CHAPTER
12
Corporate Governance,
Business Ethics, and
Strategic Leadership
McGraw-Hill/Irwin
Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved.
Part 3 Strategy Implementation
12–2
LO 12-1 Describe and evaluate the relationship between
strategic management and the role of business in
society.
LO 12-2 Conduct a stakeholder impact analysis.
LO 12-3 Critically evaluate the relationship between corporate
social performance (CSR) and competitive advantage.
LO 12-4 Describe the role of corporate governance and evaluate
different governance mechanisms.
LO 12-5 Describe and evaluate the relationship between business
strategy and ethics.
LO 12-6 Describe the different roles that strategic leaders play
and how to become a strategic leader.
12–3
ChapterCase 12
HP’s CEO Mark Hurd Resigns
amid Ethics Scandal
• Mark Hurd
 CEO of HP after Carly Fiorina
 Low profile, no-nonsense, strategy execution forte
• Highly successful
 Increasing market shares for computers and printers
 Stock rose 110% (well above that of NASDAQ)
• 2010 sexual harassment scandal
 Forced to resign
 With $45 million severance package
 Hired by Oracle
12–4
Strategic Management and the
Role of Business in Society
• The public stock company is the backbone
of our economy.
• Four characteristics of public firms:
 Limited liability for investors
 Transferability of investor interest
 Legal personality
 Separation of ownership and control
12–5
EXHIBIT 12.1
The Public Stock Company: Hierarchy of Authority
12–6
Strategic Management and the
Role of Business in Society
• 21st century already two financial crises
 Accounting scandals: Enron, WorldCom, Tyco…
 Global financial crisis: real estate bubble burst
• Lessons
 Managerial actions affect economy

Ethical business produces wealth but unethical practices destroy it
 Stakeholder management is needed
12–7
EXHIBIT 12.2 Honesty and Ethics Ranking of Different Professions
“How would you rate the honesty and ethical standards
of people in different fields?”
12–8
EXHIBIT 12.3
Stakeholder Impact Analysis
12–9
EXHIBIT 12.4
The Pyramid of Corporate Social Responsibility
12–10
LO 12-1 Describe and evaluate the relationship between strategic
management and the role of business in society.
LO 12-2 Conduct a stakeholder impact analysis.
LO 12-3 Critically evaluate the relationship between corporate social
performance (CSR) and competitive advantage.
LO 12-4 Describe the role of corporate governance and evaluate
different governance mechanisms.
LO 12-5 Describe and evaluate the relationship between business strategy
and ethics.
LO 12-6 Describe the different roles that strategic leaders play and how to
become a strategic leader.
12–11
Corporate Social Responsibility
• Milton Friedman circa 1962:
 “the only social responsibility of business is
… to increase profits so long as it stays within
the rules of the game”
• Today’s businesses tend to do more than just
making profits
 But does CSR help build competitive advantage?
 The answer might depend on where you do
business…
UAE,
Japan, and India are less interested in CSR
China,
Brazil, and Germany are more interested in CSR
12–12
EXHIBIT 12.5
Global Survey of Attitudes toward Business
At least somewhat agree that…
“the social responsibility of business is increasing profits”
12–13
Corporate Social Responsibility
• Shared value-creation framework
 Expand customer base and bring in non-consumers
 Expand internal firm value chains by including more
non-traditional partners such as NGOs
 Focus on creating new regional clusters
•
GE recognizes a convergence between
shareholders and stakeholders
•
Empirical evidence supports that…
“firms can do well ($) by doing good (CSR)”
12–14
Corporate Governance
• Corporate governance represents the
relationship among stakeholders that is used to
determine and control the strategic direction and
performance of organizations.
• Agency costs are the sum of incentive costs,
monitoring costs, enforcement costs, and
individual financial losses incurred by principals
because it is impossible to use governance
mechanisms to guarantee total compliance by
the agent.
12–15
Corporate Governance
• Corporate governance
 Mechanisms to direct and control a firm
 Ensure the pursuit of strategic goal
 Address the principal–agent problem
• When corporate governance failed
 Accounting scandal
 Global financial crisis
 Bernard Madoff  Ponzi scheme
• Information asymmetry
 Insider information  ImClone and Galleon Group
12–16
Corporate Governance
• Agency theory
 Views a firm as a nexus of legal contracts
Relationships among shareholders, managers, and hierarchies
 Firms need to design work tasks

