JMSB AoL Process Manual
John Massey School of Business
Assurance of Learning Process Manual
Introduction
The Curriculum Management and Assurance of Learning (CMAoL) committee will be
comprised of at least seven faculty members with at least one member from each of the
following areas: accounting, finance, management, and marketing. At a minimum, four of the
members will be graduate faculty. This will ensure that the committee has sufficient technical
expertise in each undergraduate degree area and in the MBA. The Executive Dean of Academic
Affairs will ensure that all CMAoL committee members stay current with AACSB Assurance of
Learning standards through attending AACSB sponsored training.
The CMAoL process is intended to ensure that our students meet the unique goals and
standards established by the John Massey School of Business (JMSB). These goals and
standards reflect the missions of both Southeastern (SE) and the JMSB. As the University
revises its mission, the JMSB must review and potentially revise its mission as well. As these
missions evolve, the goals and standards of the JMSB will be reviewed. At the macro level, the
Executive Dean of Academic Affairs will present any recommended revisions of the BBA and
MBA goals to the Business Advisory Board to engage the local business community. Once
approved, the course curriculum map (presented later) will be reviewed by each department chair
to ensure that programs in each department support the JMSB goals. At the micro level, each
discipline will review their degree program to ensure that JMSB goals are supported. Any
program level goal changes should be presented to the appropriate advisory board (accounting,
finance, management, and marketing) to continue to engage the local business community.
Our CMAoL process is an end of program assessment of the knowledge, skills and
abilities that our students developed during the entire course of the educational experience. Our
final product (graduating student) quality is determined by many factors. We view this as a
production process where output quality is function of raw material quality (incoming student),
process quality (curriculum) and workmanship (faculty quality and sufficiency).
Many components of the final skill set are introduced in one course and reinforced in one
or more other courses before being assessed. Moreover, because final quality is a result of many
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JMSB AoL Process Manual
factors external to a specific course of instruction, it would not be appropriate to use the CMAoL
process to evaluate the performance of a faculty member.
Rexeisen and Garrison (2013) report that the biggest concern about CMAoL is faculty
ownership of the process (71%) and closing the loop (25%). To overcome potential faculty
resistance with the CMAoL process, the CMAoL committee will strive to: (1) engage all faculty
in the CMAoL process, (2) provide a report at least once per semester to the dean and faculty on
results of CMAoL data analysis, and (3) consult with faculty on how to best “close the loop”
through appropriate curriculum interventions.
To remove concern that CMAoL results could be inappropriately used to adversely affect
a faculty members career, CMAoL results will not be used for any faculty evaluation process
including, but not limited to, appointment, reappointment, promotion, tenure, annual evaluations,
or merit pay. The final quality of our students is acknowledged to be a joint effort of faculty and
administration.
Because the CMAoL process is designed to ensure that our graduates meet the goals of
the JMSB, the majority of the evaluation will be conducted in the BBA and MBA capstone
courses. Both programs use multiple direct and indirect measures to measure student knowledge
and skills. Moreover, both internal and external assessments are used. While all measures are
considered important in identifying the strengths and weaknesses of our students, and provide a
picture that can be used to facilitate continuous improvement, emphasis is placed on measures
that can be benchmarked relative to a national or international norm.
The process for measuring goals for the BBA and MBA programs are detailed separately
below. However, before describing the process, background information on the measures that
we use in each program is provided below.
BBA Assessment Methods
The BBA program uses eight direct and one indirect measure to engage faculty, students,
the local business community and administration to assess and continually improve student
achievement. Of these measures, eight are internal and one is external.
The seven internal direct measures are the ETS Major Field Test in Business (MFT-B),
the Comp XM exam, the oral communications rubric, the written communications rubric, the
ethics rubric, the problem solving rubric and peer evaluations. Internships are an external direct
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JMSB AoL Process Manual
measure. Our indirect measure is the senior exit survey. Copies of rubrics and surveys are
presented in Appendix A.
Because comparison to a national or international benchmark can be a very important
tool in evaluating students, information concerning our two nationally normed direct methods is
provided below.
Major Field Test in Business (MFT-B) – The MFT-B is given to all graduating seniors
enrolled in the capstone course (MNGT 4633 Business Policy) each fall and spring semester.
The MFT-B is a nationally normed, objective, near end-of-program assessment for the Business
disciplines. The content of the test reflects the basic knowledge and skills gained in the core
undergraduate curriculum. The test covers assessment indicators in nine areas: Accounting,
Economics, Management, Quantitative Business Analysis, Finance, Marketing, Legal and Social
Environment, Information Systems, and International Issues. To mitigate the problem of
students not taking the MFT-B seriously, students are informed that they must score 130 (out of
200) to pass the capstone course. Moreover, if a student scores less than 130, the student must
retake the MFT-B at their own expense until they achieve the 130 benchmark to pass the
business capstone course.
Comp XM exam – The Comp XM exam is conducted as part of the experience in the
capstone course (MNGT 4633 Business Policy) each fall semester to all students. The CompXM exam in the Capstone Simulation is designed with CMAoL in mind. The following is a
description of the Comp-XM exam and how it is able to assist schools in measuring student
skills.
Comp-XM® is an examination tool for assessing business acumen and analysis skills in
individuals, and providing data to support assurance of learning goals in business education
programs. In Comp-XM® each student is promoted to CEO and given a company to run in an
industry with a similar interface, but different parameters, to either Capstone® or Foundation®.
Competitors are managed by the computer.
As students run their companies, their board of directors presents them with a set of
questions after each round. The questions are drawn from all business domains, from accounting
to marketing to strategy. Those questions are designed to enable:
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
Linking individual learning to educational goals

Providing customized assessment

Providing objective data for assurance of learning

Identifying areas for program improvement (“closing the loop”)

Building data reports for use in accreditation documentation

Enhancing course embedded measures with standardized assessment data
Moreover, the questions are applicable to both undergraduate and graduate students
Senior Exit Survey – The senior exit survey is administered in the MNGT 4633
Business Policy course to engage our students. The survey is an anonymous, survey that is given
each semester to all students. The survey provides the unique perspective that only the student
can provide as to how well the program that they completed has prepared them in various areas.
Specifically, survey results are used to examine oral and written communication skills, analysis
and problem solving skills, technology and computer skills, ethical sensitivity, and teamwork
skills.
Internships – Internship evaluations engage the local business community and let us
know whether we are meeting their needs. Internship providers evaluate students in the areas of
oral and written communications, problem solving.
Peer evaluations – Peer evaluations engage students and provide the perspective of what
our students think about the knowledge, skills and abilities of their classmates. Peer evaluations
are used to measure teamwork attributes that cannot be measured on a national normed exam or
witnessed by faculty. However, these attributes can be witnessed by classmates in group work.
The peer evaluation is administered each semester to all students enrolled in MNGT 4633
Business Policy.
BBA Goals
The BBA program has five goals: communications, problem solving, ethics, teamwork,
and business knowledge. An overview of the process is provided in figure 1 and the detailed
process for measuring, evaluating, and documenting the attainment of each of these goals and
how continuous improvement in our learning process is achieved is explained below.
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JMSB AoL Process Manual
BBA AoL Matrix
BBA Learning Goals, Objectives, Assessment Plan and Standards
Learning Goal
Objective
a. Students will
create well written
documents on a
business topic.
Communication:
JMSB graduates
will be effective
communicators
with the ability to
prepare and deliver
oral and written
presentations using
appropriate
technologies.
b. Students will
deliver an effective
oral presentation on
a business topic.
Problem Solving:
JMSB graduates
can apply critical
thinking skills,
quantitative
methods and
technology to
problem solving.
a.Students will
demonstrate a
working knowledge
of the problem
solving method.
Method of Assessment
Course
Direct (observation using
Written Communication
Rubric).
MNGT
4633 Business
Policy
All students
Every spring
semester
Indirect (senior exit survey,
question – 20 (d)“The courses
and faculty in the JMSB helped
develop my writing skills.”).
MNGT
4633 Business
Policy
All students
Every fall and
spring
semester
Direct (Internship evaluation
item “verbal and written
communication”).
Internships
(ACCT
4953, FIN
4953,
MNGT
4953, MKT
4953).
All students
that
complete
internships
As completed
Standard
80% of students
will score
acceptable or
higher
80% of students
will score
acceptable or
higher and the
average should
exceed 3.7
Status
Ongoing
Ongoing
90% of students
will score
acceptable or
higher
Spring 2014
All students
Every spring
semester
80% of students
will score
acceptable or
higher
MNGT
4633 Business
Policy
All students
Every fall and
spring
semester
80% of students
will score
acceptable or
higher and the
average should
exceed 3.7
Ongoing
Direct (Internship evaluation
item “verbal and written
communication”).
Internships
(ACCT
4953, FIN
4953,
MNGT
4953, MKT
4953).
All students
that
complete
internships
As completed
90% of students
will score
acceptable or
higher
Spring 2014
Indirect (senior exit survey
question 20 (a) & (b) – “The
courses and faculty in the JMSB
helped develop my ability to
analyze a complex situation.”)
and “The courses and faculty in
the JMSB helped develop my
capacity for critical thinking.”)
MNGT
4633 Business
Policy
All students
Every fall and
spring
semester
80% of students
will score
acceptable or
higher and the
average should
exceed 3.7
Ongoing
All students
that
complete
internships
As completed
90% of students
will score
acceptable or
higher
Spring 2014
All students
Every fall
semester
The class average
must be greater
than 70%
Ongoing
All students
Every spring
semester
80% of students
will score
acceptable or
higher
Ongoing
All students
Every fall
semester
The class average
must be greater
than 70%
Ongoing
All students
Every fall and
spring
semester
JMSB students
will average scores
at or above the
norm group
average
Ongoing
Direct (observation using Oral
Communication Rubric).
MNGT
4633 Business
Policy
Indirect (senior exit survey
question – 20 (e) “The courses
and faculty in the JMSB helped
develop my presentation
skills.”).
Direct (Internship evaluation
item “Problem Solving”).
Direct (observation using
Problem Solving Rubric).
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Frequency
Ongoing,
but used
smaller and
less frequent
sample.
Sample will
be enlarged
beginning
spring 2014.
Direct (CompXM exam in
capstone simulation "critical
thinking skills").
b. Students will
demonstrate the
ability to use
appropriate
quantitative
methods to inform
data driven decision
making.
Sample
Direct (CompXM exam in
capstone simulation
"quantitative learning skills").
Direct (quantitative business
analysis portion of MFT).
Internships
(ACCT
4953, FIN
4953,
MNGT
4953, MKT
4953).
MNGT
4633 Business
Policy
MNGT
4633 Business
Policy
MNGT
4633 Business
Policy
MNGT
4633 Business
Policy
5
JMSB AoL Process Manual
c. Students will
demonstrate the
ability to use
current technology
to aid managerial
decision making.
Ethics: School of
Business students
possess the
knowledge and
understand the
significance of
making ethical
business decisions.
Teamwork: JMSB
graduates will
possess the skills
necessary to work
effectively as a
member of a team.
Business
Knowledge: JMSB
graduates will have
an understanding of
the functional areas
of business and
how they relate to
each other.
a. Students will
demonstrate an
understanding of
the process of
making ethical
decisions.
a. Students will
demonstrate the
ability to initiate
and carry out
projects in a group
setting.
a. Students will
demonstrate a
working knowledge
of each functional
area of business.
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Direct (CompXM exam in
capstone simulation
"management use of
information").
MNGT
4633 Business
Policy
Direct (information systems
portion of MFT).
The class average
must be greater
than 70%
All students
Every fall
semester
MNGT
4633 Business
Policy
All students
Every fall and
spring
semester
Indirect (senior exit survey
question – 20 (h) “The courses
and faculty in the JMSB helped
develop the computer and
technological skills to be
competitive in the job market”).
