Day 1: Sunday 15 June
09:30- 10:15 Welcome to Cannes - Classroom
Together we will explore the week’s activities and introduce the agenda
10:15- 11:15 Academy Session – Classroom
Group warm up and introductions exercise
11:15-11:30- Break
11:30- 11:45 Tour of Palais
11:45-12:00 Break
12:00- 12:45 Seminar Session – Grand Auditorium
Twitter
#Live Storytelling
The Live storytelling movement is perhaps the greatest shift in our industry today and this seminar
looks to shine a light on the incredible work, emerging process and creative people behind it today
Leslie Berland, Senior Vice President, Digital Partnerships and Development, American Express
Joel Lunenfeld, VP Global Brand Strategy, Twitter
Ignacio Oreamuno, President, Art Director’s Club
Sir Patrick Stewart, Film, Television and Stage actor
12:45-13:00 Break
13:00- 13:45 Seminar Session – Grand Auditorium
Visa & Olympics
Sports as a source for global creative inspiration
What is it about sports that gets marketers’ creative juices flowing? And how does advertising in big
events like the Olympic Games and World Cup differ?
Kevin Burke, Chief Marketing Officer, VISA
Marcello Serpa, Chairman, Chief Creative Officer, Almap BBDO
David Wise, Freestyle Skier
Marcel Desailly, World Cup Winning Footballer
13:45-14:30 Lunch Break
14:30- 16:15 Academy Session – Classroom
Inspiring Briefs and Briefing Sessions.
Group training/working session led by academy tutors; Suzanne Tosolini and Serfi Altun
16:30- 17:15 Academy Session – Classroom
Matias Palm Jensen, Founder & Creative President, Farfar (ex CCO McCann)
Intro to Cannes
It is my deep belief the last 15 years has been about how reality has changed for marketers from
Bowling to Pinball….
18:00-18:45 Welcome Drinks – Grand Auditorium then Cannes Connect Bar
Day 2: Monday 16 June
09:30- 10:45 Academy Session – Classroom
Jim Stengel & James Hurman: Joint session for planners and marketers
James Hurman: Originality: Why originality is important to advertising and marketing?
The words ‘it’s been done’ will kill any creative idea in an instant. But why are we advertising
agencies so obsessed with originality? How does doing something that’s never been done before
create a better result for our clients? This presentation provides illuminating insight into a muchdebated topic.
Jim Stengel: Ideals: Why the best brands and companies are leading with Purpose and Ideals?
This is not a new buzzword or passing fad! Business growth is shows us that the companies who are
intentional about their brand ideals, and are authentically executing against them, are growing much
faster than others.
11:00- 11:30 Academy Session – Classroom
Q&A with Jim Stengel
11:30-12:00 Break
12:00- 12:45 Academy Session – Classroom
Gordon Bowen, Founder, Chairman, and Chief Creative Officer of mcgarrybowen
Creating Icons
Brands are symbols of ownership, but icons are symbols of belief. In this talk, Gordon Bowen, the
Founder, Chairman, and Chief Creative Officer of mcgarrybowen (a two-time AdAge Agency of the
Year), will share commandments for creating iconic content.
12:45-13:00 Break
13:00- 13:45 Seminar Session – Grand Auditorium
FCB & Framestore
Defying Gravity: Achieving the impossible
FCB is proud to partner with Framestore – technological masters who make the impossible possible
– to reveal a fascinating, behind-the-scenes look at the magic of cinema’s biggest blockbusters.
Tim Webber, Creative Director, Framestore
Jon Collins, President of Integrated Advertising, Worldwide, Framestore
13:45-14:00 Break
14:00- 14:45 Seminar Session – Debussy
Dentsu Aegis
Life Share: The new normal for brands
This session sets to explain how the rise of the agile consumer is forcing brands to find new ways of
becoming part of consumers' lives (life share) and how technology is enabling this.
Younghee Lee, Executive Vice President Global Marketing Mobile Communications Business,
Samsung Electronics
14:45-15:00 Break
15:00- 15:45 Seminar Session – Debussy
Cheil with Samsung
Life Share: The New Normal for Brands
Always on, 24/7… whatever term you use, the age of the agile consumer is here. A consumer that
continues to expect meaning in their relationships with brands but demands that those relationships
now work in a different way. Cheil’s Daniele Fiandaca and Samsung Electronics YH Lee team up to
explain how the rise of the agile consumer is forcing brands to find new ways of becoming part of
consumers' lives (life share) and how technology is enabling this.
