospective buyers, these steps can
enhance the salability of your property:

A written property disclosure statement will give buyers a clear
understanding of this property and the surrounding neighborhood.

A home warranty can give prospective buyers peace of mind by
providing repair-or-replace coverage of major home operating systems
and appliances.

Professional inspections, such as structural, roof and termite, will reveal
the current condition of the property.
ESTABLISHING
P R I C I N G S T R AT E G Y
prIcIng
Understanding Market Value
Market-sensitive pricing can be the key to maximum market exposure
and, ultimately, a satisfactory sale.
The existing pool of prospective buyers determines a property’s value,
based on:

Location, design, amenities and condition.

Availability of comparable (competing) properties.

Economic conditions that affect real property transactions.
Factors that have little or no influence on the market value
of a house include:

The price the seller originally paid for the property.

The seller’s expected net proceeds.

The amount spent on improvements.
The impact of accurate pricing:

Properties priced within market range generate more showings and
offers, and sell in a shorter period of time.

Properties priced too high have a difficult time selling.
Determining a Market Sensitive Price
An impartial evaluation of market activity is the most effective way to
estimate a property’s potential selling price. A Comparative Market
Analysis considers similar properties that:
Have sold in the recent past

This shows us what buyers in this market have actually paid for
properties similar to yours.
Are currently on the market

These are properties that will be competing with yours for the attention of
available buyers.
Failed to sell

Understanding why these properties did not sell can help avoid
disappointment in the marketing of your property.
Comparative Market Analysis
Subject Property:
Address
Bdrms
Baths
Gar
Age
Style
Terms
Days/Mkt
List $
Sale $
Remarks
Style
Terms
Days/Mkt
List $
Sale $
Remarks
Style
Terms
Days/Mkt
List $
Sale $
Remarks
Style
Terms
Days/Mkt
List $
Sale $
Remarks
Similar Properties That Sold Recently:
Address
Bdrms
Baths
Gar
Age
Similar Properties Now Active On The Market:
Address
Bdrms
Baths
Gar
Age
Similar Properties That Failed To Sell:
Address
Bdrms
Baths
Gar
Age
Comparative Market Analysis Graph
Similar Properties That
Sold Recently
Actual sales price (in thousands)
Similar Properties
Now Active on the Market
Current list price (in thousands)
Similar Properties That
Failed to Sell
Final list price (in thousands)
Dangers of Overpricing –
Timing and Activity

An asking price that is beyond market range can adversely affect the
marketing of a property.

Marketing time is prolonged and initial marketing momentum is lost.
Dangers of Overpricing – Fewer Buyers

Fewer buyers will be attracted and fewer offered received.

The property attracts “lookers” and helps competing houses look better
by comparison.

If a property does sell above true market value, it may not appraise, and
the buyers may not be able to secure a loan.

The property may eventually sell below market value.
Progressive Value Range Marketing
Berkshire Hathaway HomeServices Progressive Value Range
MarketingSM may be an effective strategy for your property and can give
your property an advantage over other houses on the market.
BENEFITS FOR BUYERS
BENEFITS FOR SELLERS
BENEFITS FOR SELLERS

Increased marketing exposure for
the property

Introduces a larger selection of
properties to view

Eliminates the need for price
reductions

Eliminates intimidation by a fixed
price tag

Accelerates the sales process by
encouraging more offers

Allows searching within affordable
price ranges

Optimizes final sales price allowing
true market forces to determine
maximum price

Allows the negotiation process to be
more comfortable

Attracts more buyers
P R E PA R I N G Y O U R
PROPERTY
FOR SALE
property
You are the Key Player on the
Homeselling Team
No one has a more important role in the homeselling process than you.
Here are some ways your participation can contribute to a successful
sale:

Maintain the property in ready-to-show condition.

Ensure that the house is easily accessible to real
estate professionals (lock box and key).

Try to be flexible in the scheduling of showings.

When you are not at home, let me know how you
can be reached in case an offer is received.

If approached directly by a buyer who is not represented by a real estate
professional, please contact me. Do not allow them into the property
unescorted.

Remove or lock up valuables, jewelry, cash and prescription medications.
How Will Buyers See Your Property
It is important for a property to make the best possible impression on
prospective buyers. The following can interfere with a buyer’s
appreciation of a property:
Exterior
 Clutter
 Lawn needs mowing and
edging
 Untrimmed hedges and shrubs
 Dead and dying plants
 Grease or oil spots on the
driveway
 Peeling paint
 Anything that looks old or worn
Interior
 Worn carpets and drapes
 Soiled windows, kitchen, baths
 Clutter
 Pet and smoking odors
 Peeling paint, smudges or marks on walls
Show Off Your Home Every Time
These tips can help your house make the best impression, every time
it is previewed by sales professionals or shown to prospective buyers:
Exterior

Remove toys, newspapers,
Interior

yard tools and other clutter.

Tidy up; pick up after pets.

Park vehicles in the garage or

Make beds; clean up dishes;
empty wastebaskets.

Remove clutter throughout and
put away toys.
on the street; leave the

Set out “show towels” in baths.
driveway clear.

Freshen the air; potpourri or
Add color with flowers and
baked bread aroma; deodorize
potted plants.
pet areas; set a comfortable
temperature.

Do quick vacuuming and
dusting.