MNGT
4633 Business
Policy
All students
Every fall and
spring
semester
Indirect (senior exit survey
question 20 (c) – “The courses
and faculty in the JMSB helped
develop my ethical sensitivity.”).
MNGT
4633 Business
Policy
All students
Every fall and
spring
semester
Direct (CompXM exam in
capstone simulation "ethics
plug-in"
MNGT
4633 Business
Policy
All students
Every fall
semester
80% of students
must score greater
than 70%
Ongoing
Direct (using in-house questions
given to students with the MFT.)
MNGT
4633 Business
Policy
All students
Every fall and
spring
semester
80% of students
must score greater
than 70%
Ongoing
Direct (observation using Ethics
Rubric).
BUS 3333
Business
Ethics
All students
Every fall and
spring
semester
Indirect (senior exit survey
question 20 (g) – (“The courses
and faculty in the JMSB helped
develop my ability to work
effectively in teams.”)
MNGT
4633 Business
Policy
All students
Every fall and
spring
semester
Indirect (peer evaluations for
group simulation project).
MNGT
4633 Business
Policy
All students
Every fall and
spring
semester
Direct (MFT) in the area of
accounting
MNGT
4633 Business
Policy
All students
Every fall and
spring
semester
Direct (MFT) in the area of
economics
MNGT
4633 Business
Policy
All students
Every fall and
spring
semester
Direct (MFT) in the area of
finance
MNGT
4633 Business
Policy
All students
Every fall and
spring
semester
Direct (MFT) in the area of
international issues
MNGT
4633 Business
Policy
All students
Every fall and
spring
semester
Direct (MFT) in the area of legal
and social environment
MNGT
4633 Business
Policy
All students
Every fall and
spring
semester
Direct (MFT) in the area of
management
MNGT
4633 Business
Policy
All students
Every fall and
spring
semester
Direct (MFT) in the area of
marketing
MNGT
4633 Business
Policy
All students
Every fall and
spring
semester
6
JMSB students
will average scores
at or above the
norm group
average
80% of students
will score
acceptable or
higher and the
average should
exceed 3.7
80% of students
will score
acceptable or
higher and the
average should
exceed 3.7
80% of students
will score
acceptable or
higher
80% of students
will score
acceptable or
higher and the
average should
exceed 3.7
80% of students
will score
acceptable or
higher
JMSB students
will average scores
at or above the
norm group
average
JMSB students
will average scores
at or above the
norm group
average
JMSB students
will average scores
at or above the
norm group
average
JMSB students
will average scores
at or above the
norm group
average
JMSB students
will average scores
at or above the
norm group
average
JMSB students
will average scores
at or above the
norm group
average
JMSB students
will average scores
at or above the
norm group
average
Ongoing
Ongoing
Spring 2014
Ongoing
Ongoing
Ongoing
Ongoing
Ongoing
Ongoing
Ongoing
Ongoing
Ongoing
Ongoing
Ongoing
JMSB AoL Process Manual
1. Communications – the communications goal is broken into two parts, written communication
and oral communication.
Written communication is measured and evaluated in three ways. First, it is measured
in the MNGT 4633 Business Policy course. This measurement involves the instructor assigning
a written project/paper for all students to complete near the end of the course each spring
semester. Each student is required to analyze two rounds of cases. A sample case analysis will
be used in the second in-class meeting. Each student must prepare a 10-12 page report for each
case following the case outline presented on Blackboard.
A three professor judging panel will evaluate the case using the written communications rubric
and provide feedback to the students. After the judging panel’s feedback to students from the
first case analysis, students will do another individual case. The judging panel will score the
second case according to the written communications rubric and provide feedback to the
students. The second case analysis and the completed written communications rubrics will be
sent to the CMAoL committee for evaluation by the end of the semester. The CMAoL
committee will complete the written communication summary and send it to the Executive Dean
of Academic Affairs for signature and comment. The Executive Dean of Academic Affairs will
retain the original signed document and send copies of the signed document to the CMAoL and
AACSB Oversight committees. A copy of the written evaluation summary is presented in
Appendix B.
The second source of measurement is the senior exit survey that is given every semester to all
students enrolled in MNGT 4633 Business Policy. The survey will be administered on
Assessment day concurrent with the administration of the ETS MFT. The results will be sent to
the CMAoL committee for evaluation within one week of administration. The CMAoL
committee will complete the senior exit survey summary and send it to the Executive Dean of
Academic Affairs for signature and comment. The Executive Dean of Academic Affairs will
retain the original signed document and send copies of the signed document to the CMAoL and
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JMSB AoL Process Manual
AACSB Oversight committees. A copy of the senior exit survey evaluation summary is
presented in Appendix B.
The third source of measurement is from employers that accept students for an internship. The
evaluation of the student that the internship provider completes includes written communications
skills. Thus, when a student completes the internship, the SE internship supervisor will send a
copy of the evaluation to the Chair of the CMAoL committee. This will engage the business
community and provide valuable feedback to let us know if we are meeting the requirements of
the businesses that employ our students. The CMAoL committee will tabulate and evaluate the
results. The CMAoL committee will complete the internship evaluation summary and send it to
the Executive Dean of Academic Affairs for signature and comment. The Executive Dean of
Academic Affairs will retain the original signed document and send copies of the signed
document to the CMAoL and AACSB Oversight committees. A copy of the internship
evaluation summary is presented in Appendix B.
Oral communication is measured and evaluated in three ways. First, it is measured in the
MNGT 4633 Business Policy course. This measurement involves the instructor assigning an oral
presentation for all students to complete near the end of the course each spring semester. Each
student participates on a team to analyze a case. The case is presented in class using PowerPoint
slides and each team member’s presentation is judged using the oral communication rubric. A
two member judging panel is used in the assessment and the completed rubrics will be sent to the
Chair of the CMAoL committee for tabulation and evaluation before the end of the semester.
The CMAoL committee will complete the oral communication evaluation summary and send it
to the Executive Dean of Academic Affairs for signature and comment. The Executive Dean of
Academic Affairs will retain the original signed document and send copies of the signed
document to the CMAoL and AACSB Oversight committees. A copy of the oral communication
evaluation summary is presented in Appendix B.
The second source of measurement is the senior exit survey. The survey will be administered on
Assessment day to all students enrolled in MNGT 4633 Business Policy concurrent with the
administration for the ETS MFT. The results will be sent to the CMAoL committee for
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JMSB AoL Process Manual
evaluation within one week of administration. The CMAoL committee will complete the senior
exit survey summary and send it to the Executive Dean of Academic Affairs for signature and
comment. The Executive Dean of Academic Affairs will retain the original signed document
and send copies of the signed document to the CMAoL and AACSB Oversight committees.
The third source of measurement is from employers that accept students for an internship. The
evaluation of the student that the internship provider completes includes oral communications
skills. Thus, when a student completes the internship, the SE internship supervisor will send a
copy of the evaluation to the CMAoL committee within one week of the completion of the
internship. This will engage the business community and provide valuable feedback to let us
know if we are meeting the requirements of the businesses that employ our students. The
CMAoL committee will complete the internship evaluation summary and send it to the
Executive Dean of Academic Affairs for signature and comment. The Executive Dean of
Academic Affairs will retain the original signed document and send copies of the signed
document to the CMAoL and AACSB Oversight committees.
2. Problem solving – The problem solving goal is broken into three parts; knowledge of the
problem solving method, using quantitative methods, and using information systems.
Knowledge of the problem solving method is measured and evaluated in four ways. The first
source of measurement is the online senior exit survey. The survey is anonymous but is required
for successful completion of the MNGT 4633 course. The survey will be administered online to
all students enrolled in MNGT 4633 Business Policy. Results will be sent to the CMAoL
committee for evaluation within one week of administration. The CMAoL committee will
complete the senior exit survey and send it to the Executive Dean of Academic Affairs for
signature and comment. The Executive Dean of Academic Affairs will retain the original signed
document and send copies of the signed document to the CMAoL and AACSB Oversight
committees.
The second source of measurement is from employers that accept students for an internship. The
evaluation of the student that the internship provider completes includes problem solving skills.
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JMSB AoL Process Manual
Thus, when a student completes the internship, the SE internship supervisor will send a copy of
the evaluation to the CMAoL committee within one week of the completion of the internship.
This will engage the business community and provide valuable feedback to let us know if we are
meeting the requirements of the businesses that employ our students. The CMAoL committee
will complete the internship evaluation summary and send it to the Executive Dean of Academic
Affairs for signature and comment. The Executive Dean of Academic Affairs will retain the
original signed document and send copies of the signed document to the CMAoL and AACSB
Oversight committees.
The third source of measurement is the Comp XM exam. The Comp XM simulation is used by
all students enrolled in the MGMT 4633 Business Policy course. At the end of the fall semester,
the instructor will generate a report using the “critical thinking skills” option and provide it to the
committee within one week after completion of the exam for evaluation. The CMAoL
committee will send a memo to the Executive Dean of Academic Affairs detailing the results and
provide recommendations for curriculum interventions. The Executive Dean of Academic
Affairs will sign the document and provide comments (if required). The Executive Dean of
Academic Affairs will retain the original signed document and send copies of the signed
document to the CMAoL and AACSB Oversight committees.
The fourth source of measurement is in the MNGT 4633 Business Policy course which is our
undergraduate capstone course. This measurement involves the instructor assigning a written
project/paper for all students to complete near the end of the course each spring semester. Each
student is required to analyze two rounds of cases. A sample case analysis will be used in the
second in-class meeting. Each student must prepare a 10-12 page report for each case following
the case outline presented on Blackboard.
A three professor judging panel will evaluate the case using the problem solving rubric and
provide feedback to the students. After the judging panel’s feedback to students from the first
case analysis, students will do another individual case. The judging panel will score the second
case according to the problem solving rubric and provide feedback to the students. The second
case analysis and the completed problem solving rubrics will be sent to the CMAoL committee
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JMSB AoL Process Manual
for evaluation by the end of the semester. The CMAoL committee will complete the problem
solving summary and send it to the Executive Dean of Academic Affairs for signature and
comment. The Executive Dean of Academic Affairs will retain the original signed document
and send copies of the signed document to the CMAoL and AACSB Oversight committees. A
copy of the written evaluation summary is presented in Appendix B.
Using quantitative methods is measured and evaluated in two ways. The first source of
measurement is the Comp XM exam. The Comp XM simulation is used in the MGMT 4633
Business Policy course which is our undergraduate capstone course. At the end of the fall
semester the instructor will generate a report using the “quantitative learning skills” option and
provide it to the committee within one week after completion of the exam for evaluation. The
CMAoL committee will send a memo to the Executive Dean of Academic Affairs detailing the
results and provide recommendations for curriculum interventions. The Executive Dean of
Academic Affairs will sign the document and provide comments (if required). The Executive
Dean of Academic Affairs will retain the original signed document and send copies of the signed
document to the CMAoL and AACSB Oversight committees.
The second source of measurement comes from the ETS MFT. Each fall and spring semester, all
students enrolled in the MGMT 4633 Business Policy course take ETS MFT on Assessment day.
Results from the “quantitative business analysis” section of the MFT will be provided to the
CMAoL committee by the end of the semester for evaluation. The CMAoL committee will
evaluate the MFT-B results for each area and send a memo to the Executive Dean of Academic
Affairs detailing their findings and recommendations for each measured area for signature and
comment. The Executive Dean of Academic Affairs will retain the original signed document
and send copies of the signed document to the CMAoL and AACSB Oversight committees.
Using information systems is measured and evaluated in three ways. The first source of
measurement is the Comp XM exam. The Comp XM simulation is used by all students enrolled
in the MGMT 4633 Business Policy course. At the end of the fall semester the instructor will
generate a report using the “management use of information” option and provide it to the
committee within one week after completion of the exam for evaluation. The CMAoL
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JMSB AoL Process Manual
committee will send a memo to the Executive Dean of Academic Affairs detailing the results and
provide recommendations for curriculum interventions. The Executive Dean of Academic
Affairs will sign the document and provide comments (if required). The Executive Dean of
Academic Affairs will retain the original signed document and send copies of the signed
document to the CMAoL and AACSB Oversight committees.
