What do you know? 1. 2. When the president stands in front of the presidential seal and an American flag while giving an important speech, he is reminding viewers of his position. In a toothpaste commercial, it is revealed that 9 out of 10 dentists agree that using one particular brand is the best way to avoid cavities. 3. When a student says to a teacher, “My favorite grandmother died on Friday, so I couldn’t get my homework done,” she is appealing to the teacher’s pity and sympathy. 4. In the days after September 11, 2001, there were many images on television and in newspapers that called up our emotions: flags flying at half-mast or waving in the rubble of what used to be the World Trade Center. These appeal to our sense of patriotism. 5. In an anti-smoking advertisement, the narrator quotes the World Health Organization: “Half of all smokers will eventually die as a result of their smoking. If current smoking trends persist, about 500 million people currently alive, nearly 9% of the world population, will die as a result of tobacco”. 6. If a speaker introduces herself by explaining that she has written two books on the topic she is speaking about, then she is reminding listeners of her expertise. 7. When John Walsh of America’s Most Wanted explains that his own child was kidnapped, he is letting audiences know that he had the same experience as those he is trying to help. 8. The writer uses repetition, memorable language, descriptive language, connotative words. 9. Writer uses inductive reasoning, deductive reasoning, analogy, examples, facts, statistics. 10. Writer uses credible sources, polite language, professional words, respectful tone, establishes common ground with audience. 11. “I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by content of their character. 12. “I should say this, that Pat doesn’t have a mink coat. But she does have a respectable Republican cloth coat, and I always tell her she’d look good in anything. 13. “Last night, Japanese forces attacked Hong Kong. Last night, Japanese forces attacked Guam. Last night, Japanese forces attacked the Phillippine Islands. Last night, the Japanese attacked Wake Island. And this morning, the Japanese attacked Midway Island. 14. “There is something different about tonight. There is something special about tonight. What is different? What is special?” 15. “Tonight, HIV marches resolutely towards AIDS in more than a million American homes, littering its pathway with the bodies of the young.” 16. “Fans, for the past two weeks you have been reading about the bad break I got. Yet today I consider myself the luckiest man on the face of the this earth.” 17. “We shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills. We shall never surrender.” 18. “It is not just our right to appeal to the Church to use its power effectively for the poor, it is our duty to do so.” 19. “And so, my fellow Americans, ask not what your country can do for you; ask what you can do for your country.” 20. “In 1931, ten years ago, Japan invaded Manchukuo – without warning. In 1935, Italy invaded Ethiopa – without warning. In 1938, Hitler occupied Astria – without warning. In 1939, Hitler invaded Czechoslavkia – without warning. Later in 1939, Hitler invaded Poland – without warning. And no Japan has attacked Malaya and Thailand – and the United States – without warning.” 21. Taking a person’s life is always wrong. Capital punishment involves taking a person’s life. Therefore, capital punishment is always wrong. 22. Every human being has rights. John is a human being, therefore, John has rights. 23. Every time Mr Jones has taught Contract Law, students have achieved good results on the exam. This semester, Mr Jones is teaching Contract Law. Therefore, students will go well in the exam. 24. Red cars go fast. Jenny’s car is red. Therefore, Jenny’s car goes fast. 25. We all have the right to equal treatment under the law. Therefore, Jane and Mary should be able to adopt a child, just as John and Mary are able to.