IBM Global Technology Services
Field Force Automation
Executive Overview
© 2009 IBM Corporation
Agenda
 Business Issues for Mobility
 IBM Field Force Automation (FFA)
 Mobile Device Management Services (MDMS)
 Case Studies
 Next Steps
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IBM Global Technology Services
© 2009 IBM Corporation
Agenda
 Business Issues for Mobility
 IBM Field Force Automation (FFA)
 Mobile Device Management Services (MDMS)
 Case Studies
 Next Steps
3
IBM Global Technology Services
© 2009 IBM Corporation
Accelerating changes in business conditions are
driving increasing reliance on mobile workers to
deliver business value to our organizations
 Globalization has resulted in new, distributed business models to increase
coverage and assure business resiliency
– Internationally dispersed prospects, clients, virtual teams and global service centers
– Geographically distributed workforce
 Innovation is fundamental to remaining competitive
– Enabling the automation of routine, repetitive tasks
– Enabling people to work together on non-routine cognitive work
– Need for responsiveness and flexibility to quickly assemble and disassemble virtual
teams
– Pressure to reduce travel expenditures
 Organizations are under continuous pressure to increase individual and
organizational productivity
– Cost control initiatives put constant pressure on labor and resource expense
– Aging workforce makes it imperative to fully utilize valued skills that may reside
anywhere
– Speed of change forces ongoing skills transfer in all job categories
– Dispersed workforce makes timely communication and integration of enterprise
information essential to ensuring consistent quality of work, wherever it takes place
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IBM Global Technology Services
© 2009 IBM Corporation
Clients can leverage mobility solutions to create new
capabilities for strategic advantage
How Mobility Can Help
Benefits
Drive more value
from better
information and
business process
management
 Drive business growth by enabling
 Improve profitability
rapid workforce responsiveness at the  Enable continuous business
discovery point of new business
process improvement
opportunities
through capture and
 Optimize business process
analysis of performance
performance by collecting key metrics
data
which define performance and
profitability of the process
 Transform information into a trusted
strategic asset through easy access
to analytic capabilities
Predict outcomes
and improve
decision speed
 Analyze and predict more accurate
business outcomes for faster decision
making based on ability to provide
data at the source of the client
transaction, while consolidating field
data whenever required
 Reduce time to spot new
trends
 Reduce time required to
gather data
 Improve customer
satisfaction with faster
response times
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IBM Global Technology Services
© 2009 IBM Corporation
Agenda
 Business Issues for Mobility
 IBM Field Force Automation (FFA)
 Mobile Device Management Services (MDMS)
 Case Studies
 Next Steps
6
IBM Global Technology Services
© 2009 IBM Corporation
The Mobile Workforce Puzzle: Field Force Automation
Delivers Enterprise Asset Management & Much More…
Asset Lifecycle Management
Enterprise Asset Management
Proven ROI in
Key Industries:
Document Management
Outage Detection and Management
Manufacturing
Utilities
Supply Chain
Management
Mobile Workforce
Management
Materials Management
Geospatial Systems
ERP Integration
Mobile Dispatch
 Equipment and remote asset monitoring
 Deploy and Manage Sensors/Intelligent Electronics
 Reliability Centered Maintenance (RCM)
 Optimize capital and operation expenses
 Compare asset performance across fleet/grid
 Reduce operational and financial risk
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IBM Global Technology Services
Oil &Gas
Telecommunications
Healthcare
Life Sciences
Government
Retail & Hospitality
Travel & Transportation
© 2009 IBM Corporation
The Value of FFA is Proven by Demonstrable ROI

Corning saved an hour per technician per shift
 Aetna saved $50,000 per year in admin costs
 Great River Energy reduced inspection cycle time by 80%
Increase
Productivity
Reduce
Costs
 Maryland Stadium Authority saved $60,000- $100,00 annually
 Rush Medical Center raised productivity by 27%
 Hewlett-Packard increased asset reliability by 47%
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IBM Global Technology Services
Streamline
Operations
© 2009 IBM Corporation
IBM Global Services:
Helping you Maximize ROI and Project Effectiveness
Business Strategy
IBM Business
Consulting Services
IBM Packaged Application
Management Services
Business strategy
Application configuration support
Business process transformation
Reports, interfaces