The second source of measurement comes from the ETS MFT. Each fall and spring semester, all
students in the MGMT 4633 Business Policy course take ETS MFT on Assessment day. Results
from the “information systems” section of the MFT will be provided to the CMAoL committee
by the end of the semester for evaluation. The CMAoL committee will evaluate the MFT-B
results for each area and send a memo to the Executive Dean of Academic Affairs detailing our
findings and recommendations for each measured area for signature and comment. The
Executive Dean of Academic Affairs will retain the original signed document and send copies of
the signed document to the CMAoL and AACSB Oversight committees.
The third source of measurement is the online senior exit survey. The survey is anonymous but
is required for successful completion of the MNGT 4633 course. The survey will be
administered online to all students enrolled in MNGT 4633 Business Policy. Results will be sent
to the CMAoL committee for evaluation within one week of administration. The CMAoL
committee will complete the senior exit survey summary and send it to the Executive Dean of
Academic Affairs for signature and comment. The Executive Dean of Academic Affairs will
retain the original signed document and send copies of the signed document to the CMAoL and
AACSB Oversight committees.
3. Ethics – ethics is evaluated in four ways. The first source of measurement is the online senior
exit survey. The survey is anonymous but is required for successful completion of the MNGT
4633 course. The survey will be administered online to all students enrolled in MNGT 4633
Business Policy. Results will be sent to the CMAoL committee for evaluation within one week
of administration. The CMAoL committee will complete the senior exit survey and send it to the
Executive Dean of Academic Affairs for signature and comment. The Executive Dean of
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JMSB AoL Process Manual
Academic Affairs will retain the original signed document and send copies of the signed
document to the CMAoL and AACSB Oversight committees.
The second source of measurement is the Comp XM exam. The Comp XM simulation is used
by all students enrolled in the MGMT 4633 Business Policy course which is our undergraduate
capstone course. At the end of the fall semester the instructor will generate a report using the
ethics plug-in and provide it to the committee within one week after completion of the exam for
evaluation. The CMAoL committee will send a memo to the Executive Dean of Academic
Affairs detailing the results and provide recommendations for curriculum interventions. The
Executive Dean of Academic Affairs will sign the document and provide comments (if required).
The Executive Dean of Academic Affairs will retain the original signed document and send
copies of the signed document to the CMAoL and AACSB Oversight committees.
The third source of measurement is the result of locally developed questions that are given each
fall and spring semester in conjunction with the ETS MFT. The “ethics” questions and ETS MFT
is given on Assessment day to students in the MGMT 4633 Business Policy course. Results
from the “ethics” questions will be provided to the CMAoL committee by the end of the
semester for evaluation. The CMAoL committee will evaluate the results and send a memo to
the Executive Dean of Academic Affairs detailing our findings and recommendations for
signature and comment. The Executive Dean of Academic Affairs will retain the original signed
document and send copies of the signed document to the CMAoL and AACSB Oversight
committees.
The fourth source of measurement is the ethics rubric in the BUS 3333 Business Ethics course.
This measurement involves the instructor giving all students an assignment near the end of the
course each fall and spring semester. Each student’s assignment is then graded using the ethics
rubric. The completed ethics rubrics will be sent to the CMAoL committee for evaluation by the
end of the semester. The CMAoL committee will complete the ethics summary and send it to the
Executive Dean of Academic Affairs for signature and comment. The Executive Dean of
Academic Affairs will retain the original signed document and send copies of the signed
document to the CMAoL and AACSB Oversight committees.
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JMSB AoL Process Manual
4. Teamwork –teamwork will is be evaluated in two ways. The first source of measurement is
the online senior exit survey. The survey is anonymous but is required for successful completion
of the MNGT 4633 course. The survey will be administered online to all students enrolled in
MNGT 4633 Business Policy. Results will be sent to the CMAoL committee for evaluation
within one week of administration. The CMAoL committee will complete the senior exit survey
evaluation summary and send it to the Executive Dean of Academic Affairs for signature and
comment. The Executive Dean of Academic Affairs will retain the original signed document
and send copies of the signed document to the CMAoL and AACSB Oversight committees.
The second source of measurement is an online peer evaluation that all students enrolled in the
MGMT 4633 Business Policy course complete near the end of the semester. Results will be sent
to the CMAoL committee for evaluation within one week of administration. The CMAoL
committee will complete the peer evaluation summary and send it to the Executive Dean of
Academic Affairs for signature and comment. The Executive Dean of Academic Affairs will
retain the original signed document and send copies of the signed document to the CMAoL and
AACSB Oversight committees.
5. Business knowledge – business knowledge is measured using the ETS MFT. Each fall and
spring semester, students in the MGMT 4633 Business Policy course take ETS MFT on
Assessment day. Results from the accounting, economics, finance, international issues, legal and
social environment, management, and marketing sections of the MFT will be provided to the
CMAoL committee by the end of the semester for evaluation. The CMAoL committee will
evaluate the MFT-B results for each area and send a memo to the Executive Dean of Academic
Affairs detailing our findings and recommendations for signature and comment. The Executive
Dean of Academic Affairs will retain the original signed document and send copies of the signed
document to the CMAoL and AACSB Oversight committees.
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JMSB AoL Process Manual
MBA AoL Matrix
MBA Learning Goals, Objectives, Assessment Plan and Standards
Learning Goal
1. JMSB MBA
graduates will
be able to
effectively
communicate,
orally and in
writing.
2. JMSB MBA
graduates will
be effective
analysts.
Objective
a. To craft thoughtful solutions to
business problems and
communicate those solutions in
executive-quality written
documents.
b. To craft and deliver executivequality oral presentations and
defend proposed solutions.
a. To analyze a firms’ strategy
and provide valuable insights to
improve the firms operations.
a. To work and communicate
effectively with team members to
accomplish a team goal.
3. JMSB MBA
graduates will
be able to
effectively
participate as a
member of a
team.
b. To complete individual
assignments in support of a team
goal in a timely manner.
c. To work with individuals of
diverse backgrounds to achieve
team goals.
4. JMSB MBA
graduates will
be critical
thinkers.
a. To display critical thinking
skills in solving complex, multifaceted business problems.
Last Updated 9-8-2014
Method of Assessment
Direct (Written communication rubric
for JMSB MBA program) - Analyze
a case
Course
Sample
Frequency
Standard
Status
MNGT
5603
All
Students
Every Spring
80% of students will meet
or exceed expectations
Ongoing
Indirect (Written communication) Online MBA Exit Questionnaire
MNGT
5603
All
Students
Every Spring
80% of students will meet
or exceed expectations
Ongoing
Indirect (Oral communication) Online MBA Exit Questionnaire
MNGT
5603
All
Students
Every Spring
80% of students will meet
or exceed expectations
Ongoing
Direct (Oral communication rubric
for JMSB MBA program) - 5-7
minute video presentation
MNGT
5603
All
Students
Every Spring
- starting
Spring 2015
80% of students will meet
or exceed expectations
Spring
2015
Direct (Analysis rubric for JMSB
MBA program) - Analyze a case
MNGT
5603
All
Students
Every Spring
80% of students will meet
or exceed expectations
Spring
2015
Indirect (Analysis) - Online MBA
Exit Questionnaire
MNGT
5603
All
Students
Every Spring
80% of students will meet
or exceed expectations
Spring
2014
(Direct) Peer Evaluations
MNGT
5603
All
Students
Every Spring
80% of students will meet
or exceed expectations
Ongoing
(Indirect) Online MBA Exit
Questionnaire
MNGT
5603
All
Students
Every Spring
80% of students will meet
or exceed expectations
Ongoing
(Direct) Peer Evaluations
MNGT
5603
All
Students
Every Spring
80% of students will meet
or exceed expectations
Ongoing
(Indirect) Online MBA Exit
Questionnaire
MNGT
5603
All
Students
Every Spring
80% of students will meet
or exceed expectations
Ongoing
(Direct) Peer Evaluations
MNGT
5603
All
Students
Every Spring
80% of students will meet
or exceed expectations
Ongoing
(Indirect) Online MBA Exit
Questionnaire
MNGT
5603
All
Students
Every Spring
80% of students will meet
or exceed expectations
Ongoing
Direct (Critical thinking rubric for
JMSB MBA program) - Analyze a
case
MNGT
5603
All
Students
Every Spring
80% of students will meet
or exceed expectations
Spring
2014
Indirect (Critical thinking) - Online
MBA Exit Questionnaire
MNGT
5603
All
Students
Every Spring
80% of students will meet
or exceed expectations
Spring
2014
15
JMSB AoL Process Manual
MBA Assessment Methods
Unlike the BBA program the MBA program relies heavily on internal direct measures from
internally developed or adopted rubrics. Our indirect measure is the MBA exit survey.
1. JMSB MBA graduates will be able to effectively communicate, orally and in writing –
Communications is measured in three ways. First, each student in the MNGT 5603 Strategic
Management course is required to analyze a case individually and use the case analysis outline
posted on Blackboard. The individual cases are read by an evaluation team made up of three
professors and scored using the written communications rubric posted on Blackboard. The
completed rubrics are sent to the CMAoL committee for tabulation and evaluation.
Secondly, students enrolled in the MNGT 5603 Strategic Management will take an online Exit
Questionnaire that contains a question about oral communications and writing skills. The
CMAoL committee will complete the MBA written communication summary and exit
questionnaire summary and send them to the Executive Dean of Academic Affairs for signature
and comment. The Executive Dean of Academic Affairs will retain the original signed
document and send copies of the signed document to the CMAoL and AACSB Oversight
committees.
Finally, each student in the MNGT 5603 Strategic Management course also submits a 5-7 minute
video presentation with PowerPoint slides on the case and submits it on Blackboard. The
individual video presentations are viewed by an evaluation team made up of three professors and
scored using the oral communications rubric posted on Blackboard. The completed rubrics are
sent to the CMAoL committee for tabulation and evaluation. In addition, students completing
the program will take an online Exit Questionnaire that contains a question about oral
communications skills. The CMAoL committee will complete the MBA oral communication
summary and exit questionnaire summary and send them to the Executive Dean of Academic
Affairs for signature and comment. The Executive Dean of Academic Affairs will retain the
original signed document and send copies of the signed document to the CMAoL and AACSB
Oversight committees.
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JMSB AoL Process Manual
2. JMSB MBA graduates will be effective analysts. Analysis is measured in two ways. First,
each student in the MNGT 5603 Strategic Management course is required to analyze a case
individually and use the case analysis outline posted on Blackboard. The individual cases are
scored using the analysis rubric posted on Blackboard. The completed rubrics are sent to the
CMAoL committee for tabulation and evaluation.
Secondly, students enrolled in the MNGT 5603 Strategic Management will take an online Exit
Questionnaire that contains a question about analytical skills. The CMAoL committee will
complete the MBA analysis summary and exit questionnaire summary and send them to the
Executive Dean of Academic Affairs for signature and comment. The Executive Dean of
Academic Affairs will retain the original signed document and send copies of the signed
document to the CMAoL and AACSB Oversight committees.
3. JMSB MBA graduates will be able to effectively participate as a member of a team Each student enrolled in the MNGT 5603 Strategic Management course participates in a team
project to analyze a strategic management case. The team is responsible for analyzing a case and
preparing a report on their analysis and completing a peer evaluation of each of the other team
members using the peer teamwork evaluation form posted on Blackboard. The results of the
peer teamwork evaluations are submitted to the CMAoL committee for tabulation and
evaluation. In addition, students completing the program will take an online Exit Questionnaire
that contains a question about teamwork skills. The CMAoL committee will complete the MBA
Teamwork summary and exit questionnaire summary and send them to the Executive Dean of
Academic Affairs for signature and comment. The Executive Dean of Academic Affairs will
retain the original signed document and send copies of the signed document to the CMAoL and
AACSB Oversight committees.