Younghee Lee, Executive Vice President Global Marketing Mobile Communications Business,
Samsung Electronics
Daniele Fiandaca, Head of Innovation, Cheil Worldwide
15:45-16:30 Break
16:30-18:30 Academy Session – Classroom
Evaluating Creative Ideas
Group training/working session led by academy tutors; Suzanne Tosolini and Serfi Altun
20:00-21:30 Awards
Creative Effectiveness, Promo & Activation, PR and Direct
Day 3: Tuesday 17 June
09:30-10:15 Academy Session – Classroom
David Shing, Digital Prophet - AOL
The Future of Media
10:15-11:00 Break
11:00- 11:45 Festival Seminar – Grand Auditorium
Google
The (Digital) Future
In today’s world, everything is connected to everything else and exponential technology is the new
normal. We now live in a world of infinite choice, where anyone can make something that everyone
can see instantly. This evolution marks profound changes in the way people create, communicate,
grow, live, and dream--changes that play to the strengths of the creative industries. How do we
rethink the way billions of people interact with the web, and how brands must solve for tomorrow's
consumers today?
Nikesh Arora, Chief Business Officer, Google
11:45-12:00 Break
12:00- 12:45 Festival Seminar – Grand Auditorium
Yahoo!
On Users, Brands and Creativity
As technology has evolved, so have our digital daily habits. For users, this has meant serendipity,
convenience, and simplicity. For brands, this has created new and interesting ways to engage
audiences. And for both, this evolution has set a new standard for creativity and storytelling.
Join Marissa for a conversation about users, brands and creativity in a digital age.
Marisa Mayer, President and CEO, Yahoo
12:45-13:45 Festival Seminar - Debussy
How do Cannes Lions winners work differently to drive growth?
Why did Nike, Dove and Pepsi win Cannes Lions so convincingly in 2012/2013? What was different
about their consumer insights, brand purpose and consumer engagement programs that led to
competitive success? And how did the central and local marketers inside these global companies
work differently with one another, as well as with their agency partners to book such impressive
gains?
Marc de Swaan Aarons, Founder, EffectiveBrands
Brad Jakeman, President, Global Beverage Group, PepsiCo
13:45-14:00 Break
14:00-14:45 Academy Session – Classroom
Nigel Morris, CEO Dentsu Aegis network, Americas & EMEA & Andy Lippman, Associate Director
MIT Media Lab & Co-Director Digital Life Consortium
Day 3: Continued
Prototyping The Future – Bringing Innovation Principles to Marketing
How to be different and better in a future world that is here right now.
Innovation is about creating value by doing things differently to do them better.
This is a session about thinking Big, Bold, Different and better.
All the elements making up the future are here now and converging fast with everything interconnected and inter-dependent.
We look at the opportunities being created; including the opportunities of a whole new economic
model of almost perfect competition.
We look at the meaning behind the factors that are creating this: Big data, real time, authenticated
identity, geo location, social, mobile media, ecosystems, payment platforms.
We look at the implications for brands, client organisations, the media, agencies and people.
We look at how some brands are creating content, experiences, and platforms that are driving the
kind of social, cultural commerce for brands that is prototyping the future now.
And we see our how innovation has to be at the heart of every success: from the individual to the
global, creating pathways to people with experiences that are personal, valuable and adaptive: at
scale.
15:00-15:45 Festival Seminar – Optional Seminars
The Coca-Cola Company: Winning in real time – Grand Auditorium
OR
PHD : Mind Trip- A complete reboot of the way we see the world - Debussy
15:45-16:30 Break
16:30-18:30 Academy Session – Classroom
Evaluating Drama & Experience
Group training/working session led by academy tutors; Suzanne Tosolini and Serfi Altun
19:00-20:00 Drinks
AOL Drinks, Majestic
19:30-21:00 Awards
Media, Mobile and Outdoor
19:30-21:00 Awards
22:00 Onwards Young Lions Party
Day 4: Wednesday 18 June
10:00-10:45 Festival Seminar – Grand Auditorium
YouTube: The Art of Storytelling on YouTube, with Dreamworks Animation and Vice Media
What does it take to make engaging and enduring content on YouTube? Join YouTube in
conversation with two of the biggest names in content production and hear how YouTube has
helped them build communities of passionate and engaged fans. Including inspirational examples
from DreamWorks Animation and Vice Media, the discussion will explore the art of digital
storytelling, and what we can all learn about engaging with consumers in a more meaningful way by
building great content on YouTube.
