MindTap Demo – Content Submission Form
IMPORTANT: Before starting you must add the course you want to DEMO on Learning Solutions Central
to your SSO account.
SAMPLE DEMO: http://stonefly.concentricsky.com/CengageDemos/MindTap_Demo/
GOALS:
(1) Focus on the “ELEVATE” section and show examples that are most compelling.
(2) Focus on benefits with a few examples that show how we achieve it.
(3) Keep it short. Goal is NOT to include everything.
IMAGES: Hi-Res photos will be captured by the vendor. You will need to provide the click path to get to
each image along with a pasted ‘print screen’ image for the vendor’s reference/verification. [Shift + Print
Screen – and then paste into this MS Word form.]
SOURCE CODE (MCM to provide): 14W-BU0092
CATEGORY:
For the ‘Learning Solutions Central’ (www.cengage.com/learningsolutions) site, please provide:
Specialization: B & E
Discipline: Business Communication
TEAM:
MCM: Sarah Greber
MM: Jeffrey Tousignant
SECTIONS OF DEMO FRAMEWORK:
EASILY SET YOUR OWN COURSE – MINIMAL direction needed. Answer a few questions, highlighted
below, to complete.
ELEVATE THINKING – This is where the most direction is needed. You are showing YOUR coursespecific content and assignments that elevate thinking. THREE (3) assignments only.
DRIVE OUTCOMES – COMPLETE (standard for all demos).
DIRECTIONS TO VENDOR:
HOME SCREEN (NO DIRECTION NEEDED)
Screen 1 (Beginning of Demo) – Standard for all
demos
Screen 1
EASILY SET YOUR OWN COURSE (LIMITED DIRECTION
Images
NEEDED)
Easily Set Your Course Imagery will be adjusted by
the vendor based on the answers you provide
below. You do not need to provide any image
direction here, except which YouTube video you
want to use in demo.
1. login.instructor.com
2. Your SSO ID:
Jeffrey.tousignant@cengage.com
3. Your Password: Welcome
1. SSO Course name: LSC MindTap Demo
Course
2. What do you want the vendor to rename
the course in the Learning Path when he
demonstrates how an instructor can do
this?
Business Communication BUS 301
3. Chapter or module to demo and add a
YouTube activity to (clip path)?
Unit 3 > Chapter 10
4. YouTube search terms
“Elevator Pitch”
5. Screen capture the video you want the
vendor to select for reference.
Shown at right.
6. Paste in video link so vendor can verify.
http://youtu.be/XvxtC60V6kc
ELEVATE THINKING (Identify 3 ACTIVITIES)
USE the ELEVATE one-page sales tools you created
to develop this section. Example: Use the same 3
Images
screen shots and callouts used on one-pagers to
demonstrate the best activities that reveal:
1. Lower-level learning – basic knowledge and
understanding (video or animation?)
2. Mid-level learning activity –application,
practice, or evaluation activity
3. Higher-level learning activity – critical
Activity 1
thinking, real life application
NOTE: Activities should be eye catching and diverse
looking.
Activity 1 – Lower-Level Learning Activity:
 This should focus on basic understanding.
 Example could be a video, animation,
model, etc.
CALLOUT:
The MindTap Reader brings business
communication concepts to life and helps students
better understand the content with embedded
media, such as “Zooming In” business cases,
narrated lecture slides, and Model Document
videos.
CLICK PATH:
Unit 5 > Chapter 15 > Chapter 15: The Job Search
and Resumes in the Digital Age > 15-5b Gaining
attention in the opening.
SCREEN ACTIONS, CLICKS, HIGHLIGHTS:
Scroll down to “Opening for Solicited Jobs”.
Highlight the first bullet and choose the color
yellow. Click one more time and add a note that
says “network and use reference!”. Scroll down to
the solicited cover letter video. Click Play and make
it full screen.
Activity 2 – Mid-Level Learning Activity:
 This should focus on application, practice.
 Example could be graphing, interactive
assignments that test understanding, etc.
CALLOUT:
Students receive grammar and mechanics practice
with automatically-graded assessments. Right and
wrong answers get detailed explanations so
students can fully understand their errors before
moving on to another set of randomized questions.
Activity 2
CLICK PATH:
Unit 2 > Chapter 5 > Organizing and drafting
messages (Aplia Activity)
SCREEN ACTIONS, CLICKS, HIGHLIGHTS:
Under “organizing and drafting business messages”,
scroll down through the activities, and click on #6
Grammar and Mechanics – Commas. Answer the
first 3 questions (possibly try to get two correct).
Scroll down and click “Grade it now” (highlight).
Scroll down to the incorrect question to review your
feedback (highlight) about why it is wrong. Scroll
down and click “Try another version” (highlight).
Answer 3 more questions and click “continue”.
Activity 3
Activity 3 – Higher-Level Learning Activity:
[Graphics are to come!]
 This should focus on critical thinking, real
life application.
 Example could be case studies, critical
thinking challenges, creative problem
solving, thinking like a professional, etc.
CALLOUT:
You can easily assign oral communication activities
with YouSeeU. YouSeeU includes robust sharing and
grading capabilities, and videos can be recorded in
or out of class. Students are able to receive valuable
feedback that includes rubric grading, peer review,
time-stamped commenting, and more.
CLICK PATH:
Part 4 > Chapter 14 > Oral Presentation
SCREEN ACTIONS, CLICKS, HIGHLIGHTS:
Direction is to come.
DRIVE OUTCOMES (NO DIRECTION NEEDED)
Standard for all demos.