4. JMSB MBA graduates will be critical thinkers. Critical thinking is measured in two ways.
First, each student in the MNGT 5603 Strategic Management course is required to analyze a case
individually and use the case analysis outline posted on Blackboard. The individual cases are
Last Updated 9-8-2014
17
JMSB AoL Process Manual
scored using the critical thinking rubric posted on Blackboard. The completed rubrics are sent to
the CMAoL committee for tabulation and evaluation.
Secondly, students enrolled in the MNGT 5603 Strategic Management will take an online Exit
Questionnaire that contains a question about critical thinking skills. The CMAoL committee will
complete the MBA Analysis summary and exit questionnaire summary and send them to the
Executive Dean of Academic Affairs for signature and comment. The Executive Dean of
Academic Affairs will retain the original signed document and send copies of the signed
document to the CMAoL and AACSB Oversight committees.
Engaging the Faculty and Initiating Continuous Improvement in the BBA and MBA
Programs
Every fall and spring semester, the CMAoL committee will formally present the results of all of
the analysis for the previous semester to the faculty and dean. At that time, the dean and faculty
will have the opportunity to suggest revisions to the CMAoL plan to continuously improve our
goals, measures and processes. Additionally, any areas needing attention will be highlighted so
that the CMAoL committee and faculty can use the course curriculum map to identify areas
where curriculum interventions may be best implemented to address any shortcomings. Any
faculty member making course changes, whether driven by CMAoL or other reasons, will send a
brief note that details the changes made to the CMAoL and AACSB oversight committees for
AACSB documentation purposes. This will permit cataloging the changes so that the impact of
the changes on future performance can be assessed.
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JMSB AoL Process Manual
BBA Curriculum Map – Core Courses
Learning Goal
ECON 2113 Principles of
Macroeconomics
COMM 2213 Business & Professional
BIM 1553 Business Computer
Speaking
Applications
Understanding the elements of the interactive Create, design, and produce professional
model of communication
business documents using basic word
processing and spreadsheet software.
Becoming a better listener
BUS 1133 Intro to Business
Collect data with Forms
Developing a general purpose, specific
Develop Reports
purpose, and thesis statement
Developing outlines for presentations
Understand and Create Tables
Forming well-developed arguments
Organize data for effective analysis
Distinguishing between informative and
persuasive speaking
Utilizing effective visual aids that support
verbal presentations
Developing themes for after-dinner speaking.
Communication: JMSB graduates will be
effective communicators with the ability to
prepare and deliver oral and written
presentations using appropriate technologies.
Think critically about how individuals are
Improving critical thinking by learning to
influenced by current and previous political, classify and divide information
social, economic, and/or family institutions.
Reason by deduction, induction, and analogy.
Distinguish between cause and effect.
Problem Solving: JMSB graduates can
Solve problems described verbally,
apply critical thinking skills, quantitative
graphically, symbolically, or numerically.
methods and technology to problem solving.
Identify, analyze, and evaluate arguments.
Use a problem solving process to solve
Students will be able to evaluate business
quantiative problems with spreadsheet
opportunities and describe how to exploit
software
them
Apply fundamental spreadsheet skills to
Students will be able to describe the role of
problem solving
technologies business success
Solve problems with statistical analysis tools in Students will be able to describe the major
a spreadsheet
factors that are considered in organizational
structure and operations planning and control
Apply spreadsheet logic operators in decision Students will be able to explain to explain key
making
standards and principles for reporting financial
statements
Retrieve data for computation, analysis and
reference
Solve problems using the principles of algebra
or symbolic logic.
Apply mathematical reasoning to analyze and
interpret quantitative information.
Use and interpret mathematical formulas.
Ethics: School of Business students possess
the knowledge and understand the significance
of making ethical business decisions.
Students will be able to explain how
individuals develop their personal code of
ethics and why ethics are important in the
workplace
Teamwork: JMSB graduates will possess the
skills necessary to work effectively as a
member of a team.
Students will be able to identify and
summarize the most important models and
concepts of employee motivation and
leadership
Business Knowledge: JMSB graduates will
have an understanding of the functional areas
of business and how they relate to each other.
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BBABBA
Curriculum
MapMap
– Map
Core
- Continued
BBA
Curriculum
–Courses
Core
Courses
Curriculum
– Core
Courses
- Continued
19
JMSB AoL Process Manual
BBA Curriculum Map – Core Courses - Continued
Learning Goal
ACCT 2103- Fund Financial Accounting
ACCT 2203 - Fund Managerial Accounting
BIM 3183 Business Information
Management
Case briefing, issue spotting, and legal fact
finding, legal research, legal writing, critical
thinking, and an oral presentation demonstrating
understanding of a given legal topic or theory
Communication: JMSB graduates will be
effective communicators with the ability to
prepare and deliver oral and written
presentations using appropriate technologies.
Correctly apply the basic theories of
Generally Accepted Accounting Principles
(GAAP) to recordable business transactions
To provide a basic understanding of the control
and decision making methodologies used by
managers in large corporations
Document business processes using Data Flow
Diagrams
Identify basic accounting equation; calculate
the effect of monetary transactions on the
equation.
Students will become familiar with approaches to Display an understanding of system analysis,
planning such as budget analysis, product costing design and implementation.
schemes, cost-volume-profit analysis, variable
costing, relevant costing decision making, quality
management issues, and present value methods.
Understand the purpose of accounting books Interpret cost reports and schedules.
Display an understanding of management and
of entry and correctly demonstrate their use.
control of information systems.
Apply double-entry accounting by choosing
correct accounting entries using proper
accounts, debits, and credits.
Make adjusting entries required for accurate
Problem Solving: JMSB graduates can presentation of the financial statements; be
apply critical thinking skills, quantitative
able to make appropriate closing entries.
methods and technology to problem solving. Correctly perform basic bank reconciliation,
and petty cash entries.
Apply basic concepts of internal control
successfully.
Make appropriate entries to account for
special areas, such as: short-term investments,
notes receivable, petty cash, credit sales, and
bad debts.
Make calculations and entries needed to
precisely account for inventories including cost
of goods sold and assigning costs to
inventories
Properly classify accounting transactions using
entries and calculations relating to the
acquisition, use, and disposition of operating
assets.
Understand various ways cost contributes to
making successful managerial decisions
Familiarity with the ethical issues surrounding cost
analysis and managerial decision making.
Technical proficiency with managerial cost
analysis
Students will become familiar with approaches to
planning such as budget analysis, product costing
schemes, cost-volume-profit analysis, variable
costing, relevant costing decision making, quality
management issues, and present value methods.
Ethics: School of Business students possess
the knowledge and understand the significance
of making ethical business decisions.
Familiarity with the ethical issues surrounding cost
analysis and managerial decision making.
Teamwork: JMSB graduates will possess the
skills necessary to work effectively as a
member of a team.
Last
Business Knowledge: JMSB graduates will
have an understanding
Updated
9-8-2014 of the functional areas
of business and how they relate to each other.
BLAW 3123 Legal Environment of Business
BBA Curriculum Map – Core Courses - Continued
20
Case briefing, issue spotting, and legal fact
finding, legal research, legal writing, critical
thinking, and an oral presentation demonstrating
understanding of a given legal topic or theory
BBA Curriculum Map – Core Courses -Continued
Learning Goal
BUS 2633 Business Statistics
BUS 3333 Business Ethics
JMSB AoL Process Manual
ECON 2213 Principles of Microeconomics ENG 3903 Techinical & Professional Writing
Students will be able to apply ethical principles to
particular cases or practices in business.
Understand the nature and characteristics of
technical and professional writing.
Plan effective documents by analyzing the
audience and purpose of the documents and
creating rhetorical strategies to achieve your
writing objectives.
Determine, locate, and incorporate the
information needed for professional documents.
Develop content fully to give all needed detail and
explanation (while trimming unnecessary “fat” so
that writing remains concise).
Organize and format documents in a clear,
efficient manner that adheres to professional
norms and guides readers in locating and
understanding the information provided.
Use an appropriate professional tone and strong,
active, precise writing style.
Edit and revise documents to increase their
effectiveness, accuracy, and professional image.
Practice writing a variety of common workplace
documents, especially correspondence (email,
letters, and memoranda) and reports.
Communication: JMSB graduates will be
effective communicators with the ability to
prepare and deliver oral and written
presentations using appropriate technologies.
Analyzes information; utilizes logic; recognizes
Problem Solving: JMSB graduates can patterns and forms conclusions; recognizes and
evaluates assumptions, theses, and support of
apply critical thinking skills, quantitative
methods and technology to problem solving. arguments.
Apply critical thinking skills, quantitative methods
and technology to problem solving.
Apply basic statistical analysis to decision making
Students will develop an understanding of the
current and pressing moral issues in business to
include stakeholders in any business decision.
Students will be able to describe ethical principles
in business. Discuss the application of these
principles in the ethical decision making process
where ethical dilemmas exist.
Students will be able to recognize and understand
the importance of sound ethics in the effective
functioning of businesses with the knowledge that
in effect every business decision has an ethical
facet or dimension to it.
Students will be able to evaluate and explain
business ethics as it impacts the environment,
consumer products and marketing.
Ethics: School of Business students possess
the knowledge and understand the significance
of making ethical business decisions.
Students will be able to understand the issues of
business ethics for internal constituencies of an
organization.
Teamwork: JMSB graduates will possess the
skills necessary to work effectively as a
member of a team.
Business Knowledge: JMSB graduates will
have an understanding of the functional areas
of business and how they relate to each other.
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21
BBA Curriculum Map – Core Courses -Continued
Learning Goal
FIN 3113 Business Finance
Communication: JMSB graduates will be
effective communicators with the ability to
prepare and deliver oral and written
presentations using appropriate technologies.
Understand and apply the time value of
money concept.
JMSB AoL Process Manual
MNGT 3113 Management & Org.
Behavior
Research data, apply, and write an overall
Students will be able to apply ethical
marketing plan for a real world issue and
principles to particular cases or practices in
present in class using technological visual aids. business.
MNGT 3243 Production & Ops
Management
Research, synthesize and present business
information
Critique the use of various marketing
strategies by companies or organizations
(profit and non-profit), as well as be able to
apply them in a marketing plan.
Apply business concepts to various business
problems/situations
MKT 3233 Principles of Marketing
Have knowledge of bonds and stocks and
Problem Solving: JMSB graduates can their valuation.
apply critical thinking skills, quantitative
Solve basic capital budgeting problems.
methods and technology to problem solving. Know the risk-return relationship and the
capital asset pricing model (CAPM).
Explain a firm’s sources of funds and compute
a firm’s weighted average cost of capital.
Comprehend corporate financing decisions.
Discuss long term financing decisions.
Students will be given the opportunity to
develop their critical thinking skills and extend
their knowledge through case analysis
Research, synthesize and present business
information
Ethics: School of Business students possess
the knowledge and understand the significance
of making ethical business decisions.
Explain why ethics are important in the
workplace and in marketing, marketing
campaigns, and products.
Teamwork: JMSB graduates will possess the
skills necessary to work effectively as a
member of a team.
Research data, apply, and write an overall
Describe the major theories of leadership and
marketing plan for a real world issue and
types of leaders.
present in class using technological visual aids.
Business Knowledge: JMSB graduates will
have an understanding of the functional areas
of business and how they relate to each other.
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MNGT 4633 Business Policy
Students will demonstrate oral and written
communication skills at an appropriate level
22
Apply the age-old question of ethics and
values to business.
Students will demonstrate team building skills
through work with others on cases and the
simulation
MBA Curriculum Map – Core Courses
Learning Goal
1. Effectively communicate, orally and in writing: MBA
graduates will communicate effectively, both
a. orally, and
b. in writing.