customizations and extensions
ERP and EAM Application
integration and implementation
End user support
level 1 (if applicable)
Application management
functional
IBM Global Technology
Services
Device Platform Integration and
Deployment (Device Kit Assembly ,
Testing, Distribution, Maintenance)
Software Platform Management
Services (Software load & test)
Device Asset Management
Device Management (diagnostics,
configuration management, software
and security)
Training
Equipment Maintenance
Network Design and Implementation
Network and Enterprise Security
IBM End-to-End Systems Integration
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IBM Global Technology Services
© 2009 IBM Corporation
IBM Global Technology Services:
Delivering ROI Faster through Partner Collaboration
Infrastructure and ISV Software
WebSphere – Middleware Product Family
ISV Software
Hardware
Wireless Network
Business, SW and HW Integration
Strategy
Design
Build
Deliver
Support
Maintain
• Security Assessments and Consulting
• Site Survey and Facilities Management
• Project Deployment
• ROI Assessment
• Network Design (wired, wireless)
• Maintenance ( IBM/Business Partner)
• Business Process Consulting
• Proof of Concept Management
• Software Platform Management
• Project Planning and Component
Selection
• Hardware and Software Procurement
and Integration
• User Training
• Application Design, Lab Services and
Testing
• Wireless Network Deployment and
Management
• Mobile Device Managed Services
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IBM Global Technology Services
• Application Hosting Services
• Ongoing Systems Management
© 2009 IBM Corporation
IBM Delivers Field Force Automation by Leveraging a
Powerful Ecosystem of Global Alliances & Partnerships
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World Leader in integration of wireless and mobility solutions
Global integration services
Process and infrastructure design and implementation
Flexible SW architecture
Complete Lifecycle Services including Device maintenance
Industry-specific solutions/experience
Ecosystem of ISV and hardware partners
Global financing flexibility
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30-year wireless and advanced data capture experience
In-depth industry mobility application skills
Global leader in EPC RFID installs; RFID tags and best-in-class readers
Broadest line of purpose-built enterprise-class mobile devices
In-depth device, security and WLAN management tools
Key IBM Alliance w/ Complementary Ecosystem of partners
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Exceptionally Engineered Thinkpad PCs Worldwide;
A comprehensive line of notebook and tablets with high-performance wireless built in
Innovative Research and Development for laptops and tablets
Passes critical Military specifications “Semi-ruggedized”
State-of-the-art ThinkVantage Technology (Systems Mgmt. Software Tools)
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40+ years of experience in printer and printer technologies
Multiple printer families for broad solution deployment
Best of Breed in printer industry
In-depth mobile printer and WLAN management tools
Broad industry experience
Key IBM Alliance w/ Complementary Ecosystem of partners
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IBM Global Technology Services
Key Motorola, Lenovo,
Zebra and IBM ISV in
field mobility
• Experienced, array
of asset and service
management mobile
software with
Industry-specific
solution templates
and workflow
• 80% prebuilt, preintegrated, mobile
products
• Built on a
recognized Agentry
mobile platform
• Hundreds of
customers
worldwide
© 2009 IBM Corporation
Agenda
 Business Issues for Mobility
 IBM Field Force Automation (FFA)
 Mobile Device Management Services (MDMS)
 Case Studies
 Next Steps
12
IBM Global Technology Services
© 2009 IBM Corporation
IBM’s Mobile Device Management Services (MDMS)
bundles a comprehensive set of services that impact
the full lifecycle of the mobile solution
Acquisition
 IBM Device
Management
Services for asset
management
Deployment,
configuration
and installation
 IBM Device
Management Services
for asset management
 IBM Platform
Integration and
Deployment Services
 IBM Software Platform
Management Services
Physical
management
 IBM Device
Management Services
for asset management
 IBM Workplace
Optimization
Consulting Services
 IBM Workplace
Optimization
Consulting Services
Support
 IBM Device
Management Services
for asset management
 IBM End User
Support Services
 Maintenance
 IBM Platform
Integration and
Deployment Services
 IBM Software Platform
Management Services
Retirement/
disposal
 IBM Device
Management
Services for asset
management
 IBM Platform
Integration and
Deployment
Services
 IBM Workplace
Optimization
Consulting Services
Purchasing the devices is the easy part!!!