Jeffrey Katzenberg, CEO, DreamWorks Animation
Eddy Moretti, Chief Creative Officer, VICE Media Worldwide
Jacob Soboroff, Host, YouTube Nation
10:45-11:00 Break
11:00-11:45 Academy Session – Classroom
Laura Krajecki, Chief Consumer Officer, SMG Worldwide & John Sintras, Chairman/Global Director
of Product, SMG Australia
Inspiring Meaningful Brand Experiences
What does it take for today’s marketers to inspire their internal and agency teams to create the
most meaningful brand experiences possible? What drives meaning from the consumer’s
perspective? Are there core ingredients that can be built into ‘experience design’ that increase the
chances of salience and commercial success? In this session, Starcom Mediavest Group’s Laura
Krajecki and John Sintras explore the answers to these questions and workshop a way to navigate
the ever-changing world or touchpoints and consumer expectations.
11:45-12:00 Break
12:00-12:45 Festival Seminar – Optional Seminars
Time Warner Inc: The power of story –Grand Auditorium
OR
Leo Burnett: Mark Tutssel: Why borderless creativity is the future of communications
12:45-14:00 Lunch Break
14:00-14:45 Festival Seminar – Optional Seminars
Facebook: Making marketing personal again –Grand Auditorium
Mccann Worldgroup + The Paley Center for Media: The truth about universal storytelling- how (and
why) creative ideas travel
14:45-15:00 Break
15:00-15:45 Festival Seminar – Grand Auditorium
The Guardian: Alan Rusbridger in conversation with Ralph Fiennes
Day 4: Continued
The Guardian's Editor, Alan Rusbridger, is joined on stage by BAFTA-winning and Academy Awardnominated actor and director Ralph Fiennes. The session features a discussion covering the
highlights of Ralph's incredible acting career including roles in "Schindler's List", "The English
Patient", "The Constant Gardener", "In Bruges", "The Hurt Locker", the Harry Potter series, "Skyfall"
and 2014's "The Grand Budapest Hotel".
Ralph Fiennes, Actor and Alan Rusbridger, Editor in Chief, The Guardian
15:45-16:30 Break
16:30-18:30 Social – Google Beach
Google Beach Time: Your opportunity for one-on-one Q&A with Jim, Suzanne and Serfi
19:00-19:30 Social – Dentsu (Vizeum) Beach House
Drinks
19:00-21:30 Awards
Cyber, Design, Product Design, Press and Radio
Day 5: Thursday 19 June
09:30-10:30 Academy Session – Classroom
Nick Law, Global Chief Creative Officer, RGA
Creativity in the Connected Age: How to turn complexity into clarity.
10:30-10:45 Break
10:45-11:45 Academy Session – Classroom
Bill Kanarick, Chief Strategy & Marketing Officer, Sapient Nitro
11:45-12:00 Break
12:00-12:45 Festival Seminar – Optional Seminars
Unilever: #Brightfuture –Grand Auditorium
OR
Mondelez: How Can Marketers Make Sure They’re Applying The Latest Technology To Their Brands?
Collaborate With The Entrepreneurs Who Are Building It
12:45-14:00 Lunch Break
14:00-14:45 Academy Session – Classroom
Lincoln Bjorkman –Global Creative Director, Wunderman
Chris Dancy – “The Worlds Most Connected Man”
The Big Data effect of Wearable Technology.
14:45-16:00 Break
16:00-16:45 Festival Seminar – Grand Auditorium
BBDO
Nice is the New Black
It's interesting how a lot of the great work out there right now is void of sarcasm, cynicism or
nastiness. It's pure, straight up, emotional. And highly creative. Is it because the world is presently so
bruising that people are seeking out whatever glimmer of hope and goodness they can find?