ACCT 5233 Accounting for Managers (Fall course)
JMSB AoL Process Manual
BUS 5113 Research Methods (Fall course)
Demonstrate understanding of the research process by preparing
a research proposal for a selected business problem.
ECON 5133 Managerial Economics (Fall course)
Create a report of the findings of the research
MBA students will also demonstrate an ability to use the
appropriate technology to support oral and written
communication
2. To use appropriate analyses to screen and analyze data
to improve the operation of an organization.
Identify and describe the uses of research in making business
decisions
Define uses of secondary and primary sources of information.
Demonstrate an understanding of market operation and the use
of comparative static analysis
Algebraically derive total and marginal revenue functions and plot
them graphically
Demonstrate the ability to find and apply the first derivative of a
univariate function, expressing the results in algebraic notation if
need be
Demonstrate the ability to use the first and second derivative tests
to find maximum, minimum and inflection points for a polynomial
function
Explain in writing the effect on demand of a change in a variable
in a multivariate linear demand function
Compute various types of elasticity using the mid-point and/or
point elasticity formulas, and write an interpretation of the results
Demonstrate an understanding of cost concepts
Use the first derivative test to find the output level optimizing a
given firm’s operating objective, and find price of its product
Compare profit maximization and break-even analysis from an
economic viewpoint and solve break-even problems
3. Effectively participate as a member of a team
Demonstrate an understanding of market operation and the use
of comparative static analysis
4. Display critical and ethical thinking to solve complex,
multi-faceted business problems in a global environment.
Recognize the proper research designs used to solve business
problems by case analysis write ups .
Recognize and evaluate ethical issues in business research.
Apply concepts addressed in a research proposal by developing
a data set and analyzing the collected data.
Demonstrate understanding of the research process by preparing
a research proposal for a selected business problem.
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23
MNGT 5223 Behavioral Management (Fall course)
MBA Curriculum Map – Core Courses - Continued
Learning Goal
1. Effectively communicate, orally and in writing: MBA
graduates will communicate effectively, both
a. orally, and
b. in writing.
MKT 5243 Marketing Management (Spring course)
Demonstrate written communication skills through written
comprehensive case analysis.
FIN 5213 Financial Management (Spring course)
JMSB AoL Process Manual
BUS 5253 Data Analysis for Managers (Spring course)
MNGT 5603 Strategic Management (Spring course)
Prepare a prescriptive report of the analysis of an organization’s
vision, mission, strategy, implementation, and evaluation and
control procedures
MBA students will also demonstrate an ability to use the
appropriate technology to support oral and written
communication
2. To use appropriate analyses to screen and analyze data Demonstrate an understanding of the basic concepts and
Properly use the risk-return relationship in assessing business
to improve the operation of an organization.
strategies of marketing. As this is the only marketing course in the opportunities.
MBA, it will be necessary to reacquaint students with basic
marketing concepts.
Demonstrate an ability to critique an organization’s marketing Compute relevant cash flows and solve complex capital
strategy through analysis of contemporary marketing article(s), budgeting problems
journal article(s), and book(s) as well as comprehensive case
analysis.
Demonstrate expertise regarding the design, implementation, and Evaluate a firm’s working capital management.
monitoring of marketing strategies.
Forecast pro forma financial statements.
Evaluate a firm’s capital structure.
Evaluate a firm’s dividend policy.
Value a firm and a firm’s stock.
Use common continuous probability tables and Excel functions Prepare an in-depth analysis of an organization’s competitive
environment.
Explain the meaning of population, parameters, samples, sample Analyze an organization’s strengths, weaknesses, opportunities
statistics, and sampling distributions
and threats.
Use a problem solving process to solve quantitative problems
with spreadsheet software
Apply fundamental spreadsheet skills.
Solve problems with statistical analysis tools in a spreadsheet.
Retrieve data for computation, analysis, and reference.
3. Effectively participate as a member of a team
4. Display critical and ethical thinking to solve complex, Demonstrate an ability to critique an organization’s marketing Explain the underlying goal of financial managers
multi-faceted business problems in a global environment. strategy through analysis of contemporary marketing article(s),
journal article(s), and book(s) as well as comprehensive case
analysis.
Demonstrate expertise regarding the design, implementation, and Use derivative securities to reduce risk.
monitoring of marketing strategies.
Explain the meaning of estimators, point estimates, interval
estimates, and the relationships between these
Identify the stages in the strategic management process
State what is meant by organizational vision, mission, and
strategy.
Analyze complex business issues/problems and offer
recommendations for solving those problems.
Understand stakeholder theory and its application to corporate
governance and ethics.
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JMSB AoL Process Manual
Appendix A Undergraduate Rubrics and Surveys
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25
JMSB AoL Process Manual
SOUTHEASTERN OKLAHOMA STATE UNIVERSITY
JOHN MASSEY SCHOOL OF BUSINESS
INTERN EVALUATION FORM
Date_________
Student’s Name______________________________________________
Employer/Company Name______________________________________
Student Intern’s Position_______________________________________
Evaluator’s Signature__________________________________________
__________________________________________________________
Directions:
For each of the following areas, please mark the appropriate rating to evaluate the intern.
Use the following scale:
Exceptional
Exceeds Expectations
Expected Performance
Needs Improvement
Unsatisfactory
Not applicable
=
=
=
=
=
=
5
4
3
2
1
n/a
PERFORMANCE MEASURES
RATING
JOB KNOWLEDGE
______
Requires minimal supervision
Competent in required skills and knowledge
Exhibits ability to learn and apply new skills
Displays understanding of how job relates to other jobs
Uses resources effectively and efficiently
______
______
______
______
______
QUALITY OF WORK
______
Demonstrates accuracy and thoroughness consistently
Tries different methods to improve quality
Monitors own work to ensure quality
Exhibits good judgment
______
______
______
______
QUANTITY OF WORK
______
Completes work in a timely manner
Meets established deadlines
Strives to increase productivity
Achieves established goals
Works in an organized manner
______
______
______
______
______
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PROBLEM SOLVING
______
Identifies problems in a timely manner
Gathers and analyzes information skillfully
Develops recommendations and implements solutions
Effective in group problem-solving situations
______
______
______
______
DEPENDABILITY
______
Responds to requests for assistance
Follows instructions and directions from supervisor
Takes responsibility for own actions
Meets attendance and punctuality guidelines
______
______
______
______
INITIATIVE
______
Volunteers readily
Initiates self-development activities
Seeks additional responsibilities
______
______
______
INTERPERSONAL SKILLS
______
Establishes and maintains effective work relationships
Exhibits tact
Displays positive outlook and manner
Offers assistance and support to co-workers
Cooperates with co-workers and management
Effectively resolves conflict
Open to new ideas and change
______
______
______
______
______
______
______
VERBAL COMMUNICATION
______
Effectively listens to others
Demonstrates group presentations skills
Effectively communicates with others
______
______
______
WRITTEN COMMUNICATION
______
Writes clearly and informatively
Effectively edits written communication for spelling and grammar
Presents information/data effectively in writing
______
______
______
Other important points for evaluation:
________________________________________________________________
________________________________________________________________
________________________________________________________________
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JMSB BBA Graduate Exit Survey
We ask that you please take a few moments to complete the
survey. The feedback you provide us with will assist us in ensuring that we continually provide a
quality education for our students.
1) Please indicate your undergraduate degree.
Accounting
Finance
Management
Marketing
General Business
2) What is your current undergraduate G.P.A. (on a 4-point scale)?
Less than 2.0
2.0-2.5
2.6-3.0
3.1-3.5
3.6-4.0
3) How long has it taken you to complete your degree program?
4 years or less
5-7 years
8 years or more
4) How many years of full-time work experience do you have to date?
None
Less than 2 years
3-5 years
More than 5 years
5) Comparing the course workload in your business classes to other classes at SE, would you
say the course workload in the John Massey School of Business is:
Lighter
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Heavier
The same
6) Have you been at SE since your first semester of college or did you transfer in from another
school?
Transfer student
Non-transfer student
7) If you transferred in, which school did you transfer from? If you did not transfer in, please
skip to question 9.
8) If you transferred in, how many hours of college credit did you transfer to SE?
9) Which of the following characterizes where you have taken most (over 50%) of your
business courses?
On-campus in Durant
Off-campus at an SE Educational Center
On-line
10) Please indicate the number of times in the past calendar year that you have met with a
faculty advisor in the John Massey School of Business.
Once
Twice
More than twice
None
11) What is your gender?
Male
Female
12) What is your ethnicity?
Asian
African-American
Hispanic
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Caucasian
Native American
Other (Please Specify):
13) What are your plans after graduation?
Work
Graduate school
Work and graduate school
Military
Other (Please Specify):
14) The following are statements regarding your satisfaction with various aspects of the JMSB
at Southeastern. Please indicate your response to each statement using the following scale: 1
to 5 where 1 indicates you strongly disagree and 5 indicates you strongly agree.
Generally, I am satisfied with the:
1 Strongly
2 Disagree 3 Neutral
Disagree
Quality of instruction I received in the JMSB
Quality of the courses offered in my degree
program
Faculty's concern for my intellectual
development
Availability of the faculty outside of class
Availability of courses I needed to complete
the requirements for my degree
Career planning/advising provided
Computer facilities available
Quality of academic program advising
provided by the faculty
Courtesy and Respect shown me by the
faculty and staff
The range of courses available in the JMSB
Quality of the multimedia classrooms in the
Russell Building
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4 Agree
5 Strongly
Agree
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Fairness of the grading process in courses I
have taken
Job placement services
Quality of my academic program
The ability to schedule a consistent course
load of necessary courses each semester
15) The following are statements regarding your satisfaction with IETV courses in the JMSB at
Southeastern. Please indicate your response to each statement using the following scale: 1 to
5 where 1 indicates you strongly disagree and 5 indicates you strongly agree.
If you did not participate in IETV courses, please skip to question 16.
Generally, I am satisfied with the:
1 Strongly
2 Disagree 3 Neutral
Disagree
4 Agree
5 Strongly
Agree
The quality of the IETV delivery system
The quality of IETV teaching skills
16) The following are statements regarding your satisfaction with Internet courses in the JMSB
at Southeastern. Please indicate your response to each statement using the following scale: 1
to 5 where 1 indicates you strongly disagree and 5 indicates you strongly agree.
If you did not participate in Internet courses, please skip to question 17.
Generally, I am satisfied with the:
1 Strongly
2 Disagree 3 Neutral
Disagree
4 Agree
5 Strongly
Agree
The quality of the Blackboard online course
management system
The quality of the Blackboard teaching skills
17) Overall, I am satisfied with the undergraduate education I received from the JMSB at
Southeastern.
1 Strongly
2 Disagree 3 Neutral
Disagree
4 Agree
5 Strongly
Agree
4 Agree
5 Strongly
Agree
18) I would recommend the JMSB degree programs to a friend.
1 Strongly
2 Disagree 3 Neutral
Disagree
19) If I had the opportunity to do it all again, I would choose the JMSB at Southeastern for my
B.B.A.
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1 Strongly
2 Disagree 3 Neutral
Disagree
4 Agree
5 Strongly
Agree
20) Please rate the performance of the courses and faculty in the JMSB on the following scale:
1 to 5 where 1 indicates very poor and 5 indicates very good.
