PROTECTING YOUR BRAND AND
REPUTATION: UPDATE ON
INSURANCE AND BEST PRACTICES
April 29, 2014
11:30-12:30pm
ICM013
Recording of this session via any media type is strictly prohibited.
Page 1
•Coordinator: Ty Sagalow, President, Innovation
Insurance Group, LLC
Innovation Insurance Group is a premier consulting firm to the
insurance industry specializing in the development of new
products. Mr. Sagalow is widely known as the author of several
corporate reputation insurance products.
• Speaker: Lisa Kerr, Director of Risk Management,
Henry Schein, Inc.
Henry Schein is a worldwide distributor of medical, dental and
veterinary supplies, equipment, technology and financial solutions
to the office based practitioners.
Recording of this session via any media type is strictly prohibited.
Page 2
•Lanny J. Davis, Founder and Principal
Lanny J. Davis and Associates
Lanny J. Davis is a lawyer, crisis manager, consultant, author,
and television commentator providing strategic counsel to
clients under scrutiny on crisis management and legal issues
by combining legal, media and political strategies. From 1996
to 1998, he served as special counsel to President Clinton on
crisis management. He is a frequent commentator at Fox.
On March 3, 2014, Lanny and his partner Michael Steele’s
“Purple Solutions” joined LEVICK, the DC based
communications company.
Recording of this session via any media type is strictly prohibited.
Page 3
What to Expect
 Learn the “Dos and Don’t” of good crisis
management
 Learn how reputation risk is a risk manager’s
concern regardless of whether the company
is a “household name”
 Learn the current status with reputation
insurance in the market
Recording of this session via any media type is strictly prohibited.
Page 4
Ty Sagalow
Reputation Risk and Reputation Insurance:
What is it?
Why is it important?
Insurance Products History and Today
Recording of this session via any media type is strictly prohibited.
Page 5
Lisa Kerr
The Importance of Reputation Risk (even when
you are NOT a household brand)
Recording of this session via any media type is strictly prohibited.
Page 6
Henry Schein Trivia
Where is the headquarters?
How many customers do we serve?
In how many countries are we located?
Fortune 500?
2013 global sales?
Recording of this session via any media type is strictly prohibited.
Page 7
Managing Reputation Risk
Most Significant Risks
 Reputational issues that go viral on social media
 Reputational issues created by internal failures to follow communications policies
Corporate Communication’s Risk Management Strategies
 To ensure consistent, accurate global messaging on metrics that describe growth and quality
 Corporate Communications Policy that designates approved spokespeople
 Social Media Policy that establishes guidelines for company-sponsored and personal postings
 Consider Media as a partner in raising awareness on important healthcare issues
 Choose to promote the brand through social media and expand usage to the business
Monitoring and Response Planning
 Employ monthly monitoring tools to actively track ‘chatter’ about Henry Schein globally
 Maintain updated Crisis Communications Plan with detailed action items
Recording of this session via any media type is strictly prohibited.
Page 8
Lanny Davis
Reputation and Crisis Management
Crisis Communications – The Importance of
maintaining Attorney Privilege
Lessons Learned From the Clinton Years
Recording of this session via any media type is strictly prohibited.
Page 9
Contact Information
Ty Sagalowtysagalow@innovationinsurancegroup.com
917-620-2174
Lisa Kerr- Lisa.Kerr@henryschein.com
631-843-5571
Lanny Davis- ldavis@lannyjdavis.com
202-756-8211
Recording of this session via any media type is strictly prohibited.
Page 10
Questions?
Recording of this session via any media type is strictly prohibited.
Page 11
KEEP THIS SLIDE FOR EVALUATION
INFORMATION/MOBILE APP ETC.
Please complete the session survey on the RIMS14 mobile application.
Recording of this session via any media type is strictly prohibited.
Page 12