To empower the Chamber’s capacity to influence
Irvine’s competitiveness for new businesses in a
global economy, improve business retention,
expand and grow businesses, help stabilize and
energize start-ups and entrepreneurships, facilitate
and expand international market opportunities and
cultivate a collaborative workforce development
platform that fuels our future.
Economic Vitality Council
QUARTERLY MEETING
APRIL 14, 2015
Economic Vitality Council Agenda
Welcome – Linda DiMario, Senior Director, Economic Development & Tourism
Opening Remarks - David Anduri, EVC Chair
◦ Overview of EVC
◦ Self-Introductions
Business Connection: “Why Irvine?”
EVC Communications
Business Attraction & Retention Committee
◦ Task Force Projects & Discussion
Economic & Workforce Development Committee
◦ Task Force Projects & Discussion
EVC Developments
◦ International Development Committee
◦ Chairs and Task Force Guidelines
Wrap-Up & Adjourn
Reception
Self-Introductions
PARTICIPATING ATTENDEES
EVC Communications
PR Support for EVC
Immediate PR Initiatives
Promoting Key Events
Orange County World Trade Week
• News Release Support (4-tiered)
o Orange County Trade Week News Release
o Template News Release for Orange County’s
International-American chambers and business
associations, key notes
o Exporter of Year News Release – announced at
event
o Post Event News Release
• Social Media Calendar
• Media Outreach
PR Support for EVC
John Colvin Memorial Scholarship
• Video/Social Media Support
• Do it for John! Donate Today! Launch
News Release
• John Colvin Memorial Scholarship
Recipients News Release – in support of
the final scholarship recipients announced
at World Trade Week
• Media Outreach
Business
Attraction &
Retention
COMMITTEE & TASK FORCE PROGRESS
REPORTS
Committee Chair Introduction
David White, Signature Resources, Chair
Massis Chahbazian, The Printery , Co-Chair
◦ To influence Irvine’s economic vitality by
attracting new business, helping existing
businesses grow, expand and prosper,
offering solutions to business challenges
and nurturing and encouraging start-ups
and entrepreneurs.
Task Forces & Leadership
Business Outreach: Cala/Orr
Commercial Real Estate: Girdy/Abraham
Go Green: Stivers
International Outreach: Han
John Colvin Scholarship: Schultz
Start-Up Tool Kit: Ali
Business
Outreach Rally
Task Force
TASK FORCE LEADERS:
CHRISTINA CALA AND PATRICK ORR
BUSINESS OUTREACH RALLY – SPRING 2015
April 22, 2015
National Jelly
Bean Day
PURPOSE & GOALS
To improve economic vitality in Irvine by visiting local
businesses to inform of resources available through
the Chamber; ask survey questions, and get feedback
as to what challenges they face and how the Chamber
TARGET AREA
can help business grow
S
• 100 Volunteer sign ups
• 500 Businesses visited
Irvine Spectrum Area
TRAINING & MATERIALS
LEADER
Wednesday, April 15, 2015
5:00pm – 6:00pm at ICC
office
VOLUNTEER TRAINING
Rally Day: Wednesday, April 22, 2015
7:30am – 8:30am at ICC office
MATERIALS
- Brochure updated to include survey questions.
- Printed business cards to leave behind/Invitation to “After Party”
RALLY DAY ESSENTIALS
FOOD FROM B
• Breakfast & Lunch for Volunteers working
both AM & PM shifts
• Lunch for Volunteers working PM shift only
SURVIVAL KIT
• BOR will provide each team of
volunteers water, powerbar, mints
and/or jellybeans
AFTER PARTY & PROMOS
• Hotel Irvine Lounge Area 5:00pm – 7:00pm
• Business cards include a “free drink coupon”
for the After Party
PROMOTION
• Social Media
• Video Promos
• Announcements @ Chamber
events
Commercial
Real Estate
Task Force
TASK FORCE LEADERS:
DAVID GIRTY & GARY ABRAHAM
CRE Task Force
The primary objective of the task force is to engage the entire
Irvine Business community; By providing a resourceful web-based
“interactive” landing page, capture important & useful data (i.e.
key decision makers, location, lease/own, growth plans etc.), get
qualitative feedback, and implement suggestions with the intent to
develop a tool to assist new, existing & prospective businesses
within community on all aspects of their commercial real estate &
related needs. Irvine Chamber EVC and other committees will be
an ongoing integral part of this engagement.