David Lubars, Creative Officer, BBDO Worldwide, Chairman, BBDO North America
Josy Paul, Chief Creative Officer, BBDO India
Beck Bennett, Actor
16:45-17:00 Break
Day 5: Continued
17:00-17:45 Festival Seminar – Grand Auditorium
mcgarrybowen
A conversation with Gisele Bündchen
Hear Gisele discuss the influence of her Brazilian roots, her thoughts on today’s marketing
landscape, the impact of her efforts for the causes that she champions.
Gisele Bündchen, Supermodel
Gordon Bowen, Founder, Global Chairman and Chief Creative Officer, mcgarrybowen
18:00-18:45 Festival Seminar – Grand Auditorium
Insights with the Cyber Jury: With Jury President Susan Bonds, Chief Executive Officer, 42
Entertainment
Ever wondered what goes on in the Jury room? Cannes Lions’ new ‘INSIGHTS WITH THE JURY’
seminars provide an opportunity to delve deeper and get a unique understanding of how the Jury
came to their final decisions on the metal worthy work. Find out which entries stood out and why.
What key themes came out of the judging sessions and what are the trends that will affect and
influence the direction of our industry?
Wesley ter Haar, Founder, COO, MediaMonks
Ann-Christine Diaz, Creativity Editor, Advertising Age
Drew Ungvarsky, CEO, Executive Creative Director, Grow
Day 6: Friday 20 June
09:30-10:15 Academy Session – Classroom
Joel Cere, Insights & Innovation Solutions Global Director & Francois Petavy, CEO, Eyeka
Creating a sustainable creative advantage with consumers ideas
How consumer co-creation, when embedded into an organization can create the next marketing and
communication breakthrough. The possibilities and the limitations of the approach and how to make
it work across a brand’s traditional eco-system using real case-studies.
10:15-10:30 Break
10:30-11:30 Academy Session – Classroom
Digital Panel hosted by David Shing, Digital Prophet, AOL
Lee Maicon, Head of Strategy, 360i
Lakish Hatalkar, VP Marketing, Novartis
Kelly Mooney, Chief Executive Officer, Resource
Andrew Meyer, Creative Strategist, Global Marketing, Facebook
Barry Whyte, CEO, Decoded
Jonathan Oliver, Creative Brand Strategist, Microsoft
11:30-11:45 Break
11:45-12:30 Academy Session – Classroom
Martin Wiegel, Head of Planning , Genevieve Hoey, Creative Director, Wieden + Kennedy
Amsterdam
Walking the Talk
Observations about building a great client/agency relationship as demonstrated through diverse
examples of W+K work
12:30-13:15 Break
13:15-14:00 Festival Seminar – Grand Auditorium
Procter & Gamble
The Creative Canvas
In 2012, P&G’s Global Brand Building Officer Marc Pritchard offered a view into how P&G sparks
creativity to build some of the world’s leading brands. This year, Marc will continue the dialogue
with a vision for creativity that brings a brand’s voice to life across all media platforms to connect
and engage with people across the globe. Marc will bring the dialogue to life through current
examples and brand case studies.
Marc Pritchard, Global Brand Building Officer, Procter & Gamble
14:00-14:30 Break
14:30-15:45 Academy Session – Classroom
Action Planning Part 1 – Group work session
Day 6: Continued
15:45-16:15 Break
16:15-17:00 Festival Seminar – Grand Auditorium
BBH & Droga5
What’s great, what’s not, what’s next (and if you’re not prepared to ask a question, don’t come)
In this unique seminar, these two inspirational creative leaders will try to put wrongs to right, dare
to say the un-say-able and attempt to nail the real issues facing the industry today. Their work has
and continues to shape this industry and their unvarnished opinions should make this a rare
conversation not to be missed.
Sir John Hegarty, Founder, Creative, BBH
David Droga, Founder, Creative Chairman, Droga5
17:15-18:00 Academy Session – Classroom
Action Planning Part 2
18:00-19:00 Academy Session – Classroom
Closing Speech by Phil Thomas, CEO Cannes, followed by Graduation Drinks.
Day 7: Saturday 21 June
11:00-11:30 Festival Seminar – Optional Seminar
Contagious: Innovation Day: Teaching new technology old tricks - Debussy
12:15-12:45 Festival Seminar – Optional Seminar
Audio Network: Innovation Day: Synaesthesia: A creativity showcase - Debussy
19:00-21:30 Awards
Film, Film Craft, Branded Content & Entertainment, Innovation, Titanium and Integrated