About Us
Shogun Global recognizes the need to constantly look at how to evolve the Media and
Advertising of a brand through its Strategic & creative Team. Happiness in serving the client
makes Shogun team passionate. We strongly believe in Innovation (Out+Of+The+Box) which
helps us in developing the Brand Strategies into the Marketing Plan & Executing it. This
indeed results to a success for a brand that will reinforce its Brand values & Drive ROI.
Our Goal to outstand Globally & the Go-Getter Attitude we today have established a strong
network base in South Asia (India), Middle East (GCC) & Southeast Asia (Indonesia). With
“SHOGUN” offices in these countries do helps meeting clients reach across these &
neighboring countries with single point of contact “SHOGUN”.
We not only believe in Understanding but going in-depth of an untouched stone to identify
the unique propositions to develop campaigns and branding strategies.
Shogun Attitude of Never Give-up withstands for Any Marketing Budgets of clients with a
focus to growth & brand recognition.
S
O
G
U
Go-Getter
Out Of The Box “Ideas”
Happiness in serving
Strategic Media Planning
H
N
Never Give Up
Understanding the Needs
Shogun Global
• Already present in India and UAE – now 3rd footprint in
Indonesia
• Work with most of the brands and agencies to provide
ROI based advertising for cinemas
• Provide brands across sectors (FMCG, Automobile, BFSI,
Consumer Durables, PSUs, Retail etc) innovative
platforms to directly interact with consumers
• Most cost effective campaigns offering better rates to the
clients
• End to end servicing of the campaign
Cinema Advertising
& Showbizz –
Our DNA
Cinema as a medium
• Audiences are primed to enjoy a movie and, apparently,
their good mood makes them good prospects.
• Audiences in the theater are highly engaged 2.4 times
longer than in the living room environment while
watching TV. *Inner scope Research by NCM Media
• Brand recall in cinema is as much as 75% higher when
compared to TV. *Inner scope Research by NCM Media
• Increased engagement and recall is linked to the
‘improved emotional journey’ that cinema experience
provides.
• Various customer touch points.
Customer Experience
Walkthrough
F&B
Counters
Screens
Box Office
Washrooms
5 Key
Touch
Points
Exit
Brand objectives
Create and
retain greater
loyalty
amongst
existing
customer
base
Attract fresh
customers to
expand base
Solution
Cinemas
offer
customized
solutions as
per the
objectives
Why is cinema advertising
important?
Why
Cinema?
Understanding
• The
Consumer
•
•
•
•
•
Reach
Engagement
Profile
Role
Introducing
the Consumer
story
Footprint
Overlap
• Categorized
by Metros,
Tier 1 & 2
cities
Experience
Advertising
• Opportunities
@ cinemas –
Customized
Solutions
The Common Ground:
Brand
Cinemas
Target SEC A, A+
High profile multiplex crowd with
spending power
Young, urban, aspiring crowd
Specific targeting possible
Brand – Make something beautiful
Movies – beautiful memories
Create those beautiful moments
Innovative ways of creating the
experience
Cinema Advertising – a study
Indonesia
With a population totaling around 250 million individuals,
Indonesia is the fourth largest country with regard to
population size
Indonesia
1995
2000
2005
2010
2050
Rural Population
(percentage of total
population)
64
58
52
46
33¹
Urban Population
(percentage of total
population)
36
42
48
54
67¹
With the drastic shift in the urban population, Indonesia has
great potential on investments and new businesses
Indonesia
• One important strength of Indonesia's demographic composition in relation
to its economy is that the country has a young population
• Indonesia's total median age is 28.2 year
• This indicates that one half of the population is older than 28.2 years, while
the other half is younger than this number
• When divided in sexes the female median age is one year older (28.7 years)
as compared to the male one (27.7 years)
.
• Approx 50% of the population 30 years of age.
• Such numbers indicate that - from a demographic
perspective - there is great potential for both
productivity and creativity in Indonesia
The Indonesian Consumer
.
The Indonesian Consumer
.
'Now Showing': Indonesian
cinema sector ripe for growth
• Estimated to generate about US$250 million a year in box office
revenue now, the industry is poised to triple in size in the next decade
• Indonesians are spending big on entertainment
• Indonesian Consumer Spending Pie indicates as high as 15% spend on
Leisure and Entertainment
• There are currently around 1,100 screens in Indonesia (two-thirds of
which are concentrated in the Greater Jakarta region)
• However, the country's Creative Economy Agency that oversees the
country's creative sector, would like to see this figure grow to 20,000
screens.
• Mr. Triawan Munaf – Head of creative economy announced on the
19th of Jan that 5000 new screens will be realized in 2016
.
• Foreign investment into this sector is now allowed to overcome the
current shortage of screens
Looking Beyond the Dining Table
.
• The propensity for Indonesian people to identify with
groups has grown beyond the family group, and
marketers should consider the new ways in which
individuals think about togetherness with other groups
of people.
• Friends, work colleagues and wider communities have
become a second family for many, especially young
people who have moved away from their family home
to study or to work.
• For them, togetherness means hang-out time at a
cinema or shopping mall
Indonesia - Cinemas
• Controlled by 3 major players
• Cinema XXI
• CGV Blitz
• Cinemaxx
•
CINEMA 21, is the largest cinema group in Indonesia who
started their work in the entertainment industry since 1987
•
CINEMA 21 has a total of 829 screens spread over 35 cities in
156 locations throughout Indonesia.