Arrange fresh flowers
throughout.

Fire in fireplace (when
appropriate).

Play soft background music.
WHO
WE ARE
about us
How I Can I Help You
I will apply my knowledge and expertise to achieve the successful sale
of your property. Here is what you can expect from me:

I will work with you at every stage of the homeselling process, from the
development and implementation of a Marketing Plan, through the
negotiation of purchase offers, to the final settlement of the transaction.

We will want to agree to a system of regular communication so that you
can be kept informed at all times.

I will give you reliable information and solid advice so that you can make
informed decisions.

It is my hope that you will be so pleased with my service that you will turn
to me for advice on your future real estate needs.
My Credentials
Insert your own
photo here
Here are some things you might like to know
about me.
 An active member of the community

[Insert copy]

[Insert copy]

[Insert copy]
 An experienced sales professional
I am ready to help you
find your next home!

[Insert copy]

[Insert copy]

[Insert copy]
About My Company
What distinguishes Berkshire Hathaway HomeServices Select
Properties from others?
A rich heritage
We’ve been in business since 2002 and stood strong through one
of the worst dips in the real estate market in recent memory.
A strong local presence
We are locally owned and operated and participate in our
community in many ways including: Toys for Tots, Angels Arms,
Sunshine Kids and more.
A connection to the community
In addition to real estate listings and information, our company and
agent websites list community information, things to do in St. Louis,
local wineries, food trucks, St. Louis patios and rooftop dining, one
tank road trips from St. Louis and much more.
On social media we run pages including “You know you’re from St.
Louis when…” “365 Things to do in St. Louis,” and “365 Things to
do in St. Charles” to keep people informed of the many great things
about our area.
Sunshine Kids
The Sunshine Kids
The Sunshine Kids (SSK) is a national nonprofit organization
dedicated to serving children with cancer. Locally they serve St.
Louis Children's Hospital and Cardinal Glennon Children's Hospital.
Our company consistently ranks in the Top 10 contributors nationwide
to the Sunshine Kids Foundation. Throughout the year, we participate
in many fundraising activities including golf tournaments, auctions,
trivia nights, and listing programs. These programs, among many
others, help support The Sunshine Kids. For more information visit the
SunshineKids.org.
The Sunshine Kids Pledge Program
As a Sunshine Kids Pledge agent, I pledge to donate monthly to the
Sunshine Kids. This is my way of helping children with cancer
celebrate life.
The Sunshine Kids Listing Program
Our listings that carry a Sunshine Kids logo represent a commitment
to support the cause. Agents and Sellers make donations of $10 or
more to the Sunshine Kids and receive:
•
•
Special signage for the yard
Special signage on my website and
BHHSselectSTL.com search results
pages.
One Stop Shopping
Berkshire Hathaway HomeServices Select Properties provides one-stop
shopping with in house financing company and title company offices.
Preferred Home Lending
Select Properties has partnered with Pulaski Bank to
create Preferred Home Lending (PHL). We have a loan
officer in each of our real estate offices to assist with
any buyer’s financing questions and to help them get
financed.
Select Title Company
You can’t have a home sale without a title company. At
Select Properties we have title company staff in each of
our offices to assist with titles and closings.
Home Securities of America
Nothing is more comforting to potential buyers than a
home warranty. Select Properties is affiliated with Home
Securities of America (HSA) and offers great warranties
through their services.
One Source Connect
At Select Properties, we offer One Source Connect
services. One Source Connect can help new
homeowners connect their phone, utilities and cable
with just one call.
Select Leasing & Management
Leasing and property management services offered to
renters and owners
Our Offices
South County
4448 Lemay Ferry Rd.
St. Louis, MO 63129
314-714-1100
St. Charles County
6149 Mid Rivers Mall Drive
St. Charles, MO 63304
636-720-1100
Ballwin/Wildwood
16442 Village Plaza View Dr.
Wildwood, MO 63011
636-779-1100
Des Peres
13275 Manchester Rd.
Des Peres, MO 63131
314-775-2050
Troy
15 Sydnorville Road, Suite 2
Troy MO 63379
636-462-8924
Clayton
7721 Clayton Road
St. Louis, MO 63117
314-726-6442
Home Headquarters
1650 Des Peres Rd, Ste 205
St. Louis, MO 63131
314-835-6000
O'Fallon
3070 Winghaven Blvd
O’Fallon, MO 63368
636-720-3000
Jefferson County
1895 Richardson Road
Arnold, MO 63010
636-296-1444
Town & Country
1000 Woodsmill Plaza
Town & Country, MO 63017
636-394-2424
Northwest
7451 N Lindbergh Blvd
Hazelwood MO 63042
314-838-8661
Homeselling Services Commitment
I commit that I will:

Communicate with you in a timely and efficient manner.

Identify your needs.

Develop and implement an effective Marketing Plan for your property.

Help you determine an effective pricing strategy.

Recommend steps to prepare your property for market.

Represent you in negotiations with prospective buyers.

Work to protect your interests through the completion of the
transaction.
Thank You
Thank you for taking the time to review this
presentation. I look forward to working with you.
© 2014
BHH Affiliates, LLC. Real Estate Brokerage Services are offered through the network member franchisees of BHH Affiliates, LLC. Most
franchisees are independently owned and operated. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are
registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.