Chapter 1 Quiz
1. Which of the following is not a factor in sociocultural analyzes?
A.) Individualism
B.) Power Distance
C.) Uncertainty Avoidance
D.) Tariffs
2. ____ is an intergovernmental agreement designed to manage and promote trade
activities for a specific region?
A.) Quota
B.) Trade Agreement
C.) Exchange Control
D.) Tariff
3. _____: marketing products to customers in other countries
A.) Licensing
B.) Joint Venture
C.) Export
D.) Global corporation
4. Which of following is important to consider when marketing to global cultures?
A.) Preferences
B.) What is acceptable
C.) Legal laws
D.) All of the above
5. What are the various B2B markets?
A.) Reseller
B.) Government
C.) Institutions
D.) Manufactures/Service providers
E.) All of the above
6. What is the final step in the B2B buying process?
A.) RFP Process
B.) Order specifications
C.) Vendor/ performance assessment using metrics
D.) Need recognition
7. Although they do not directly invest in one another, independent firms entering into
collaborative partnerships to expand globally are called?
A.) Franchises
B.) Joint Ventures
C.) Strategic Alliances
D.) Direct Investments
8. _______________ includes both the market value of the goods and services produced
by country in a particular year plus the net income earned from investments abroad
A.) The trade deficit
B.) Consumer price index
C.) Gross domestic product
D.) Gross national income
9. What is the first step of the B2B buying process?
A.) Order specification
B.) RFP process
C.) Need recognition
D.) Product specification
10. What are the levels of globalization?
A.) Export, Licensing, Marketing
B.) Export, Licensing, Joint Venture, Multinational Corporation, Global Corporation
C.) Multinational Corporation, Global Corporation
D.) None of the above
11. Strategic decisions are based on:
A.) Target Markets
B.) Firm Capabilities
C.) Opportunities
D.) All of the above
12. Which of the following is part of governmental action?
A.) Trade Agreement
B.) Exchange Control
C.) Quota
D.) Tariff
E.) All of the above
13. What section of assessing global markets would transportation fall under?
A.) Sociocultural Analysis
B.) Government Action
C.) Infrastructure and Technology
D.) Economic Analysis using metrics
E.) All of the above
14. Which Global Entry Strategy has the most risk and control?
A.) Exports
B.) Franchising
C.) Direct Investments
D.) Strategic Alliance
E.) Joint Venture
15. Which Global Entry Strategy has the least risk and control?
A.) Exports
B.) Franchising
C.) Strategic Alliance
D.) Direct Investments
E.) Joint Venture
16. _____ designates the maximum quantity of a product that may be brought into a
country during a specified time period?
A.) Tariff
B.) Quota
C.) Trade Agreement
D.) Exchange Control
17. Which of the following is used in economic analysis of a general economic
environment?
A.) Gross domestic product
B.) Gross national income
C.) Purchasing power parity
D.) Human development Index
E.) All of the above
18. Which of the following is not part of the infrastructure and technology
A.) Commerce
B.) Uncertainty avoidance
C.) Communication
D.) Channels
19. It’s the global ____ which offers marketing managers three potential global product
or service strategy options
A.) Business Unit
B.) Entry Strategy
C.) Marketing Mix
D.) Product Assortment
20. How do we assess global markets?
A.) Economic metrics
B.) Government action
C.) Infrastructure and technology
D.) Sociocultural
E.) All of the above
Answer Key
1. D
2. B
3. C
4. D
5. E
6. C
7. C
8. D
9. C
10. B
11. D
12. C
13. C
14. C
15. A
16. B
17. E
18. B
19. C
20. E