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IBM Global Technology Services
© 2009 IBM Corporation
Mobile Device Management Services
Impact Realization of Value
 Operational Incentives
– Allow customers to focus on their business and not managing
devices or applications
– Increase device and application availability
– Enable reporting and tracking of in-service devices
– Leverage IBM’s depth and breadth of technical expertise
– Provide a method to ensure devices are compliant with
business requirements
– Enable over the air updates to deployed devices
– Track mobility asset management and reporting
 Financial Incentives
– Provide reduced and predictable costs
– Select full, end-to-end service solutions or choose services capabilities
that meet business needs
– “Change” Technology Implementation from CapEx to OpEx with IBM
Global Financing option
– Reduce the cost and disruption of the Technology “refresh cycle”
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IBM Global Technology Services
© 2009 IBM Corporation
Agenda
 Business Issues for Mobility
 IBM Field Force Automation (FFA)
 Mobile Device Management Services (MDMS)
 Case Studies
 Next Steps
15
IBM Global Technology Services
© 2009 IBM Corporation
Case Study: British Petroleum (BP)
CHALLENGE
 BP needed to deploy multiple mobile applications for activities
ranging from exploration to processing, to transportation
 Diverse IT and systems environments
 Focus on consolidating systems and standardizing processes
BUSINESS VALUE OF SYCLO
 Cost-effective implementation of multiple mobile solutions across
the value chain
 Vast improvements in productivity, planning and cost containment
IT VALUE OF SYCLO
 Integration into multiple back-ends: SAP, Primavera, Maximo, OSI
PI, and ISSOW from Petrotechnics
 Deployed multiple pre-built applications and templates, minimizing
software costs
 Extremely flexible framework allowed for continuous adjustment of
integrations and business processes
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IBM Global Technology Services
© 2009 IBM Corporation
BP Views its Syclo and Motorola Implementations
as a Versatile Platform Approach to FFA, Utilized
by Multiple Business Units
Agentry
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IBM Global Technology Services
“Task Tracker will undoubtedly
add huge value to both routine
maintenance and TAR
execution. In fact any project
that has planning and QA
controls will benefit. One of our
biggest areas of inefficiency in
the execution of work is around
real time progress reporting and
updating hold points within a
plan. Task Tracker takes this
issue directly to the workforce
and eliminates supervisors or
engineers having to leave the
point of work to carry out
updates. This must help
productivity!”
Ian Crease
(Refining TAR CoP Leader,
BP)
© 2009 IBM Corporation
Agenda
 Business Issues for Mobility
 IBM Field Force Automation (FFA)
 Mobile Device Management Services (MDMS)
 Case Studies
 Next Steps
18
IBM Global Technology Services
© 2009 IBM Corporation
Why IBM Field Force Automation (FFA)?
 Cut costs and boost profitability through higher
asset utilization, reduced downtime, improved
supply chain effectiveness and higher customer
satisfaction
 Increase your ROI and accelerate payback time on
all your critical assets including mobile personnel
 Enhance efficiency across the entire asset
management lifecycle for both owned and nonowned assets, equipment, resources and
personnel
 End-to-end solution = 1-stop shopping and
vendor consolidation
 Take advantage of IBM and partner best practices
as well as end-to-end, full lifecycle solutions
approach
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IBM Global Technology Services
© 2009 IBM Corporation