•
CINEMA 21 continues to follow the development of
technology to complement its facilities such as 2D and 3D. In
2012, CINEMA 21 has presented the movie experience with
revolutionary technology that is an IMAX theater. Now there
are five IMAX theaters owned by CINEMA 21, which is located
in Mal Gandaria City, Mal Kelapa Gading, Summarecon Mal
Serpong and the most recent in 5 Tunjungan Surabaya.
•
•
•
•
•
•
•
CGV blitz is the second largest cinema network that emphasizes
technology and comfort that provide a different experience for the
audience.
CGV blitz already has 118 screens with 16 locations in Jakarta, Bandung,
Tangerang, Bekasi, Batam, Balikpapan and Yogyakarta.
CGV blitz provide the viewing experience through advances in technology
that is used like; 3D, 4DX, Screen X, SphereX, Dolby Atmos, through
several classes auditorium: Regular Class, Velvet Class, Gold Class, Class
Satin, Sweetbox.
* CGV blitz received an award from the (Indonesian Record Museum) as
"the largest cinema in Indonesia" in 2007.
* CGV blitz Paris Van Java Bandung broke the record of 1,000,000
spectators in just a year after its launch in October 2006.
* CGV Blitz Grand Indonesia won a record 10,600 spectators in one day in
June 2007.
* CGV cinema blitz received the award for dedicating a special auditorium
to play the Indonesian film in the program Arthouse Film Indonesia to
cope House in 2015
•
•
Cinemaxx was established to develop and operate modern,
state-of-the-art multiplex cinemas. With more than 2,000
screens and 300 locations planned across 85 cities over the next
10 years, Cinemaxx is poised to be one of Indonesia’s largest
and most preferred motion picture exhibitors..
Cinemaxx offers Ultra XD and Cinemaxx Gold.
• Ultra XD, the giant-screen format of Cinemaxx, offers moviegoers a truly
immersive cinematic experience.
• Cinemaxx Gold, the VIP cinema offering of Cinemaxx, allows guests to view
the season’s biggest hits while enjoying first-class dining -- from gourmet
snacks and entrees to luscious desserts -- served by attendants on call.
•
•
As of 15th January 2016, Cinemaxx owned and operated 15
cinema complexes and 76 screens.
Cinemaxx is a national cinema chain affiliated with the Lippo
Group of Companies, one of Indonesia’s largest unconsolidated
private-sector consumer and retail services group.
Average Ticket Prices
ATPs
Regular
3D
VIP Regular
VIP 3D
Giant Screen
4DX
Hindi
Local
36
42
101
102
60
127
58
41
no of cinemas
209
124
55
53
6
5
• The ATPs indicate a high spending power of the movie goer
• Increasing shift towards special formats indicates willingness to
spend more
•. For brands it indicates a potential customer in a captive
environment without any distractions
Its all about the
•
•
•
•
•
•
•
Total Screens – 1092
Total Cinemas – 209
Total Capacity per show – 184048
Total Capacity per day – 736192
Total Capacity per year – 268710080
Average Occupancy – 75%
Total Eyeballs - 201532560
On Screen Advertising
• Static / audio slides.
• Audio visual commercials. An extension of the TV
campaign.
• Specific TG targeting possible.
• Captive audience / undivided attention / minimal
wastage.
• Unmatched visual & audio impact.
Off screen Advertising
• High consumer attention within an ambient
environment,
• Helping in complementing the imagery of the brand.
• A multitude of static & interactive advertising options
within the property.
• Poster cases
• Standees
• Floor stickers
• Branding Seat flaps
• Kiosks for activations
• Vehicle displays
• Digital poster cases
• Dropdowns
• Auditorium door
• Auditorium Doors
• Product displays
Why Shogun
Why Shogun Global?
• The only cinema advertising agency of
Indonesia
• Strong lineage of client servicing in UAE
and India
• Through our partners in India we
generate INR 80cr of cinema advertising
business
• One stop shop for all cinema advertising
needs
Why Shogun Global?
• We can provide the optimal media
planning for cinemas for required TG,
reach, period, budget and market
• Best rates for all 3 cinema chains
• A team who has lived cinemas
throughout their careers internationally
and locally
• We value Relationships more than
Revenues
Innovations in CinemasSome case studies
Toyota On screen - audi lights are on
A u d i t o r i u m l i g h t s o f f – b e f o re t h e m ov i e p l a y s
On screen
Followed by the commercial
On screen
The ETIHAD
Cinema Hijack
OOPS….
The ETIHAD
Cinema Takeover
Creating the Etihad
Experience in cinemas
Tickets in Boarding Passes
Auditorium Branding
• Auditorium Door Branding having a creatively designed
artwork, for example, “Welcome on board Etihad”
Seats
Seat Branding
Creating the Etihad
Experience in-cinema
Greeting guests at the entrance
Welcome Towels
T he saf ety video
Fasten our
seat belts and
enjoy the
movie
T he saf ety video
T he saf ety video
T he saf ety video
T he saf ety video
More journeys to
treasure at
www.etihad.com
Giving away contests
and tickets
(sweepstakes)
Call to action
More journeys to treasure at www.Etihad.com
Prominent Branding Options
Box Of f ice Glass
Kiosks / Product Display
Poster Cases
Innovation on Poster Cases
Innovation on Poster Cases
Lift Branding
Wall Panel Branding
Seat Flaps
Branding on Popcor n Boxes
Ticket Jackets
Floor Stickers
Restroom Branding
Restroom Branding
Backlit Standees
Bike Display
Car Display
Interactive Zone
Possibilities are endless…..
It’s the partnership required
Thank You