Mercedes Benz USA - Video Review
December 18, 2013
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Background
Keys to a Successful Video Solution
Competitive
Flexible
Scalable
First Class Video Solution
Mobile
• Continuous Improvement
Low Entry
Price
• Innovation
Sales
Friendly
Ongoing
Support
Enrollment
Friendly
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Dynamic Inventory Videos
Frank Describes the Benefits of Real-Time Video
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Dynamic Inventory Videos
The Only Dynamic Real-Time Solution
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No out-of date videos and slow turnarounds (as from other solutions).
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No clunky, static hard files (except where required for SEO)
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No high costs of production, editing and re-deployment.
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No customer complaints and service issues as with other solutions.
Plus…
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All video is HD…it’s standard
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Mobile enablement on all devices
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Videos load and play more quickly than hard files on any device.
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Dynamic Inventory Videos
Description – Dynamic Real-Time Video
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Fully automated, data-driven real time Inventory Videos
Motion animation on images
Human concatenated voiceover
Feature-specific graphic overlays
Updates and changes are immediate and automatic—in real-time
Pre-rolls and post-rolls easily added
• Can be suppressed when multiple videos are viewed
CPO graphic custom overlays—brand message control
Device Detection and Optimization Tech—works on ALL Internet devices
• Content adjusts on-the-fly based on user behavior and profiles
Videos are integrated into dealer site(s)
Video distributed as needed to 3rd party sites (Cars.com, AutoTrader, etc)
YouTube channels created and managed for added SEO
Dynamic Process
Dynamic Video Instantly Reacts to the User
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The Next Generation of Vehicle Video—Video5 (V5)
Available January, 2014
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Video 5 Demos
MB USA Sample Demo
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Video 5
The Next Generation of Video
Video 5 Player
• Customizable Video Player Layout
• Custom dealer-level branding, messaging, promotion elements, colors, etc.
• Expand player size & shape in any direction based on user device.
Vehicle Marketing
• Enhanced CPO Overlays
• Voiceover syncs to text
• Enhanced Video Scripts
• Enhanced Voice Talent
Video Player Framework
• Built entirely on HTML5
• Faster
• Custom per Platform
Additional Demo on a VDP
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Video 5
V5 – The KILLER Benefit
Downloads INSTANTLY because it’s all HTML5…several times faster
than ANY competitive offering (all hard-file-based solutions).
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Imagine your lift in video engagement rates.
• Significantly-reduced wait-time frustration
• No breakage in the vehicle presentation process!
Imagine your lift in video completion rates.
• Way fewer download pauses and consumer video exits.
Hard files are only used for SEO and some syndication.
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Video 5
Custom Layouts – Make It Your Player!
Use your unique design,
shape, branding, data, assets
and messaging.
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Additional Video 5 Demos
“Triple-Vision” – Mobile Optimization
V5 Premium Demo 1
Vertical/Landscape Mobile Optimization
V5 Premium Demo 2
with Other Features
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Video 5
Mobile V5 – Maximizes Screens on All Devices
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Pure HTML5 makes for maximum device compatibility
Custom-tailored to adapt and maximize any mobile-device
screen—horizontally or vertically.
• Doesn’t leave gaps on either side of the player…fills screen
for maximum viewability.
Vertical:
Rotated to
Landscape:
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Video 5
V5 – Page-Integrated Experience
Shoppers Can Click Into Elements Within the Video Itself
• Video can be interactive with page content
• Multiple interactive elements (video timelines) draw shoppers’ into info and
features they’re interested in.
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Premium Video Services Offerings to Add-On
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Premium Services Add-Ons
Premium Services You’ve Come to Expect
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Syndication to dealer YouTube accounts.
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Unlimited Syndication to dealer sites & major portals:
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AutoTrader.com, Cars.com, EveryCarListed, Vast, etc.
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TubeMogul = a dozen video destination sites
Additional SEO services
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Microsites add another location for SEO, provide alternative
vehicle selections and drive traffic back to your site
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Video Site Maps help search engines find and list video.
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Model-level video that’s non-VIN-specific can be deployed into
dealer YouTube accounts to maximize traffic from general
search criteria.
Foreign language integration
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Premium Services Add-Ons
Facebook Video Inventory - Socialink
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Automatically keep your
inventory and videos in sync
with latest inventory updates
Connect your inventory to over
500 million* users
Application easily installs on
dealer’s existing Facebook
page
Not just a pop-up, but fully
integrated into your Dealer
Facebook page
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Video in Display Advertising
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Video Display Advertising
Bannerlink –
Data Driven Rich Media Ad Unit
• 300 + listings within each ad unit
• Dynamic inventory updates
• Listing video with music and
voiceover
• Optional Features
 Inventory Listing Filters
 Customizable button labels
and calls-to-action
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 In-Banner Video
Classic Bannerlink Demo
 Spanish version
Non-Expandable Demo
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Video Display Advertising
Bannerlink Tier 2 Auto Solution
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Display inventory for all participating
dealers in single ad unit
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Vehicle video for each listing
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Inventory updated daily
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Geo-targeted listing inventory based on Zip
Code
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Filter data by New/Used, Make, Model
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Optional In-Banner Video
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Dynamic messaging
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Hits on All Major KPIs
 Low Funnel Activity
Carousel Bannerlink
 Search Inventory
 Find a Dealer
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Video Display Advertising
Consumer Engagement
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Typical rich media ad unit = 2.5% to
3.5%*
Bannerlink average engagement rate
= 14.8%
Bannerlink average interaction time
per campaign per month = 50+
HOURS
Bannerlink click-through rate = .07%
Dynamic
Display
advertising
impacts
prospects at
all stages of
the marketing
funnel.
Bannerlink provides the advertiser the
ability to put their entire inventory in front of
a user – IN PAGE.
Bannerlink provides advertisers with a more
qualified customer post click.
Bannerlink Admin Demo
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Questions & Next Steps?
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