Method
The CRE Task Force plans to implement a three prong approach to meet its
initial objectives during first 90-days (June 30, 2015 deadline):
◦ 1. Develop specific website pages on the ED website geared towards the
Irvine business community which will be available to the general public. The
purpose is to engage and attract the maximum # of businesses in order to
provide a “one-stop” shop for their entire business real estate needs and
other related issues.
◦ 2. Set up an interactive user map to highlight major developments, support
retail and general real estate market information and master calendar, which
will display information on all events & functions pertaining to the business
community in OC.
◦ 3. Prepare a Quarterly Newsletter (1st edition due by June 2015) with current
matters in the business community and latest real estate developments,
trends, effective rates/prices, and forecasting.
◦ 4. Prepare a “draft” Survey to be made available on the CRE Task Force
Website, and delivered to the Irvine Business Community. The purpose of the
survey will be to capture important information on business and key decision
makers throughout the city. This will provide the CRE Task Force and EVC
with quantitative & qualitative, useful information for future tasks and
outreaches.
◦ 5. The CRE Task Force will attend all Business Attraction and Retention and
other select ED & EVC Committee and task force meetings. Additionally, the
CRE Task Force will participate and help assist with future business outreach
campaigns.
30 Day Goal
Schedule 1-hr CRE Task Force collaboration meeting at the chamber within
30-days to connect the dots in our design & implementation of the task force.
Attendees to include:
◦ David Girty & Gary Abraham-Coldwell Banker Commercial Real Estate
Brokerage Alliance (Members)
◦ Danielle Borish-District Manager, Benefit Mall, Payroll Services (Member)
◦ David Ochi-Executive Director, ANTreprenuer Center of UCI (guest)
◦ Chris Tooker-President/CEO, TrendZitions Facilities Planning (guest)
◦ Prospective Incubators/Accelerators-TBD
◦ Prospective Commercial & SBA lender and Small Business Development
Centers-TBD
◦ Massis Chahbazian & David White-CoChair’s, Business Attraction &
Retention Committee and other EVC members to be determined
60 Day Goal
Collaborate with CRE Task Force Members and other “strategic partners”
within the commercial real estate arena and related fields to brand, market
and consolidate CRE Webpage data and resources to create a strong
Orange County voice on behalf of Irvine Chamber.
Complete Development of a website geared towards the Irvine Business
Community to be launched from the Irvine Chamber Economic Development
website. It will be an invaluable resource for the business community and will
include valuable pertinent information needed to do business in Orange
County. The website will host an interactive map & master calendar with a
comprehensive list of business events & developments hosted throughout
Orange County.
Draft CRE Task Force Quarterly Orange County Marketplace Newsletter with
pertinent real estate & related information and statistics to inform and assist
Irvine Business Community-the message will be not only “why” but “how” to
most effectively plan, locate and do business in Irvine.
90 Day Goal
Complete Development & launch the CRE Task Force website &
interactive map geared towards the business community to be
launched from the Irvine Chamber Economic Development website.
Complete Development & issue the 1st Quarterly CRE Task Force
Marketplace Newsletter geared towards the business community.
Schedule an “open” CRE Task Force Meeting at the Chamber to
introduce, inform and educate all Chamber members to the various
aspects of the CRE Task Force tools and discuss highest and best
use of the website and newsletter, as well as strategic partners of the
Chamber.
Summary Conclusion
As outlined herein, the primary objective of the CRE Task Force is to fill a need in the
overall Irvine Business Community on behalf of The Irvine Chamber of Commerce. We
intend to provide all the necessary & useful tools, resources and data to the community in
order to promote the many attributes and benefits of locating and doing business in Irvine.
We will primarily focus on the new “Start-Up” and existing business community within
Irvine, with a keen eye on tracking every company’s requirements.
We will also design and implement an on-going campaign to reach out beyond our own
borders, to neighboring cities throughout Orange County, Southern & Northern California,
Western Region and United States as well as the International Business Communities.
This will involve close collaboration with the International Task Force.
Irvine is the #1 Destination for many business’ of ALL types, from start-ups to Fortune
Companies and International Businesses. We intend to lead the charge in delivering the
message by forging an integrated team of highly motivated, skilled professionals within the
Chamber to participate in this endeavor…
“A rising tide doesn't raise people who don't have a boat. We have to build
the boat for them. We have to give them the basic infrastructure to rise with the tide.”
