Richland Logistics Services Pte Ltd
OUR PROFILE
BACKGROUND
Established in 1992, Richland Logistics
Services Pte Ltd, started off as a subcontractor in cargo transportation and
handling services.
With rising customers’ demand for one-stop
quality service and the global trend to
outsource the logistics function by
international
freight
forwarders
and
manufacturers,
Richland redefined its
strategy in 1995 with a mission to become a
total inland logistics partner to our
customers. Through our re-engineering and
creative solutions, Richland was recognised
as :
 A Premier Logistics Provider in the
industry
 One of the top 300 ranking of SME 500 in
Singapore.
 One of the High Growth Performance
SME by the Productivity and Standard
Board (PSB).
Our mission is to become the choice
inland logistics company in selected
markets by :
 Delivering highly efficient, one-stop
logistics solutions of exceptional value to
our customers.
 Striving to be a Knowledge Based
Organisation.
 Cultivating a team of highly dedicated and
innovative workforce.
At Richland Logistics Services Pte Ltd, we
pride ourselves on delivering quality service.
Our definition of quality service is to meet
our customers’ requirements right the first
time, on time and every time.
As a total inland logistics partner, we
provide a comprehensive range of inland
transportation services such :
• Inbound and Outbound handling
–
Transfer for Air and Sea Freight
• Air Cargo Trucking
• Local Deliveries & Distribution
• Container Haulage
• Container Stuffing and Unstuffing
• Warehouse Management
• In-Land Courier Service
• Professional Machine Movers
• Project Cargo Management
• Heavy Lifting Services
Our professional and experience team of
drivers, cargo handlers and logistics team
are well versed in handling customs
documentation, permits, cargo clearance
and launch-in and air cargo trucking.
We fully understand the time sensitive
nature of the business, proper handling and
urgency that is required in handling air
cargo shipments.
This gives Richland a competitive
advantage over its competitors.
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OUR PROFILE
SERVICES
Ocean Cargo Trucking
Our sea cargo transportation handle
both the transportation of Full Container
Load (FCL) cargo and Less than
Container Load (LCL) Cargo and are
well-versed with the Portnet and
Tradenet System and all customs and
documentation procedures.
Local Distribution
Land cargo transportation service
comprises of interplant transfer, General
Cargo Delivery, Business to Consumers
and Offices Distribution, Courier &
Dispatch Service and Project Cargo
Management.
Most of our trucks are covered Aluminium Canopy, to ensure protection
and security of high value sensitive
cargoes.
We use 1.5 ton Vans for the distribution
of consumables items to offices,
hospitals, laboratories, homes and the
likes. This service also supports a 7x24
distribution structure and urgent delivery
of computer parts and components.
Value Added Service
To complement with our total logistics
concept, we offer a host of value-added
services
such
as
warehouse
management, container stuffing and
unstuffing and declaration of permits.
Our well secured and ventilated
warehouses cater for all types of
general cargo, ranging from Work-InProgress, Finished Goods, Computers
and Parts, Resin, Machinery, Medical
Items and Others.
Our warehouse
teams operate on a 7 x 24 basis as it
support a Just-In-Time production
process for its customers.
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OUR PROFILE
OUR FLEET
The Richland Team
Our fleet comprises of :
Our professional team of over 180
staff is supported by a large fleet of
modern
cargo
vehicles
and
equipment. In accordance with our
quality service motto and safety
policy, we ensure that each and
every vehicle do not exceed a 3year life span and is sent for
servicing
and
maintenance
regularly.
Trucks - 3, 4.2, 6 and 10 tonne :
Open & Cover, With/Out Power Tailgate
Prime-Movers
20ft, 40ft & 45ftTrailers, Low-Bed & Air Suspension
Vans
Motorbikes
Crane Truck
Forklifts
Shipper-Owned Containers S.O.C.
Air-Con / Non Air-Con Container
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PARTNERSHIP
ESTABLISH A PARTNER
Start the relationship
Start of Service, Review
& Improve Service
Study client’s process
and requirements
Design
process & solutions
Build Operating Model
(SOP)
Submit Proposal
Fact finding and Analysis Analyse the current operational
process flow of the customer.
Total logistics solution tailored
to customers’ needs
- Propose a cost-effective solution
and management expertise
Proposal of rate
- Propose a highly competitive
rate vis-à-vis own operating
costs.
