Form C4
1. Course
Code
Heriot-Watt University - Course Descriptor
C10RS
2. Course
Title
Management and Languages
Retail Marketing
6. Course
Coordinator
5. School
7. Delivery:
Location &
Semester
3. SCQF 10
4. Credits
Level
Dr Julie McFarlane
15
Edin
SBC
Orkney
Dubai
IDL
Collaborative Partner
Approved Learning Partner
Sem 1..
Sem…….
Sem………..
Sem...1…..
Sem….
Name…………………….....Sem..…...
Name …………………………………Sem………..
8. Pre-requisites
C18FM Fundamentals of Marketing
9. Linked Courses
(specify if synoptic)
10. Excluded Courses
None
11. Replacement Courses
Code:
None
12. Degrees for which
this is a core course
Date Of Replacement:
13. The course may be
delivered to:
UG only
PG only
UG & PG
14. Available as an Elective?
Yes
No
15. Aims
 provide an overview of the key principles of retailing
 evaluate the main factors which influence retail change
 assess the conceptual models which have been formulated to explain retail change
 evaluate the business strategies of retailers
 discuss the evolution of supply chain management in retailing
 understand the main operational issues facing retail management
 evaluate future trends in retailing
16. Syllabus
The syllabus will include a range of topics that include but are not limited to the following:
 The changing retail environment – the changing consumer, the retail response, the theoretical constructs explaining retail change, formulating retail strategies.
 Managing the retail supply chain – retail buying, logistics, retail supply chain management and CSR.
 Managing retail operations – customer service in retailing, merchandising and display, retail security.
 Managing the future – internationalisation of retailing, e-commerce and multi-channel retailing
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Form C4
Heriot-Watt University - Course Descriptor
17. Learning Outcomes (HWU Core Skills: Employability and Professional Career Readiness)
Subject Mastery
Understanding, Knowledge and Cognitive
Skills
Scholarship, Enquiry and Research (Research-Informed Learning)
Students should be able to:





Personal Abilities
Develop a knowledge of the key
drivers of retail change
Critically assess the business
strategies of retailers
Critically review theoretical models
which explain retail change
Appreciate the inter-linkages between
different areas of the retail supply
chain from marketing – buying –
logistics – shop floor.
Understand aspects of retail
operations from customer service to
retail security.
Industrial, Commercial & Professional Practice




Undertake critical reading for seminars to develop themes discussed in lectures.
Undertake independent research into relevant and current retail-specific issues to inform
individual coursework
Autonomy, Accountability & Working with Others
Review industry trends
Gain insights into retail management
through guest speakers

Work independently (coursework) and as a
small team to complete seminar tasks.


18. Assessment Methods
Method
Communication, Numeracy & ICT
19. Re-assessment Methods
Duration of Exam
Weighting (%)
Synoptic courses?
Method
(if applicable)
Coursework
Examination
20. Date and Version
Date of Proposal
5th February 2013
Communicate ideas (orally) in
seminars and by written
means (coursework)
Interpret qualitative and
quantitative data as part of
coursework requirements.
3 Hours
Duration of Exam
Diet(s)
(if applicable)
50%
50%
Date of Approval by
School Committee
None
None
None
Date of
Implementation
September 2013
Version
Number
2/2
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