Rahul Gandhi
Go Green
Task Force
TASK FORCE LEADER: GUY STIVERS
Go Green Task Force
Objective
Increase the number of Chamber members enrolled in
the Green Certification Program.
◦ Plan:
◦
◦
◦
Identify the Chamber member categories that can best benefit from
and can easily implement the Green Certification gateway program.
Recruit 3-4 Chamber members who are invested in “going green” to
contact these companies and encourage them to complete the
Green Certification process.
Educate Chamber members on California Recycling, Energy
Efficiency and Water Conservation laws and State and local
compliance.
Go Green Task Force
Updates:
As of April, 14th, there are now fifteen Go-Green Certified members.
EVC JANUARY 2015
International
Outreach
Task Force
TASK FORCE LEADER: DAN HAN
International Outreach
Objective: To grow trade for Irvine’s businesses through
coordination and activities with Orange county’s international
chambers and business associations.
OC World Trade Week Breakfast & Forum
OC WTW grew out of the “Sandwich Summit.”
A half day event on May 14. Registration starts at 8am.
Held at the Hilton Irvine
UPS is our Champion Sponsor; Advocate Sponsors: Edwards
Lifesciences, Hong Kong Association of Southern California;
Supporter Sponsors: Port of Los Angeles and TAITRA Taiwan
Trade Association)
Partnered with 17 International-American Chambers and Trade
Associations
110 seats sold as of April 10, 2015; six more tables of eight
committed – goal of 200 people in attendance
International Outreach
The World Trade Week Break & Forum Agenda:
Keynote Speaker: Mark O’Connell, CEO of OCO Global
headquartered in the UK; ( offices in Germany, Brazil, Tokyo
and the New York)
U.S. Commercial Service Overview of Trade & Export
Successful Export Panel of Interviews:
◦ Natalie Plain, owner, Billion Dollar Brows
◦ Lynae Chang, V.P. Boscogen, Inc.
◦ Bob Bowen, Western Digital
Exporter of the Year nominees and winner announced
John Colvin Memorial Scholarship winners announced
International Outreach
Cost: $50. Tickets available at www.irvinechamber.com/wtw2015
John Colvin
Memorial
Scholarship
Task Force
TASK FORCE LEADER: SCOTT SCHULTZ
John Colvin Memorial
Scholarship
Objective: Honor the memory of John Colvin, ACTIVE Chamber
member and former Chair of the International Committee and the
Business Attraction & Retention Committee, with an annual
scholarship award to deserving students.
John Colvin Memorial
Scholarship
Established the scholarship as a separate award within the existing
Irvine Chamber Education Foundation , home of the Thomas Wall
Scholarship Fund
◦
◦
◦
◦
◦
Goal of at least one $2,500 scholarship
Launch of “Do it for John” events. Look for our videos on Facebook
$6,279 raised through on-line donation and personal checks
Proceeds from World Trade Week
Webpage created with option to donate funds
◦ http://www.irvinechamber.com/awards-recognition/john-colvin-memorial-scholarship/
John Colvin Memorial
Scholarship
Scholarship applications due April 30
◦ Application available on the Irvine Chamber website
◦ Students enrolled in one of the colleges, universities with a presence
in Irvine
◦ Must be pursuing a four year degree
◦ Passionate about family, community activity, and fitness
◦ Requirements – application, essay, grade point, financial need, and
enrollment
◦ Second year of scholarship will include an interview as part of the process
◦ Scholarship winner(s) announced at the OC World Trade Week event
Start-Up
Task Force
TASK FORCE LEADER: SEEMA ALI
Three Pronged Approach
• Summit
• Master Calendar
• Startup Webpage
Startup Webpage
Goals
30 Day
Develop Webpage
Test with Entrepreneurs
60 Day
Feedback/Summit
Launch Webpage
Economic &
Workforce
Development
COMMITTEE & TASK FORCE PROGRESS
REPORTS
Committee Chair
Introduction
Dr. Glenn Roquemore, Irvine Valley
College, Chair
Cynthia Lenahan, Edwards Lifesciences,
Co-Chair
◦To explore, identify and implement
the new education and business
model that will fuel Irvine’s industry
cluster growth and economic vitality
into the future.