Co-development of operational
model - The operational model
retains the corporate
culture and SOP of the customer,
with a touch of Richland’s
expertise.
System Pilot Test- During the
transitional phase, minor problems
are bound to arise.
Working in close cooperation with
the customer and being committed
to correct the problems and prevent
other foreseeable problems from
occurring, is crucial.
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IT VISION
INFORMATION TECHNOLOGY
IT MasterPlan
Computerisation
Richland has taken the initiative and has invested
heavily in its computerisation programme.
We started with acquiring an in-house developed
system to automate our invoicing and billing
process.
Programme & Software
Currently, we are using the SUNRAY V
programme for management of the FCL (Full
Container Load). This powerful programme allows
tracking of containers movement and accurate
billing information.
We have engaged a logistics and supply
chain software developer to customise a
proprietory programme that will help to
plan and optimise trucks routing for loose
cargoes. This web based programme will
enable customers to place booking
instructions and check the location and
status of their cargoes on-line. This system
is scheduled to be in placed in early 2001.
Future Plan
In future, we will house a powerful IT
infrastructure which allows for interface
capabilities to link up with our customers’
systems.
Schematic Plan of Richland IT MasterPlan
RICHLAND LOGISTICS
CUSTOMER
System Interface
Vehicle Scheduling
Management
Invoicing
Management
Web-enabled
capabilities
Wireless
Communication
Optimise resource
allocation
 Place job order and
enquire job status
via Internet
 Instantaneous info
transmission / online cargo tracking
Automate invoicing
process / speed up
invoice generation
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ENTERPRISE PROGRAMS
INFORMATION TECHNOLOGY
Customer Operation
TMS Thin-Client
Richland will
embrace broadband
technology for
customer access,
and make use of
proven technology
for delivery track and
trace.
SMS
Messaging
64kbps
TMS
Execution
Module
Changi Cargo Complex
Richland Hub
TMS Job Entry
and
Management
Module
Internet
Access
Job Information will
be transmitted to
Richland
Customer
Operation
TMS ftp
Server
TMS
Interface
Module
Internet Backbone at
128kbps
Public Internet
Customer Intranet
Acknowledgement ,
POD for Import Job,
COH for Export Job
Richland Intranet
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Richland
ENTERPRISE PROGRAMS
TRACK AND TRACE CAPABILITY
Secured Password Access Control
Provides security feature to control the level of
appropriate access. This helps to protect the
system from potential losses as a result of
unauthorized access.
Track and Trace Capability
Provides online track and trace capability to aid
and facilitate customers’ production, material and
distribution planning.
Transportation Management System
Richland Transportation Management System
(TMS) provides close monitoring of trucking
activities by means of mobile communication
equipment through a GSM network. Each truck
will be equipped with a mobile communication
equipment to transmit job status to and receive job
details from the HQ server. The TMS will also be
able to monitor the locations of the trucks at
intervals of jobs.
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OUR QUALITY PROGRAMS
PEOPLE QUALITY PROGRAMS
We believe that good customer service can only
be derived from a healthy, friendly and closelyknit corporate community. Hence, the most
important ingredient to a company’s success is
our human resources. To retain talents and
groom potential successors of the company, we
invested in the following people quality
programs.
PEOPLE QUALITY PROGRAMS
 TRAINING
Irregardless of the rank, file or post, all staff from
the Managing Director to the drivers and cargohandlers receive specific training at least twice a
year. We have in place, a total company training
plan (TCTP) which is revised every year in
accordance to the training needs of every
individual staff. Our TCTP includes a training
calendar that lists out all the in-house and
external training programs designed for each
staff.
In April 2000, we were recognised by The
Singapore Productivity and Standards Board
(PSB) for our efforts in organising an in-house
training program for our truck-drivers and cargohandlers at the start of the millennium year.
 CORPORATE DEVELOPMENT PROGRAMS
In our strive to compete in the ever-challenging
market, the management sets forth its vision for
the company for the next five years, in its annuallyrevised Strategic Business Plan.
This plan consists of our long term mission,
coupled with a list of short term goals and
objectives to facilitate the fulfillment of our mission.
