Association of College & Research Libraries 50 E. Huron St. Chicago, IL 60611 800-545-2433, ext. 2523 firstname.lastname@example.org, http://www.acrl.org Strategic Initiative Action Plan Proposal Form Fiscal Year 2011 The following materials (posted at http://www.ala.org/ala/mgrps/divs/acrl/about/whatisacrl/index.cfm) should be consulted while completing this proposal: Strategic Initiative Action Plan Proposal Overview Charting our Future: ACRL Strategic Plan 2020 ACRL Strategic Priorities for 2009-2013 Strategic Initiative Action Plan Proposal: Sample Assessment General Information Date: August 7, 2009 Unit submitting plan: Literatures in English Section Individual submitting plan: Liorah Golomb Phone: 316.978.5077 E-mail: email@example.com Proposal Submission Before you submit your proposal, please read the following terms and conditions carefully; understanding and accepting these terms and conditions is a prerequisite to submitting a Strategic Initiative Action Plan proposal for consideration: I verify my group has submitted final reports for all previously approved Action Plans. The Board only considers proposals from groups that have completed this step. I have consulted with my group’s leadership and will copy them on this proposal. I have consulted with my ACRL Staff Liaison or Board Liaison and will copy them on this proposal. Strategic Initiative Action Plan Proposals must be received by Friday, August 7, 2009. Please submit the proposal as a Word document to ACRL Program Coordinator Adam Burling at firstname.lastname@example.org . Please remember to copy your unit’s leadership and Board and staff liaisons. 1 Connection to Strategic Priority or Strategic Plan Objective ACRL Strategic Priorities 2009-2013: Strategic Area: Higher Education and Research; Goal Area: Learning; Strategic Objective: 2 Strategic Area: Higher Education and Research; Goal Area: Scholarship, Research, and Creative Activity; Strategic Objective: 3 Strategic Area: Higher Education and Research; Goal Area: Advocacy; Strategic Objective: 4 Strategic Area: The Profession; Goal Area: Leadership; Strategic Objective: 3 Strategic Area: The Profession; Goal Area: Information Technology; Strategic Objective: 3 Strategic Area: The Association; Goal Area: Membership; Strategic Objective: 3 If your proposal does not fall within one of these priority areas, indicate the strategic area, goal area, and strategic objective that the committee will be address. Strategic Area: Higher Education and Research The Profession The Association Goal Area: Strategic Objective: Executive Summary Create a program purpose statement and project description by answering the following questions: We are doing what, for whom, for what outcome or benefit? LES plans to raise the awareness among university faculty, administrators, and students of the many benefits of the literature librarian-teaching faculty collaboration. To accomplish this we will produce and publish approximately 6 minutes of video, broken into two parts to keep each video short, in which LES librarians interview an anticipated 10 English Department faculty members on how their English literature subject specialist has contributed to their students’ and their success in winning awards, improving their teaching, publishing papers, or pursuing their research interests. The target audience includes administrators and faculty, who will learn how a librarian knowledgeable in English literature, theory, and criticism contributes to learning; library administrators, who will gain a tool for advocacy; subject librarians, whose profile will be raised; and students considering becoming subject specialist librarians. We intend to make the videos amusing, accessible, and widely available through a variety of online venues. This project will advance ACRL Strategic Priority 4: Increase recognition of the value of libraries and librarians by leaders in higher education, information technology, funding agencies, and campus decision making. 2 Proposal Specifics List the key activities you will take to carry out the proposed Action Plan, noting responsibilities, financial resources needed, and target dates for completion. Be sure to include actions and resources needed to carry out the assessment you describe in the next section. Key Activities Form ad hoc Focus on Literature Librarians Committee to develop a creative brief for project including title and description; oversee project and ensure consistency in look, tone, and quality of individual videos and of the finished product (currently envisioned to be a two-part video totaling approximately 6 minutes); identify open access outlets for produced video such as YouTube, the LES homepage, university library pages, etc.; design strategies to promote the videos to target audiences; liaise with ACRL, the LES Executive Committee, and participating LES members; perform tasks outlined below. Person(s) Responsible Financial Resources Needed -- Liorah Golomb -Design interview questions, create guidelines, call for volunteer interviewers from among the LES membership, select LES participants. Focus on Literature Librarians Committee Identify interviewees, arrange for videographers and equipment, ensure that guidelines established by the Focus on Literature Librarians Committee are followed, conduct interviews, send videotapes to transcriber (see next activity). LES Interviewers 3 $980 (FY2010): 10 Starbucks cards @ $10 each as thank-you gifts to interviewees ($100); 10 videographers @ $70/hr ($700); 2nd Day shipping of 10 tapes @ $18 each ($180). Cost of videographers (including equipment) and all other Target Date of Completion September 2009 Sept. 2009Jan. 2010 Jan.