Task Forces & Leadership
Skills Gap Solutions: Kurth
Career Discovery & Development: Rowland
Life Readiness:
◦ Financial Workshop: Chan
Job Shadowing & Internships: Kim
ATEP Progress, Education by Design: Doughty
Skills Gap
Solutions
Task Force
TASK FORCE LEADER: JOHN KURTH
Skills Gap Analysis Report:
Findings and Task Force Next Steps
Skills Gap Identified:
◦ Lack of practical real-life job experience
◦ Lack of soft skills, communication, team work, project management,
problem solving, presentation skills.
◦ Lack of leadership skills
Survey found broad, structural challenges across multiple industry
clusters
Task Force Next Steps:
Adapt or Create new models to address structural challenges identifed in
the Skills Gap Survey.
Once the correct models are identified, conducting resources inventory to
identify what resources can be applied to narrow the skills gap.
(Don’t reinvent the wheel.)
Robust Models
Adaptation or Creation of Models to follow that
address:
◦ Talent Acquisition
◦ Leadership Development
◦ Communication and Presentation Skills
◦ Critical Thinking and Problem Solving
◦ Entrepreneurship
Talent Acquisition
Possible Models:
◦ An entrepreneur model for veteran talent
acquisition.
◦ Researched 21 programs.
◦ Exploring existing U.S. Chamber program: “Hiring
Our Heroes.”
◦ Looking for ways for the Irvine Chamber to
participate in this program.
◦ Developing connections with companies to make
introductions and to follow-up.
Communication and Presentation
Skills and Critical Thinking
Developing Program to address Public Speaking
Skills
◦Have identified two programs for further research.
◦Preference for Intensive 1 or 2 Day Workshop Models
◦Critical Thinking
Critical Thinking Programs
◦Gathering information on existing programs.
◦Scenario model is preferred
Entrepreneurship and Leadership
Development
Researching Models or Programs to Facilitate
Entrepreneurship
May require development of a new model.
New model must take into consideration the unique
structure and role of the Irvine Chamber.
Leadership Development Programs
•
•
Adaptation of the Leadership Pipeline from General Electric
Small, Medium, and Large organizations can rapidly implement
this model.
Leadership Pipeline:
Leadership Development Model for Large
Organization*
Passage Six
Passage Five
Passage Four
Passage Three
Passage Two
Passage One
* The Leadership Pipeline: How to Build the Leadership Powered Company, Ram Charan, et.al., pg. 7
Career
Discovery &
Development
Task Force
TASK FORCE LEADER: WES ROWLAND
Career Discovery & Development
Objective: help and support high school students in
discovering their career of best fit.
Career Discovery & Development
Status Update
Develop career presentation within first month (done)
Start the process of setting up workshops (done)
Obtain approval from IUSD (in progress)
Next Steps
Give 1st presentation
Develop marketing plan
Life Readiness
Task Force
TASK FORCE LEADER: PETER CHAN
Life Readiness Task Force:
Financial Workshop
The purpose is to introduce relevant financial knowledge to
middle/high school students via a mock investment
Investment workshop consists of two meetings in a span of 4
to 5 weeks
Mock investment with $20,000 seed money to invest in
securities (Stocks, Mutual Funds and Certificate of Deposits)
and the investment portfolio will be tracked between meeting
Prizes for Individuals and Teams 1st, 2nd and 3rd place
Simple versus Compound Interest
Real life examples presented by business facilitators
Life Readiness Task Force:
Financial Workshop
Upcoming Financial workshop at Jeffrey Trail Middle School on
April 21 and May 19, 201
Presenters- Peter Chan and Wes Rowland
Business Facilitator Volunteers- Lorna Ferrell, Merry Kim,
Catherine Greiner, Marcia Evans, Gerhard Widtmann, Marla
Harold, Anthony Crouch, Scott Schultz, C J Kagamaster, Dixie
Flynn, Matt Griswold and Ron Feher
Utilized “Edmodo” to communicate with students
Edmodo- Web based app set up by the school so teachers and
students can communicate 24/7
Note, alert, assignment, quiz and poll can be sent between all
parties
ICC provides foods and beverages for each meeting
Life Readiness Task Force:
Financial Workshop
Job Shadowing
& Internships
Task Force
TASK FORCE LEADER: MERRY KIM
Job Shadowing & Internship
Objective:
Explore and identify job shadowing and internship opportunities
for high school and college students and facilitate a sustainable
job shadowing and/or internship placements for a group of
students.