1 Very
poor
My ability to analyze a complex situation
My capacity for critical thinking
My ethical sensitivity
My writing skills
My oral presentation skills
My understanding of entrepreneurial skills
My ability to work effectively in teams
My ability to use technology
A stimulating learning environment
The computer and technological skills needed
to be competitive in the job market
Develop my leadership abilities
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2 Poor
3 Neutral
4 Good
5 Very
good
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BBA teamwork peer evaluation
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BBA Written Communication Rubric
JMSB
TRAIT
Logic &
Organization
Unacceptable
Does not develop ideas
cogently, uneven and
ineffective overall
organization, unfocused
introduction or
conclusion
Language
Uses words that are
unclear, sentence
structures inadequate for
clarity, errors are
seriously distracting
Writing contains frequent
spelling and grammar
errors which interfere
with comprehension
Spelling and
Grammar
Acceptable
Develops unified and
coherent ideas within
paragraphs with generally
adequate transitions; clear
overall organization relating
most ideas together, good
introduction and conclusion.
Word forms are correct,
sentence structure is
effective. Presence of a few
errors is not distracting.
While there may be minor
errors, the writing follows
normal conventions of
spelling and grammar
throughout and has been
carefully proofread
The writer has made good
decisions about focus,
organization, style, and
content so as to achieve the
purpose of the writing.
Purpose
The purpose and focus of
the writing are not clear
to the reader
Development of
Ideas
Many ideas unsupported,
confusion between
personal and external
evidence, reasoning
flawed
Supports most ideas with
effective examples,
references, and details,
makes key distinctions
Citation and
Documentation
Frequently incorporated
source material unclearly
or documented sources
inaccurately or
incorrectly.
Paper did not have a
professional, balanced
appearance, pages were
not numbered, and/or
headings were not in
parallel form.
No more than a few clarity
problems incorporating
source material or in
documenting sources
accurately and correctly
Paper had a professional,
reasonably well-balanced
appearance, pages were
numbered, and any headings
were in parallel form.
Use of
Technology
1 = Unacceptable
2 = Acceptable
3 = Exemplary
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Exemplary
Develops ideas clearly,
organizes them logically
with paragraphs and
connects them with
effective transitions. Clear
and specific introduction
and conclusion.
Develops concise standard
English sentences,
balances a variety of
sentence structures
effectively.
The writing is essential
error-free in terms of
spelling and grammar
The writer’s decision
about focus, organization,
style, and content fully
clarify the purpose and
keep the purpose at the
center of the piece
Explores ideas vigorously,
supports points fully using
a balance of subjective
and objective evidence,
reasons effectively making
useful distinctions
Correctly and clearly
incorporated source
material into the paper,
documented sources
accurately and correctly.
Paper had an extremely
professional, balanced
appearance, pages were
numbered, and headings
were in parallel form.
Score
JMSB AoL Process Manual
BBA Oral Communication Rubric
JMSB
TRAIT
Organization
Unacceptable
Audience has difficulty
following presentation
because there is no
sequence of information.
Presentation was either
too short or too long.
Some key points do NOT
have a corresponding
slide.
Acceptable
Student presents
information in
logical sequence
which audience can
follow and was close
to the time
parameter.
Appropriate number
of slides.
Exemplary
Student presents
information in
logical, interesting
sequence which
audience can follow
and stayed within
the time parameter.
Content
Student does not have
grasp of information;
student cannot answer
questions about subject.
Student is at ease
with content, but
fails to elaborate.
Uses appropriate
sources and is
objective.
Quality of
conclusion
Missing or poor. Not tied
to analysis. Does not
summarize points that
brought the speaker to
this conclusion.
Adequate.
Summarizes
presentation's main
points, and draws
conclusions based
upon these points.
Student
demonstrates full
knowledge (more
than required) with
explanations and
elaboration.
Research goes
beyond minimum
requirements.
Goes beyond
"average" in
delivering a
conclusion that is
very well
documented and
persuasive.
Excellent delivery.
Modulates voice,
projects enthusiasm,
interest, confidence.
Demonstrates one or
more of the following:
mumbling, hard to
understand English, too
soft, too loud, too fast,
too slow.
Visuals were unclear,
Use of
unattractive, or
Technology
unprofessional. Did not
support presentation and
contained several
spelling and/or
grammatical errors.
1 = Unacceptable
2 = Acceptable
3 = Exemplary
Voice quality
and pace
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Can easily
understand -appropriate pace and
volume.
Some visuals used
distracting slide
design. There was at
least one spelling or
grammatical error.
40
Visuals were clear
and professional.
Visuals reinforced
the presentation.
There were no
spelling or
grammatical errors.
Score
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BBA Problem Solving Rubric
JMSB
Traits
Define the
problem
Research and
Gather
Information
Generate plans to
solve problem,
integrating
relevant factors in
decision making.
Select and
implement best
solution
Communicate the
results
Unacceptable
Student does not
identify the
problem.
Student does not
collect any viable
data.
Acceptable
Student does
identify the
problem.
Excellent
Score
Student clearly identifies
the problem and
underlying issues.
Student collects data in a
Student collects
way that demonstrates
basic information.
advanced understanding.
Student provides many
Student generates
alternative solutions and
an adequate
demonstrates the use of
Student does not number of
integrated knowledge in
generate plans.
solutions,
creative solutions to
appreciating some
unfamiliar problems in
relevant factors.
unfamiliar contexts.
Student clearly solves
Student solves the the problem using best
Student does not
problem using
solution and makes
implement a plan.
best solution.
adjustments as
necessary.
Student provides an
Student does not Student provides a interpretation using
provide a logical logical
terminology related to
interpretation of
interpretation of
the problem and clearly
the findings.
the findings.
identifies why the chosen
plan is best.
1 = Unacceptable
2 = Acceptable
3 = Exemplary
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BBA Ethics Rubric
JMSB
Trait
Evaluate a
business
action or
decision for
ethical
dilemmas.
Recognize
stakeholders
affected by
the action or
situation.
Unacceptable
Does not recognize
when an ethical
dilemma exist.
Acceptable
Recognizes that a
dilemma may exist.
Exemplary
Considers facts the
facts and recognizes
when an ethical
dilemma exist.
Identify one or two
stakeholders to the
dilemma.
Identify at least one
more stakeholder
than the obvious
one or two to the
dilemma.
Identify all potential
stakeholders including
those less obvious to
the decision.
Consider the
potential
impact of
various
solutions.
Choose and
implement an
action or
decision.
Use routine, cliché
or other automatic
response.
Considers at least
two or three
possible impacts,
outcomes or
solutions.
Implement the
better action or
decision in light of
the two-three
possible impacts,
outcomes or
solutions.
Assesses the results
based on the prior
components.
Determine potentially
all possible impacts,
outcomes or solutions.
Implements an
action or decision
from routine, cliché
or other automatic
response (or does
nothing).
Assess results of Does not assess.
the business
action or
decision.
1 = Unacceptable
2 = Acceptable
3 = Exemplary
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After considering the
possible impacts,
outcomes or solutions,
implement an action or
decision that best
serves potentially all
the stakeholders.
Assesses the results for
possible outcomes and
uses results for
medication or change
as needed.
Score
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Appendix B BBA Evaluation Summary forms
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To:
Executive Dean of Academic Affairs
From:
Chair, Curriculum Management and Assurance of Learning Committee
Subject: BBA Senior Exit Survey Results
Date:
Results of the BBA senior exit survey are provided below along with the CMAoL committee’s
recommendation.
BBA Senior Exit Survey Evaluation Summary
AY __ -__
Please rate the performance of the courses and faculty in the JMSB on the following scale:
1= very poor, 2=poor, 3=satisfactory, 4=good, 5= very good
The courses and faculty in the JMSB
helped develop:
1
2
3
4
5
% > 3 AVG.
My ability to analyze a complex situation
___
___
___
___
___
___
___
My capacity for critical thinking
___
___
___
___
___
___
___
My ethical sensitivity
___
___
___
___
___
___
___
My writing skills
___
___
___
___
___
___
___
My oral presentation skills
___
___
___
___
___
___
___
My ability to work effectively in teams
___
___
___
___
___
___
___
needed to be competitive in the job market ___
___
___
___
___
___
___
The computer and technological skills
Scoring:
1 & 2 = Unacceptable (Fails to meet expectations)
3 & 4 = Acceptable (Meets expectations)
5 = Exemplary (Exceeds expectations)
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CMAoL committee comments:
_______________________
________
Signed Chair CMAoL committee
Date
I have read the results and (concur) (do not concur) with the CMAoL committee
recommendation.
Executive Dean of Academic Affairs comments:
_______________________
________
Signed Executive Dean of Academic Affairs
Date
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To: Executive Dean of Academic Affairs
From: Chair, Curriculum Management and Assurance of Learning Committee
Subject: BBA Internship Evaluation Results
Date:
Results of the BBA internship evaluations are provided below along with the CMAoL
committee’s recommendation.
BBA Internship Evaluation Summary
AY ____-____
Directions: for each of the following areas, please mark the appropriate rating to evaluate the
intern. Use the following scale: 1= Unsatisfactory, 2 = Needs Improvement, 3 = Expected
Performance, 4 = Exceeds Expectations, 5 = Exceptional
1
2
3
4
5
%>3
Problem Solving
___
___
___
___
___
___
Verbal Communications
___
___
___
___
___
___
Written Communications
___
___
___
___
___
___
Scoring:
1 & 2 = Unacceptable (Fails to meet expectations)
3 = Acceptable (Meets expectations)
4 & 5 = Exemplary (Exceeds expectations)
CMAoL committee comments:
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_______________________
________
Signed Chair CMAoL committee
Date
I have read the results and (concur) (do not concur) with the CMAoL committee
recommendation.
Executive Dean of Academic Affairs comments:
_______________________
________
Signed Executive Dean of Academic Affairs
Date
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To: Executive Dean of Academic Affairs
From: Chair, Curriculum Management and Assurance of Learning Committee
Subject: BBA Ethics Evaluation Results
Date:
Results of the BBA ethics evaluations are provided below along with the CMAoL committee’s
recommendation.
BBA Ethics Evaluation Summary
AY ____-____
1
2
3
%>2
Evaluate a business action or decision for ethical dilemmas
___
___
___
___
Recognize stakeholders affected by the action or situation
___
___
___
___
Consider the impact of various solutions
___
___
___
___
Choose and implement an action or decision
___
___
___
___
Assess results of the business action or decision
___
___
___
___
Overall Average _____.
Percent of students meeting or exceeding overall standard _____.
Scoring:
1 = Unacceptable (Fails to meet expectations)
2 = Acceptable (Meets expectations)
3 = Exemplary (Exceeds expectations)
CMAoL committee comments:
_______________________
________
Signed Chair CMAoL committee
Date
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I have read the results and (concur) (do not concur) with the CMAoL committee
recommendation.
Executive Dean of Academic Affairs comments:
_______________________
________
Signed Executive Dean of Academic Affairs
Date
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To: Executive Dean of Academic Affairs
From: Chair, Curriculum Management and Assurance of Learning Committee
Subject: BBA Oral Communication Evaluation Results
Date:
Results of the BBA oral communication evaluations are provided below along with the CMAoL
committee’s recommendation.
BBA Oral Communication Evaluation Summary
AY ____-____
1
2
3
%>2
Organization
___
___
___
___
Content
___
___
___
___
Quality of Conclusion
___
___
___
___
Voice quality and pace
___
___
___
___
Use of Technology
___
___
___
___
Overall Average _____.
Percent of students meeting or exceeding overall standard _____.
Scoring:
1 = Unacceptable (Fails to meet expectations)
2 = Acceptable (Meets expectations)
3 = Exemplary (Exceeds expectations)
CMAoL committee comments:
_______________________
________
Signed Chair CMAoL committee
Date
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I have read the results and (concur) (do not concur) with the CMAoL committee
recommendation.
Executive Dean of Academic Affairs comments:
_______________________
________
Signed Executive Dean of Academic Affairs
Date
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To: Executive Dean of Academic Affairs
From: Chair, Curriculum Management and Assurance of Learning Committee
Subject: BBA Written Communication Evaluation Results
Date:
Results of the BBA written communication evaluation are provided below along with the
CMAoL committee’s recommendation.