• Adverse selection
 Misrepresentation of a job

Beyond his/her ability to do things
• Moral hazard
 Difficulty to ascertain whether the
agent gives his/her best
12–17
Agency Problems
• Berle and Means in The Modern Corporation
inquired whether we have “any justification
assuming that those in control of a modern
corporation will also choose to operate it in the
interests of the stockholders?” (1932: p. 121)
for
• What are the “institutions of capitalism” which
lessen the problem of the separation of (shareholder) ownership (the risk-bearing principals)
from control (managerial decision-making
agents)?
12–18
Agency Problems
• What are the “institutions of capitalism” that lessen the
problem of the separation of ownership from control?
 1.
 2.
 3.
 4.
 5.
Takeovers (the market for corporate control);
Recruitment of executives from outside the firm;
Monitoring by boards of directors;
Compensation heavily weighted toward stock options;
Monitoring by institutional investors;
 6. Debt (minimize free cash flow; e.g., LBOs);
 7. Separate Chairperson and CEO; and
 8. Internal control of Multidivisional
--- “miniature capital market”
Board of Directors
• Centerpiece of corporate governance
 Inside and outside directors
 General strategic oversight and guidance

Selecting, evaluating, and compensating the CEO

Overseeing CEO succession plan
– Recently problematic at both HP and Apple

Providing guidance on executives and their compensation

Reviewing, monitoring, and approving strategic initiatives

Conducting a risk assessment and mitigation

Ensuring a firm’s audited financial statements

Ensuring a firm’s compliance with laws and regulations
12–20
STRATEGY HIGHLIGHT 12.1
GE’s Board of Directors
• Diversity of GE’s board of directors (17 members)
 Business, academia, politicians
 4 women, 2 ethnic minorities
 15 board members are independent outside directors
 Less likely to fall victim to groupthink
 Organized into committees to function
• The separation of CEO/Board Chair duality
 Due to recent global financial crisis
1–21
Other Governance Mechanisms
• Executive compensation
 Stock options
 Performance-oriented compensation in recent years
• The market for corporate control
 External governance mechanism
 Hostile takeover
 Corporate raiders and hedge funds
• Auditors, government regulators, and industry
analysts
 Wall Street Journal, Bloomberg Businessweek, Forbes…
 Credit rating agencies
CEO Compensation
Dan Ariely Video
12–22
Corporate Governance Around the World
• Difference in national institutions and culture
• “Free” market economies?
 State-directed capitalism (less freedom). Ex: China
 Free market capitalism (more freedom). Ex: U.S.
• Germany
 Stakeholder capitalism
 Kurzarbeit
• France
 Stakeholder capitalism
• China
 State-owned enterprises
12–23
LO 12-1 Describe and evaluate the relationship between strategic
management and the role of business in society.
LO 12-2 Conduct a stakeholder impact analysis.
LO 12-3 Critically evaluate the relationship between corporate social
performance (CSR) and competitive advantage.
LO 12-4 Describe the role of corporate governance and evaluate
different governance mechanisms.
LO 12-5 Describe and evaluate the relationship between business
strategy and ethics.
LO 12-6 Describe the different roles that strategic leaders play and
how to become a strategic leader.
12–24
EXHIBIT 12.7
Roles that Strategic Leaders Play
12–25
EXHIBIT 12.8
Strategic Leaders: The Level 5 Pyramid
12–26