Chapter Front Office 11 Objectives • Describe the functions of the rooms division. • Explain the functions of a property management system (PMS). • State the functions of the front office. • Identify the main duties of staff in the reservations, uniformed services, and telecommunications departments. continued © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only. Objectives • Outline the main duties of the front desk agent. • Explain the two tasks of particular importance that the front office manager does. • List and describe the steps in the hotel guest cycle. © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only. Front Office • Rooms include – a sleeping room, or guest room, is a room where guests sleep – a function room is a room customers rent for an activity, such as a banquet • The sleeping rooms are the major source of income for lodging properties © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only. Rooms Division • The rooms division, managed by the director of rooms, handles all tasks involved in preparing and selling sleeping rooms • In a large hotel, the rooms division may be divided into four departments: – Front office – Housekeeping – Security – Engineering continued © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only. Rooms Division • The rooms division keeps track of information about rooms and guests – Racking system—record keeping is done by hand – Property management system (PMS)— information is kept on a computer system © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only. Front Office • The front office handles everything related to selling rooms and interacting with guests • The manager is the front office manager • In a large hotel, front office responsibilities may be divided among several departments: – Reservations – Uniformed services – Telecommunications – Front desk © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only. Reservations Department • A reservation is a promise to hold a room for a specific guest for a specific date or set of dates – A nonguaranteed reservation expires at a specific time – A guaranteed reservation holds the room until the guest arrives © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only. Taking Reservations • Tasks for reservations agents include – selling the property—informing potential guests about rooms, entertainment – making the reservation—reserving the room and creating a reservations record in the PMS – keeping a room inventory—recording the number of rooms sold and the number available each day • Hotel chains may have central reservations centers © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only. Uniformed Services Department • This department is also called guest services • The bell captain is the supervisor • Tasks include – door services – bell services – parking and transportation services – information and arrangements © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only. Door Services • Door attendants coordinate activities at the front door of the hotel, where they – greet guests and help them exit their cars, taxis, or shuttles – unload guests’ luggage – hail cabs for guests © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only. Bell Services • Bell attendants’ tasks include – coordinating with door attendants to escort guests and their luggage to the front desk – taking luggage and guests to their rooms – making sure the room is in order – assisting guests to use services such as laundry, dry cleaning, shoe shining and repair © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only. Parking and Transportation • Many luxury and first-class hotels provide valet parking and drivers for airport shuttles • Parking and transportation staff also arrange for taxis, limousines, and other transportation © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only. Information and Arrangements • The concierge helps guests by providing information and making arrangements. The concierge may – answer guests’ questions about places to go and how to get there – handle reservations and other arrangements for dining, entertainment, and transportation © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only. Telecommunications Department • Telecommunications includes – the telephone system – the computer software that runs it – any communication services provided to the guests, such as wake-up calls • The system is often connected to the PMS © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only. Front Desk Department • Front desk tasks may include – greeting – check-in – checkout – financial tasks – guest security – guest services © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only. Check-In • After greeting a guest, the front desk agent proceeds with check-in • Guest check-in typically includes – Registration, including a registration record of the guest’s arrival date, billing address, and special requests – confirming the method of payment – room assignment © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only. Financial Tasks • The front desk handles financial tasks such as – recording transactions in the guest folio (charges to guests and payments by guests) – performing the night audit (balancing daily financial transactions, posting room charges and taxes, preparing the audit report) © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only. Checkout • The checkout process includes – bill presentation—guest is given final copy of bill – account settlement—errors are corrected and payment is collected – key collection—keys are collected from guest – payment processing—updates the guest history record – room status update—room status is changed from occupied to vacant © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only. Guest Security • Guest security tasks include – dealing with lost or stolen keys – protecting guest privacy – surveillance – controlling access to safe deposit boxes – handling emergencies © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only. Guest Services • Front desk agents provide guest services such as – providing information by answering questions or referring guests to the concierge – responding to guests’ needs and problems © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only. Traits of Front Office Staff • • • • • • Able to solve problems Friendly Energetic Detail-oriented Well-groomed Accomplished in interpersonal and communication skills • Calm and patient © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only. Role of Front Office Manager • Hiring, training, and managing front office staff • Managing budget • Using PMS • Selling rooms • Forecasting how many guests will be at the hotel each day • Scheduling staff’s work shifts © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only. Hotel Guest Cycle • The hotel guest cycle includes the – prearrival stage—guest chooses a property and makes reservation – arrival stage—guest arrives at the property and registers – occupancy stage—everything the guest does while staying at the hotel – departure stage—settling the bill and leaving the hotel © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only. Chapter 11 Review • The front office is part of the _____ division. – rooms • In a _____, information about rooms and guests is kept on a computer system. – property management system (or PMS) continued © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only. Chapter 11 Review • What department handles everything related to selling sleeping rooms and interacting with guests? – front office • Door services, bell services, parking and transportation services, and information and arrangements are responsibilities of the _____ department. – uniformed services continued © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only. Chapter 11 Review • Check-in and checkout are responsibilities of the _____ department. – front desk • Prearrival, arrival, occupancy, and departure are stages of the _____. – hotel guest cycle © Goodheart-Willcox Co., Inc. Permission granted to reproduce for educational use only.