-April 2010 transcription, editing, and production costs are based on figures provided by Wichita State University’s Media Resource Center. Hire transcriber to transcribe raw video, inform LES Interviewers where to send tapes and arrange for shipping, create a script from transcription for video editor to follow. Sending the raw video to a transcriber reduces editing time since a script can be created for the editor to follow. Hire and work with video editor, send videotapes to editor, approve final project. Work with editor can be done using electronic means. The editor may be affiliated with the university of one of the Committee members. Create final transcript of video. Post videos to online sites, promote videos. Document project, report to LES Executive Committee at Midwinter 2011 meeting. Focus on Literature Librarians Committee and professional transcriber $100 (FY2010): 100 April-July minutes of raw video 2010 @1.00/minute of tape. Transcript should be sent to Committee in an editable format via electronic means. Focus on Literature Librarians Committee and professional video editor $1218 (FY2011): 10 hours of editing/production including equipment and labor @ $120/hr; 2nd Day shipment of videotapes and script to video editor ($18). Hired transcriber Focus on Literature Librarians Committee Focus on Literature Librarians Committee Total Financial Resources Needed: $100 -- Nov. 2010 Dec. 2010 -- Dec 2010Jan. 2011 Aug.-Oct. 2010 $2398 Please add additional entry fields as needed. Sections only: Would you be willing to commit some of your Section’s basic services funding for the year to this project in addition to whatever action plan funding you may receive? If so, which of the above activities will you support with basic services funding and how much? 4 Yes No If Yes, activities supported and amount: LES would provide $100 to purchase thank-you Starbucks cards for participating interviewees. Assessment Using the following table, describe in detail how you will measure success. The Board looks particularly favorably on assessment plans using outcomes-based evaluation (OBE). An introduction to OBE for libraries is available on the IMLS Web site at http://www.imls.gov/applicants/obe.shtm. Audience & Need: Who will this project benefit and why is there a need for this project? Audience: The intended audience in the wider academic community includes university administrators, faculty, English Department heads, and students interested in pursuing graduate education in literature. Within the library community, the audience will include library administrators, subject librarians, and library science students. Need: In this tight economy, the need is greater than ever for English literature librarians to promote the work that we do to improve and facilitate learning in higher education. Literature librarians have specialized knowledge that equips us to aid in, for example, digital textual analysis, research into the history of the book and publishing, and understanding trends in theory and criticism. We deal in centuries of writing, from early medieval times to the present. The study of literature has its own vocabulary, and literature librarians are uniquely qualified to communicate with teaching faculty in that language. Beneficiaries: First, the project will 5 benefit both groups of people in the librarian-faculty relationship. Faculty who may not have thought to work closely with their subject specialist will be reminded of the benefits of doing so. Other faculty will learn new ways of working with the librarian to increase their efficiency and improve their output. Librarians will benefit by gaining an advocacy tool, and by learning how their counterparts at other institutions work with liaison faculty. Second, we expect this video to provide a model that other ACRL sections can follow in promoting their own subject areas. Outcome: What is the intended impact of this project? How does it fill the need or solve the problem identified above? Indicator(s): What are the specific, observable behaviors or conditions you are going to measure? Measurement Tool (e.g., measurement, survey, or focus group): How are you going to measure these indicators to see whether you have achieved the desired outcome? Finally, people who are considering a career in academic librarianship with a specialty in English will benefit from learning what the work entails and how rewarding it can be. The project will improve the audience’s understanding of the important role played by librarians specialized in literatures in English. It will provide libraries with a tool they can use to advocate for the retention of these librarians. The ultimate intended outcome is greater collaboration between professors of English and their liaison librarians. We will measure how many times the video is viewed and tabulate survey and poll results. YouTube viewings will be recorded by that site’s counter, which also records ratings on a 1-5 star scale. Other tracking of downloads may be possible, depending upon the site. The LES Webmaster and other knowledgeable people will be consulted on the best ways to go about collecting data. At the end of the video there will be an opportunity for viewers to take a survey in which they can respond to questions about what they learned from the video, how they might use the information, etc. Additionally, the LES website will use a polling widget to get instant feedback from viewers. A polling question will be 6 Measurable Goal: What specific target(s) have you set for this project using the Measurement Tool? Feedback: How and when will the results shown by the measurement tool be shared with the Board? 7 designed to gauge whether the viewer found the video helpful and to what extent. The multi-campus nature of this project will help the video gain exposure. The video will be freely available for linking to social networking sites and web pages. Because we want to encourage distribution, many viewings of the video will go unrecorded, but a realistic expectation is 1000 viewings in the first 68 months. The target for the post-video survey is a positive response from at least 70% of respondents, and for the instant poll, a similar percentage of positive responses. The video will be shared with the Board electronically as soon as production is completed. Completion is targeted for December 2010. Assessment results will be shared at Annual 2011 and MW 2012, i.e., roughly 6 and 12 months after publication.