BBA Written Communication Evaluation Summary
AY ____-____
1
2
3
%>2
Logic & Organization
___
___
___
___
Language
___
___
___
___
Spelling and Grammar
___
___
___
___
Purpose
___
___
___
___
Development of Ideas
___
___
___
___
Citation and Documentation
___
___
___
___
Use of Technology
___
___
___
___
Overall Average _____.
Percent of students meeting or exceeding overall standard _____.
Scoring:
1 = Unacceptable (Fails to meet expectations)
2 = Acceptable (Meets expectations)
3 = Exemplary (Exceeds expectations)
CMAoL committee comments:
_______________________
________
Signed Chair CMAoL committee
Date
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I have read the results and (concur) (do not concur) with the CMAoL committee
recommendation.
Executive Dean of Academic Affairs comments:
_______________________
________
Signed Executive Dean of Academic Affairs
Date
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To: Executive Dean of Academic Affairs
From: Chair, Curriculum Management and Assurance of Learning Committee
Subject: BBA Teamwork Peer Evaluation Results
Date:
Results of the BBA teamwork peer evaluation are provided below along with the CMAoL
committee’s recommendation.
BBA Teamwork Peer Evaluation Summary
AY __ - __
Star Performance Rating
(10 is high, 0 is low)
Rate each of your team members on the star rating spectrums where 10 is high and 0 is low on
the following five aspects.
0-3
4-6
7-10
%>4
Effort
___
___
___
___
Achievement
___
___
___
___
Communication and Cooperation
___
___
___
___
Group Influence
___
___
___
___
Team Perspective
___
___
___
___
Overall Average _____.
Percent of students meeting or exceeding overall standard _____.
Scoring:
1-3 = Unacceptable (Fails to meet expectations)
4-6 = Acceptable (Meets expectations)
7-9 = Exemplary (Exceeds expectations)
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CMAoL committee comments:
_______________________
________
Signed Chair CMAoL committee
Date
I have read the results and (concur) (do not concur) with the CMAoL committee
recommendation.
Executive Dean of Academic Affairs comments:
_______________________
________
Signed Executive Dean of Academic Affairs
Date
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To: Executive Dean of Academic Affairs
From: Chair, Curriculum Management and Assurance of Learning Committee
Subject: BBA MFT-B Evaluation Results
Date:
Results of the BBA MFT-B exam are provided below along with the CMAoL committee’s
recommendation.
BBA MFT-B Evaluation Summary
AY ____-____
SE
Norm Mark if <
norm
Accounting
___
___
___
Economics
___
___
___
Management
___
___
___
Quantitative Business Analysis
___
___
___
Finance
___
___
___
Marketing
___
___
___
Legal & Social Environment
___
___
___
Information Systems
___
___
___
International Issues
___
___
___
Scoring:
1 = Unacceptable (Fails to meet expectations)
2 = Acceptable (Meets expectations)
3 = Exemplary (Exceeds expectations)
CMAoL committee comments:
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_______________________
________
Signed Chair CMAoL committee
Date
I have read the results and (concur) (do not concur) with the CMAoL committee
recommendation.
Executive Dean of Academic Affairs comments:
_______________________
________
Signed Executive Dean of Academic Affairs
Date
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To: Executive Dean of Academic Affairs
From: Chair, Curriculum Management and Assurance of Learning Committee
Subject: BBA Capsim XM Evaluation Results
Date:
Results of the BBA Capsim XM exam are provided below along with the CMAoL committee’s
recommendation.
BBA Capsim XM Evaluation Summary
AY 2013
SE
Standard
Mark if <
Standard
Management Use of Information
___
___
___
Quantitative Learning Skills
___
___
___
Critical Thinking Skills
___
___
___
Scoring:
1 = Unacceptable (Fails to meet expectations)
2 = Acceptable (Meets expectations)
3 = Exemplary (Exceeds expectations)
CMAoL committee comments:
_______________________
________
Signed Chair CMAoL committee
Date
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I have read the results and (concur) (do not concur) with the CMAoL committee
recommendation.
Executive Dean of Academic Affairs comments:
_______________________
________
Signed Executive Dean of Academic Affairs
Date
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To: Executive Dean of Academic Affairs
From: Chair, Curriculum Management and Assurance of Learning Committee
Subject: BBA Problem Solving Evaluation Results
Date:
Results of the BBA problem solving evaluations are provided below along with the CMAoL
committee’s recommendation.
BBA Problem Solving Evaluation Summary
AY ____-____
1
2
3
%>2
Define the problem
___
___
___
___
Research and Gather Information
___
___
___
___
Generate plans to solve problem
___
___
___
___
Select and implement best solution
___
___
___
___
Communicate the results
___
___
___
___
Overall Average _____.
Percent of students meeting or exceeding overall standard _____.
Scoring:
1 = Unacceptable (Fails to meet expectations)
2 = Acceptable (Meets expectations)
3 = Exemplary (Exceeds expectations)
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CMAoL committee comments:
_______________________
________
Signed Chair CMAoL committee
Date
I have read the results and (concur) (do not concur) with the CMAoL committee
recommendation.
Executive Dean of Academic Affairs comments:
_______________________
________
Signed Executive Dean of Academic Affairs
Date
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Appendix C MBA Rubrics and Surveys
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MBA ORAL COMMUNICATION RUBRIC
Fair
Good
Exemplary
Did Not Meet
Expectations
Limited
Accomplishment
Met Expectations
Some
Problems
Needs Improvement
Exceeds
Expectations
Considerable
Expertise Shown
With Project
4 5 6
1 2 3
Organization
No opening statement
or irrelevant
statement. Leaves
listener wondering
where the
presentation is headed
Voice
Quality
Often hard to
understand what is
being said. Voice is
too soft, or too loud.
Pace is often too
quick or too slow.
Demonstrates one or
more distracting
mannerisms.
Relies heavily on
slides or notes. Makes
little eye contact.
Slides contain too
much text.
Missing or poor. Not
tied to analysis. Does
not summarize points
that brought the
speaker to this
conclusion.
Reads all or most of
report with little or no
audience eye contact.
Mannerisms
Use of Media
Quality of
conclusion
Eye Contact
Elocution
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Mumbles, speaks too
low for audience to
hear, and incorrectly
pronounces terms.
7 8 9
Has opening statement
relevant to topic, and
gives outline of speech.
Mostly organized,
provides an adequate
“road map” for the
listener.
Can easily understand -appropriate pace and
volume.
Has a clear opening
statement that catches
audience’s interest. Stays
focused throughout.
No distracting
mannerisms.
Uses body language
effectively to maintain
audience’s interest.
Slides are used
effortlessly to enhance
speech. Speech could be
effectively delivered
without them.
Goes beyond "average"
in delivering a conclusion
that is very well
documented and
persuasive.
Looks at slides to keep on
track with presentation.
Appropriate number of
slides.
Summarizes presentation's
main points, and draws
conclusions based upon
these points
Maintains eye contact
most of the time but
frequently returns to
notes.
Voice is clear. Most
words are pronounced
correctly and audience can
hear presentation.
63
Excellent delivery.
Modulates voice, projects
enthusiasm, interest,
confidence.
Maintains eye contact
with audience, seldom
returning to notes.
Clear voice. Correct,
precise pronunciation of
terms and audience easily
hears presentation.
Score
JMSB AoL Process Manual
MBA WRITTEN COMMUNICATION RUBRIC
Fair
Good
Exemplary
Did Not Meet
Expectations
Limited
Accomplishment
Met Expectations
Some
Problems
Needs Improvement
Exceeds
Expectations
Considerable
Expertise Shown
With Project
4 5 6
1 2 3
Executive
Summary
Introduction
Background
Analysis of Issue
Recommendation
s
Conclusion
References
Style
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Topic, organizational
issues, and
recommendations not
presented in a clear,
concise, and
informative manner.
Fails to engage and/or
provide the reader
with a clear map of the
organizational
structure of the
manuscript.
Provides limited
overview and
background
information of the
relevant literature.
Analysis is incomplete
and/or does not apply
appropriate
theories/concepts/meth
ods.
Recommendations
encompass less than
four of the following
five characteristics:
relevant, feasible, high
quality, considers
limitations, and based
on solid theoretical
foundation.
Fails to summarize
results and clearly
convince reader
recommendations are
valid.
Incomplete with
multiple errors.
Structure is not easy to
follow and significant
errors with respect to
writing fundamentals.
7 8 9
Topic, organizational issues,
and recommendations
presented but with minor
deficiencies in clarity,
conciseness, or content.
Moderately engages the
reader and provides a clear
map to the organizational
structure of the manuscript.
Topic, organizational
issues, and
recommendations
presented clearly,
concisely, and in an
informative manner.
Engages the reader and
provides a clear map to
the organizational
structure of the
manuscript.
Provides adequate overview
and background information
of relevant literature.
Provides extensive
overview and
background information
of relevant literature.
Provides analysis of chosen
issue using most of the
appropriate
theories/concepts/methods.
Thorough analysis of
chosen issue using
appropriate
theories/concepts/method
s.
Recommendations are
relevant, feasible, high
quality, considers
limitations, and based on
solid theoretical
foundation.
Recommendations
encompass four of the
following five
characteristics: relevant,
feasible, high quality,
considers limitations, and
based on solid theoretical
foundation.
Summarizes results and
convinces reader
recommendations are valid.
Summarizes results and
reinforces validity of
recommendations.
Complete with minor errors.
Complete and accurate.
Structure is easy to follow
with minor spelling,
typographical, and/or
grammatical errors.
Structure is easy to
follow with no spelling,
typographical, and/or
grammatical errors.
64
Score
JMSB AoL Process Manual
MBA ANALYSIS RUBRIC.
Fair
Good
Exemplary
Identifies the
corporate
strategy
Key
assumptions
Evidence of
strategy
Conclusions,
implications,
and
consequences
Last Updated 9-8-2014
Did Not Meet
Expectations
Limited
Accomplishme
nt
Met
Expectations
Some
Problems
Needs
Improvement
Met
Expectations
Considerable
Expertise
Shown
With Project
1 2 3
Does not
identify and
summarize the
corporate
strategy, is
confused or
identifies a
different or
inappropriate
strategy
Does not
surface the
assumptions
that underlie the
strategy
4 5 6
Identifies the
main
strategy(ies)
and
subsidiary,
embedded, or
implicit
aspects of the
strategy
7 8 9
Identifies not
only the basics
of the strategy,
but recognizes
nuances of the
strategy
Identifies
most of the
key
assumptions
Simply lists
examples of
actions or
behaviors that
represent the
strategy. Does
not discuss the
relevance of
these actions or
behaviors.
Fails to identify
conclusions,
implications,
and
consequences of
the strategy
Discusses the
relevance of
actions and
behaviors
representing
the
strategy(ies)
Identifies and
questions the
validity of the
key
assumptions
that underlie
the strategy
Discusses
nuances of the
examples in
some detail
Identifies and
discusses
conclusions,
implications,
and
consequences
65
Objectively
reflects upon
own analysis
of the
corporate
strategy
Score
JMSB AoL Process Manual
MBA CRITICAL THINKING RUBRIC.
