Claire Shin
www.aboutClaire.com  1551 Oak Lawn Ave #461, Dallas, TX 75207  (734) 358-2959  ClaireShin1@gmail.com
EDUCATION
DUKE UNIVERSITY, The Fuqua School of Business
MBA in Corporate Finance
August 2008
UNIVERSITY OF MICHIGAN
December 2000
BFA in Graphic Design, University Honors, Dean’s list, Upsilon Pi Epsilon Honor Society
Durham, NC
Ann Arbor, MI
EXPERIENCE
AMERICAN AIRLINES
2009 – Present
Fort Worth, TX
Manager / Alliances and Partnerships
 Worked with JAL counterparts and internal/external auditors to implement the Revenue Share Agreement and project
transfer payments for Pacific Joint Business.
 Supported the development of new Joint Business partners and negotiation of new concepts or unresolved matters into the
Revenue Share Agreement.
 Analyzed the route profitability as a result of the revenue share.
Sr. Financial Analyst / Financial Planning – Labor Finance
 Benchmarked American Airlines’ revenue and cost gaps to the industry and provided insights on industry trends and
competitive environment to senior management.
 Managed and tracked cost savings for Agents, Representatives, and Planners group and Management and Support Staff
group throughout the bankruptcy process.
 Managed labor cost analysis during merger discussions between US Airways and American Airlines.
 Performed ad-hoc analysis for senior management on wide-ranging issues that touch multiple departments across AMR and
prepared materials for the board of director presentations.
 Served as the budget liaison between Finance and Eagle.
Sr. Strategy Analyst / Domestic Revenue Management - DFW Team Lead
 Lead a team of two analysts and designed yield management strategies for flights to and from AMR’s DFW hub. Created
yield and pricing strategies in response to low cost carrier competition in several important markets including Dallas to San
Francisco and Los Angeles.
 Developed a performance monitoring report incorporating booked load factor, yield, fare class closings, and revenue,
which was utilized by the entire domestic revenue management department.
Strategy Analyst / Domestic Revenue Management - Pricing Strategy
 Restructured pricing for AMR’s merchandising product, “Boarding and Flexibility Package” to best attract customers of
different tiers and improved take rates and revenue. Collaborated with counterparts from multiple departments as the project
lead from the revenue management department.
 Optimized yield management of government traffic by (re)allocating the inventory class code that best matched the fare.
 Spearheaded detailed revenue premium analysis for RM that evaluated the route level unit revenue premium by traffic
characteristics.
TAXEASE
2008 – 2009
Dallas, TX
Director of Strategy – One Call Debt Help, LLC (Personal Credit Management / Subsidiary of TaxEase)
 Spearheaded the launch of a subsidiary business; explored potential joint venture and acquisition opportunities as well as
constructing the operation organically.
 Pursued opportunities to cross-sell to existing customer base; forecasted market size based on the unemployment rate,
housing price variance and other macro-economic factors in order to determine the states most suitable for expansion.
Claire Shin
www.aboutClaire.com  1551 Oak Lawn Ave #461, Dallas, TX 75207  (734) 358-2959  ClaireShin1@gmail.com
 Managed a monthly budget of $10,000 for corporate website development, SEO and pay-per-click marketing; determined
the best use of the resources based on the forecast and ROI.
 Generated business leads via direct marketing campaign; lead campaign manager in developing direct mail contents,
proofreading, delivery, and vendor management.
 Defined and segmented target customers based on demographics and degree of financial hardship: tailored direct marketing
campaign increased the campaign effectiveness.
 Increased the profit margin by 6% through product mix optimization; evaluated the profitability of residential vs.
commercial loans and allocated an ideal share of operational resources.
IBM CORPORATION
2007
Durham, NC
Marketing Intern
 Increased customer retention by formulating marketing initiatives that addressed customers’ industry-wide business
challenges and IT issues after analyzing customers’ mainframe data usage, revenue, and dropout rates.
 Participated in the web 2.0 and the virtual world community (Second Life) marketing.
MSC SOFTWARE CORPORATION
2001 – 2005
Ann Arbor, MI
Marketing Associate
 Led corporate-wide, cross-functional team of 20 brand stakeholders including C-level executives to determine strategic and
tactical initiatives for company re-branding.
 Managed a corporate sales intranet from conceptualization to implementation; integrated a corporate sales strategy into an
online sales tool which contributed to an increase in sales revenue.
 Led a world-wide marketing team in centralizing the collateral production which reduced the delivery time by 11%.
MIDNITE OIL CREATIVE, LLC
2001
Grosse Point Park, MI
Graphic Designer
 Managed the relationship and designed promotional materials for clients; clients include Little Caesars Pizza and Detroit
Tigers, and local restaurants.
UNIVERSITY OF MICHIGAN – Media and Marketing
1999 - 2000
Ann Arbor, MI
Graphic Designer
 Coordinated with internal and external marketing teams to craft marketing literature, website and media campaign.
ADDITIONAL INFORMATION and AWARDS
Board of Director for National Women MBAs (NAWMBA) Dallas Chapter
Restaurant enthusiast, Yelp.com Elite Reviewer, Avid golfer, Fair Credit Reporting Certification, National Scholastic Art Award in
weaving - recognized in The New York Times, National Speedo Championship – gold medal
Database skills: MIRS, SPARS, Diio, OAG, Business Warehouse, Essbase, SAP, Hyperion, SAS, SQL, EZX, Tableau, Odyssey,
Sabre, MIDT, HTML, Microsoft Access, Excel, Publisher, Flash