Relevance for the Chamber members and Irvine:
Connection with and influence on the future workforce
Service and contributions to the Irvine community
Brand building, community recognition and indirect marketing
Job Shadowing & Internship
Task Force
Progress/Work Product
ValleyCrestDesignGroup hosted Northwood High School
and Irvine Valley College students for a job shadowing day
on April 1st.
Job Shadowing & Internship
Task Force
Progress/Work Product
ValleyCrestDesignGroup hosted Northwood High School and Irvine Valley College students for a job
shadowing day on Wednesday, April 1st from 2pm-5pm.
Overall, my job shadowing experience was: Excellent - 100%
I gained new insights & information that will help me in my future (career, academic and/or
personal): Strongly Agree – 100%
Please describe what you gained from this job shadowing experience?
I learned how the skills that I have can be applied to something I never thought of doing as a career.
I gained knowledge on how much effort and details go into planning communities and planting certain
trees! Shaping experiences. I gained Auto CAD and awareness on programs the staff use.
Environment is key and this place has a great environment.
How will you apply what you learned?
I will apply it to help guide my way through choosing a career path.
I will apply the general knowledge I gained about working together and how to efficiently tackle big
projects.
By installing better irrigation in my garden.
By going out and looking at park designs and feature of their development…looking at cities and how
they are renovated/maintained is interesting. Lots of connections between companies. So many
sectors of ValleyCrest
Job Shadowing & Internship
Task Force
Progress/Work Product
Edwards LifeSciences is planning to host the job shadow day
event on Thursday, April 30th. Edwards will re-confirm the
date.
Job Shadowing & Internship
Task Force
Next Steps for the Next Three Months:
Finalize Edwards LifeSciences Job Shadow Day
Provide a report
ATEP Progress:
Education by
Design
LEADER: CORINE DOUGHTY
New EVC
Developments
EVC CHAIR, DAVID ANDURI
CHAMBER STAFF: LINDA DIMARIO
International
Development
COMMITTEE CREATION
Committee Chair Introduction
Co-Chairs:
Leigh Volkland, Edwards Lifesciences
Dan Han, Ignite Payments Agape
Committee Meetings: Fourth Tuesday of every month 12pm-1pm
Next Meeting: May 26, 2015 at the Irvine Chamber
Mission
To expand opportunities and grow the
impact of trade, export and foreign
direct investment on Irvine’s
businesses and economy, enhance
the value of our diversity, optimize
competitive global positioning and
strengthen Irvine’s international
profile.
EVC Committee
& Task Force
Guidelines
ORGANIZATIONAL OVERVIEW
How this Model Works
•These Committees replace the traditional, discussion-led
rather than action-led committee system with hard-working,
time-dated, results-oriented, special interest-driven Task
Forces.
• These Committees and Task Forces are designed to support
action-oriented Task Forces that appeal to a wide portion of
membership and engage them in specific work that interests
and motivates them.
•These Committees are designed to attract and retain a
constant flow of talent and expertise, generating good
outcomes, constant debate and participation.
Leadership
•Listen to those who attend the committee and task force
meetings, draw your inspiration for task forces, topics and issues
from them.
•Task or ask – people want to work, put them to work!
•The real work of the Committees is being done in the Task Forces.
So, give these hard-working volunteers the time and attention they
have earned.
•Give Task Force Leaders sufficient time to report out their
progress, present their work, progress, findings and
recommendations.
Responsibilities
•Committee Chairs stay in touch with your Task Force leadership.
•Committee Chairs help identify resources or expertise.
•Task Force Leaders inform others about your work by completing
a brief report with your progress so it can be posted online.
•Generate 3-5 Task Force report slides for the EVC Quarterly
Meetings.
Task Force Process
Wrap-Up
It is important that Committees and Task
Forces understand and appreciate that
every task they perform, every piece of
research they undertake or evaluate, every
contact they make and every finding they
deliver, greatly extends the capacity of the
Chamber staff and our ability to positively
influence the economic vitality of your
business and the Irvine business
community!
Thank you!
EVCJANUARY2015
We Need Your Support
Business Outreach Rally - April 22
◦ Register on the Chamber website: www.irvinechamber.com
Orange County World Trade Week Breakfast& Forum – May 14
◦ Tickets $50; buy on the Chamber website:
◦ www.irvinechamber.com/wtw2015
Next EVC Quarterly Meeting
July 14, 2015
4:00-5:30pm
Reception to Follow