Fair
Good
Exemplary
Did Not Meet
Expectations
Limited
Accomplishment
Met
Expectations
Some
Problems
Needs
Improvement
1 2 3
Met
Expectations
Considerable
Expertise Shown
With Project
7 8 9
4 5 6
Identifies and
Summarizes
problem at issue
Does not identify and
summarize the problem, is
confused or identifies a
different or inappropriate
problem
Personal
perspective and
position
Addresses a single source
or view of the argument
and fails to clarify
presented position relative
to one’s own
Deals only with a single
perspective and fails to
discuss other salient
perspectives
Does not surface the
assumptions and ethical
issues that underlie the
issue
Other salient
perspectives
and positions
Key
assumptions
Identifies the main
problem and
subsidiary,
embedded, or
implicit aspects of
the problem
Identifies,
appropriately, one’s
own position on the
issue
Identifies other
salient perspectives
drawn from outside
information
Identifies some of
the key assumptions
and ethical issues
Quality of
evidence
Merely repeats information
provided, taking it as truth
or denies evidence without
adequate justification
Examines the
evidence and source
of evidence,
questions its
accuracy, precision,
relevance, and
completeness
Conclusions,
implications,
and
consequences
Fails to identify
conclusions, implications,
and consequences of the
issue
Identifies and
discusses
conclusions,
implications, and
consequences
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Identifies not only the
basics of the issue, but
recognizes nuances of
the issue
Draws support from
experience and
information not
available from assigned
sources
Addresses and analyzes
salient perspectives
drawn from outside
information
Identifies and questions
the validity of the key
assumptions and
addresses the ethical
dimensions that
underlie the issue
Observes cause and
effect and addresses
existing or potential
consequences. Clearly
distinguishes between
fact, opinion, and
acknowledges value
judgments
Objectively reflects
upon own assertions
Score
JMSB AoL Process Manual
JMSB Exit Questionnaire for MBA Graduates
Your participation in the following survey is a requirement for successful
completion of MNGT 5603 Strategic Management.
By completing this survey, you will imply consent for the information to be anonymously used for
survey refinement. Once the analysis is completed, these surveys will be destroyed.
1) Please indicate you undergraduate degree:
BS
BA
BFA
Other (Please Specify):
2) Did you receive your undergraduate degree from Southeastern?
Yes
No
3) What was your final undergraduate G.P.A. (on a 4-point scale)?
Less than 2.0
2.0 - 2.5
2.6 - 3.0
3.1 - 3.5
3.6 - 4.0
4) Did you start your M.B.A. degree at Southeastern?
Yes
No
5) How did you qualify for the M.B.A. program?
GMAT exam
GRE exam
Portfolio
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6) How long did it take or do you expect it to take for you to complete the M.B.A. program?
Less than 24 months
Between 24 - 36 months
More than 36 months
7) Which category best describes the number of years of full-time work experience you had
when you started the M.B.A. program?
None
Less than 2 years
3-5 years
More than 5 years
8) Comparing the course requirements of your undergraduate degree to the course
requirements of the M.B.A., would you say the course requirements for your M.B.A. were:
Less demanding
Equally demanding
More demanding
9) What category would describe your overall Graduate G.P.A.?
3.0 - 3.5
3.6 - 4.0
10) Please indicate you age group:
18-25
26-35
36-45
46-55
Over 55
11) What is your gender?
Male
Female
12) What is your ethnicity?
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Asian
African-American
Caucasian
Hispanic
Native American
Other (Please Specify):
13) Generally, I am satisfied with the:
1 Strongly
2 Disagree 3 Neutral
Disagree
Quality of instruction I received in the JMSB
Quality of the courses offered in the M.B.A.
Program
Faculty's concern for my intellectual
development
Availability of the faculty outside of class
Availability of courses I needed to complete
the requirements for my degree
Career planning/advising provided
Computer facilities available
Quality of academic program advising
provided by the faculty
Courtesy and Respect shown me by the
faculty and staff
The broad range of courses available in the
M.B.A. Program
Quality of the multimedia classrooms in the
Russell Building
Fairness of the grading process in courses I
have taken
Job placement services
Quality of my academic program
The ability to schedule a consistent course
load of necessary courses each semester
The quality of the Blackboard online course
management system
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4 Agree
5 Strongly
Agree
JMSB AoL Process Manual
The quality of the Blackboard teaching skills
14) Overall, I am satisfied with the graduate education I received from the JMSB at
Southeastern.
1 Strongly
2 Disagree 3 Neutral
Disagree
4 Agree
5 Strongly
Agree
4 Agree
5 Strongly
Agree
15) I would recommend the JMSB M.B.A. program to a friend.
1 Strongly
2 Disagree 3 Neutral
Disagree
16) If I had the opportunity to do it all again, I would choose the JMSB at Southeastern for an
M.B.A.
1 Strongly
2 Disagree 3 Neutral
Disagree
4 Agree
5 Strongly
Agree
4 Good
5 Very
Good
17) Please rate the performance of the courses and faculty in the JMSB.
The courses and faculty in the JMSB helped develop:
1 Very
poor
My ability to analyze a complex situation
My capacity for critical thinking
My ethical sensitivity
My writing skills
My oral presentation skills
My understanding of entrepreneurial skills
My ability to work effectively in teams
My ability to use technology
A stimulating learning environment
The computer and technological skills needed
to be competitive in the job market
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2 Poor
3 Neutral
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MBA Teamwork Survey
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Appendix D MBA Evaluation Summary forms
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To: Executive Dean of Academic Affairs
From: Chair, Curriculum Management and Assurance of Learning Committee
Subject: MBA Oral Communication Evaluation Results
Date:
Results of the MBA oral communication evaluation are provided below along with the CMAoL
committee’s recommendation.
MBA Oral Communication Evaluation Summary
AY ____-____
1-3
4-6
7-9
%>4
Organization
___
___
___
___
Voice Quality
___
___
___
___
Mannerisms
___
___
___
___
Use of Media
___
___
___
___
Quality of conclusion
___
___
___
___
Eye Contact
___
___
___
___
Elocution
___
___
___
___
Overall Average _____.
Percent of students meeting or exceeding overall standard _____.
Scoring:
1-3 = Unacceptable (Fails to meet expectations)
4-6 = Acceptable (Meets expectations)
7-9 = Exemplary (Exceeds expectations)
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CMAoL committee comments:
_______________________
________
Signed Chair CMAoL committee
Date
I have read the results and (concur) (do not concur) with the CMAoL committee
recommendation.
Executive Dean of Academic Affairs comments:
_______________________
________
Signed Executive Dean of Academic Affairs
Date
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To: Executive Dean of Academic Affairs
From: Chair, Curriculum Management and Assurance of Learning Committee
Subject: MBA Written Communication Evaluation Results
Date:
Results of the MBA written communication evaluation are provided below along with the
CMAoL committee’s recommendation.
MBA Written Communication Evaluation Summary
AY ____-____
1-3
4-6
7-9
%>4
Executive Summary
___
___
___
___
Introduction
___
___
___
___
Background
___
___
___
___
Analysis of Issue
___
___
___
___
Recommendations
___
___
___
___
Conclusion
___
___
___
___
References
___
___
___
___
Style
___
___
___
___
Overall Average _____.
Percent of students meeting or exceeding overall standard _____.
Scoring:
1-3 = Unacceptable (Fails to meet expectations)
4-6 = Acceptable (Meets expectations)
7-9 = Exemplary (Exceeds expectations)
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CMAoL committee comments:
_______________________
________
Signed Chair CMAoL committee
Date
I have read the results and (concur) (do not concur) with the CMAoL committee
recommendation.
Executive Dean of Academic Affairs comments:
_______________________
________
Signed Executive Dean of Academic Affairs
Date
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To: Executive Dean of Academic Affairs
From: Chair, Curriculum Management and Assurance of Learning Committee
Subject: MBA Exit Survey Results
Date:
Results of the MBA exit survey are provided below along with the CMAoL committee’s
recommendation.
MBA Exit Survey Evaluation Summary
AY 20__ - 20__
Please rate the performance of the courses and faculty in the JMSB on the following scale:
1= very poor, 2=poor, 3=satisfactory, 4=good, 5= very good
The courses and faculty in the JMSB
helped develop:
1
2
3
4
5
% > 3 AVG.
My ability to analyze a complex situation
___
___
___
___
___
___
___
My capacity for critical thinking
___
___
___
___
___
___
___
My ethical sensitivity
___
___
___
___
___
___
___
My writing skills
___
___
___
___
___
___
___
My oral presentation skills
___
___
___
___
___
___
___
My ability to work effectively in teams
___
___
___
___
___
___
___
My ability use technology
___
___
___
___
___
___
___
needed to be competitive in the job market ___
___
___
___
___
___
___
The computer and technological skills
Scoring:
1 & 2 = Unacceptable (Fails to meet expectations)
3 & 4 = Acceptable (Meets expectations)
5 = Exemplary (Exceeds expectations)
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CMAoL committee comments:
_______________________
________
Signed Chair CMAoL committee
Date
I have read the results and (concur) (do not concur) with the CMAoL committee
recommendation.
Executive Dean of Academic Affairs comments:
_______________________
________
Signed Executive Dean of Academic Affairs
Date
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To: Executive Dean of Academic Affairs
From: Chair, Curriculum Management and Assurance of Learning Committee
Subject: MBA Analysis Evaluation Results
Date:
Results of the MBA analysis evaluation are provided below along with the CMAoL committee’s
recommendation.
MBA Analysis Evaluation Summary
AY ____-____
1-3
4-6
7-9
%>4
Identifies the corporate strategy
___
___
___
___
Key assumptions
___
___
___
___
Evidence of strategy
___
___
___
___
Conclusions, implications, and consequences
___
___
___
___
Overall Average _____.
Percent of students meeting or exceeding overall standard _____.
Scoring:
1-3 = Unacceptable (Fails to meet expectations)
4-6 = Acceptable (Meets expectations)
7-9 = Exemplary (Exceeds expectations)
CMAoL committee comments:
_______________________
________
Signed Chair CMAoL committee
Date
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I have read the results and (concur) (do not concur) with the CMAoL committee
recommendation.
Executive Dean of Academic Affairs comments:
_______________________
________
Signed Executive Dean of Academic Affairs
Date
Last Updated 9-8-2014
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To: Executive Dean of Academic Affairs
From: Chair, Curriculum Management and Assurance of Learning Committee
Subject: MBA Critical Thinking Evaluation Results
Date:
Results of the MBA critical thinking evaluation are provided below along with the CMAoL
committee’s recommendation.
MBA Critical Thinking Evaluation Summary
AY ____-____
1-3
4-6
7-9
%>4
Identifies and Summarizes problem at issue
___
___
___
___
Personal perspective and position
___
___
___
___
Other salient perspectives and positions
___
___
___
___
Key assumptions
___
___
___
___
Quality of evidence
___
___
___
___
Conclusions, implications, and consequences
___
___
___
___
Overall Average _____.
Percent of students meeting or exceeding overall standard _____.
Scoring:
1-3 = Unacceptable (Fails to meet expectations)
4-6 = Acceptable (Meets expectations)
7-9 = Exemplary (Exceeds expectations)
CMAoL committee comments:
_______________________
________
Signed Chair CMAoL committee
Date
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I have read the results and (concur) (do not concur) with the CMAoL committee
recommendation.
Executive Dean of Academic Affairs comments:
_______________________
________
Signed Executive Dean of Academic Affairs
Date
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To: Executive Dean of Academic Affairs
From: Chair, Curriculum Management and Assurance of Learning Committee
Subject: MBA Teamwork Evaluation Results
Date:
Results of the MBA teamwork evaluation are provided below along with the CMAoL
committee’s recommendation.
MBA Teamwork Evaluation Summary
AY ____-____
Star Performance Rating
(10 is high, 0 is low)
Rate each of your team members on the star rating spectrums where 10 is high and 0 is low on
the following five aspects.
0-3
4-6
7-10
%>4
Effort
___
___
___
___
Achievement
___
___
___
___
Communication and Cooperation
___
___
___
___
Group Influence
___
___
___
___
Team Perspective
___
___
___
___
Overall Average _____.
Percent of students meeting or exceeding overall standard _____.
Scoring:
1-3 = Unacceptable (Fails to meet expectations)
4-6 = Acceptable (Meets expectations)
7-9 = Exemplary (Exceeds expectations)
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CMAoL committee comments:
_______________________
________
Signed Chair CMAoL committee
Date
I have read the results and (concur) (do not concur) with the CMAoL committee
recommendation.
Executive Dean of Academic Affairs comments:
_______________________
________
Signed Executive Dean of Academic Affairs
Date
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