To complement and realise these visions, we
engaged a business coach to assist us in a “10
steps to Successful Business Perfection” program,
one which has helped over 1000 workgroups to
achieve their goals
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OUR QUALITY PROGRAMS
PROCESS QUALITY PROGRAM
PLAN

QUALITY CIRLCE COMMITTEE
A quality circle committee was initiated to
streamline our current business processes.
Problems and recommended solutions are
derived
from
employee
suggestion
schemes, benchmarking results and
feedback from customer surveys. Various
tools such as pareto charts, cause and
effect diagrams, pie charts and checklist
are often employed to produce meaningful
reports to support proposed solutions.
 OPERATIONAL KPI
To assure maximum efficiency and
productivity, a host of Key Performance
Indicators are applied across all important
operational tasks. It is imperative that all
staffs adhere to our performance standards.
Any discrepancy from the expected standard
will be seriously dealt with.
CRITERIA FOR EVALUATION
ACTION
DO
CHECK
 EMPLOYEE WELFARE
To cultivate team spirit and a people friendly
environment, staff and family day outings
are organised on a regular basis. All staff
are constantly kept updated on corporate
progress and developments via an internal
newsletter. Recently, our company was
recognised by the media as the first SME to
sign up for SDS corporate membership. The
decision to become a corporate member
stems from our belief that a productive
worker is one who can strike a healthy
balance between work, social and family
life.
Route Planning Mileage and turnaround time
Optimum Resource Allocation)
Fleet management Frequency of vehicle breakdown
Regular maintenance of vehicles
Performance Service response time
Adherence to customers’ requirements
Adherence to Richland’s Standard
Operating Procedures (SOP)
Attitude Physical Presentation
Customer service skills
Positive attitude towards change
 MANAGEMENT - STAFF DIALOGUE
SESSIONS
Every month, all staff are welcome to attend
a dialogue session with the management.
The objective of this session is for staff to
voice out any suggestions or problems they
encounter during work and for the
management to communicate their vision
and plans for the company. This two-way
communication session will bridge the gap
between management and the staff and
enhance the overall communication flow of
the organisation.
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OUR STRUCTURE
ORGANISATION CHART
Lim Chwee Kim
Managing Director
Yap Chin Guan
Business Development
Sales &
Marketing
Customer
Service
Lim Chwe Poh
Corporate Services
HR/Admin
Finance
Luke Ng
Planning & Engineering
Operations
Improvement
Operational
Excellence
Chan Chiew Pung
Enterprise Technology
Goh Ah Koi
Operations
Customer
Programs
Logistics
Operations
Transport
Operations
Terminal Handling
Operations
Accounts
Department
Data Deploym/
Data Mgmt
Quality
Audit
Program
Management
Air
(AO)
Pioneer
(WHS)
Import
Invoicing
Department
Process
Engineering
Business
Planning
Business
Intelligence
Ocean
(FCL)
Woodlands
(WH2)
Export
Local
(LO)
THE 2001 STRUCTURE
Useful Contact Information
Richland undergone a restructuring exercise and
had identified several improvement and addendum
to its present organisation structure.
Web site : http://www.richland.com.sg
Enquiry : sales@richland.com.sg
The Sales and Department Division has been
renamed to the Business Development Division. A
customer service team is introduced to improve
communication with customers.
Two new divisions being introduced are; Planning &
Engineering and Enterprise Technology.
The Planning & Engineering Division will be
responsible for both internal and external processes.
The internal process will focus on work
improvements, quality
and data management.
While the external process generally focus on
customer programme and process flow.
The Enterprise Technology Division will fulfill
Richland IT Masterplan. Richland has successfully
implemented the customer data analysis, SUNRAY
V – scheduling of container haulage service,
Computerised Routing Engine system, Web based
cargo tracking system – E-Delivery and Web based
inventory control system – E-Warehouse.
Main Line : 5437130
Main Fax : 5422170
Business Development
Mr Yap Chin Guan : 5491109
Mr Ismail Bin Ali
: 5491130
Corporate Service
Mr Lim Chwee Poh : 5491114
Ms Lynn Chia
: 5491111
Planning and Engineering
Mr Luke Ng
: 5491113
Mr Lee Sek Hon
: 5491106
Enterprise Technology
Mr Chan Chiew Pung : 5491112
Mr Khor Yau Seng : 5481126
Operations
Mr Goh AK
: 5491108
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